Get Social Health With Janet Kennedy

Nurses are born to be innovators Tim Raderstorf is the first Chief Innovation Officer at The Ohio State University College of Nursing. He is also a Clinical Instructor of Practice. Tim has studied and focused on neurosurgical research on Tethered Spinal Cord Syndrome, designed clinical spaces, and improved patient throughput in the pediatric hematology/oncology ambulatory settings. Innovation and Entrepreneurship Tim’s passion lies in connecting great thinkers and fostering ideation through the innovation and commercialization process. He helped design an innovation and entrepreneurship program for healthcare at the Ohio State University College of Nursing. This fall, he’ll be speaking at the Advancing Nurses Through Innovation Conference hosted by the National Nurses Business Association Conference in Las Vegas and the Nursing Innovation Summit at the Cleveland Clinic. Listen to Tim’s ideas on nurses, entrepreneurship, and innovation on the Get Social Health podcast. The Innovation and Entrepreneurship Work

designRoom Creative (dRC) began more than twenty years ago. Kelly Farrell, designer and founder, left the big agency world with a mission — deliver strategic, impeccable design with responsive, personal client service. Since then she’s moved dRC into the national market while developing a specialty in creating healthy brands, especially healthcare related brands including Signature Health and the National Association of Addiction Treatment Providers. In the podcast, we talk about getting the C-Suite and Board behind a new brand process, even when the brand is over 100 years old! Listen to the podcast and let me know what you think Find out more about designRoom Creative. Website Twitter LinkedIn Pinterest Facebook Connect with Kelly Farrell: LinkedIn Twitter

Many physicians have discovered a passion for health technology, but not many have taken an 180-degree turn into the digital health field right out of residency. John O'Donnell did and has found his unique medical perspective to be an asset to the programs he has joined like Startup Weekend Health, iScribes and the design thinking workshop he co-lead with Katie Donohue McMillan. In our conversation, Jon and I discussed his medical school training at Duke University and how he "caught the digital health bug." Listen to our conversation or catch the time stamps below. Introduction, Startup Weekend Health Joyce Lee, Design Thinking advocate Duke Medical School Duke CRI - Clinical Research Institute Are you a digital early adopter What vision does your memory bring? Design thinking Medical School + Innovative Thinking Dell Medical School IBM Watson Digital health relieving mundane processes Everyone is creative Smashing Boxes Design Disruptors Katie Donohue McMillian Amy Abernathy, MD Jon O'Donnell, MD Social Med

A few episodes ago I had the pleasure of speaking with Sue Bohle about the Serious Play Conference. The conference in its sixth year was hosted at UNC Kenan-Flagler business school in Chapel Hill, North Carolina. The conference moves around every year so I was very excited that it was in my own backyard this year. While the conference wasn’t exclusively about creating serious games for healthcare there were a number of speakers there talking about the games they were developing. In today’s podcast, I have an interview with for brilliant minds who are using gamification, a term will be discussing shortly, to help individuals with learning, education, engaging, and managing health and behavioral challenges. My four guests are Doug Watley with breakaway games, Lynn Fiellin with the Yale Center for Health and Learning, Dan shirtless with the "Breathe Free" game, and Randy Brown of Virtual Heroes. This is just a small selection of the many speakers and attendees present at this conference. I encourage you to find

Dr Marketing Tips - Healthcare Marketing Explained Inbound marketing continues to be a theme on Get Social Health as we welcome Corey Gehrold to the podcast. Corey is the Vice President of Client Strategy at Insight Marketing Group and is one of the hosts of the Dr Marketing Tips podcast. He has close to a decade of experience successfully marketing medical practices via traditional, virtual and inbound marketing methods. He has co-authored two books with Insight Marketing Group founder Jennifer Thompson. We have a great conversation about online marketing for the independent healthcare practice. Reference Links: Amazon book - Managing Your Online Reputation Blog post - A Guide to Claiming and Updating Your Practice on YellowPages.com Blog post - 10 Tips to Creating Engaging Video Content Without Knowing What You're Doing Webinar / Video Tutorial - How to Resize a Photo or Logo in Under 2 Minutes Dr Marketing Tips Twitter Website

Digital Marketing and Inbound Sales If I said "inbound sales for healthcare practices" would you know what I meant? Digital marketing has provided many new ways for physicians to attract new patients but with dozens of platforms and hundreds of choices to embrace online marketing is not for the faint of heart. Garett Smith, founder of the digital startup InboundMD knows the struggles of trying to tackle inbound marketing for healthcare. As a startup entrepreneur, his team has created a platform to help the independent healthcare practice manage the complex process of online digital marketing and inbound sales. Find out more by listening to the podcast or dropping in at the time stamps below. 00:00 Introduction 00:55 Meet Garrett Smith - Founder of InboundMD 01:25 Too many choices in marketing, not enough time 02:54 Independent Healthcare - 25% of medical practices still don't have a website? 05:24 Old websites are just a billboard 07:01 Physicians just want to be physicians - Resistance is futile 09:40 Negati

Physician, Innovator, and Entrepreneur Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison - creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo. During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below: Podcast Time Stamps: 00:00 Introduction 00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo 01:25 Kareo's use of social media 01:55 Leadership team at Kareo is active in social media 02:21 Was social media part of your pre-Kareo career? 02:41 How did you manage to be a physician and an entrepreneur? 03:40 Technology an interest early on 04:22 Do your kids love technology? 04:48 Kareo's h

Healthcare has many serious challenges that serious play can help solve. The Serious Games Association (SGA), lead by Executive Director Sue Bohle,  is an international trade organization serving the entire serious games industry. Members include developers, publishers, technology providers, analysts, authors, consultants, faculty and other professionals. Their members are involved in the making of games and sims for education or at home learning, corporate training and marketing, government and military uses, healthcare and medical training and games that are designed to create positive change in our society. The association produces educational conferences (notably, the Serious Play Conference) does research and provides support to special interest groups (SIGs) and committees studying how to move the industry ahead. The 2016 conference will be co-hosted by the UNC Computer Science Department at the Kenan-Flagler Business School, July 26-28. What is serious play? Accor5ding to the event website it's a gathe

Digital Snake Oil, the Meeker Report, and a ChatBot chat with Klick Health's Michael Spitz. This episode of Get Social Health digs into digital trends with Spitz, VP of Digital Strategy for Klick Health. Spitz (that's what he goes by) really  knows his stuff! Join us for a far-ranging conversation about Digital Health on Get Social Health. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:38 Meet Michael Spitz, VP Strategy for Klick Health 01:15 Damnit Janet and Spitz 01:55 The Klick Wire 04:35 Meterologist of Digital Health 05:50 Digital Strategy or Traditional Strategy 07:09 B2C or B2B? 08:07 Klick Health 09:48 Deep bench at Klick Health? 10:47 Consumer - Patient - Population Health 16:28 Snake Oil and Digital Health 21:33 Young people excited about digital health 22:48 Digital trends - when are they client ready? Klick Labs 25:27 Geofencing in healthcare 26:21 C-Suite, Digital Technology and implementing new ideas 28:23 Trust 30:49 ChatBots (finally!) 36:26 Where is the

Andy Sernovitz, socialmedia.org Health is one of social media's earliest voices. From "Damn, I wish I'd Thought of That!" to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction 00:52 Solution to Pollution 02:45 Doctors are scientists 03:10 Meet Andy Sernovitz, community builder 04:25 Gaspedal.com 04:45 SocialMedia.org Health 05:10 Membership for senior hospital social media only 05:50 "Circle of Trust" for Hospital social media marketers 06:30 What are Hospitals concerned about? 07:35 Actions you can take 08:50 Community building among peers 09:41 Sharing about internal issues 11:08 Managing multiple soc

Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below. Mayo Clinic Social Media Summit 2016 00:00 Introduction 00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur 02:00 Internet earliest adopter 04:09 Hospital website for University of Maryland 05:15 What didn't work well? 06:40 Content marketing (before it was cool) 08:03 Does a website belong to IT or Marketing? 09:25 Chief Cook & Bottle Washer 10:20 WordPress or enterprise CMS 12:35 Knowing how to understand vendor landscape 13:45 The differ

Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation and get to know Jean at her social media properties listed below. Social Media sites for Information Managers: Twitter LinkedIn Information Managers Website Pinterest  

Founder of Perfectly Afflicted, singer Chris Hendricks discovered he had Cerebral Palsy when he was four years old, at the same time Chris discovered his fascination and love for music. Having a health condition that will be with you for your whole life can either define you or inspire you. Chris Hendricks chose inspiration. He is a singer, songwriter, personal coach and the co-founder of a business. PerfectlyAfflicted.com is a company that focuses on reducing teen suicide through motivational speaking and positive fundraising. I know you will be as inspired as I was hearing Chris. Listen to his interview or drop in on the time stamps below on Get Social Health. 00:00 Introduction 00:52 Meet Chris Hendricks 01:30 Cerebral Palsy and music 03:25 How does CP impact you? 03:54 Singing starting at 4 years old 05:34 What was it like having CP? 08:30 Self-Fulfilling prophecy 10:00 Did you ever consider suicide? 11:40 Has music made you what you are today? 14:26 How did the music career go down with the family? 16:18

Meet Greg Van Borssum and Joe Williams. They don't just talk about suicide prevention, they live it. Every day. In March of 2016, I had the opportunity to serve as a Social Media Ambassador for the National Council on Behavioral Health at their annual conference. NatCon16 brought together almost 5,000 mental and behavioral health specialists for dozens of talks, presentations, poster displays and, most importantly, the chance to connect. As a Social Media Ambassador, my job was to capture my unique perspective on the event and share it via social media. As I wandered through the exhibition halls I met dozens of software companies, pharma representatives, educational training firms and workplace wellness programs. Turning down an aisle I heard voices with "not from around here" accents belonging to Australians Greg Van Borssum and Joe Williams. When you meet Greg and Joe it's easy to make a false assumption. What you see are strong, chipper, intelligent men who were successful professional athletes. What you d

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below. The Interview 00:00 Introduction 01:08 Welcome back Dr. Mike Sevilla 01:50 Where have you been traveling? 03:56 SnapChat 07:16 Building a network for each platform 09:39 First the "selfie" next the Video channel 10:26 Social Media Marketing World 11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab 13:44 Social Media is a force to be reckoned with 14:01 Have vette

We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction 01:15 Meet Heather King, Social Media Director, Infinity Dental Web 02:00 Dentists "get" marketing 03:20 Dentists tend to be "social IRL" 04:02 Dr. David Hall, Founder of Infinity Dental Web 05:20 Tech savvy healthcare entrepreneurs 07:00 Mobile friendly websites 09:00 What happened to m.website addresses? 09:28 Hard-coded websites send an "outdated" image 10:00 Are you proud of your website? 11:01 What does a high-converting website have? 12:40 How often should a dental practice be blogging? 14:27 Not every post has to be c

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say "almost" podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children's Hospital and the fact that she stills sees patients one day a week! In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting  (Thanks, Dr. Mike Sevilla and Joe LaValle). I also announced he launch of "Social Content Solutions" - a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice.  For more details or to order go to http://www.getsocialhealthacademy.com/social-content-solutions. Listen in to my conversation

Nathan Clendenin is the Founder of StoryDriven, an Emmy Award-winning creator of videos that tell stories. StoryDriven works with clients in healthcare, scientific research, education, entrepreneurial space, nonprofits and more. Today we’re talking about using documentary-style storytelling for healthcare. Listen to the podcast or drop in at the time stamps below.    00:00 Introduction 00:45 Meet Nathan Clendenin - StoryDriven 01:21 He's got an Emmy! 01:36 Mr. Peabody's Wayback Machine 02:00 Studying AIDS, Poverty & Faith in South Africa 02:51 Twitter and Cats (Pippy & Champ) - of course! 03:37 Using cats to ease the learning curve 04:15 Twitter is not business only: Shout out to @LilyPad 04:57 It's not about you 05:20 Video skills - broke with a baby on the way 06:47 Awesome sales pitch! "Real Doctors - Real People" 07:53 A 360-degree view of the physician 10:00 How was this video used? 11:15 StoryDriven is founded 12:25 How do you get real people to "relax" 14:47 "Physician - Heal Thyself!" 16:45 St

In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing.  Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare01:38 From painter to technology company02:40 Citrix location03:15 Citrix Solutions for Healthcare04:03 Security of data05:32 Evangelists & the team07:33 Deep skill set in marketing08:15 Where does Citrix come into the sales process?10:26 What do you do at Citrix?11:51 What is Everyone Social? 13:38 Do you have the freedom to publish without editing?14:52 Is Citrix using Video for promotion?15:35 Attending trade shows?17:00 Who is your target customer?17:46 C

Todd Eury is the host of the Pharmacy Podcast and the 4th Musketeer of the Healthcare Podcasters - a team that brings you a weekly healthcare Blab. Todd wants to enable conversations about pharmacists and the patient experience through his podcast and website. He has brought together multiple voices and conversations about the business of running a pharmacy and seriving their patient communities. It was a great pleasure having him as a guest on Get Social Health and learning about his business and his exciting plans to bring even more voices to The Pharmacy Podcast. Tune in or drop in at the time stanps below: 00:00 Introduction00:50 Entering the pharmacy space03:58 The launch of the podcast05:16 Podcast numbers, Partnering with Pharmacy Times06:49 How to name a podcast episode08:12 Podcast Hosts10:28 Podcast Tech12:00 Don't let the tech stop you from Podcasting13:25 How often are you publishing?14:16 Independant Pharmacies16:55 CVS & Tobacco ban18:29 Are Pharmacists in social media24:57 E-Proscribing28:5