Marketing Jam

Sunny Lenarduzzi Sunny is an Award Winning Social Media Strategist specializing in Video Marketing. Broadcaster turned YouTuber and speaker. She has had incredible success in the online marketing world including being involved in one of the biggest streaming advertising campaigns in history. In this episode... - How Sunny went from journalism to online marketing - How Sunny grew her YouTube channel to 60,000 subscribers and 4 million views - What Sunny's decision to become an entrepreneur was like - How Sunny got over 1 billion impressions for her Applebee's campaign - The biggest live streaming campaign in the history - How to grow a YouTube channel - If you want to grow an audience fast start with educational content - post how to content, tutorials, and reviews - The power of building a team and outsourcing things - How to create a Snapchat marketing campaign - tell a story with a beginning, middle and end For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsP

Guest: Dan R. Morris As an expert in the digital media industry, Dan actively study the trends, advances and everything new in tech, social media and content marketing. He delivers that information weekly through the Amplify Podcast, recently ranked the 27th best podcast out there. Through live events, consulting, a forum and a membership platform, Dan helps bloggers and businesses understand the science of online success. Whether it is ad revenue, products, joint ventures, sponsored posts or something more interesting, Dan teaches bloggers how to create the environment for sales. In this episode we discuss... Dan's early days of corporate blogging. The path from corporate blogger to starting Blogging Concentrated Four reasons to start a company blog for your company: 1_ Blog articles act as a filter and help get the right kind of traffic to your website. 2_ Blogs position your company as the expert both by what you say and what others have to say about your company 3_ Blog articles have a lasting impac

Guest: Marlon Doll Marlon Doll is a Vancouver-based entertainment producer and digital marketer with 7 years experience on YouTube. He’s a YouTube Certified Consultant in Audience Development and Digital Rights. He currently works at the World’s largest multi-platform network BroadbandTV as the music content manager, consulting and managing some of the World’s largest music channels and their content. Marlon also works independently with brands to help them reach their customers through his video marketing company Vireo Video, with a focus on sustainable food and health brands. Marlon produces and hosts a cooking show called ‘Bachelor on a Budget’ that teaches people how to create cheap, healthy, and tasty meals. Just over a year in, he’s built the channel to over 70 videos, 8000 Subscribers, and 500,000 views through organic growth, been featured on the Oprah Winfrey Network, on the Dr. Oz Show, and produced the series on a minimal budget. In this episode we discuss... Marlon's career path Marlins are a

Shawn Johnston Shawn is the Founder and Principal at Forge and Smith. He is an 18 year survivor of the design industry a father of two, a wannabe ninja and a burgeoning guitar god. He has always focused on creating simple and easy-to-use interfaces grounded in sound structure and focused strategy. He loves working with people who feel the same way about the importance of details and share my conviction for follow through and integrity. In this interview we discuss... - The development of the Forge and Smith brand and how Shawn might be the original hipster - Shawn's career path to business ownership - How Shawn married his love of design and building into website development - What it means to be a 20 year survivor of the web development industry - Enjoying the sales process and staying involved in the design process at the same time - The improving web development world - The importance of paying attention to your users and how they interact with your content - 2 things that Shawn considers to be good web d

Our guest Dan Levy is from Unbounce where is the Content Director and responsible for defining and implementing Unbounce’s company-wide content strategy and mentoring their industry-leading content team. In this episode... - Unbounce and what they do - Expansion and beyond landing pages coming soon to Unbounce - Behind the scenes and creating content for Unbounce - Educating your audience and making a market for the tool that you are building - The evolution and importance of landing pages - Quoting Dan's former boss "Content without strategy is just stuff" - Creating content at every level of your marketing that converts - Tip: give people an opportunity within your content to click and learn more. - Newsjacking - The importance and power of slowing things down For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Nicolle Hodges Nicolle is a multi-talented writer and television host who brings her media-savvy eye to the team at Jelly. She is unwavering in her mission to connect people and brands through effective storytelling and social media. In her spare time, Nicolle is attempting to become a Scrabble champion and read the equivalent of her height in books (again). She releases any leftover energy through kickboxing. During this episode we discuss... Nicole's career path to Jelly Marketing including a stint at Entertainment Tonight Canada Being mentored by George Stroumboulopoulos Taking journalism at BC IT The experience working at jelly marketing The keys to creating a well thought out story Inspiration and humour Link to Time Machine discovered in Surrey trampoline park A few things to think about it when you put a press release together Starting an art camp for Syrian refugee children in Greece For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Ou

Guest Tod Maffin - Tod is the President of engageQ where he works with companies (from shopping centres, to major sports events, to retail brands) to take the load of digital/social marketing off their plate. Tod is also a well known speaker, author and broadcaster. In this episode we discuss... - Tod's radio career including time at CBC Radio and now as a back up host at Roundhouse Radio - How Tod first became interested in marketing - The early days of his own company engageQ - an accidental start? - engageQ's main strengths are 1. social engagement and 2. engageQ is a data driven organization first, producing good solid ROI - The importance of having a clearly defined marketing goal - Quoting Tod - "The community of agencies should rise to support the community of agencies" - engageQ success stories - Retargeting - "be smarter" For more see jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kemp Edmonds Kemp is the Director of Marketing at Freshgrade. Kemp's career path has taken him through BCIT and Hootsuite. FreshGrade is a globally available platform of easy-to-use free apps for teachers, parents, and students to document and communicate student learning. Learn more at FreshGrade.com. FreshGrade is also an awesome team of passionate people building the learning collaboration system that is part of an evolution in education and it was founded to make learning visible in 2012 in Kelowna, BC, Canada. In this episode... Kemp's early marketing experience at the BCIT - or... teaching Twitter to PhD's Making viral YouTube videos and Pirate Bay posts How Kemp ended up working with HootSuite "Hootsuite Employee Value Proposition: At HOOTSUITE, we’re revolutionizing communications via social and transforming messages into meaningful relationships. OUR TEAM is comprised of passionate, egoless peeps having fun building something bigger than themselves. Each day, YOU will bring our core values to life

Dylan Staniul - Partner / Design, Burnkit Over the span of nearly 20 years in the business, Dylan has worked with an incredible variety of clients and industries, and has seen first-hand the evolution of the industry through the perpetual push-pull between print and digital, traditional and new media, online and offline. But he’s never lost sight of what’s most important—tell a story well and you will capture attention and create lasting impressions on people. Nearly kicked out of design school for his wild ideas, a common theme in his development as a designer is to break the rules in order to learn them. In this episode we discuss... How did Dylan get involved in graphic design and branding How walking into a design school changed Dylan's career path Dylan's path to being a partner / creative at Burnkit The importance of having a physical workspace that works for you and represents how you feel Advice from Dylan on staying creative Burnkit is creating an app – stay tuned for that! Advertising Inquiries: h

Podcast Guest Leah Gregg - Leah is the Director of Amplification at Rethink. She’s helped earn billions of impressions in the press and on social for Rethink’s most viral campaigns like the Uber Safe Breathalyzer, Molson Canadian Beer Fridge, Luge for the CIDI, honest election signs for the No Ford Nation, and the Science of Sexuality for Science World. Her strategy for social campaigns has been recognized as best-in-class by the Facebook Studio Awards, Mashable’s Mashies and featured in case studies by Twitter. In this episode we discuss... How Leah first became interested in marketing Leah's path to working at Rethink What does rethink do and what does Leah do as the director of amplification? Rethink's award winning project: Molson Canadian Passport Fridge For more see http://www.jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest - Miles Sellyn is part-owner and Managing Partner of Drive Digital, an award-winning boutique web design and development agency with headquarters in Vancouver, BC and additional offices in Toronto and NYC. Drive Digital provides custom design and development to clients in Canada, the US and internationally. Founded in 2013, Drive is partially owned by our sister-agency, 6S Marketing, a certified Google Partner and one of North America's leading digital marketing agencies. In this episode we discuss... Literature storytelling communications and marketing Miles's career path to drive digital managing night clubs The importance of being a good listener Tips for good digital design The joy of helping out Canuck Place See jellymaketing.com/blog/podcast for more! Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Podcast guest: Sucheta Singh is the PR Coordinator at Jelly Marketing. Before joining Jelly Sucheta was the host of BC People on Global Television and a television reporter / editor for Shaw TV. Stay tuned to the end of the interview where we find out what Sucheta likes to spread on her toast. Episode topics... - Sucheta's career path to Jelly Marketing - The changing TV industry and how it affected Sucheta's career path - Working with online influencers - How to know if you should stick with traditional PR or start working with influencers (or both) - The importance of discovering the stories behind your product and communicating those in your marketing - Why to give your PR efforts time to grow Read more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our topic for today is: how to engage your customers on social media Our guest Rashel Hariri is the Digital Social Engagement Manager for McDonald’s Canada where she is developing the strategic presence of the brand on social media. She is dedicated to elevating McDonald’s Canada’s online social footprint, and believes that deep social listening, testing, and measurement can contribute to driving successful business results. When she’s not busy pushing boundaries in the social media space, she is checking countries off of her ‘Travel Bucket List’ and exploring various cuisines. Stay tuned to the end of the interview where we find out what Rashel likes to spread on her toast. Episode #13 I’ll have a Quarter Pounder with cheese please! For more see JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Lara Dewar is the Chief Marketing and Development Officer for World Vision Canada In this episode we discuss... What are the differences between working in the for-profit world and the nonprofit The incredible sign that lead Laura to work in the nonprofit world. The difference that World Vision is making around the world Stay tuned to the end of the interview where we find out what Lara likes to spread on her toast. Episode #12 Mommy - you have to help those people. For show notes see http://jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Steve Dotto has been called Canada’s most respected geek. He hosted a TV show called Dotto Tech that provided people with advice on how to use technology. Once the show ended, Steve started to help people learn to use productivity tools like Evernote. For the past two years he has been on a quest to get over 100k subscribers on his Dotto Tech video blog. In this episode we discuss... - Steve's quest for 100k YouTube subscribers - What he is learning about how to succeed at online marketing - The changes and differences of video on the different Social Media platforms See jellymarketing.com/blog/podcast for more show notes and links Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Vicki McLeod is a consultant, personal and business coach, trainer and writer. In the past two years she has trained and mentored more than 130 businesses province-wide in marketing, branding and how to consciously use digital and social media strategies. Main Street Communications Ltd., Vicki's company that is owned by her and her husband Ian, is a strategic planning and communications firm based in Greater Vancouver, Canada. In 2013 Main Street was shortlisted by Small Business BC as one of the Top 5 Online Marketers in the province and founder Vicki McLeod was an RBC Women of Influence nominee as a Canadian Woman Entrepreneur of the Year for 2014 & 2015. She was honored as 2014 Business Leader of the Year in Main Street’s home community of Maple Ridge B.C., Canada. In this episode we discuss... Why great writing is a key to success in the marketing world How being aligned with who you really are helps with your marketing sales And what it means to # UNTREND Advertising Inquiries: https://

Our guest Kate Wilkinson is from Marketing which can be found online at marketingmag.ca. She is an editor and oversees Marketing’s events. Her job is to find good stories to tell at their conferences and oversee Marketing's awards shows. Marketing is Canada's definitive source for news, analysis and insights into the business of marketing. In this episode we discuss… - Kate's career journey and how she ended up at Marketing - What Kate does at Marketing - No Best in Show - What's next for Kate and Marketing - Kate's view on authenticity and branding - What it's been like for Marketing to go digital For more see our show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Our guest Amaan Fazal is a project manager at Jelly Marketing. Amaan believes social media is about being human, being real, and being responsible. His passion lies in connecting people and building authentic relationships both online and offline. Amaan loves to integrate his experience in customer service and social media management with our clients' digital marketing strategies. Fueled by coffee and lifelong learning, Amaan can often be found enjoying new things (like affogato!) or geeking out with gadgets. See show notes at jellymarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Matthew Luhn is an accomplished storyteller, instructor, story consultant, and keynote speaker with over 20 years' experience creating stories and characters at Pixar Animation Studios. Along with working at Pixar, Matthew has been training CEO’s, Directors, and other professionals how to craft and tell stories for Fortune 500 companies, Academy Award winning movies, and corporate brands grossing billions of dollars worldwide. Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films and TV shows currently in development. For complete show notes go to JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

John is the CEO of Native Ads Inc. as well as a Software & Advertising Technology Entrepreneur, a Hip Hop DJ, a Kickboxer, and a proud Dad. In this episode we discuss... Why effective online marketing tactics are hard to find. The hard lessons Jon learned starting Native Ads Inc. How Native ads works Why diversification and authenticity of your ad copy is king And...How to write an effective ad See more at JellyMarketing.com/blog/podcast Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy