Better Biz Academy Podcast



Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.


  • Alter Your Money Mindset with the Profit Party’s Tonya Rineer-EP024

    Alter Your Money Mindset with the Profit Party’s Tonya Rineer-EP024

    06/04/2017 Duración: 23min

    Money doesn’t grow on trees… Or does it? Since childhood, we have been led to believe that it is selfish to ask for money, that it is better to give than to receive. But what if you could change your mindset to recognize that it is okay to receive when you are providing value to clients? What if you could both give AND receive – and flourish? Tonya Rineer is an innovative Money Mindset Coach who knows firsthand how female entrepreneurs can struggle to determine their value. Through the Profit Party, she seeks to revolutionize the way women think and feel about money and business. Her action-oriented style offers actionable tools to help you control your finances, transform your beliefs about money and dramatically increase your profit potential. Click and listen to recognize the money blocks you may have and take steps to develop a healthy money mindset. It’s time to allow abundance into your life!   Key Takeaways Common money blocks female entrepreneurs face Feeling inferior Failing to realize our own power

  • Stop Changing Lanes in Your Brain-EP023

    Stop Changing Lanes in Your Brain-EP023

    04/04/2017 Duración: 19min

    When your phone pings, it can be tough for a freelancer to ignore. Who is it? What do they need? Is it a potential client? Many of us are addicted to email, and we have a very difficult time maintaining focus on our writing. We may even believe that we are getting more accomplished by multi-tasking. But the truth of the matter is that constantly changing lanes in your brain makes it more difficult to get things done – and it’s mentally taxing.    Laura is back with a solo podcast as part of her Become a Better Writer series. She shares her best advice about breaking your addiction to email, batching like tasks to increase productivity, and utilizing available tools to eliminate distractions. Listen and learn how to create high-quality content in less time as you maximize your income potential!   Key Takeaways The concept of batching Defined as doing like tasks together Requires organization The benefits of batching Allows your brain to hit its stride and maintain focus Adds up to ten hours of productivity

  • Stacking the Wins and Saving for Retirement with Finance Coach Moshe Amsel-EP022

    Stacking the Wins and Saving for Retirement with Finance Coach Moshe Amsel-EP022

    30/03/2017 Duración: 32min

    Freelancers know how important it is to save for retirement, yet many put it off. Perhaps you don’t know how to start, you’re tempted to put that money back into your business, or you just can’t spare a substantial amount at the moment. Whatever the case, today’s guest can help change your mindset and give you the tools to start investing in your future before it’s too late. Moshe Amsel is a tax consultant, personal finance coach and business strategy consultant with 20-plus years of experience in the information technology arena. He is also the host of the DreamBuilder Financial Podcast, a program aimed at simplifying and enriching the financial lives of individuals and small businesses. Listen in as he explains the tax benefits available to entrepreneurs and tactics that will help you start saving small to facilitate sustainable change. Making the right decisions now can have profound long-term effects, so let’s get started!   Key Takeaways The significance of saving for retirement early on Allows freelanc

  • Digital Marketing VA and ConvertKit Expert Julienne DesJardins Dishes Business and Baby-EP021

    Digital Marketing VA and ConvertKit Expert Julienne DesJardins Dishes Business and Baby-EP021

    28/03/2017 Duración: 33min

    Struggling to balance business and baby? Many new parents choose entrepreneurship because it allows them the freedom and flexibility to spend more time with their children, but it can be challenging to juggle business obligations with time to watch Elmo and read picture books. If you’re looking for scheduling hacks to help you grow your business while you’re home with a baby, you’ve come to the right place.   Julienne DesJardins, owner of DesJardins Digital LLC, provides strategic support for entrepreneurs and small businesses. A Digital Marketing VA and Certified ConvertKit Expert who specializes in email and social media marketing, Julienne loves to blog about her favorite business tools and tips for work-at-home parents. Listen and learn how she went from side hustle to full-time solopreneur in just one year, why she chose to niche down, and what opportunities exist for VAs in the realm of email marketing. Julienne also offers guidance on developing retainer packages and setting priorities on days without

  • Tax Tips for Freelancers with Financial Strategist Melissa Whaley-EP020

    Tax Tips for Freelancers with Financial Strategist Melissa Whaley-EP020

    23/03/2017 Duración: 34min

    Though tax season is a stressful time for many freelancers, we avoid asking for help or even talking about money. But the subject of finances shouldn’t be taboo – nor should it be a source of anxiety for you as an entrepreneur. In fact, today’s guest will teach you how to karate chop that stress and get your finances in order.  Melissa Whaley is a licensed tax professional, financial strategist and California mama of three. If profit is not a word you use to describe your business, then Melissa will work with you to build systems and make that dream a reality. As the owner of Whaley Bookkeeping and Tax, she helps solopreneurs and small businesses get their finances on the right track via virtual bookkeeping and tax consulting services. Listen in as Melissa shares strategies for tracking expenses and calculating quarterly estimated taxes, and get her advice regarding the free online tools available. Now is the time to stop feeling overwhelmed and get the deductions you deserve!   Key Takeaways The difference b

  • Building Systems to Create a Fabulously Balanced Life with Christine Morris-EP019

    Building Systems to Create a Fabulously Balanced Life with Christine Morris-EP019

    21/03/2017 Duración: 31min

    Christine Morris is the founder of, a venture committed to helping busy entrepreneurs implement systems to support a successful business and a balanced life. She is a business mentor and productivity coach who has worked her way through the online business world, beginning as a virtual assistant who quickly built a multi-VA team before transitioning into the in-demand Online Business Manager and systems expert she is today, supporting six- and seven-figure business owners in managing their teams and creating strategies for growth. Throughout her career, she has proven her ability to overcome adversity and use it to create opportunities for other entrepreneurs. In 2014, Christine’s family experienced a devastating fire 30 days out from a live event she was coordinating for a client. With systems in place, the event went forward as planned and Christine was able to outsource her work and take the time off she needed to recover. She used this opportunity to reflect and realize what was

  • Freelancing and the Freedom to Travel with Digital Nomad Allison Evelyn Gower-EP018

    Freelancing and the Freedom to Travel with Digital Nomad Allison Evelyn Gower-EP018

    16/03/2017 Duración: 37min

    Allison Gower is the President and CEO of Allison Evelyn, Inc., offering content, media and marketing services to a variety of local and global clients. She helps business owners find their voice and establish their online presence through content writing, blogging and landing placements in the media. After graduating from San Diego State, Allison landed a job in marketing and sales with a video production company. In her role there, she discovered a love of writing. Fascinated by getting to know the client’s brand and how they defined their voice, Allison started freelancing in this capacity on the side, and eventually, one of her freelance clients offered her enough work to quit her day job. Three years later, Allison has established her own company and continues to thrive as an entrepreneur, helping prominent businesses such as and iPetitions connect with their audience. When not typing away at her co-working space in sunny San Diego, she is practicing yoga, hopping on a plane or facilitating v

  • Niche Down with Pinterest Expert Kathryn Moorhouse-EP017

    Niche Down with Pinterest Expert Kathryn Moorhouse-EP017

    14/03/2017 Duración: 27min

    Kathryn Moorhouse is a Pinterest Expert and Social Media Strategist based in South Africa who helps high-performing female entrepreneurs grow their audience and income. As an entrepreneur herself, she understands the ins and outs of marketing an online business, and her passion for Pinterest has led to an expertise in that niche. With degrees in Investment Management and Marketing, Kathryn began her career in the corporate world but soon realized the corner office might not be for her. Then she became an au pair and discovered a need for kids’ clothing compatible with outdoor activity, so she founded the handmade brand, Zoey and Logan. She sought strategies for growing that business through Facebook groups, and connections she made there led to VA work managing social media accounts for other businesses. Kathryn soon found that Pinterest was her forte, and she has narrowed her focus to a single platform. She is an obsessive planner and organizer with a deep love for good coffee, doughnuts and going on adventu

  • Athena Santora Talks Ideal Clients and Value-Based Pricing-EP016

    Athena Santora Talks Ideal Clients and Value-Based Pricing-EP016

    09/03/2017 Duración: 25min

      Athena Santora writes copy that (actually) sells for startups and small shops. She is the founder of Bevy, a courageous digital agency that builds websites for clients in the US, EU and Australia. Over the course of the last year, the company has grown to span five countries and to craft digital marketing assets of all kinds. Born in the States, Athena now splits time between her hometown of New York City and her new town of Barcelona because she can’t bear to give up residency in either one. An Ivy League graduate and lifetime learner, she is driven by the idea that intentional design and savvy sales copy can meaningfully connect people, even through a screen. On this episode of the podcast, Athena shares her approach to identifying ideal clients and pricing based on the value she provides. Learn to trust your intuition and get paid what you’re worth!   Key Takeaways The pros and cons of platforms like Upwork Competing in a world economy means you may have to charge less to land projects Unless you learn

  • Say ‘Yes’ and Grow Your Dream Business with Jim Palmer-EP015

    Say ‘Yes’ and Grow Your Dream Business with Jim Palmer-EP015

    07/03/2017 Duración: 31min

      Jim Palmer is a marketing expert, business coach, entrepreneur, author and speaker. Founder of both the Dream Business Academy and Dream Business Coaching and Mastermind Program, he works to provide Smart Marketing and Business Building Strategies for growth-oriented entrepreneurs and small business owners. This mission extends to Jim’s hosting enterprises on Dream Business Coach TV, the hit weekly web TV show with an audience of thousands, and Stick Like Glue Radio, a weekly podcast that helps entrepreneurs take their business to the next level. Jim is best known internationally as ‘The Dream Business Coach’ and creator of No Hassle Newsletters, the ultimate ‘done-for-you’ newsletter marketing program used by hundreds of clients in nine countries. The first step in Jim’s path to successful entrepreneurship began when, at age 41, his lucrative position as VP of Marketing was eliminated. With four teenagers and a mortgage, he sought another traditional job, but long-term unemployment and a cancer diagnosis i

  • What to Do When You Lose a Freelance Client-EP014

    What to Do When You Lose a Freelance Client-EP014

    02/03/2017 Duración: 20min

    Laura is back to help you deal with losing a freelance client. On this episode of the podcast, she talks you through the necessary process of self-reflection and offers strategies for replacing lost revenue when a contract ends. Learn from Laura’s experience as she shares mistakes she made early in her freelancing career. She was able to leverage those missteps into learning opportunities and develop a knack for replacing lost revenue quickly through a savvy hustle that includes capitalizing on established client relationships and expanding service offerings. Laura also offers advice on how to recover from the loss of a client, emotionally and financially. Listen in and learn her practical three-step approach to rebounding when a client chooses to end a business relationship!  Key Takeaways The reasons why a contract might end Often, the end of a contract happens due to circumstances outside of your control, i.e.: the client can no longer afford your services or they are hiring a full-time writer in-house If

  • Get Inspired with Jewelry Design Entrepreneur Sarah Foster-EP013

    Get Inspired with Jewelry Design Entrepreneur Sarah Foster-EP013

    28/02/2017 Duración: 33min

    Sarah Foster quit her 9 to 5 job two years ago and now works full-time from her home studio as a jewelry designer as well as a design, branding and marketing consultant to female entrepreneurs and host of the FIT & FIERCE Podcast. As founder, creator and Chief Foul Mouth of Bad Bad Jewelry, Sarah’s mission is to inspire and empower women to go after what they want. Sarah began her career working in the call center for Amazon, then taking a job in the financial industry. Seeking a creative outlet, Sarah started designing one-of-a-kind jewelry as a side gig. Eventually, she founded the company Nomadic Fashion and tried jewelry full-time. After two years of entrepreneurship, Sarah was struggling and realized that it was necessary to return to the corporate world. Landing a job as an executive assistant at a design firm, Sarah earned enough money to fund the next step of her journey and Bad Bad Jewelry was born. On this episode of the podcast, Sarah offers advice about outsourcing and inspires you to take ris

  • What is Duplicate Content and Why Should I Care?-EP012

    What is Duplicate Content and Why Should I Care?-EP012

    23/02/2017 Duración: 15min

       Laura returns with a mini-master class in duplicate content. Prepare to learn what it is and why it matters on this episode of the Better Biz Academy podcast! As a freelance writer, it is paramount to understand that you cannot get away with copying someone else’s work. Even if it is unintentional, word-for-word phrasing already used on other sites has dire consequences for search engine rankings – not to mention the loss of credibility you will suffer as a freelancer. Laura explains how to protect yourself and provide a guarantee that your content is 100% original! Click and listen to learn how to identify duplicate content and help your clients stay out of “Google jail.” Key Takeaways The definition of duplicate content A situation in which a website has been copied, be it 100% or 5% Google identifies duplicate content and gauges which site is original based on who posted first  The consequences of duplicate content Website is blacklisted from search engine rankings No traction for your website means

  • The Business of Copywriting with Content Strategist Ardelia Lee-EP011

    The Business of Copywriting with Content Strategist Ardelia Lee-EP011

    21/02/2017 Duración: 27min

     Ardelia Lee is a content roadmap engineer and copywriter who helps small business owners create intentional, goal-oriented content that supports long-term business growth. She earned both a BA and MA in English Language and Literature from Sam Houston State University. After moving from Texas to Detroit, Ardelia landed her first client, a small news publication called Daily Detroit, by answering an ad on Craigslist. That partnership led to referrals, and soon she had developed her niche in content strategy and copywriting for businesses. When she’s not scheming with her clients, you can find her curled up with an obnoxiously long fantasy novel and a warm cup of coffee. On this episode of the podcast, Ardelia gets down to the nitty gritty of content strategy and reveals the common mistakes business owners make in that regard. She walks us through the steps she takes to develop working relationships with new clients and the Content Cleanse Challenge she is offering now!  Key Takeaways Quality leads can come fr

  • Pump Up Your Productivity with the Pomodoro Writing Technique-EP010

    Pump Up Your Productivity with the Pomodoro Writing Technique-EP010

    14/02/2017 Duración: 18min

    Laura returns with another solo podcast to share the strategy she uses to make the most of her writing time, the Pomodoro Technique. This approach wires your brain to focus on a single, specific writing task for a short burst of 25 minutes before allowing yourself a five minute break. While she initially resisted implementing this approach, Laura came to realize that she was less effective when multitasking and did benefit from working on a given task, free from distractions.    Listen in to learn how the Pomodoro Technique helped Laura triple her business revenue, take on more clients and have time for herself and other projects! Then implement this valuable brain hack to increase your own productivity without sacrificing the quality of your work. Key Takeaways Guidelines of the Pomodoro Technique Work in 25 minute bursts followed by a five minute break (or make use of a 50/10 minute cycle) Eliminate all other distractions   Laura’s advice for dealing with stray thoughts that don’t apply to the task at han

  • Aspiring Entrepreneurs Get Counsel from Life Coach Kali Rogers-EP009

    Aspiring Entrepreneurs Get Counsel from Life Coach Kali Rogers-EP009

    07/02/2017 Duración: 32min

     Kali Rogers is the CEO and founder of Blush Online Life Coaching. She has her BA in Psychology from the University of Texas in Austin and her masters in counseling from Southern Methodist University in Dallas. She currently lives in Los Angeles, where she leads a team of five who coach millennial females all over the globe through the Quarter Life Crisis. Kali first began to develop the idea for Blush while bartending her way through graduate school. She noticed the high turnover of young female managers and pitched the idea of online counseling to the large restaurant chain where she worked. Although they didn’t bite, Kali continued to be drawn to entrepreneurship, and when she was fired from a traditional counseling job, the time was right to start Blush. Blush’s mission is to provide affordable, convenient and professional online life coaching for any girl, anywhere. The company is dedicated to encouraging, motivating and challenging girls from all over the globe. On this episode of the podcast, Kali dest

  • Four Insider Tips to Getting Started as a Freelance Writer-EP008

    Four Insider Tips to Getting Started as a Freelance Writer-EP008

    31/01/2017 Duración: 23min

    Laura returns with another solo podcast to share her business secrets with beginning freelancers. She offers advice in several areas of business basics, including marketing, dealing with difficult clients, developing a support system and establishing your schedule. Learn from the best as Laura shares her own stories about getting started in the freelance writing business. Find out how she deals with negative comments from friends and colleagues who don’t acknowledge freelancing as a ‘real’ career and the strategies she employs to sever ties with difficult clients. Laura also explains how conversion rate shifts as you become more established and why setting official business hours is necessary to maintain work-life balance. If you’re just getting started in the freelance writing business, this podcast is a must-listen!   Key Takeaways The breakdown of marketing vs. delivering work to clients When you’re getting started, it is appropriate to dedicate as much as 80% of your time to writing samples, pitches, etc

  • Brainy Girl Kim Garnett Talks Email Marketing and Online Course Creation-EP007

    Brainy Girl Kim Garnett Talks Email Marketing and Online Course Creation-EP007

    24/01/2017 Duración: 33min

    Kim Garnett is the founder of Brainy Girl Virtual Assistant. She and her team help online course creators with the technology and marketing of their online courses. They assist with the strategy and implementation of sales funnels, landing pages, webinars, email marketing and social media marketing for clients. Kim has created several successful online courses, and she is passionate about helping other entrepreneurs create passive income streams. Kim was working a regular job and hating it when the idea for Brainy Girl was born. Wanting to get back to her first love of helping business owners and entrepreneurs, Kim placed an online ad and landed her first client. She worked nights and weekends and got very busy very quickly. Soon Kim was able to leave her j-o-b and freelance as a generalist. In the four years since, she found her niche – helping online course creators –  and her team has grown to seven. On this episode of the podcast, Kim explains how to utilize email marketing, drive traffic to your website

  • Erin Montgomery’s Secret Sauce: Landing Clients with the Power of Social Media Marketing-EP006

    Erin Montgomery’s Secret Sauce: Landing Clients with the Power of Social Media Marketing-EP006

    17/01/2017 Duración: 31min

      Getting noticed online is a challenge, but Erin Montgomery has the secret sauce. She is the founder of Piper Media, a boutique communications agency that offers social media packages and à la carte services developed through Erin’s ten years of media and public relations experience. She works with both brick and mortar businesses local to her native Toronto and savvy online creatives across the globe. On this podcast, Erin addresses the value of social media in marketing your business, maintaining self-discipline when you’re self-employed, and establishing clear boundaries with clients.   Key Takeaways Erin’s smart strategy for landing new clients Utilize targeted email cold calling to approach potential clients Be specific in explaining where the client is now, and where they could be in six months – with your help   The secret weapon for staying disciplined when you work for yourself Establish dedicated, routine work time Go to a coffee shop or library to eliminate distractions Set boundaries to estab

  • Right Brain Business Model: Mella Barnes Talks Music and Entrepreneurship for Creatives- EP005

    Right Brain Business Model: Mella Barnes Talks Music and Entrepreneurship for Creatives- EP005

    10/01/2017 Duración: 22min

    Mella Barnes is a session singer, songwriter and producer living in Nashville, Tennessee. An animal lover, she has three dogs, a rabbit and any number of foster animals in various shapes and sizes. Mella is the author of Way Less Cowbell, a book on communicating with session musicians. She specializes in helping others complete their musical projects, working with corporate clients, songwriters and individuals with no musical background who want to compose songs for their loved ones as gifts. On this episode, Mella offers advice for creatives seeking to use their talents in entrepreneurial ventures, discussing marketing strategy, organization and work-life balance.   Key Takeaways Mella’s advice for people who are considering starting an online business Don’t quit your day job, but lay the groundwork in your spare time   While many advise that you stick to one marketing platform, Mella argues that a diversified approach makes you “as findable as you can be”   Mella’s tips for staying organized and meeting d

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