Liz On Biz With Liz Theresa

Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses. Over her 30-year career, Amy has launched six successful businesses (five of which are still in business today!) and mentored thousands of freelancers to success. Now, she focuses on empowering freelancers to grow the business they want by teaching them the skills they need to attract the right clients – something she teaches in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast. Amy has been featured on Copyhackers and as a guest on several top podcasts, including The Copywriter Club, Copy Chief Radio, and The Deliberate Freelancer, among others. In her free time, you’ll find Amy adventuring around her hometown of Olympia, raising funds for pet cancer treatment, and enjoying Washington’s natural beauty. [Useful Links] Website Courses Instagram Podcast Show notes: |01:00| Why freelancers and virtual assistants often face diminished p

Jen Pompilli, a former on-air talent turned passionate entrepreneur, is the founder of Wicked Salty, an entrepreneurship podcast and fashion brand for beach lovers. Having lived on Cape Cod, Massachusetts for nearly half her life, Jen got married, started a family, and found herself yearning for the ocean while living in farm country. She has successfully built two multi-million dollar online fashion boutiques and is now focused on building the business and life of her dreams with Wicked Salty. Wicked Salty is Jen’s way of reconnecting with her beach girl roots. Through her podcast, she engages with interesting and successful beach enthusiasts, sharing their exciting stories and personal experiences, along with valuable lessons for business and life. Wicked Salty is about more than just being a beach girl; it’s about staying true to oneself and finding personal happiness. Stay sexy, stay sassy, stay salty, and most of all, stay Wicked Salty! [Useful Links] Website Instagram Facebook Show notes: |00:2

Kari Poppleton is the CEO and founder of Kari Poppleton Consulting, specializing in digital marketing metrics, data and custom dashboards. She is a Certified Director of Operations and Certified Dashboard Designer, serving online business owners, course creators, coaches, e-commerce, and those with memberships and subscriptions, putting the numbers they need to make informed decisions at their fingertips via customized automated dashboards. [Useful Links] Website Facebook Instagram YouTube Show notes: |00:30| Why you should be tracking data to guide decision-making and not rely on memory or gut feeling. |04:20| The executive tools that everyone needs and Kari uses to analyze key business metrics. |07:11| How overviewing and mapping digital sales platforms helps course creators identify opportunities and missing elements in their strategies. |10:39| Is it sustainable to continue based on tangible success metrics? |15:35| Referrals and networking bring clients, allowing work with creative entrepreneurs to en

Ashley Stanford is a Digital Marketing Consultant and Freelancing Expert. With more than 15 years of experience in the digital marketing space, she specializes in building strategic marketing plans, mapping strategy execution, and collaborating to optimize tactics that drive increased performance for clients, primarily in the Events & Entertainment space but has extensive experience working with Medical Device/Healthcare and Finance Technology sectors as well. She is also the EVP of Client Strategy at TicketSocket and Vice President and Co-Founder of Ice Cream Social. Ice Cream Social is a widget that can easily bolt on to any website or checkout flow. On the front end, it’s Incentivizing word-of-mouth marketing in the digital world we live in today while also collecting first-party data for you on who these consumers and who their friends are on the backend. Ice Cream Social is backed by Comcast NBCUniversal SportsTech, which invested in the company in early 2022. Across her tenure in the field, Ashley h

Kiersten Khoury is a dedicated and inspiring individual with a degree in Entrepreneurship from High Point University. Holding the title of Miss Massachusetts 2024, Kiersten’s talent is showcased through her performance, “HERStory: Undefined.” Passionate about community service, she leads the initiative “Check The Chicas,” aiming to educate young women on the signs of breast cancer and the proper way to conduct self-exams. The Miss America 2024 pageant finale will take place live from Orlando, Florida, on January 5th, 2025. Be sure to tune in to support Kiersten and the other incredible contestants! [Useful Links] Miss Massachusetts Scholarship Foundation Instagram Show notes: |01:09| Kiersten’s experience living in the city and working in talent acquisition for high-tech jobs. |04:55| Why Kiersten is passionate about turning others’ experiences into a positive impact, especially for young women, and what drives her eagerness to coach job seekers. |08:39| “We

Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.” Karlyn developed her user-friendly strategy after working for a decade with a variety of brick and mortar businesses who were decidedly social allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week. [Useful Links] Website Instagram Facebook LinkedIn Show notes: |01:07| Does Karlyn love “snappy” gifts? |04:03| Karlyn’s strategies and experience with PSA, Pulse Check, and Advancement during the development of the Fan Firestarter Framework. |06:28| Karlyn’s deep appreciation for support and teamwork in professional settings. |11:22| Shifting

Andrea is the big-thinking expert for high-achieving female entrepreneurs. She helps these bold, ambitious women make the shift from small thinking and feeling overwhelmed in business and life to getting the clarity, confidence, and freedom they crave. Andrea believes that the secret sauce to thinking big and creating big results (that you already know you’re worthy and capable of) has just two ingredients: solid systems and the right (big) mindset. She is the author of the bestseller “She Thinks Big: The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary” and host of the “Time to Level Up” podcast. [Useful Links] Website Facebook LinkedIn X (Twitter) Instagram YouTube Andrea’s Book, She Thinks Big, The Entrepreneurial Woman’s Guide to Moving Past the Messy Middle and Into the Extraordinary Andrea’s Podcast, Time to Level Up Show notes: |01:15| How Andrea helps women entrepreneurs think bigger and create their desired businesse

Cori Myka transforms adult non-swimmers from fearful beginners into confident achievers of their wildest aquatic aspirations. Featured in NPR and USA Today, Cori is the founder of Calm Within Adult Swim and the creator of the Foundations of Change learning method. With over two decades of experience, her unique approach to adult swimming lessons combines mental conditioning with physical skill mastery, resulting in highly acclaimed teaching methods. Cori’s influence extends beyond the pool, shaping everyday lives. She imparts her wisdom to students and instructors at Orca Swim School in Seattle, virtually and through personalized and tropical retreats [Useful Links] Calm Within Adult Swim Facebook Instagram LinkedIn YouTube Show notes: |01:05| How Cori inherited a love for water – and how it led her to teach adults. |08:14| The importance of experts breaking down tasks into tiny steps for success. |10:55| Parental dilemma: to teach swim or not to teach swim? |13:30| How folks in the Calm Within

Jenny Stiven’s formative years were defined by such geek/sci-fi properties as Star Wars, Aliens, Star Trek, Stargate (all the “Stars-“!), and now as a consultant and digital strategist, she brings fandoms and their content owners together! After a decade of learning the ropes programming, coding, producing, content, writing, marketing, site builds, media buys, and more, Jenny created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Alien franchise, the Whedon-verse, and multiple TV franchises. In 2015, Jenny shifted her focus back to solely working with her firs

Jennifer Sutton is a 3x founder and 4x mom. Jennifer is an accomplished marketing and advertising expert who has dedicated her career to helping businesses grow and thrive. After two decades of working in large advertising agencies, she decided to take the leap and establish her own marketing and advertising agency in 2013, Bright Marketing, growing it into a multi-million dollar venture, a testament to her business acumen. As a founder, she was constantly looking for new ways to scale and help other entrepreneurs succeed and recognized there was a gap in entrepreneurial ecosystems. To solve that problem, she founded OrangeWIP, a media company that aims to be the connective tissue in local markets and alleviate the frustrations that founders often experience with their local entrepreneurial ecosystems. By providing a comprehensive hyper-local media platform, OrangeWIP serves as a one-stop-shop for founders in affiliate cities, offering them the resources and support they need to grow their businesses. With Or

Michelle Cooper guides entrepreneurs through their financial mazes, enabling them to embrace their numbers with confidence. Her experience also includes more than 20 years of working in business strategic growth & 20 years of working with taxes, financial strategy & analysis in high-pressure, fast-moving environments. On a mission to help women live their rich lives, Michelle specializes in refining both the practical, spiritual & energetic aspects of money, ensuring businesses thrive with clarity & purpose. [Useful Links] FREE GIFT – Money Date Workbook Show notes: |01:00| Michelle’s mission: to help women understand money for a better world. |05:11| A 7-figure business isn’t all it seems! |11:59| How shorter, focused tasks keep people’s attention engaged. |15:15| The importance of being over doing for abundance. |16:56| Why the 5 stages of grief are important in life. |19:39| How Michelle struggles with vulnerability but stays grateful amidst challenges. |24:24| Th

Ali is the host of the top-ranked podcast Insatiable, a holistic nutritionist, integrated health coach, and rebel with a serious cause. She’s academically, practically, and empathetically aware of how the medical system, diet culture, and body positivity movements all have their own flavor of crazy. Ali developed TRUCE while in graduate school at the University of Pennsylvania, where she drew from her 17+ years of working with real life clients and her own personal healing journey from emotional eating and having cancer as a teenager. Ali’s work and clients’ unique success has been featured in well + Good, mindbodygreen, Prevention, Women’s Health and Forbes, as well as industry leading podcasts Being Boss, Tell Me Something True, and Food Heaven. Show notes: |01:06| Discussing the potential reasons for food battles and promoting sustainable health habits. |03:58| People who struggle with weight and emotional eating DO want to change their relationship with food. |09:09| Individualized meal plans based on pe

Becca Wenning is the founder of Dressit, a platform set to revolutionize the wedding bridal dress industry. Becca is a former bridal shop owner with hands-on experience in the trenches of the wedding industry. Becca’s journey is rooted in a deep passion for small businesses and delivering exceptional customer experiences where technology and people need to come together. At the heart of her approach is a recognition of the transformative power of technology. By embracing innovative strategies, Becca revolutionized her bridal shop, setting new standards in the industry. This was more than a business transformation; it was about challenging norms and implementing a data-driven and experiential approach. Her career journey has been a blend of femininity, competitive spirit, and unwavering support from my incredible family. For over a decade, Becca immersed herself in the bridal world, a female-centric domain filled with love, continuous evolution, and industry-specific challenges. With Dressit, Becca is channeli

For over 35 years, Staci Wallace has been a leading expert in the fields of business psychology, growth optimization, high-performance coaching, and faith-based corporate development. As a best-selling author and keynote speaker, she has shared the stage with five U.S. Presidents, scaled companies from scratch into the hundreds of millions, and has worked with thousands of small business startups and CEOs. Staci’s work revolves around three factors: Purpose, Peace, and Profits. Her 12-month university model, backed by her unapologetic faith and business acumen, is what fuel her ability to help leaders grow purpose-driven, highly profitable lives and businesses they love without forsaking their peace in the process. As CEO of Fueled by Fire, Staci and her husband mentor other CEOs, influencers, and thought leaders in how to build sustainable seven and 8-figure businesses that generate significant financial support for non-profit initiatives. Their non-profit organization, EMwomen, is a deep source of joy for h

Amanda Bauer-Frisch, a resilient serial entrepreneur and CEO of Enduring Legacy Company, embarked on her journey after poignant personal experiences shaped her vision. Transitioning from a career in human resources to full-time parenting in 2020, Amanda channeled her spare time into crafting literacy tools inspired by her late husband’s teachings. Her first business, Small Legacies, is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes. Owning several other small businesses, all under the umbrella of Enduring Legacy Company, Amanda is a visionary entrepreneur dedicated to leaving a lasting impact through heartfelt, purpose-driven ventures that resonate with families worldwide. [Useful links] Enduring Legacy Co. Website Show notes: |01:25| Amanda shares her son’s difficult experience with aortic dissection and the impact of his loss. |09:32| How Amanda’s husband left his job to start an Etsy business and h

Suzanne Parker, Executive Director of Girls Inc. of the Valley since 2006, works closely with the community, the staff and the Board of Directors, to inspire all youth to be strong, smart, and bold. Girls Inc. of the Valley, founded in 1981, provides school-age, youth development and mentoring programs that give girls and gender expansive youth the opportunity to develop and achieve their full potential. Under Ms. Parker’s leadership, Girls Inc. of the Valley has expanded its geographic reach, serving up to 1,000 youth in Springfield, Holyoke, Chicopee and the surrounding towns, and has established a new program center and headquarters at 480 Hampden St. in Holyoke, Massachusetts. A native of western Massachusetts, Ms. Parker earned a Bachelor’s Degree in Music Education from the University of Massachusetts at Amherst and a Juris Doctor Degree from Western New England University School of Law. Ms. Parker has served nationally on the Girls Inc. Board of Directors and locally on the Holyoke Community College Bo

Amy Weinland Daughters, Award-Winning Author and Keynote Speaker, believes in a world where what makes us different is the very thing that connects us, instead of separates us. She brings that world to life by helping people reconnect to each other through the power of hand-written letters. She brings her wit, humor, and having written 580 handwritten letters to every single one of her Facebook friends, to show you how you can find deep connections in some of the most unexpected places. [Useful links] Website Dear Dana (Book) Write a letter to Amy: 122 N Holderrieth Blvd #98, Tomball, Texas 77375 Show notes: |01:53| Amy’s beginnings and finding her footing. |04:30| Discussing Amy’s cathartic and relatable “memoir” written in humorous time-travel fiction. |07:35|  What inspired Amy to write letters for the Ronald McDonald House in Memphis? |10:46| How Amy’s relationship with Dana changed her perspective and inspired her to explore untapped goodness. |14:14| Prioritizing persona

Alison Jacobson, renowned as the Midlife Maverick, embodies unwavering resilience, having triumphed over profound grief and obstacles. Her journey includes navigating the heart-wrenching loss of her baby to Sudden Infant Death Syndrome (SIDS), weathering the financial upheaval of divorce, and shouldering the role of caregiver for both her son, who has Intellectual Disabilities and her husband, who battles Primary Progressive Multiple Sclerosis. At the remarkable age of 57, having never run more than a mile until the year prior, she conquered the iconic NYC Marathon, serving as a living testament that it is never too late for personal transformation. Alison is a dedicated advocate for women in midlife, helping them overcome selfdoubt and fear to achieve their goals and live joyful, successful, kick-ass lives in their second chapter. Through her own tragedies and adversities, she empowers women to find life after loss, regain self-confidence to bravely move forward personally and professionally, and take decisi

Jessica Lackey is a strategy and operations advisor who is on a mission to radically disrupt mainstream business culture in an effort to create sustainable businesses with a human-centric approach. With a background in corporate leadership, McKinsey & Company consulting, and a Harvard Business degree, Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, teams, and community. [Useful links] Take Jessica’s FREE Radical and Rooted Business Lifecycle Assessment Connect with Jessica Jessica on Instagram Jessica on LinkedIn Jessica on

CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon and she has a podcast called Sales Maven which you can find on your favorite podcast platform! [Useful links] Purchase Nikki’s books Sales Maven Website Sales Maven Podcast Sales Maven on Facebook Nikki Rausch / Sales Maven on Instagram Show notes: |09:23| Learning to engage clients for successful business interactions confidently. |16:36|  Avoiding decision fatigue and making decisions easier. |18:03| Identify objections, ask for the sale, and take action. |21:45| The power of sales, poker, and decision-making. |26:12| “Clients come and go, it’s normal.” |27:37| Why it’s okay to release old beliefs and face your fears. |35:04| The value of self-reflection.