Marketing Jam

On this episode of Marketing Jam, Shaheed Devji talks to Oli Gardner, who is a Co-Founder of Unbounce, a renowned public speaker, and an avid wildlife photographer. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Unbounce is a software company that has been at the forefront of making good landing pages a central part of digital marketing campaigns. After co-founding Unbounce, Oli has not only been focused on making the product the best in class, but he has also been touring the world speaking about digital marketing. On the show, Shaheed and Oli discuss why content marketing is broken, and why the concept of Oli's "Marketing Optimization Map" could be a solution; why focusing on a customer's "a-ha" moment is key in marketing, what makes a good public speaker, and why having a creative outlet - like wildlife photography - is necessary outlet for

On this episode of Marketing Jam, Darian Kovacs talks to renowned technology, marketing, business, and digital media expert Amber Mac. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Amber Mac(Arthur) started her career in San Francisco and Boston during the dot-com boom in the late 1990s. She has since worked with some of the biggest tech brands including Microsoft, PayPal, and General Electric. The best-selling author is a regular business host and expert for Fast Company, CNN, Bloomberg TV, CBS, BNN, The Marilyn Denis Show, and SiriusXM Radio. ​On the show, Darian and Amber touch on a variety of topics including Facebook Live vs Instagram Live, advice for taking your business digital, advice on how to make the most at conferences, and Amber shares a message to women on International Women's

On this episode of Marketing Jam, Shaheed Devji talks to David Labistour, CEO of MEC, one of Canada's most recognizable brands. MEC is a retail co-op that sells outdoor and adventure gear exclusively to members. It is a revered brand that has a strong social following. But that hasn't always been the case. In fact, as recently as six years ago, MEC was at somewhat of a crossroads. That's where Shaheed and David begin their conversation. The two also talk about a recent debate surrounding gun control that resulted in crisis public relations from MEC; the need for authenticity in both P.R. and social media marketing; the importance of providing consumer value in marketing; and testing new marketing technologies before implementation. Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing Instagram - http://instagram.com/jellymarketing Website - http://jellymarketing.com Find Shaheed Devji: Website - http://shaheed.ca Facebook - http://facebook.com/

On this episode of Marketing Jam, Darian Kovacs does a deep dive into P.R. tools for small business with Cision Canada's James Rubec. This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Cision - which also owns P.R. Newswire and the Canadian Newswire - is one of the leading public relations tools in Canada and worldwide. On the show, Darian poses a series of questions aimed at weighing out of the pros and cons of using software such as Cision, and asks James how the tool would benefit a small-to-medium sized public relations agency. The two also discuss the effectiveness of news releases in today's media climate, social media as an emergent public relations tool, the importance of measuring brand perception, and what it's like to see a beaver in the wild! Find Jelly Marketing: Twitter - http://twitter.com/jellymarketing Facebook - http://facebook.com/jellymarketing

On this episode of Marketing Jam, Shaheed Devji talks to Adam Mills, Co-Founder and Sales and Marketing Director of B.C. based craft brewery Four Winds Brewing. This interview is part of a series of interviews recorded at the 2018 Canadian Internet Marketing Conference (CIMC) hosted in Squamish, British Columbia. Marketing Jam thanks CIMC for being a partner of the show. Visit http://cimc.marketing for more. Since its inception in June 2013, Four Winds has become a staple in the British Columbia craft brewery scene. Headed by the Mills family,the brewery situated just off the banks of the Fraser River was named Canadian Brewing Awards Brewery of the Year in 2015, and won Beer of the Year in 2016. In this conversation focused on small business marketing (and beer), Mills talks about the importance "story" in marketing today, the impact of influencers and experts of product and brand popularity, marketing in an evolving social media landscape, and finding time for marketing as a startup. Find Jelly Marketi

On this episode of Marketing Jam, Darian Kovacs talks to Victoria Hui, a content creator who runs a successful Instagram account and the blog "The Lust Listt." With more than 83,000 followers on Instagram and an established lifestyle and fashion blog at thelustlistt.com, Victoria is "creatively exploring life beyond the expected." She is one of the many creators who have turned their passions into a full-time job creating content. On the show, Darian and Victoria discuss the following: - The state of influencer marketing - How to organically integrate brands into content - Why story should be the focus when creating and sharing content - How to negotiate contracts and what to charge for content - Transparency and disclosure in influencer marketing - Why influencers need to work together This interview is part of a series of interviews recorded at the 2018 DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. Find Jelly Marketing: Twit

On this episode of Marketing Jam, 20 year-old entrepreneur and venture capitalist Swish Goswami talks to host Shaheed Devji about how to build a successful business, storytelling, and LinkedIn as an emerging platform for content. Swish started his first business when he was 7 years-old and since has been a serial entrepreneur. After successfully building Technotronics Inc, a wearables startup, Swish is now the co-founder of Dunk Media, a sports media conglomerate heavily focused on social by establishing and growing a media network of over 10M followers hyper-focused on basketball. Swish has notably won Plan Canada’s Top 20 under 20, the United Nation’s Outstanding Youth Leadership award and Startup Canada’s Young Entrepreneur of the Year. Swish has been recognized as “one of the world’s most accomplished teenagers” by Future Sharks, “one of ten Gen Z experts to follow” by Forbes and the “Face and Future of Canadian Entrepreneurship” by UPS Canada. Find Jelly Marketing: Twitter - twitter.com/jellymarketi

On this episode of Marketing Jam, Darian Kovacs chats with Fatima Zaidi of 88 Agency, one of Canada's leading tech marketing agencies. Fatima was been named to Marketing Magazine's Top 30 under 30 marketers and brand developers in 2016, and is a commentator for Global News. She is also an avid traveler and believes people create their own opportunities in life by saying "yes" and being resilient. During their conversation Darian and Fatima chat about what makes 88 unique, including their use of disruptive public relations techniques, and explore marketing trends with respect to the technology sphere. Fatima also shares her advice on how to be a successful marketer and business person. Find Jelly Marketing: Twitter - twitter.com/jellymarketing Facebook - facebook.com/jellymarketing Instagram - instagram.com/jellymarketing Website - jellymarketing.com Find Darian Kovacs: Website - jellymarketing.com/darian/ Facebook - facebook.com/dariankovacspage/ Instagram - instagram.com/dariankovacs/ Twitter - twitter

On this episode of Marketing Jam, Darian Kovacs chats with Derryn Shrosbree, Founder of Juniper Life Insurance. Juniper is a relatively new player to Canadian life insurance and is truly trying to disrupt the industry with an innovative business approach, and public relations model. Darian and Derryn talk about trends in business and marketing which shaped the Juniper model, the cost of search terms associated with life insurance, the focus on customer journey, and Derryn's heartfelt reason for starting the company. Derryn also lists his favourite smartphone apps, magazines, and podcasts related to business and marketing. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - htt

On this episode of Marketing Jam, Darian Kovacs chats with Mike Gettis, CEO and Co-Founder of Endy, a Canadian mattress company making waves in the industry. Darian and Mike talk about where retail fits into marketing today, the important of not fearing to fail, how much attention to pay to attribution of sales, the importance of talking to customers, and Mike's Dragon's Den experience. Mike also lists his favourite smartphone apps, magazines, and podcasts. This interview is part of a series of interviews recorded at the DX3 Digital Marketing and Retail event hosted in Toronto, Canada. Marketing Jam thanks DX3 for being a partner of the show. You can find and subscribe to Marketing Jam on iTunes, and Stitcher. Find Jelly Marketing: Twitter - https://twitter.com/jellymarketing Facebook - https://facebook.com/jellymarketing Instagram - https://instagram.com/jellymarketing Website - https://jellymarketing.com Find Darian Kovacs: Website - https://jellymarketing.com/darian/ Facebook - https://www.facebook

On this episode, Darian is joined by Pamela Saunders, a seasoned public relations professional, who is now PR and Social Media Manager at Microsoft Vancouver. Topics discussed by Darian: - Tod Maffin and his live weekly marketing news show on Facebook - Instagram releases GIFs in Instagram Stories - The importance of having an ad strategy on Facebook, and using the - Facebook Blueprint Certification Topics of the feature conversation include: ​- What does P.R. look like today - How to pitch reporters and keep relationships fresh - How important is advertorial ​- How to be success on social media - About Microsoft Vancouver's "Maker Space" - Best advice for Communication and Marketing professionals Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Farhan Mohamed, Editor-in-Chief and Partner of one of Canada's newest and fastest growing news, current affairs, and lifestyle publications, Daily Hive. Topics discussed by Darian: - Georgetown "actual reality" promotion - Instagram introduces ability to follow hashtags - Burger King uses O.K. Google in ad Topics of the feature conversation include: - How Daily Hive went from a blog run by three guys in the basement of a home, to one of Canada's biggest media players - What makes a good P.R. pitch and how to pitch Farhan and Daily Hive - Effective use of advertising and advertorial in today's media - The importance of community-focused work - How to be successful when starting an online venture For show notes and previous episodes visit: http://marketingjam.ca Find Jelly Marketing on: Twitter -

Marketing Jam is a marketing podcast featuring the brightest minds in Canadian marketing, and hosted by the Principal of Jelly Digital Marketing and P.R., Darian Kovacs. On this episode, Darian is joined by Jared Harman, Marketing Director of the Joseph Richard Group, one of British Columbia's fastest growing hospitality chains. Topics of the feature conversation include: - Getting involved outside the classroom while in school - How to be successful marketing in competitive industry like sports and hospitality - The challenges of managing a parent brand with a variety of properties - The impact and fine line of marketing with social commentary (Corporate Social Responsibility) - The importance of empowering the people on the ground for marketing purposes More about Joseph Richard Group: Website - http://jrg.com Twitter - http://twitter.com/wearejrg Facebook - http://facebook.com/wearejrg Instagram - http://instagram.com/wearejrg Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: h

Meet Eric Termuende Eric is on a mission to change the way we talk about work and get fulfillment from it. A bestselling author, speaker, and entrepreneur, Eric is co-founder of Now Innovations. In this episode we talk about... - How important our ability to work with people and our social skills are - Creating a work experience where people can be the best they can be - Rover Parking - Turo - Rent your own vehicle - The future of work and life - Overcoming the negative connotations of work Get in touch with Eric... erictermuende.com Thank you to our sponsor Canada Post For more see http://www.jellymarketingpodcast.com Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Meet Antoine Bonicalzi, Digital Marketer at Cyberimpact With more than 8 years of experience in digital marketing, Antoine has worked on over 200 projects. He specializes in helping businesses generate more leads with their online marketing efforts. As a digital marketing specialist at Cyberimpact, he helps small business owners in Canada reach their maximum potential with email marketing. In this Interview we discuss... - How Antoine got into business and marketing - Antoine's sales experience and what it was like. How sales helped him be a better marketer. - How Antoine learned marketing on the job. "You're never done learning" - The importance of working on your business and not necessarily in your business all of the time. - What is Cyberimpact? - CASL - Canada's anti-spam legislation and how CyberImpact can help Effective Email Marketing... - When it comes to sending email to your customers and potential customers keep a good balance between education and promotion - You need both types of content -

Meet Penny Wilson Penny Wilson is the CMO, Hootsuite and has more than 30 years of experience in senior marketing and executive leadership roles in the technology industry. In this episode we discuss... - How a coffee with Hootsuite CEO Ryan Holmes led to Penny working at HootSuite - Recent innovations and additions to the HootSuite platform - Letting the data be how are you go to market with new products - Trying to go to market with the problems to solve for customers versus the products they provide - What is HootSuite according to Penny? - The importance of mapping out a customer's journey and how you can enhance the customers journey with you - The benefits of using a tool like HootSuite - What's next for Hootsuite? - HootSuite's various marketing strategies SCALE - S is for social, C is for being a customer centered, A is for being authentic, L is for listening and learning, E is for engaging The Five Questions Highlights... - Penny likes to spread peanut butter and fig jam on her toast, but not a

Meet Jody King - Jody is the latest addition to Jelly’s social media team! She loves bringing brands and clients together. As a Social Media Coordinator, she gets to help build these dynamic relationships online. She’ll also be supporting Jelly's Digital Ads and PR teams. Interview Highlights: From Kindergarten teacher to marketing - Jody's somewhat unusual path to marketing. The skills gap and missing pieces that Jody had to learn to make the switch to marketing. Hubspot Marketing Inbound Marketing Certification Jody's role at Jelly Digital Marketing How consistency makes a huge difference to your marketing. Consistently post. Have consistent look and feel... Stay curious - consider your campaigns to be like developing a scientific hypotheses Make sure you look at your social analytics - post when your users are online. Look at demographics and the geography. Use geography to build your audience. See more at jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & O

In this episode we speak with Vancouver entrepreneur Michael Menashy who has launched a Kickstarter campaign to raise funds for Community Grocer. Thank you to our sponsor Canada Post: https://www.canadapost.ca For more see http://jellymarketing.com/blog Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 2 of this podcast: Scott Benzie - Banff World Media Festival Fawn Mulcahy - RBC Pamela Saunders - Microsoft Jaclyn Cummings - Vega Paula Skaper - Kinetix Digital Nick Routley - Popcorn Miles Sellyn - Drive Digital Michelle Slater - Twitter Mike Reeves - AOL Karm Sumal - Daily Hive Lindsay Stewart - Buzzfeed Thanks to our sponsor Canada Post. See canadapost.ca Megan Tanner - Google Jon Malach - Native Ads Britney Muller - Moz Bilal Jaffery - Deloitte Digital John Ounpuu - Modern Craft Lindsay Slaby - Sunday Dinner Ealeen Wong - Proctor and Gamble Mat

Hundreds of business owners and marketing professionals attended the Change in the Making Conference 2017. Some of the biggest brand names in marketing presented and shared the latest tips in marketing. This recording is a mash up with all of the great presenters at the event. We asked each one for a marketing tip or event take away that they would want people to remember after the event. Here's a list of all of the incredible speakers that joined us for part 1 of this podcast: Ted Graham - GM Jennifer Campbell - Canada Post Nick Lopez - VISA Liz Couto - Shopify Michelle Tampoya - Interac Debra Henry - IBM Katelyn Crawford - The Rec Room – Cineplex Entertainment Ltd. Thanks to our sponsor Canada Post. See http://canadapost.ca Caroline Carter - CSuite Content Joe Martin - Adobe Don Burks - Lighthouse Labs Cameron Uganec - Hootsuite Avery Swartz - Camp Tech Lisa McCann - RED Academy Stefanie Grieser - Unbounce Luke Aulin - RTOWN Stéphane Bérubé - L'Oreal Canada Tune in next week for part two of this CIMC