Life By Design

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 129:04:14
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Sinopsis

The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.

Episodios

  • EP 337 | Creating connection through video featuring Nellie Corriveau

    24/07/2023 Duración: 34min

    Chief of Wealth at The Wealthy Mama Movement, Nellie Corriveau, is passionate about helping mama entrepreneurs create financial and time freedom that they desire. Nellie got her first taste of sales in the non-profit sector, successfully raising over 3 million dollars for Nellie’s Champions for Kids, which she founded at the young age of 16. She has since transitioned out of her Executive Director role at NC4K and into business coaching and strategy where she uses her unique gifts to coach and support entrepreneurs on how to actually make money doing what they love. Under Nellie’s guidance, entrepreneurs learn to master their sales skills with focused strategies and rock-solid accountability.Nellie’s magic is delivered through various on-demand programs and resources, her podcast “Wake Up & Be Wealthy”, the The Six-Figure Mama Club, and her wildly popular The Mama Mastermind where she has a direct impact on the growth and success of hundreds of businesses every year.Not coming from money and having ADHD,

  • EP 336 | Creating your own metrics

    17/07/2023 Duración: 11min

    I recently had a coaching call with one of my done-for-you clients about her conversion rates. She was converting about 3% of her leads from her webinar over to Fitting Calls. And for her price point of her program, getting a 4-5% conversion rate is pretty standard. But after some close inspection of the numbers and a deep dive into the moving part of her webinar and lead generation efforts, we decided she shouldn't focus on increasing her conversion rate. Instead she should focus on something else.In this week's 6-Figure Secrets Podcast episode I share why it's important to know what your industry standard are, but also why it's even more important to create your own metrics.TAKEAWAYS:Funnels are a predictable way to grow and scale business. When the funnel works it adds fuel to the fire. It magnifies your message and gets you in front of more people who need and want your help. The funnel serves people in a way that works for you and works for them.Feed the machine. If your funnel is working, and you want t

  • EP 335 | Building credibility featuring Merel Kriegsman

    10/07/2023 Duración: 35min

    Merel Kriegsman, Women's Wealth Advocate and Business Mentor, is a serial Millionaire Maker with Soul, and global authority on helping women overcome generational underearning.A former cleaning lady turned self-made Millionaire Matriarch, she believes that the most powerful thing we can do for our children is become unapologetic female leaders who fearlessly demand what they're worth, AND GET IT.Her insights, based on helping 1000+ women step into SELF-FUNDED wealth, have been featured on CBS News, ABC News and in publications like Forbes, Fast Company, Entrepreneur, and Good Housekeeping.Spot her in the wild on her organic farm in Canada, reading erotic novels in a 1920s lace dress, and rubber boots.TAKEAWAYS:Credibility building is a tool to help position ourselves powerfully to ask for top dollar in what we do. You can’t afford to be modest. Take what you have done and try to write a bunch of different ways that will land and show your authority in that space.You’re not just building credibility with your

  • EP 334 | Testing content in Instagram Stories

    03/07/2023 Duración: 15min

    Before I create anything (social post, blog post, new program, etc.), I usually test it out in Instagram Stories first.This helps guide me in creating anything in my business before I actually put the work in to create the actual content. It’s important to ask the people who are following me if the content actually resonates with them and if I’m actually having conversations with people on topics that matter to them. I have been able to develop awesome relationships with people who became clients, colleagues, and friends by opening myself up to these conversations.I challenge you to post something every single day and ask for feedback from your audience. Let the info you gather inform your next move. TAKEAWAYS:Stories help me to land on new podcast topics, masterclass, and carousel topics. I’ll do a 1 minute video where I talk about something and use a poll to understand my audience's perspective.This strategy has also allowed me to embrace the “everything is content trend” (check out episode 318 for more on

  • EP 333 | Stay close to the money featuring Frenchie Ferenczi

    26/06/2023 Duración: 20min

    Frenchie Ferenczi is a growth and marketing strategist for overwhelmed (but seriously ambitious) experts and creatives. She keeps small business owners stay close to the money and on the path to revenue growth. From having sold out launches to spending more time with their kids, she empowers her clients to achieve their biggest business goals without falling victim to the business grind.TAKEAWAYS:Listen to your customers and your audience. Understand the information that your people are feeding back to you. Analyze and look at the information you get from them and how that can help you reach your goals.Strategize how you are going to use that information to map out your time and money to get to that place. Obsess over the type of work that is going to get you to your goal.Prioritize what’s most aligned with your strategy and your goals. What’s the bare minimum you have to do because this is where your strategy really informs you on what you have to do to stay close to the money.After you get your information,

  • EP 332 | 3 email automations all coaches and experts need

    19/06/2023 Duración: 09min

    Today I want to talk about 3 email automations that you need to be using. These are easy to utilize and will save you A LOT of manual work! It also creates a better experience for your email subscribers.I’m curious! Have you tried any of these email automations? If not, which one will you try first?TAKEAWAYS:First email automation is the auto-subscribe. This is a way to get your current email subscribers to get into a new funnel.The second email automation you need is removing someone from a Pitch Sequence when they buy.The third email automation you need is the click to watch the replay of a Masterclass, which enters your lead into a Pitch Sequence.RESOURCES:Find the blog post that accompanies this episode Want to learn how to enroll new clients into your course or membership, without launching? Get registered for the "No-Launch" Launch Masterclass!CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action fro

  • EP 331 | Epic giveaways featuring Shannon Tacheny

    12/06/2023 Duración: 18min

    Shannon Tacheny is a Brand and Marketing Strategist for big-hearted female entrepreneurs. Owner of Feather Blue Studios, founder of The Small Business Bay, and entrepreneur of over 15 years (including 10 running her previous photography studio) she helps women grow deeply rooted businesses that draw their favorite clients with ease, while skipping the “salesey” feelings and awkward online trends.She loves chai tea, the beach, all things blue, dark chocolate, give-back boutiques, and her hubbie and 3 kids (one who happens to be taller than her now).Shannon loves collaborating with other women in business and helping entrepreneurs see how a strategically-developed brand story can open up beautiful new opportunities.TAKEAWAYS:Keep your giveaway simple. Make it easy for collaborators to join and want to say yes! Shannon had her collaborators contribute 1 item to the giveaway and send out 2 emails. She felt like this was an easy ask and people were happy to join with her in this giveaway.Draw in on brand followers

  • EP 330 | Visual reminders of success

    05/06/2023 Duración: 12min

    I am a VERY cerebral person. Meaning, I need things spelled out very succinctly and in a very obvious way. I’m also an enneagram 9, which means I love to stay in my comfort zone. So goal achievement has ALWAYS been hard for me in my business.Now in things like sports, I’m good to go. I'm pretty atheltic, so I've been relatively good at most sports I've tried. Again because I'm a very cereberal person, it's very obvious with a sport if you've accomplished your goal. You etiher win or lose. There's no gray area, only black or white. With business, because I’m in charge, there’s no one really holding me accountable. Goal achievement isn't so obvious, and unlike with sports, running a business is not something that comes naturally to me.So, I created a visual reminder of my sales this year so I can clearly see if I am actively reaching my goals. My intention in sharing this with you is to help you establish some sort of visual reminder to help you very clearly see if and how close you are to your goal. TAKEAWAYS:

  • EP 329 | Growing with intention featuring Megan Sumrell

    29/05/2023 Duración: 25min

    Megan Sumrell is a former corporate techie turned entrepreneur. As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. When her daughter was born in 2010, life as she knew it completely changed. After struggling to manage work, motherhood, family, etc, Megan set about a new way to manage her time and organize her calendar. She took her 20+ year career in systems and processes and applied it to one of her favorite things…time management!She is the creator of the TOP Program and TOP Planner, a program and planner that teaches her proprietary system and processes regarding time management, organization and productivity.TAKEAWAYS:Work backwards when you’re planning. Start with your week, then monthly, quarterly and annual. It’s important to get your day-to-day routine organized before moving onto the big things.Have systems and repetitive routines set up. This will help with your time management and making sure thing

  • EP 328 | Weekly masterclasses

    22/05/2023 Duración: 16min

    I came to the conclusion in early 2023 that if I wanted different results this year, I would have to actually do something differently. I’ve wanted to, for YEARS, have a masterclass that converts. Like a tried and true, somewhat internet-famous, masterclass that calls in soulmate clients. But doing a masterclass every quarter, like I’ve seen a lot of the experts do, and also advice that I’ve been given by coaches that I’ve worked with, didn’t help me to do it often enough. I wanted to rinse and repeat, so that I could adjust and tweak and so the lack of frequency wasn’t really helping me to create that masterclass. So I decided to create a weekly masterclass and I started to see results. This episode I’ll share with you how I organized my masterclass and the things I learned from doing a weekly masterclass!TAKEAWAYS:Always get your masterclass in front of new leads. I do this by doing lead magnet swaps, Meta Ads, and summits. It’s important to know where your leads are coming from and that you track your conv

  • EP 327 | Ditching vanity metrics featuring Allyn Miller

    15/05/2023 Duración: 17min

    Ready to face the toddler years without endless power struggles? Then you should know Allyn Miller.After years of teaching in early childhood classrooms, Allyn became a certified parenting coach and founder of Child Connection. As the creator of the Pause~Presence~Play Method, she helps exhausted moms thrive in the toddler years and beyond, with less fighting and more fun. She also shares her parenting philosophy and insights as a blog contributor for the Jai Institute for Parenting and The Baby Chick.When not celebrating “aha” moments with her clients, you can find this chocoholic mama splashing in the ocean waves near her home of Weston, Florida, or snuggling on the couch with her husband and two kids watching the latest Pixar movie.TAKEAWAYS:Be consistent and engaged on your social media. Allyn will break up her social media time by spending 20 minutes creating a post and then 40 minutes having conversations and looking at profiles she admires to see what things people are talking about that she is interes

  • EP 326: Selling outside of the pitch sequence

    08/05/2023 Duración: 14min

    I’m a HUGE fan of selling something, as soon as someone enters onto your email list. Why? Because it creates a culture of selling. And as a result of that selling…buying. And when people buy from you they can create and experience transformation and you can pay for things!It's a win, win for everyone involved! But how do you sell outside of your normal Pitch Sequence and gain that know, like, trust factor to keep your leads coming back for more? Let me tell you all about it in this episode! TAKEAWAYS:There are 5 places you can sell outside of your Pitch Sequence. They include your tripwire, in the welcome email, inside of the lead magnet, your Nurture Sequence, and content you are driving from in your Nurture Sequence. I’ll give you more details for each of these in the episode!I would recommend that this thing you’re going to be selling be a low-priced digital product, somewhere between the $7 - $47 range. I find with these 5 places, anything above $47 just doesn’t get bought.There’s also another benefit to

  • EP 325 | Hosting events featuring ​​Erin Newman

    01/05/2023 Duración: 30min

    ​​Erin Newman is a speaker, author, Money Mindset Mentor, and Soul Fire Ignitrix for women entrepreneurs. She helps business owners to overcome mindset blocks to money and income, so that they can truly do what lights them up in their business AND make the income they desire. Through a mixture of mindset and energetic healing tools, Erin helps women to finally vanquish the mind gremlins, follow their soul purpose, and create a new pathway to abundance, success, and joy.TAKEAWAYS:Erin leads everyone to her email list. She feels that her email list is where she most connects with her audience and shares her best thoughts and content.Speaking at live events is a great space for you to present yourself as an expert. You have a message and something to say. Being in front of an audience almost always puts you in a position to see results.It’s important to know who your audience is and that what you have to offer will benefit the audience. At the beginning of speaking, Erin spoke to anyone who would listen. But as

  • EP 324 | Collapsing timelines

    24/04/2023 Duración: 18min

    What if instead of achieving your goal in 12 months, you could achieve it in 3 months?This was a question I asked myself a while ago and it really created a lot of momentum in my business. And let's call it like it is, momentum breeds results. In this episode of the 6-Figure Secrets Podcast I’m going to share with you some very specific steps I took in my business to see results in a shorter amount of time.But before we dive in, I do want to remind you that my way of achieving results isn’t the only way to achieve results. I don’t want you to feel like you have to copy and paste what I did, but I want to help get your wheels turning so you can achieve your goals and get the results you want. TAKEAWAYS:When you take action, you create momentum. When you create momentum, you breed results. So finding those tactics that bring you the best results is where you will create that momentum.Try new things even if they fail. Sometimes things you try won’t work and that’s ok. That just means you haven’t found the thing

  • EP 323 | One Zoom call per week featuring Cailen Ascher

    17/04/2023 Duración: 21min

    Cailen Ascher is an award-winning Business Coach with a 3-day workweek, a mom of two little girls and the creator of Scale-Up Accelerator™ — a program that helps coaches create and launch a highly profitable Premium Group Program that can bring in $100K+ per year with one Zoom call a week.Cailen has been featured in Business Insider, Huffington Post and Inspired Coach Magazine and has been interviewed on top podcasts like Entrepreneurs on Fire and She Means Business Podcast among many others. She is also host of The Soulful Business Show™ which airs weekly.Her programs have helped 1,000s of coaches and service providers transform their lives and businesses with her proven strategies for working less, making more and living better.Cailen lives in Bucks County, Pennsylvania with her husband, two young daughters and a spunky dog named Olive.TAKEAWAYS:Cailen’s business became more scalable when she switched from a 1:1 coaching offer to a group coaching offer. A 1:1 coaching offer is essentially trading time for m

  • EP 322 | Buying back time

    10/04/2023 Duración: 11min

    Being an entrepreneur requires you to think about problems differently, and then it requires you to do differently. Which is why it seems so foreign to focus on your time, if you want to make more money.In today’s episode, I share with you how one of my 1:1 clients got more time back, and made more money, by hiring a VA and spending her time on more revenue producing activities. If nothing less, I hope this episode gets you to start to think about making money differently.TAKEAWAYS:Time is money. When you want to make more money, you should focus on how you’re spending your time.Track your time. One way to see how you are spending your time is to track what you’re doing. There’s a great app called Toggl where you can track your tasks throughout the day. I suggest you do this for at least a week.As an entrepreneur, you’re creating your own system. So that requires you to think differently than you’ve previously been taught. This might mean that in order to make more money and get time back, you may need to spe

  • EP 321 | Tools to get results featuring Neill Williams

    03/04/2023 Duración: 26min

    Neill Williams is a Master Certified Life and Productivity Coach through The Life Coach School, host of The 6-Figure Coach podcast and creator of the $10K in 10 hours mastermind. Only after ditching her own belief that success was measured by the number of hours worked was Neill able to achieve true lifestyle freedom while juggling her roles as a mom, wife, Master Certified Coach, entrepreneur and employee. Now, she helps too busy high-achieving online entrepreneurs simplify their schedules to 30 hours or less for more time and lifestyle freedom.TAKEAWAYS:Ads and funnels is Neill’s top marketing strategies that works for her when she can’t work. These two things married together simplify business and create an automated system that continues to work for you.Data tells the story. Tracking how many clicks through a funnel, sales page or email, tells if your automated system is actually working for you. If you notice things aren’t working, adjust, and keep trying until you find what works best.Make sure your cal

  • EP 320 | 15 hour work weeks

    27/03/2023 Duración: 19min

    Recently we forced Nora to give up her naps, which means I’ve lost 10 hours of work per week. So I went from a 25 hour work week, to a 15 hour work week. I am working less than I ever have, but my business is still growing. You can still hit your target, but you might have to do something different or learn a new skill. What got you here, won’t get you there. So how can you reach your target goal, while also cutting back on your work hours?In this episode, I want to show you how to work less hours while still seeing massive growth in your business. The takeaways below are ways that I am able to streamline my business so that I am working a 15 hour work week and I want you to be able to do that too! TAKEAWAYS:Lead generation through Meta Ads. I talked about this in episode 316. I’m committing to leaning in HARD on Meta Ads to generate leads for me. This requires less of my time as the ads are helping bring leads in.Collaborations help me get in front of other audiences and is another way to generate high-quali

  • EP 319 | Partnerships featuring Samantha Burmeister

    20/03/2023 Duración: 22min

    Samantha Burmeister is the founder and lead copywriter at Nomad Copy Agency. At Nomad Copy Agency, every business receives really freakin’ good copy to help them turn their sales process into a hands-off, high-conversion experience.Sam has worked on dozens of online service provider launches, many of which earn the client six-figures (or more!). Ultimately, her goal is to empower the entrepreneurs she works with to sell more, simply - so that they can focus on delivering and designing their abundant lives.TAKEAWAYS:Make relationships. Networking and creating relationships has helped Sam’s business to scale.Create a process and system for your referrals program. The easier you make it for those you partner with, the more likely they are to refer you. Make affiliate programs worth their time to want to refer you.Nurture your affiliates by providing them opportunities to network with other people who also want affiliates. Make it a win win for everyone.RESOURCES:To find the blog post that accompanies this episod

  • EP 318 | Everything is content

    13/03/2023 Duración: 14min

    Social media is changing, there’s no getting around that! The pendulum swings, depending on consumer fatigue and algorithm changes. And right now it seems like the “everything is content” trend is Queen!In this episode, I want to share with you what I’m doing with video, B-roll content, and how creating content for Instagram using this approach, can be really, friggin' easy.TAKEAWAYS:It’s easy. Use content from throughout your week. In fact, I will batch videos so I have them done for the month.It’s not wildly popular (algortihm-wise), but gets a lot of good conversations going in the DMs. People engage more in my DMs because they feel more connected to me and I give them a call to action which gives me an opportunity to have a conversation with them.Shows my values, without me having to show up on Stories.Test the content first in Stories, when it gets engagement, then I turn it into a Reel.RESOURCES:To find the blog post that accompanies this episode click hereFollow @shinewithnatasha for Instagram helpChec

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