Get Social Health With Janet Kennedy

Today we're talking about Pharma and Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:55 Meet Ritesh Patel01:55 David Ogilvy & Ogilvy CommonHealth Worldwide04:15 What kind of health are you serving?05:45 Do you have a group that specializes in Crisis Management?06:38 Industry response to bad PR08:58 Hard to "put the brakes on"10:11 Can you BE a digital evangelist in pharma?13:31 Patients need information and Fair balance15:58 COPD Foundation - Is pharma focusing on disease states?19:00 Mayo Clinic - Must educate because so much information is bad21:02 Patient communities23:33 Are you doing more client work in open or closed communities?25:15 Storyvine for telling patient stories25:55 Why would a patient give a pharma testimonial?28:00 How d

Can a spirituality Tweet Chat really cover deep topics like spiritually, faith and religion? In part two of my conversation with Meredith Gould, we pick up our conversation with a discussion of Tweet Chats, particularly the Health and Spirituality Tweet Chat (@hlthsp). This Tweet Chat happens on the 3rd Tuesday of every month at 9:00 pm EST.Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times about social media and communications use for churches. Her most recently published book is "Desperately Seeking Spirituality" which we discussed on Part I of our Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times about social media and communications use for chur

One of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual's personal search for spiritual truth and has authored 10 books on digital communications and spiritually. In "Desperately Seeking Spirituality", sacred spelunker and sociologist Meredith Gould combines practical wisdom with lived experience to explain why and when traditional practices don't work for today's seeker and then how to choose ones that will. In short, easy-to-read chapters and with characteristic wit, Gould provides counsel for reframing perception to discover the sacred in everyday life. This guide is for self-identified seekers w

What do nurse entrepreneurs need? Carol Bush. She's an Oncology Nurse and entrepreneur who uses her social media skills to help other nurses start up their businesses. She has taken her "intrapreneur" skills developed as a Nurse Navigator for the Midwest Cancer Alliance to create a business helping nursing associations and nurse entrepreneurs.  Carol has provided training to nursing organizations on social media and personal consulting for nurses who have a business idea get launched. Listen in to our conversation or drop in at the time stamps below: 00:00 Introduction00:50 Carol Bush 01:25 Nurse Entrepreneurs01:55 The Midwest Cancer Alliance03:40 Working with Nurses and/or Social Workers?04:50 Is the Nurse Navigation concept new? Dr. Harold Friedman05:55 Training needed for care teams06:50 Frontier medicine?08:04 Tele-Health being implemented10:44 NC Tele-Psychiatry - Going to the patients11:28 Nurse Blogging & The Social Nurse @Nursetopia12:45 Supporting Oncology Nurses14:25 What services does The Socia

When you have a conference that brings together more than 40,000 health IT professionals clinicians vendors executives patients and speakers you to pull out the social media big guns. I have the pleasure of talking to Steve Sisko known as @shimcode in twitter about being a Social Media Ambassador for HIMSS 16 on Get Social Health. Being a Social Media Ambassador for the largest healthcare conference is a privilege and an honor and a lot of work. If you can't attend a conference look up the hashtag for the event, follow the action and participate. You'll be amazed at how engaged you can be even from afar. Steve Sisko on LinkedIn Steve Sisko's Blog Steve Sisko on Twitter HIMSS16 Social Media Ambassadors Steve Sisko on the @HCPodcasters Blab February 29, 2016 Steve's Compendium of Twitter Lists

#NatCon16 is the Annual Conference of the National Council on Behavioral Health. For the second time, the conference will include invited Social Media Ambassadors to help share the story of #NatCon16 far and wide. I’m joined on the podcast by Communications team members Hannah Cohen and Allie Siemianowski of the National Council on Behavioral Health to talk about why they developed the social media ambassador program and what they hope to achieve. Listen to our conversation originally recorded via Blab or drop in at the time stamps below. 00:00 Introduction to #NatCon1600:50 Meet Ali Siemianowski and Hannah Coen02:00 National Council on Behavioral Health02:30 Conference attendance ~ 5,00003:15 Kudos on the NatCon's social media presence04:12 Social media track includes @KevinMD05:00 Social Media Ambassadors05:51 Asking the "dumb" questions06:43 Who are the other Social Media Ambassadors07:23 Are there specific tracks?08:59 Active in TweetChats as National Council? #StampOutStigma09:40 How do you organize your

How do you take healthcare innovation into business as usual practices? Joining me on Get Social Health is Andre Blackman, a member of the Jump Foundry team and Producer for Health:Further. This program that brings healthcare innovators together with healthcare professionals to figure out how to implement innovative products, services, and ideas in real-world businesses. Health:Further You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I start with his You know, healthcare innovation is a lot like the weather, everybody talks about it but nobody does anything about it. That may be stretching the metaphor a bit but, seriously doesn’t it seem that awful lot of innovation never quite gets into practice in a healthcare setting? In our conversation Andre and I st

Becky Sansbury is a former hospice chaplain who is now a speaker and consultant to professionals who want practical ways to help their clients get through crises. Becky’s resilience-building model organizes realistic, repeatable steps people can take to regain stability, and then move forward. She is the author of After the Shock: Getting You Back On The Road to Resilience When Crisis Hits You Head On. When you hear the word crisis what do you think? A dramatic car wreck. A critical medical diagnosis. Divorce. Job loss. Natural disaster. Death. What about the mini-shocks within those crises or the smaller events that disrupt our lives more frequently? A fender bender in rush-hour traffic. Personal information getting hacked. Being overlooked for a promotion.When crisis hits, large or small, we are thrown off balance. In After the Shock: Getting You Back On The Road To Resilience When Crisis Hits You Head On, Becky Sansbury introduces a sustainable model to help you stabilize and move toward resilience. After

Andy DeLao is a man with an important mission, one that we should all share. Known as @CancerGeek in social media, Andy believes that you should challenge the status quo and be the change you want to see. From his day job impacting cancer center design to his new initiative, "My Ideal Patient Experience", @CancerGeek has a commitment to understanding the patient's experience and making it better. The global founding team of My Ideal Patient Experience includes two former Get Social Health podcast guests, Dr. Gia Sison and Marie Ennis-O'Conner. 00:00 Introduction00:45 Meet Andy DeLao @CancerGeek01:50 Building cancer centers02:27 Hard to jump between country's rules?03:54 What was your role in building cancer centers?06:50 Did you have to educate the architects?07:45 Mayo Clinic and the design of patient space09:18 Pro or Con "plush Robes"?09:33 Worried about icing when the cake is lopsided11:30 What's an example of the patient improvement process?12:50 Genesis of @CancerGeek13:40 What is your role in social me

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After a number of years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming messages to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below. 00:00 Introduction00:51 Meet Dr. Howard Luks, Orthopedic Surgeon01:34 Evolution of Social Media03:57 Medical Journals04:50 Is it a problem that social media is slow in adoption?05:26 Pioneers have led the way06:34 Physicians as content providers08:00 Communicating patient education - "one man show"09:

My guest today on the Get Social Health podcast is Sean Dent. He’s an acute care Nurse Practitioner and the host of the Change of Shift podcast. He’s also one of the early social media adopters in the healthcare space giving a voice to nursing. The role of the nurse has many contradictions. On the one hand, it is the most respected profession in our nation based on a recent survey, however, when you hear and read what nurses are saying and printing online, it presents a story of frustration, of challenges, of lack of respect, and even danger.  Let’s hear what he has to say on Get Social Health. Listen to the full podcast or drop in at the time stamps below: Podcast Time Stamps 00:00 Introduction01:08 Acute Care Nurse Practitioner1:57 Hard to talk about yourself "imposter syndrome"02:50 Early Blogging experience05:00 Early Adoptors: Dr. Mike Sevilla, Dr. Kevin Pho05:50 Are you supporting nurses or advocating for change?07:12 Dealing with negativity09:45 Are Nurses active in social media?12:00 Nursing is the m

Happy New Year! Welcome to 2016. I’m really happy we’ve reached 2016 for a number of reasons. 2015 was a year of a lot of work for me. I decided at about this time last year that I wanted to take the information I had been learning from the Get Social Health podcast and figure out a way to share that knowledge with the wider community. In particular, I was very interested in applying the lessons I learned from my podcast guests to helping the small healthcare practice. In speaking with my guests, one of the things I learned was how hard it was to get up to speed on social media once they decided to engage. I began to ask questions of other healthcare professionals, including my own physicians and asked them what they thought of social media. Many were still very focused on the day-to-day operations of their practices. However, they also recognized that social media was a force to be reckoned with. As a career marketer, I have always been very engaged with local business owners. Through my work with Get Social

Christoph Trappe is a content marketer who has spoken world-wide on the topic. What he wants you to think about is being "authentic" to communicate your organization's mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give them more exposure without tiring the others. Listen in to our conversation or drop in to the time-stamps below. 00:00 Introduction00:41 An unrealized sports reporter03:30 MedTouch04:21 Storytelling across industries07:08 Content consulting - where does MedTouch come into play? "Silos are only good on farms"10:18 Published his Book "Get Real: Telling Authentic Stories for Long-Term Success"11:20 How many ways can you re-purpose content?13:30 Scheduling and longevity of content14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linkin

There are many healthcare providers who dread hearing "Dr. Google" quoted in the exam room. From inaccurate or misleading information to downright "malpractice" (says Tanya Feke, MD in a blog posted on KevinMD.com ), Dr. Google is a challenge when dealing with patient education. I asked Google expert (actually, Guru) Mark Traphagen of Stone Temple Consulting to join me in a conversation about the "Good News/Bad News" regarding health information online and what a healthcare practitioner can do to become a trusted voice in their community. Listen to our conversation or drop in at the discussion topics below. 00:00 Intro00:45 Mark Traphagen - Guru03:30 "Dr. Google Should be Sued for Malpractice"04:50 Healthy skepticism for online health information05:55 Google is part of the solution, Google's ranking algorithm07:00 Up to 20% of Google searches are health related07:30 Google's Direct Answers08:18 "How do I boil and egg"08:40 Google Highlights one answer from one source09:12 Google partnering with trusted health

"We have nothing to fear except fear itself." While the words of Franklin Delano Roosevelt may be perfectly appropriate for a discussion of HIPAA and data security, that does not stop healthcare organizations from being very, very concerned. Sadly, many healthcare organizations are not entering social media because of concerns about violating HIPAA. I am joined on the podcast by Srini Kolathur, HIPAA Compliance Coach at EHR2.0, a compliance, training and education consultancy. Srini and I know each other through social media training via webinars (disclosure: Get Social Health is a trainer and content author for EHR2.0). I realized that I had never had an HIPAA compliance expert on the podcast so I put on my curiosity hat and asked a lot of questions. Give a listen to the podcast or drop in at the time stamps below: 00:00 Introduction00:47 Meet Srini Kolathur of EHR2.002:06 EHR2.0 - Web 2.002:50 What do you do as a Coach for EHR2.0?03:17 Do you have to follow HIPAA if you don't have EMR?05:25 Does HIPAA apply

Dr. Jeff Livingston is a healthcare social media pioneer. Like fellow physicians Mike Sevilla, Kevin Pho and Bryan Vartabedian, Jeff was early to try, successfully, blend social media into his practice marketing. After getting national (and International) coverage in WIRED, USA Today and Voice of America Jeff re-evaluated his social media strategy to go hyper-local. My favorite quote from the interview was that "marketing benefit should be accidental and secondary." During our conversation we discussed HIPAA, the "wild, wild west" days of social media and how he manages to actively participate in social media between delivering babies. Listen to the podcast or drop in at the time stamps below: 00:00 Introduction01:40 HIPAA Violations & OBGYN03:55 Photo policies during birth06:08 Fun practice Facebook page06:50 Meet Jeff Livingston, MD7:30 Teen pregnancy - MySpace - Patient contact10:35 #hcsm Tweet Chat 9:00 pm EST every Sunday12:00 The Wild, Wild West13:15 Facebook content - fun and interesting14:40 Marke

Ricardo Ibarria is the founder of Hygeia Health, a start up that has developed the Hygeia Health Station. Its not your typical health startup idea. It's not an app, a wearable or a SaaS. It's an actual, Made-in-America, telehealth product. Hygeia is currently piloting the Hygeia Health Station which increases engagement and adoption in telehealth services in large covered population settings such as employers or schools. The potential for the Hygeia Health station extends as far as developing countries. As long as electricity is available, telehealth services can be delivered.   Hygeia Health featured in Venture Beat Ricardo Ibarria's Background Founded Hygeia Health What is the Hygeia Health System? Can you explain how it works? What skills or credentials does the operator need? Can you get training at a Community College? Where are you doing the beta test? Retail or Employers? Will this work in a developing country? Social Media Tip: Mary Pat Whaley of Manage My Practice "Blog Content Ideas" Get Socia

Meet Joe Lavelle. He's the host of the IntrepidNow Healthcare podcast. He is also the co-founder of a healthcare media empire, IntrepidNow. What I love about his exciting new venture is the reason he started this business - so he could get off the road as a healthcare consultant and coach his son's ball team. Now he is focused on using the medium of podcasting to create marketing content and sales opportunities for his clients. As a result of reaching out to other healthcare podcasters, Joe is also one of the founders of a new weekly Blab, the Healthcare Podcasters. He will be joined by Jared Johnson of the "Healthcare IT Marketer Podcast," Todd Eury of the "Pharmacy Podcast" and me, on behalf of the "Get Social Health" podcast in a weekly Blab every Monday at noon EST.

My guest today on Get Social Health is Mary Pat Whaley, a writer and blogger with a focus on helping small, independent businesses remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome - she practically lives right around the corner! Today we'll talk about her business, Manage My Practice, and how she got her start blogging during the first wave of the internet. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media. 00:00 Introduction01:37 It's a small world02:15 Manage My Practice03:17 Early adoption of blogging04:18 Blog content: Technology and Healthcare05:22 Tech? Websites or EHR?06:10 Dr. Bill Kroutz 06:49 What is Manage My Practice?10:11 Marriage Counselor on the side?11:03 What kind of healthcare clients?12:22 What's it like coming out of Med school?14:27 Who is the typical client?16:21 Concierge medicine19:43 Can a solo doc negotiate?22:07 Do your services vary based on the medic

Even podcasters can be fan-girls (or boys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O'Conner is a member of the "must follow" healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below. IntroductionA world viewMarie's back storyHow did patients engage before social media?Is Irish healthcare nationalized?What kind of clients do you have?Do US Pharma companies follow US privacy laws or European?Mayo Clinic Social Media Summit in OZWhat was your talk about?People are peopleDr. Gia SissonHealth 2.0 Dublin Visit our resources page for more valuable (and free!) resources on social med