Get Social Health With Janet Kennedy

Meet Makala Johnson, Mayo Clinic's social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you'll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below: 06/15/15 -- A moment during Mayo Clinic's "Bringing on the Social Media Revolution to Health Care" social media residency, presented by the Mayo Clinic Social Media Health Network at the Doubletree in Rochester, Minnesota on Monday, June 15, 2015. Follow along online using #MCCSM. Learn more at socialmedia.mayoclinic.org. (Photo by Jason Pratt / Mayo Clinic) IntroductionMayo Clinic believes in engagementMetrics and analyticsHow did the Center for Social Media get foundedHow many team members in the social media effort at the Mayo Clinic?Content submis

One of the biggest challenges in fighting a chronic or serious illness is wading through thousands of articles, posts and research that can be found online. Medivizor answers that problem by providing personalized health research curation based on a detailed questionnaire completed by a subscriber. On Get Social Health, I have a conversation with Medivizor CEO Tal Givoly about providing patients with research that is vetted for accuracy and relevancy. Catch our conversation or drop in at time stamps below. 00:00 Introduction00:55 Tal Givoly, CEO of Medivizor01:55 "Chronic web researcher"03:49 How does the Medivizor search work?05:04 How is relevancy determined?07:50 Needle in the wrong haystack08:31 Delivering any information or only currently usable information?09:42 Midivizor is not focused on preventive or diagnosis information12:55 Physician's response to bad information from patients15:10 How does the physician get copies of the information16:30 The family physician Tal Givoly (CEO)Dr. Oren Fuerst (Ch

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, "Digital Marketing for Healthcare" and "Creating a Digital Marketing Strategy." If that's not enough, he is a fellow podcaster, host of the "CDO -Chief Digital Officer Podcast." Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below. 00:00 Introduction00:45 So may ways to connect01:37 Patients are not patient02:52 Social Listening03:35 Who is Keith Boswell - Chief Digital Officer?04:35 Kaiser-Permanente D

It's not often I get to have a fellow podcaster on the podcast, primarily because there aren't very many of us producing podcasts on healthcare and social media. That's why I was excited to have Jared Johnson, founder of Ultera Digital and the host of "The Health IT Marketer Podcast" come on my podcast to "talk shop." Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared's company provides digital marketing services to healthcare practices and hospitals. In August of 2015 Jared launched the "Health IT Marketer Podcast" which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction00:41 Founding Ultera Digital02:12 Need experience outside healthcare04:15 No ulterior motives here!05:00 Patient.Co - Josh Silver and Bird Blitch07:14 Patient user experience09:15 How do you on

Managing social media complaints for a health system can be terrible and no fun. Unless you're Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or drop in at the time stamps below. 00:00 Introduction to Amanda Changuris00:43 Amanda's background in TV news03:21 Social Media at Highmark04:37 Who does the writing?05:13 Highmark's social media presence & team06:20 What's the procedure for managing social media complaints?08:05 Your response time is WHAT? Are you married to social media?10:28 What should normal people expect for response time?11:48 Does speed of response impact others?13:20 No Scripts! Honor their time13:38 The ChaCha Response16:20 Schedule Conte

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way - in Excel!) Listen to the podcast or drop in at the time stamps below. 1st step visibilityReviewsHealthgradesWhere should Hospitals be encouraging patients to give reviews?"I just Googled myself"University of Utah - 1st to publish CAP scoresPatients not used to reviewing physiciansCan reviews be controlled?Social Media Tip: Emily Solecki "Have a game plan" http://www.getsocialhealth.com/googlemybusiness New Date for FREE Webinar: October 7th at 12:00pm EST

What's the missing link in helping patients manage their healthcare? For Darla Brown, cancer survivor and Co-Founder of Intake.me it's being able to easily access health records between different healthcare providers. The problem? Interoperability between EHR providers and the ease of accessing medical records.  In looking at the problem from the patient's perspective Darla and her co-founder Dr. Emily Lu joined forces to develop a platform that is easy to access, intuitive and free to the patient. The beta version of Intake.me launches in October 2015. Listen to our conversation or drop in at the time stamps below: 00:00 Introduction01:33 Products developed are not from a patient's perspective.02:54 What was your experience?03:50 Entertainment and Media experience05:27 Banks and interoperability06:18 What is intake.me07:39 How have you integrated with EMR platforms?08:54 What drove this? Patients or Physicians?09:54 Patient portals or Intake.Me?00:58 Regina Holliday13:27 What does the platform look like?14:5

If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn't be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below: 00:00 Introduction00:45 Social Media and the CEO01:50 What is the role of the CEO?02:50 Journalist coverage of a story06:12 CEO's engaging07:00 Train staff in social Media?08:30 Using social media to tell what you think?09:25 Paul's Blog10:25 What topics did you cover?11:50 What did he post today?12:38 Blogging about patient care14:54 Posting infection rate - push back?16:40 Insurance company on board?17:35 Social media as a tool to set goals.18:50 Facebook and Twitter21:00 Tweetchats? Matching consumption schedules21:48 Twitter at conferences22:48 Tweeting & Twitter Fountains24:38 Tone and emoticons25:07 Have you evangelized social media p

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it's in the Yellow Pages or Google's search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it's hard to keep them straight, let alone organized and accurate. Cynthia's company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician's directories,  ratings, reviews and r

Lisa Dougherty is a woman on a mission to help patients with chronic illness and medical conditions connect with allied healthcare professionals find the extra services they need. In helping her father manage four bouts of cancer she realized that personal fitness has a huge impact on his well-being, especially during treatment. As a result of this experience, she became of of the founders of the Medical Fitness Network - a free, volunteer-driven network of allied health professionals with special training and certifications for patients with chronic illness and medical illness as well as pregnancy. Service a wide-variety of conditions the MHN offers including but not limited to: Alzheimer's, Arthritis, Cancer, Diabetes, Fibromyalgia, Heart Disease, Mental Disorders, Multiple Sclerosis, Parkinson's, Pre & Postnatal Care, Respiratory Disease and Stroke. The MFN is an online resource for locating well-trained fitness & healthcare professionals that include: acupuncturists, chiropractors, dietitians, fit

Susan Woolner of Mercy Health Hauenstein Neurosciences joins the Get Social Health podcast to talk about telling authentic patient stories. It's not as simple as it sounds. Finding the core of the story and telling it in an empathetic way that is respectful to the patient is a primary goal for Susan. At any given time she has 6 patient stories in development from getting patient questions to working with the team of medical experts to vet out information. One of the remarkable stories that the team at Mercy Health produced was a four-part program on DBS, Deep Brain Stimulation,  featuring patient Michael Harder. Michael was a United States veteran who served in the Middle East and was diagnosed with Parkinson's at age 35. His patient story took over a year to produce.  With six more patient stories to share, we look forward to hearing them all. 

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN. Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts: Social Media Residency and Summit are next week, Lee Aase June Social Media Summit Reflects the Mayo Model, Lee Aase Social Media Tips from:Kristine Austin, Principal, KS Austin CommunicationsKristy Jacobson, Public Affairs Specialist at Mayo Clinic Health SystemChristina Bokusky, Communications Coordinator at J

When you only serve a one year term as the President of the American Academy of Pediatrics you better hit the ground running. That's what 2015 AAP President Dr. Sandra Hassink did - with the help of her "Mission Control" team of Jamie Poslosky and Cassandra Blohowiak. Reaching out to engage with fellow pediatricians was a top priority and thus was initiated a series of Tweet Chats under the hashtag #EveryChildNeeds. Ably supported by #Tweetiatricians - Pediatricians who are active in Twitter, Dr. Hassink has led some lively Tweet Chats around topics central to promoting a healthy child. Listen to our conversation or jump in at the time stamps below. Intro#TweetiatriciansEngaging with AAP membersServing as President of AAPWhat are your goals?AAP Tweet Chats#EveryChildNeedsDoes the hashtag live on?Child centered conversationsAugust TweetChat: #ResiliancyTweet Chat preparation"Mission Control"Kids going to bed hungryManaging the Twitter handleTrollsNew social media platforms: Periscope and MeercatC-Suite involve

Gathering family and friends to have end of life discussions is not easy. What is a natural expectation of life does not mean we are prepared to talk or even think about how we want to end life. Defining "quality of life" is an intensely personal thing and one even our closest family members may not know. Kathy Kastner is a lay-person in the healthcare field who began blogging about the many questions surrounding dying at her website, bestendings.com. She provides resources, thoughtful blogs and curated information about EOL issues. A highly regarded speaker and though leader on EOL, Kathy has presented at Stanford MedX  and just joined a health technology company as a social media strategist and advisor on technology products for seniors. Listen to our conversation of drop in at the time stamps below. Kathy Kastner Blogger and Curator bestendings.com   linkedin.com/in/kathykastner youtube.com/user/kathykastner twitter.com/KathyKastner TEDtalk: Exit Laughing Stanford MedicineX ePatient Visit our resources pag

Summer football practice can be very dangerous if you're not tracking the heat index or the chance of lightning. That's why the marketing team at Vanderbilt University Medical Center created Smart Coach, a health app for sports coaches and trainers to keep an eye on the weather. Mobile apps are really hot (if you pardon the pun), especially in healthcare. But without a strategic plan, you could waste time, money and patient frustration in creating a health app that does not answer a specific need says podcast guest Cynthia Floyd Manley. Listen to our conversation or drop into the conversation at the time stamps below. 00:00 Introduction00:43 Cynthia Floyd Manley01:15 Summer Weather02:38 Tracking Lightning05:14 Coaches & Sports Trainers04:50 App development team: Betsy Brandis05:20 Defining needs for the app07:15 Where do you get the weather information08:35 Local or National audience?10:45 Free vs. Fee Based11:45 App Updates13:00 Notifications?13:50 Coach Smart15:40 Baby Time Contraction Timer18:29 Not al

Sean Erreger is "Stuck on Social Work" and he likes it that way. Sean is a Social Work blogger and Mental Health Case Manager for youth in Saratoga Springs, NY. He is very active in a number of tweet chats that discuss suicide prevention, education, social work and healthcare leadership. He is one of the moderators of #SPSM on Sunday evenings which is both a Tweet Chat and a Video Chat at the same time. Sean blogs about social work at "Stuck on Social Work" where he curates resources for his colleagues and peers. Listen to our conversation of drop in the chat at the time stamps below. IntroductionWhat's your "day job""Know thy Resources"Stuck on Social Work blogTweet Chat: #SPSMTweet Chat: #PTChatTweet Chat: #MACROSWTweet Chat: #HCLDRIs it hard to manage so much information?"Patient Centeredness"#SPSM TweetChat with @DocForemanVideosShout out to Colin HungTalking about suicideEnd of live and suicideYouth mental health case managerConversations connect different topicsSocial media & workTweeting live at co

Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for communicating to the parents of his patients. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages, educates and entertains on his Facebook page providing a wide variety of information from swimming pool safety to stomach bugs to concerns about plugged in kids. His Facebook page fans love to share and comment on his posts and he rarely has to deal with "TMI."

Managing a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below.   00:00 Introduction00:40 Engineer01:32 Starting as a candy striper01:55 Happy Canada Day02:05 PHIPA03:23 World-wide audience for #HCLDR05:05 Way back in 2010...07:25 Imposter syndrome?09:20 Supporting the conversation11:22 Are we too polite?13:19 @Nxtstop113:52 #HCLDR15:18 How do you prepare for the TweetChat?16:55 Crafting questions is an art18:39 Blog to support #HCLDR19:38 Who is we?20:28 Labor of love to lead a TweetChat22:00 Meeting IRL23:16 Popeye philosophy of branding24:50 Tweet chats are like riding the rapids26:15 How do you manage 3 leaders on

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as "The Public Physician." Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, "The Public Physician" which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their "digital footprint." Listen to the interview or drop in at the time stamps below. 00:00 Introduction00:45 The Public Physician01:45 33 Charts Blog02:25 Changes since 200903:10 What is a digital footprint?04:00 Every physician is a brand or has a brand?04:56 Embrace being online06:15 Proactive Vs. Reactive online07:50 Passive Footprint - Active Footprint - Active Presence08:50 Does every physician need to be active online?10:40 What is the minimum presence?12:03 Is Doximity tied to SEO?13:00 Can a physician be "all-in" on just one platform?15:00 "Surrogate bl

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a "spontaneous" communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report "Connecting the Dots- Which pharma companies are succeeding in the social media space?" Listen in to our conversation or drop in at the time stamps below. 00:00 Introduction: Becky Canvin & Rick Evans00:50 Ogilvy is a world-wide agency03:08 Engaging with patients03:40 Pharma content reviewed by 3 or more teams04:05 Pharma can't make claims in social media04:25 Twitter & Pharma05:40 Social media platform for education07:45 Commenting in social media11:05 Mobile health11:54 Ogilvy Pharma Social Media Audit "Connecting the Dots-Which pharma companies are succeeding in the social media space?"14:38 Corporate social was the focus16:00 "P