Better Biz Academy Podcast



Learn more about freelancing and owning your business and your time from six-figure freelancer Laura Pennington.


  • Building a Freelance Job Platform with Guest Lesley Pyle-EP104

    13/04/2020 Duración: 22min

    In this episode, I talk with someone who founded a job board. We often interact with job boards when we’re applying to different gigs, but have you ever thought about what goes into setting up a freelance job board? Today’s episode guest is Lesley Pyle of Hire My Mom. Moms wanting to work from home and get more flexibility and Lesley was way ahead of the curve on recognizing the need to promote hiring mothers and parents. Not everyone’s path to becoming a freelancer looks the same, but many people are rethinking how and where they work. Starting a freelance side hustle is a great opportunity to explore new passions and decide what’s really best for you. People who want to work from home have a hard time getting started if they don’t have a pipeline for finding clients. In fact, it’s one of the most common hurdles people experience if they don’t have a solid marketing plan. If you’re a new mom or have children already, Hire My Mom might be the perfect site for you to learn about new opportunities! In this epis

  • Freelance Partnerships and Running an Agency with Jason Martin and Patrick Falvey-EP103

    06/04/2020 Duración: 32min

    In this episode, you’ll hear from two expert web developers and agency owners Jason Martin and Patrick Falvey. You’ll learn about how they made the decision to partner up and why a partnership and agency is the right choice for you so you can decide if this is the right fit for you. You’ll hear advice on how they knew it was going to be a fit because they had worked together and how that helped them decide that being partners set them both up for success in running a freelance agency. Running an agency is very different from working as a solopreneur, but you definitely have the opportunity to benefit from the “two heads are better than one” mentality. How do you choose a partner? How do you set things up from the beginning? How do you know what personality traits you should look for when you want to team up? In this episode, we discussed: Knowing complementary skills and how teaming up as freelancers can make things work The power of setting vision individually and with your partner How do you find a freelan

  • Freelancing as a Side Hustle with a Day Job with Janine Kelbach-EP102

    30/03/2020 Duración: 25min

    Did you know that you don't have to scale your freelance business up to a full-time job? Plenty of Freelancers have a goal of scaling their business to be able to replace their day job income, but others are perfectly happy with what they do from 9 to 5. If that's you, you'll love this episode with experienced freelancer and nurse Janine Kelbach, who purposefully keeps her freelance writing biz as a part-time venture simply because she loves her job. Deciding You Need More than Your Day Job If you're like most people, having a day job doesn't fulfill all of your creative or even entrepreneurial desires. This is what makes freelancing so unique as a business model, since you can scale it up or down as much as you want. Taking on the number of clients that is right for you is a very personal decision. Keeping your freelance side hustle, however, also give you peace of mind that if something were to happen to your job, or if you want to accomplish different financial goals more quickly, that you have alternative

  • Let's Fix Your Lead Gen Process with Juliet Clark-EP101

    23/03/2020 Duración: 26min

    It's time for your weekly dose of inspiration and strategy from the Advanced Freelancing podcast. Before I kick off today's episode, if you love this show and listen every week, please hop on over to iTunes and consider leaving the show a review. It helps other people interested in similar content be able to find this show and benefit from all of the great tips that you have already heard. Today's guest wants you to consider one question. What if you could determine who in your audience is your best client in 180 seconds? Juliet Clark is a dynamic and sought after speaker and podcaster, who has spent the last 20 years helping authors, coaches, speakers, and small businesses all over the world build expert platforms. She created a platform building tool that assesses audience obstacles, generates leads, and qualifies leads for businesses. And she says her simple technology can be used from the stage, on social media, and at workshops to create conversations that build long term relationships. She's also the ho

  • Top 10 Episodes of This Podcast-EP100

    09/03/2020 Duración: 13min

    After starting podcasting several years ago, I had no idea where my podcasting journey would take me. And it's still an excellent opportunity to refine and grow my process as I explore podcasting further in 2020. All that being said, you're tuning into the 100th episode of this podcast. I've gone through some changes since I launched, such as niching down even further to content that will specifically help freelancers. And I took an 18 month break in between ending that sort of first season of my podcast and rebooting in 2019. That being said, if you're a new listener to this show, I wanted to do a recap for this 100th episode of the top 10 episodes that are the most downloaded, the most talked about, the ones that I feel are the best and can be the most helpful for freelancers. So I'm going to recap these 10 episodes for you to give you a brief introduction about what that episode is about and why it's important. This would not be a good episode to listen to if you are driving, exercising, or not able to eas

  • How Much Should Freelancers Pitch Each Week?-EP099

    02/03/2020 Duración: 15min

    I’m so glad you're tuning in for another episode of the Advanced Freelancing podcast. Now this episode was inspired by a handful of one on one clients and strategy session clients who come to me because they feel like they're not booking enough business or that their pitches aren't converting. I recently talked about this in my Facebook group because most of the time, when I dig a little bit deeper with these coaching clients, I find out that they're not really sending any pitches at all. So that's why this episode is focused on how much you should really be pitching depending on the phase that you're at in your business. Now, it's important to remember that even an experienced freelancer is going to have ups and downs. So you'll need to adjust your pitching expectations based on where you're at in your business. A fully booked freelancer is probably not going to pitch as much as someone who just lost their biggest or only client and now essentially has to build their business from the ground up. The reason I

  • Passive Income Projects For Freelancers with Rachel Richards-EP098

    24/02/2020 Duración: 37min

    Can you believe we're just a couple of episodes away from hitting 100 on the Advanced Freelancing, and previously known as Better Biz Academy podcast? I'm very excited to chat with today's guest, Rachel Richards. She really has an amazing and inspiring story that I'd love for you to hear. The reason that I wanted to have Rachel on the show is because she is really a master at passive income and has so much excellent insight she can share with us about how to get started with this. This topic comes up a lot. And that's why I felt like we needed to cover this on the show. A lot of people get confused by the whole process of setting up your passive income streams.  Is it really passive? How do you make all of that work for you? Rachel has an amazing background. She graduated in only three years at age 20 without debt. She used to be a financial advisor and published her first book in 2017 over 12,000 copies of it. So she quit her full time job at age 27 in August 2019, and is retired now living off of $10,000 a

  • Pitching with Abbi Perets-EP097

    10/02/2020 Duración: 44min

    It's rare that I find someone else whose advice on freelancing I really trust. But that's not the case for my guest today. Because it's very easy to take and trust her advice. My guest today is Abbi Perets. She wants moms to know you don’t have to choose between kids and career. She's the coach and mentor moms turn to when they're looking to break into freelance writing and earn great money from home on their own terms. She combines nearly 20 years of experience freelancing for some of the world's biggest companies with first hand knowledge, having five kids of her own, including one with special needs. She understands the unique challenges moms face every day and has created programs specifically tailored to meet those challenges and empower moms all over the world to have it all. And importantly, we talk in this episode all about how to send great pitches, some of the mistakes that people make when pitching, and how you can avoid those mistakes. Welcome back, everyone to another episode of the Advanced Free

  • Burnout and Your Freelance Business: Part 2-EP096

    03/02/2020 Duración: 16min

    Welcome back to another episode of the advanced freelancing podcast. This is part two of a small series, just two episodes about how to deal with burnout. So if you're listening to this episode, and you haven't yet heard the episode that comes immediately before it, now would be a great time to go back and listen to that episode because it is really all about how to recognize burnout and how to prevent burnout before it happens. And of course, the more mindful you can be about the problems related to burnout, the easier will be for you to stop that cycle before it even starts. The reality is that far too many freelancers and business owners find themselves stuck in that cycle of burnout. It can be very, very toxic and overwhelming when you're coping with burnout. A lot of us don't even recognize burnout until we're so far into it that it's very difficult to walk back and figure out how to remove some of those stressors from our life. Burnout will look different from one person to another. So for you, it might

  • Burnout and Your Freelance Business: Part 1

    06/01/2020 Duración: 18min

    Welcome back to another episode of the Advanced Freelancing podcast. As you're listening to this, it is already 2020. It's a great opportunity to reflect back on all the things you've done over the past year as a freelancer or moving towards starting your freelance business. Freelancing and Avoiding Overwork/Burnout These are the freelancers who've been working for quite a long time, have a steady client base, and usually tend to be a little bit of those workaholics. So you might be bringing some of those workaholic tendencies over into your freelance business. Now, this doesn't mean that someone who's relatively new to freelancing won't benefit from thinking about the concept of overwork. In fact, I think that the more you have in the back of your mind the dangers of overwork before you get started as a freelancer, the easier it will be for you to really grow and scale your business happily and successfully. Everyone can be affected by burnout This is actually something that's been spreading across tradition

  • Contracts 101 for Freelancers with Mariam Tsaturyan

    30/12/2019 Duración: 42min

    TL:DR: You need legal contract templates and disclaimers. Mariam did the work for you. Check out her store here. So you know you need a contract with most of your freelance clients. But you get tripped up when the client provides you with their contract.  I know you may be concerned about having to spend hundreds or even thousands of dollars working with a business attorney to create a template you can use now and in the future. Here’s the good news. Just listen to this episode of the Advanced Freelancing podcast with my amazing guest. She has a background as a freelancer and as a practicing attorney.  And she has templates that are available for you to download and easily customize to your freelance business. But even if you're not yet ready to purchase the template, you're going to learn a lot from her about what to look for in contracts, what things can be negotiated, and what terms and contracts should never be taken out. No matter what, today's guest is Mariam Tsaturyan, a licensed and practicing attorne

  • Working Remotely with Expert Maryellen Stockton

    23/12/2019 Duración: 39min

    One of these questions I see coming up all the time for people who are just thinking about making the leap into working from home is whether working remotely and freelancing are the same thing. It can get really confusing because plenty of freelancers do work remotely. But that's not necessarily the same as someone who's working on an hourly, part time, or salaried, full time basis as a remote worker. In this episode, I was so happy to be able to invite my guest Maryellen Stockton to chat about what it means to work remotely, successfully. We talked about a lot of things including how to be successful with a remote job interviews and tips that can help you be successful and effective with potential clients and employers in this digital world we live in today. About Maryellen Stockton Maryellen Stockton is the co-founder and CEO of Work Well Wherever. She is a People Operations Consultant who has worked for 15 years encouraging individuals to achieve positive work/life experiences and helping companies create

  • Is Honesty the Best Policy in Firing Freelance Clients?-EP092

    16/12/2019 Duración: 17min

    Should you really be honest when firing freelance clients? Does it make sense to tell someone up front that their management style is terrible or that you've really hated working on the project?   You're going to learn more in this episode of the Advanced Freelancing podcast.  And you’re going to learn all about when it makes sense to be upfront and honest with someone and when it's really better to just cut ties professionally. Anytime you butt up against a problem with a potential or current freelance client, it's always good to make at least one effort to try to fix the issue before you elevate things to the level of firing them. Occasionally, you can correct a client who has terrible habits or just doesn't know any better. I always assume at the outset of working with a new freelance client that they might not have a lot of experience working with freelancers, or with working with somebody like me. So I'm going to give them the benefit of the doubt and try to train them the correct way to interact with me

  • Freelancers Guide to Raising Your Rates-EP091

    09/12/2019 Duración: 22min

    Welcome back to another episode of the advanced freelancing podcast. This episode is being recorded towards the end of 2019 with this particular topic because it tends to come up  halfway through the year and at the end of year mark. But it's a hot button topic all year round. And it's all about raising your rates. Freelancers often, and I'm just going to put it bluntly, overthink the concept of setting their rates or raising their rate. And that idea of overthinking puts you in an almost paralyzed mode, where it's really difficult to communicate to your prospective clients, and your current clients about what it really means with you raising your rates. My strategies and the psychology behind raising your rates. So many people get stuck with the concept of rates because they know that in raising their rates, there's always the possibility that you could lose clients.  This is something that's important to acknowledge. Because going into it knowing that means you need to run the numbers behind the scenes. And

  • Get Out of Your Home Office and to the Freelance Conference in 2020 with Emily Leach!-EP090

    02/12/2019 Duración: 20min

    Welcome back to another episode of the advanced freelancing Podcast. I am very excited about my guest today. I wish I had discovered her and everything that she's doing much sooner. And that's part of the reason I wanted to have her on the show! I wanted to introduce her to all of you. Meet Emily Leach, Founder of Freelance Conference Emily has been in the freelance space since 1992, which is kind of a long time in this particular business style. It has given her a really amazing life. She was a single mom.  She shared that it's tough to go to work all day and then get home and be able to spend time with your child.   In her case it was hard to feel like she was really there and present because she was tired. Emily said she stumbled across freelancing.  She thinks that’s what a lot of people have done unless you've been freelancing only for the last few years or so. But if you've been freelancing for 10 years or more, you most likely stumbled into it. And that's what happened with her. After a couple of years

  • Freelance Book News: Two More Books & National Award-EP089

    25/11/2019 Duración: 14min

    It's time for another episode of the Advanced Freelancing podcast. Now this episode might be a little shorter than usual. But that's because I'm sharing some news that I didn't have planned out in my content calendar. So, I am a big fan of batching. And I always brainstorm all my ideas for what goes into the podcast, usually at least several weeks or even months in advance. So I had all of my episodes plotted through the end of 2019. But I am making a deviation from that. I think, sometimes being flexible with your own plans is very important so that you can capitalize on things that are very timely. A new two book deal. If you have not heard through my social channels, or through my email list, I recently signed a two book contract with Entrepreneur Press to publish my next two business books. I am so excited about this opportunity. And I also just want to, again, thank all of the readers and listeners in my audience who bought a copy of my first book, “How to Start Your Own Freelance Writing Business”. Now,

  • From Freelance in Theater to Full-Time Job: Lessons on Balance & Burnout from Dani Belvin-EP088

    18/11/2019 Duración: 23min

    I’m coming to you today with another guest who's going to share her great insight into how to make freelancing work for you.  She’s also going to share when to decide that maybe it's not the right fit, and you want to scale it down or work your freelance business in a different way. My guest today is Dani Belvin who is a New Mexican theatre artist, educator, and arts administrator driven by the desire to make a positive impact in Albuquerque. She holds an MFA in Theater and a BA in Theatre, Education, and Asian Studies. As an educator, she's worked with students of all ages in New Mexico, Hawaii, Japan, and China. As a performer, she's also studied 12 different Asian theatre and dance forms. And in addition to working full time in arts administration at an art center, she teaches part time at the college level and produces and co-host of the podcast, Biracial Unicorns.  It is a podcast about race, gender, and pop culture. We're going to be talking about things that are a little bit off the beaten path for whe

  • Why I’m Not Freelancing Full Time Anymore

    11/11/2019 Duración: 24min

    If you know me, you know I love doing batch work. So if you're listening to this episode, know that I have recorded several podcast episodes, at the same time.  All with the content previously outlined that I did in another work session of bashing work. So I really do practice what I preach when it comes to bashing your work and splitting things up. It is so much easier for me to record two or three podcast episodes at a time. And it definitely makes it easier on everyone else when producing them.  So think about how that concept of batch work could play into your freelance business as well. The title of this episode is “Why I'm Not Freelancing Full Time Anymore”.  If you have followed my story for a long time, or listen to this podcast, then you know that I have been freelancing full time since the summer of 2013. So that is a full six years of working full time.  Many of those years I was putting in a lot of hours, especially at the beginning to get things off the ground. And it's part of the reason that I'

  • From Freelancer to Remote Worker to Hybrid-EP086

    04/11/2019 Duración: 29min

    This is episode 86 of the Advanced Freelancing podcast. I'm doing a separate introduction here because this is the first time that I've interviewed a guest in this new format and reboot of my podcast.  I was super excited to talk to her because of her expertise. Today’s podcast guest is fellow freelance superstar Hilary Sutton. She is a writer, speaker, and consultant that is passionate about helping people spend their days in work that is wildly fulfilling. She is the host of the podcast Hustle and Grace, which you should totally go check out right now.  Binge some of that after you're done with this episode. She's also the author of several ebooks and courses including “More in Less: 21 Productivity Hacks for Creatives”.  She has also served as a Professor of Communications, Social Media and Journalism, at Southern New Hampshire for five years.  And she's also a freelance writer for hire with expertise in direct response, copywriting, and content marketing. As a freelancer, she has served clients ranging f

  • When Your Per Piece Rate is Not Really a Freelance Per Piece Rate-EP085

    28/10/2019 Duración: 15min

    Charging a Freelance Per Piece Rate Can Make Things Easier… with One Caveat! This is episode 85 of the Advanced Freelancing podcast. In this episode, I'll be talking about a recent experience I had with a client that I completed a test project for and then terminated from my client roster. This is based on a topic that comes up a lot. And that's when your per piece rate is not really a true freelance per piece rate. From Hourly to a Freelance Per Piece Rate Now, for most beginners in the freelancing world, charging hourly makes sense.  Many freelancers struggle with how to set rates and to determine something that's fair. So for a lot of beginners, I recommend starting off the process by charging an hourly rate based on your expertise, your background in the industry, and sort of something you generally feel comfortable with.  Then give the client an overview of how long you think it might take you to complete the project that might vary from one project to another. And so that's why hourly is a good place to

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