Marketer Of The Day With Robert Plank: Get Daily Insights From The Top Internet Marketers & Entrepreneurs Around The World

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Sinopsis

Marketing, entrepreneurship, membership sites, webinars, and traffic

Episodios

  • 1089: 20 Years of Entrepreneurial Lessons on Marketing & Systems: Pro Tips to Develop and Scale Up Sustainable Business with CEO of Online Marketing Muscle Dean Mercado

    12/04/2024 Duración: 27min

    Ever daydreamed about leaving your job and starting something of your own? Switching from a stable job to the unsure world of starting a business can feel like jumping into the unknown. You need to be strong, adaptable, and always eager to learn. However, the benefits of this jump are unmatched. Think about running a business that matches your beliefs and fires up your passion every day. Dean Mercado, Founder and CEO of Online Marketing Muscle, Best Selling Author, and Digital Marketing Coach and Strategist, aims to motivate and teach new and existing business owners about the challenging journey of starting a business. Today, Dean will share insights on moving from a regular job to starting a business, the need for constantly improving business plans with help from others, and the advantages of organizing business operations and using modern technology like AI for steady growth. Resources Online Marketing Muscle Website Dean Mercado Website Dean Mercado on LinkedIn

  • 1088: Decode Financial Mysteries and Prevent Business Fraud with CEO of Workman Forensics Leah Wietholter

    11/04/2024 Duración: 23min

    Ever thought about what happens when a company finds money missing? No one wants this, but it happens a lot. Solving these money mysteries needs skill, a good eye for patterns, and knowledge of data analysis. Looking at financial records can be tough, especially when there's a risk of fraud. The story of money going where it shouldn't affect everyone, from the smallest new businesses to the biggest corporations. Leah Wietholter, CEO and Founder of Workman Forensics, harnesses the power of the "data sleuth process" in forensic accounting to track down missing funds and expose fraud. Through her innovative approach, she's helped businesses uncover and recover from financial discrepancies and fraudulent activities. Today, Leah will discuss the intricacies of forensic accounting, the methodology behind her data-driven investigations, and her experiences in uncovering financial fraud and testifying as an expert witness. Tune in to learn more! Resources Workman Forensics Website Workman Forensics on Fa

  • 1087: Leverage Communities, Prioritize Self-Care and Communicate Inclusively to Stay on Top of Constant Tech Changes with Founder of Creative Maven Heather Cook

    10/04/2024 Duración: 26min

    Are you struggling to keep up with the constantly changing tech and marketing worlds? Are you overwhelmed by the abundance of available information and unsure where to focus your efforts? Worry no more! Many people feel the same, but they overcame this problem by strategically focusing their efforts on one particular area and getting help from the community. Take a step forward–thrive and survive in this fast-paced world! Heather Cook, a principal program manager at Microsoft, award-winning marketer, speaker, storyteller, podcaster, and founder of Creative Maven, aims to help people tell their stories and connect with each other for collaborative opportunities. Today, Heather will share the importance of prioritizing learning in a focused area, practicing self-care, and connecting with others through in-person and virtual events to adapt to changes and avoid burnout. Resources Creative Maven Website Heather Cook on LinkedIn

  • 1086: Elevate Client-Agency Partnerships, Benchmark Brands and Lessons in Purpose-Driven Marketing from Veteran CEO of Laughlin Constable Anthony Romano

    09/04/2024 Duración: 40min

    Are you struggling to keep up with the constantly changing marketing landscape? Do you feel like your brand is becoming irrelevant as consumer needs evolve more rapidly than ever before? In today's world, where purpose and emotional connection lead people, you must stop, think, and evaluate whether your brand is truly making an impact on a personal level. Only the brands that can connect with their customers will dominate their respective industries. Anthony Romano, CEO of Laughlin Constable, knows all too well the challenges that modern marketers face. For over thirty years, he's helped iconic brands from Porsche to Pepsi navigate massive shifts in consumer behavior and cultural trends. Today, Anthony will discuss how you can build a personal experience brand utilizing the five key factors: purposeful, human-centered, contextually useful, culturally connected, and dynamic. Tune in to learn more! Resources Laughlin Constable Website Anthony Romano on LinkedIn

  • 1085: The $250,000 Blueprint for Insurance Growth: Conquer Fear to Become an Insurance Superstar with Complete Game Consulting Founder Andy Neary

    08/04/2024 Duración: 25min

    What does it take for insurance firms to distinguish themselves amidst fierce competition? Strategically navigating market trends and adapting to evolving consumer needs, companies can help cultivate a distinct brand identity. Through different strategies, insurers can effectively position themselves as leaders in an ever-changing industry landscape.  Andy Neary is the founder/marketing consultant of Complete Game Consulting and an insurance industry expert on a mission to help 25,000 agents reach their full potential. Through his consulting firm, he teaches insurance professionals how to build personal brands, develop effective marketing strategies, and embrace sales skills to grow their businesses. Today, Andy talks about overcoming the challenges of standing out in the insurance industry through various strategies. Stay tuned for more! Resources Complete Game Consulting Website Andy Neary's Website Andy Neary on LinkedIn Bullpen Sessions: A Podcast For Insurance Professionals Driven To R

  • 1084: Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics with Conversion Copywriter Expert and Copy Coach Monica Badiu

    07/04/2024 Duración: 28min

    In the digital era, where inboxes are battlegrounds for attention, email marketing is key for companies to connect with their audience. This method of marketing is not just about promoting products or services; it's an art and a science, blending compelling copywriting with an understanding of consumer behavior. Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things. Meet Monica Badiu, an Email Marketing Copywriter and Copy Coach. She has a knack for crafting copy that's not just compelling but also customer-centric. Monica focuses on treating audiences as human beings and delivering value beyond mere sales. In this episode, she talks about the importance of understanding your audience, developing a big idea for your emails, addressing customer objections over time, uncovering and correcting false assumptions about your audience, and adopting ethical email marketing practices. Listen in for advice that could change y

  • 1083: Earn More, Stress Less: Short-Term Rental Strategies, Overcome Barriers, and Data-Driven Investing with CEO of Vrolio Jeramie Worley

    06/04/2024 Duración: 35min

    The growth of the sharing economy has changed the way we travel, live, and invest, especially in real estate. One key area is the short-term rental market, which has expanded a lot with platforms like Airbnb and VRBO. This growing industry has created new paths for real estate investors and agents, providing access to money-making and investment chances that were once hard to get. Jeramie Worley is the CEO of Vrolio. As the founder of Vrolio, he helps real estate agents and investors increase their net worth through short-term rentals. Jeramie talks about his experience with over $1 billion in short-term rental transactions, the benefits of short-term rentals compared to long-term rentals, treating guests well and providing personalized experiences, trends in the industry like platforms prioritizing customers over hosts, and the rise of branded short-term rentals. Stay tuned for more! Resources Vrolio Website Vrolio on Facebook Jeramie Worley on LinkedIn

  • 1082: Develop Connections, Contacts, Relationships, and Partnerships: Generational Wealth and Social Innovation with CEO of Diamond Lake Minerals Brian J. Esposito

    06/04/2024 Duración: 30min

    Entrepreneurship goes beyond just earning profits. It’s about building real value that benefits customers, supports employees, and uplifts the community. Entrepreneurs lead the way in business, innovation, and making a positive difference in society. They solve problems, improve lives, and work towards a better world. Meet Brian J. Esposito, an entrepreneur who’s won awards and leads multiple businesses. He’s the CEO of Diamond Lake Minerals and the Founder of Esposito Intellectual Enterprises, LLC. Brian focuses on new ideas, fair partnerships, and planning for the future. In this episode, he talks about changing how public companies work, dealing with changes in the market, using technology to help society, creating wealth that lasts for generations, and tips for entrepreneurs to grow personally. Listen in for advice that could change your business and life! Resources Diamond Lake Minerals Website Brian J. Esposito on LinkedIn

  • 1081: Nearbound: Expertise to Influence Through LinkedIn Personal Branding and Social Selling with NearPoint Strategies Founder Natasha Walstra

    05/04/2024 Duración: 30min

    LinkedIn is your new best friend when it comes to professional growth and shaping your image. It's like a vibrant gathering spot where you can flaunt your skills, make meaningful connections with other professionals, and discover exciting new opportunities. Think of it as more than just an online resume - it's a platform for interactions that could be the game-changer in your career; you never know when a potential employer might stumble upon your profile and be impressed by your achievements. Natasha Walstra is a Personal Branding Expert. As the Founder of NearPoint Strategies, she helps entrepreneurs & sales professionals increase revenue through LinkedIn personal branding and social selling strategy. Natasha talks about optimizing LinkedIn profiles, setting goals and aligning social media activities with business objectives, authentically engaging with others on LinkedIn through thoughtful conversations, balancing relationship building with lead generation, and her "done with you" coaching program. Stay

  • 1080: Leading with Emotional Intelligence: Strategies for Organizational Wellness with Founder of Sixth Gear Consulting Dr. Anthony Simmons

    05/04/2024 Duración: 23min

    Are you frustrated by the lack of engagement in your workplace? Feeling like leadership is lacking direction and inspiration? Many organizations struggle with disconnected cultures, unclear strategies, and unfulfilled employees. But it doesn't have to be this way. There are frameworks you can follow for building high-trust, high-performing teams. By developing self-awareness, empowering individuals, and unlocking their potential, you can transform your organization toward success. Dr. Anthony Simmons is a retired Navy captain and now a leadership coach and organizational wellness consultant. His focus is connecting people through leadership coaching and emotional intelligence training. Today, Dr. Anthony will discuss leadership strategies, developing self-awareness and emotional intelligence, the framework for organizational wellness, technology in the workplace, and more. Tune in to learn and elevate your life! Resources Sixth Gear Consulting Website Dr. Anthony Simmons on LinkedIn Championin

  • 1079: Unpack the Sexy Future of Warehousing with Founder and Host of The Warehouse Podcast Kevin Lawton

    04/04/2024 Duración: 42min

    Curious about how technology will revolutionize warehousing in the future? With innovations such as automation, robotics, and advanced analytics, warehouses are becoming more efficient and adaptable than ever before. Embracing these advancements promises to streamline operations, increase productivity, and meet the growing demands of modern logistics. That’s why our guest believes that Warehouses are Sexy! Kevin Lawton is a passionate advocate for the warehouse industry. As the founder and host of The New Warehouse podcast for over 5 years, he creates awareness of the latest innovations in warehousing technology, automation, and logistics. Today, Kevin talks about the latest innovations and technologies transforming warehouses, including automation, AI, robotics, data analytics and more, and how these advancements have enabled next-day delivery and complex logistics operations. Stay tuned for more! Resources The New Warehouse Website Warehouses Are Sexy Merchandise Kevin Lawton on LinkedIn

  • 1078: Stress Mastery for Peak Performance with Founder of Paradigms & Perspectives Media Joe A. Simmons

    04/04/2024 Duración: 34min

    Ever wondered if reducing stress could be the key to unlocking your path to success? Reducing stress is not just about feeling better; it's about unlocking your pathway to success. Managing stress effectively can help boost productivity, enhance focus, and achieve your goals with greater ease. Embracing stress reduction techniques empowers you to navigate challenges confidently and create a more fulfilling life. Joe Simmons is a visionary consultant and coach helping busy professionals achieve more success with less stress. With over 20 years of experience, he has developed a unique framework to help individuals overcome stress and fulfill their goals. Today, Joe identifies common reasons goals go unfulfilled such as entitlement, impatience, and stress, and emphasizes the importance of competency over compensation through developing specialized knowledge and skills. Stay tuned! Resources MAD Money: 12 Foundational Principles To Make More Money In Half The Time With Half The Stress by Joe A. Simmons

  • 1077: Pain to Purpose and Your Destiny with Real Estate Agent, Published Author, Speaker, Actress and Film Producer Danielle Forbes

    03/04/2024 Duración: 31min

    Maybe you're still learning the ropes of marketing or struggling to find time to pursue your passions amidst life's demands. Remember, it's okay to learn as you go, and it's okay to ask for help. Think about your challenges. Are they really roadblocks or just detours? It's about having faith in your abilities and perseverance in the face of adversity. Danielle Forbes, a Real Estate Agent, Published Author, Speaker, Actress, and Film Producer. With a focus on pursuing her passions despite obstacles, she embodies resilience and determination. Today, Danielle discusses her journey as an author and filmmaker, the challenges she faced in funding and marketing her projects, her strategies for overcoming obstacles, and much more, so stay tuned! Resources Danielle Forbes Website Danielle Forbes on Facebook Danielle Forbes on LinkedIn Destiny: A Love Story Gone Terribly Wrong by Danielle Forbes on Amazon

  • 1076: G2A Gaming E-Commerce Platform: Marketing Strategies for Digital Marketplaces with CMO Mona Kinal

    03/04/2024 Duración: 23min

    Imagine a platform that offers quality products and prioritizes your satisfaction above all else. That's what G2A is all about. Whether you're a hardcore gamer or a casual sports enthusiast, G2A has something for you. By partnering with diverse content creators and targeting different audiences through innovative initiatives, they ensure there's always something exciting waiting for you on their platform. Mona Kinal is the Chief Marketing Officer (CMO) of G2A. She leads marketing strategies and growth initiatives for the global digital entertainment marketplace. Kinal focuses on quality offerings, brand strategy, and well-designed communication channels. With her help, G2A aims to democratize digital entertainment through secure and easy purchases for all customers. Today, Mona discusses G2A's brand strategy, marketing approach, leadership, partnerships with diverse content creators, initiatives in gaming and sports, and upcoming campaigns to engage new audiences, so stay tuned! Resources G2A's Webs

  • 1075: Mastering Emotional Intelligence with President and CEO of Indispensable Leadership Group Darby Vannier

    02/04/2024 Duración: 29min

    You know how some people just have a knack for understanding others? That’s emotional intelligence in action! It’s like a secret sauce for leaders, helping them really get their team. When leaders are in tune with their own feelings, they can build trust, resilience, and motivation in their team. It’s all about creating a positive vibe at work and leading with empathy and clear-headedness when things get tough. Darby Vannier, President and CEO of Indispensable Leadership Group, is a seasoned leader with over two decades of expertise in organizational growth. With a focus on blending managerial efficiency with visionary inspiration, he offers invaluable insights into effective leadership and the indispensable role of emotional intelligence. Today, Darby discusses the importance of effective leadership, emphasizing the role of emotional intelligence, the distinction between managers and visionary leaders, and much more so stay tuned! Resources Indispensable Leadership Group Website Indispensable Le

  • 1074: Marketing Mastery for Authors with President & CEO of Elite Online Publishing Jenn Foster

    02/04/2024 Duración: 32min

    Understanding the world of publishing is vital for authors and industry professionals alike. With the rise of digital platforms and self-publishing options, traditional publishing models are evolving rapidly. Navigating these shifts requires adaptability, innovation, and a keen awareness of emerging trends in the industry. Jenn Foster is an expert in book publishing and marketing. She understands the changing world of publishing and helps authors avoid mistakes. Foster focuses on clear goals and effective marketing, especially using digital tools. With her help, authors can navigate the competitive world of publishing and achieve their goals. Today, Jenn discusses the evolving landscape of book publishing, emphasizing the importance of effective marketing strategies, leveraging digital platforms, understanding industry changes, and much more so stay tuned! Resources Elite Online Publishing Website Jenn Foster Website Jenn Foster on Facebook Jenn Foster on LinkedIn Elite Online Publishing

  • 1073: Intentionally Inconvenient: Protect Your Digital Security & Cyber Safety with Privacy Expert Tim Jensen

    01/04/2024 Duración: 36min

    Are you tired of feeling vulnerable to online threats? Do you ever wonder who might lurk in your digital life's shadows, waiting to steal your personal information? With how the world is going full in the online world, numerous opportunities arise. But at the same time, the risks and dangers of your information online become more vulnerable to cyber-attacks or being hacked. As such, safeguarding your accounts is a must. Changing your passwords and username to be unique and strong for each account is the start. Make it inconvenient for you and for others, reclaim your digital safety, and protect what matters most—your privacy. Tim Jensen is a privacy expert and host of the Intentionally Inconvenient podcast. Having had his accounts hacked personally, he learned how computer security works and keeps his information safe. Now, he aims to help people protect themselves in this digital world, one step at a time. Today, Tim discusses privacy, cybersecurity, and ways to keep personal information safe online. He w

  • 1072: Boost Team Efficiency: Clear Communication Secrets with Communication Expert Chris Fenning

    23/03/2024 Duración: 29min

    Are you tired of messages getting lost at work? Ever struggled to explain things clearly to your team? Or did you feel stuck getting your point across to higher-ups? Clear communication is critical in a successful business. Having a team that clearly conveys their ideas can make the work more accurate and faster. Using the right strategy and utilizing the power of effective communication will indeed transform your business! Chris Fenning, a communication expert and a seasoned podcast guest, has appeared on numerous shows and shares insights on growing a business from scratch, writing books, recording audiobooks, and the nuances of podcasting. Today, Chris will discuss improving your communication skills,  the importance of clarity, intentionality, and structure in communication, workplace challenges, his service to help you as an expert, and more! Resources Chris Fenning Website Chris Fenning on LinkedIn

  • 1071: Senior Living Solutions: Planning for Comfortable Aging in Place with President of Care Right Inc. Annalee Kruger

    22/03/2024 Duración: 33min

    What do you think your golden years will look like, or how will you manage if your loved ones need more care than you can provide? It's a reality we all face but often push to the back of our minds, preferring to deal with it "someday." Yet, the truth is that aging and caregiving are parts of life that deserve our attention now, not when we're overwhelmed by the demands they bring. Annalee Kruger is a family care planner who helps families navigate the complexities of elder care planning. Through her expertise and resources like the "Grab and Go Binder," Annalee simplifies preparing for aging, addresses caregiver burnout, and provides guidance on dementia care. Today, Annalee stresses the importance of early and comprehensive planning, legal preparations, open family communication, and much more so stay tuned! Resources Care Right Inc. Website Annalee Kruger on LinkedIn The Invisible Patient by Annalee Kruger on Amazon

  • 1070: Your Startup’s Future: Building and Scaling High-Impact Businesses with Feras Alhlou

    22/03/2024 Duración: 27min

    Have you ever been unsure about your career, thinking about starting your own business? It's a tough path, full of unknowns and difficulties that many avoid. But it's the struggles that shape you, the failures that fortify you, and ultimately, it's your vision and perseverance that will carve out your success. Feras Alhlou is a seasoned entrepreneur and digital marketing expert. As the founder of multiple successful ventures in Silicon Valley, Feras gives insightful advice on overcoming layoffs, starting and scaling businesses, and the importance of digital marketing analytics. Throughout his journey, Feras emphasizes the value of resilience, learning from failures, and the impact of strategic planning. Today, he dives deep into his entrepreneurial experiences, sharing lessons on building consulting businesses, selling startups, and much more so stay tuned! Resources Startup with Feras Website Feras Alhlou on Facebook Feras Alhlou on LinkedIn Google Analytics Breakthrough: From Zero to Busi

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