Sinopsis
The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.
Episodios
-
EP 317 | YouTube for lead generation featuring Melissa Mitchell
06/03/2023 Duración: 17minMelissa Mitchell is the Owner of Wandermint Creative, a YouTube video marketing agency and coaching business. She helps entrepreneurs build their social media following on autopilot.She offers a variety of services including helping clients produce 6 months of specifically written, filmed, and targeted videos in only 3 days that will help them create brand recognition and customers for life.Her goal is to help all entrepreneurs create simple, repeatable and sustainable systems that make video content creation and lead generation a breeze.TAKEAWAYS:Finding answers to how YouTube can help people grow people’s businesses helped Melissa have success. The definition of success changed for Melissa when it became about how many people’s lives she can affect and how she can help her clients reach their goals and grow their businesses. The larger purpose drives her forward.YouTube content can be repurposed. With one YouTube video, you can make up to 26 pieces of content! You can transcribe the video into a blog, retri
-
EP 316 | Meta Ads
27/02/2023 Duración: 16minMy main goal this year is to get my email list to 10,000 subscribers. Why? Because I know, because I’ve done the math, that my email list is my most valuable asset in my business, outside of myself. It’s where my audience buys and it’s where I see the most engagement.So I did some planning at the beginning of this year and realized that if I am to experience this kind of growth and hit this number, I need to get my lead magnet in front of new audiences. One way to do that is through paid advertising, and for me, that's Meta Ads. In this episode we are going to talk about Meta Ads (previously known as Facebook and Instagram ads) and how they can help you with your email list which ultimately helps you generate more leads to grow your business. TAKEAWAYS:Know the numbers. It’s important to know what goals you are working towards and getting down to the specifics with your numbers plays a huge role in knowing what activities are going to best serve your business.Make growing your email list a priority. If growin
-
EP 315 | #DOTHETHING featuring Kelly Sinclair
20/02/2023 Duración: 25minKelly is an award-winning marketer and brand strategist, visibility maximizer, and a Small-town, girl mom of 2.Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and spend time on what really matters.That’s why she started KS&Co. and Entrepreneur School, supporting other entrepreneurs chasing their dreams and passions.You deserve to be successful in your business! Kelly wants you to make your dreams come true! She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.With an authentic brand and the right marketing strategy customized to you, you will feel unstoppable momentum to make your passi
-
EP 314 | Selling everyday
13/02/2023 Duración: 15minThe idea of selling something everyday has been a part of my brand for years. Who doesn’t like the idea of selling something daily?! But I recently revised the idea of selling. Because my definition of “selling” has changed AND I have the ability to do this through automation. So selling to me used to be dollars in the bank account, but that focus is dependent on other people buying. And I can’t control other people. So I reframed the way I think about selling. In this episode I share with you what I have been doing in my business that is helping me feel more connected to my community and bringing in more sales. TAKEAWAYS:Selling something means showing up and offering something whether that’s through a new podcast episode, creating a new reel, or a pitch email. There are things we can do everyday to reach our audience.As I have seen an increase of “selling everyday”, I have seen an increase in engagement. I feel an increase in the community aspect of my business. My clients feel that they know me and can con
-
EP 313 | Crafting a clear message featuring Marisa Corcoran
06/02/2023 Duración: 34minReady to discover what to say and how to say it to magnetically attract your dream clients? Then you need Marisa Corcoran in your corner!In addition to writing the words that get landing pages converting at 60% (or higher!) and crafting personality-filled emails, Marisa is the creator of the wildly popular Copy Chat summit, and helps coaches and creatives craft their uncopyable message inside her program, The Copy Confidence Society. Her framework has been featured in Business Insider, Thrive Global, and Voyage ATL. When not click-clacking on her laptop in the Atlanta sun, you can find this Harvard grad analyzing a Real Housewives episode like it’s government policy and consuming inappropriate amounts of Nutrageous bars.TAKEAWAYS:Marisa starts with telling us that it is important to know our ideal client. She reminds us that there are two many purchase decisions consumers make. They decide that they want what you are selling and then they decide if you are the person they want to purchase from or work with.Ma
-
EP 312 | Saying no to good advice featuring Kylie Kelly
30/01/2023 Duración: 26minKylie Kelly is a business coach and maternity leave coach for CEO Mom’s. She is also a podcast host of This Mama Means Business, boy mama of two and founder of The Pregnant CEO Brand. She helps women business owners in all stages of their life, from planning and funding their own maternity leave through to building their perfect audience through a simple virtual summit strategy. She also hosts two summits herself, The Pregnant CEO Summit & The CEO Mom Summit every 6 months. TAKEAWAYS:Kylie’s definition of success has changed over the years. When she owned a wedding photography business, success to her was having a fully booked calendar, working long hours, and living the constant hustle. After she became a mother to two boys, she said that her world completely changed the way she looked at her life and business. Her idea of success changed.Kylie’s key to seeing results in her business is dropping the comparison game. She says that your life does have to look a particular way. You have to do what’s best fo
-
EP 311 | Email funnel trends
23/01/2023 Duración: 16minSomething that grinds my gears is experts delivering out of date marketing advice. So in this episode of the 6-Figure Secrets Podcast I’m sharing what we are seeing inside of our own email funnels and inside the email funnels of our clients, that are helping us to sell more of our courses and/or memberships, on autopilot. As we move closer to the Funnel of the Month Club launch (January 25, mark your calendars!), I want to showcase one of the features I’m most excited about of the membership, which is our email funnel trend reports, through the content in this episode.In fact, I’m sharing three email funnel trends we’re seeing, not just one! In this episode of the 6-Figure Secrets Podcast I’m sharing: The three email funnel trends I’m seeing in my own email funnels and in the email funnels of our clients, that have helped to increase sales of our courses and/or membershipsHow you can utilize these trends in your own email funnelWhat these trends signal to us, as online marketersRESOURCES: Find the blog post t
-
EP 310 | Making the to-do list the night before
16/01/2023 Duración: 12minThis podcast’s topic seems really basic, but it’s my promise to share with you strategies that help me to create results in my business, and this is something that has helped me feel less frazzled, more confident, and productive in my work day.I started making my to-do list the night before.I started doing this because I felt like I was constantly taking in information, instead of putting anything out. I found myself wasting a ton of time during my work day and ending my work day feeling like I didn’t get anything accomplished. I knew something had to change, and so this was one of those changes! And so in this episode of the 6-Figure Secrets Podcast I’m sharing: Why making my to-do list the night before has helped me to get more doneWhy I started doing this and what I was experiencing in my day-to-day that made me start to do thisHow this habit can help you to feel less frazzled, and more productive and presentRESOURCES: Find the blog post that accompanies this episode hereGet access to a template of the ema
-
EP 309 | Find Your Minimum™️ featuring Emily Schwalbach
09/01/2023 Duración: 21minEmily is an Instagram Consultant and Business Mentor who specializes in making marketing for your business simple. She started her career as a Kindergarten teacher but left after she had her first son and has been in marketing for the past 7 years. After failing face first in an MLM because she refused the “hey girl” DM strategy, she learned to market successfully without those gross strategies and has supported 800+ business owners to simplify their own social media + business strategy through 1:1 consulting, team trainings and a low-cost social media membership she co-founded.TAKEAWAYS: Emily’s definition of success has evolved from monetary gain to time gain. When she first started her business it was just to supplement her husband’s income and contribute to the family. Now, Emily will outsource anything and everything she can, so that she can free up her time in any way possible.If you are looking to outsource something in your business, Emily suggests you start small with the thing you are the worst at.
-
EP 308| CEO Weeks
02/01/2023 Duración: 11minRecently I started implementing CEO Weeks every month in my business to give my brain space to think, be creative, and plan.As you build your business to 6- or 7-figures you’re going to flip between the three roles: a CEO, a business owner, or an employee. And if you can spend more time in the CEO role, you’ll see more growth, faster. And so in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain to share about CEO Weeks and how they can help you to build your business in a way that allows you to stay more in your CEO role, instead of the role of a business owner or even an employee.So what a CEO Week does is force you to spend more time in the role of a CEO, which creates more big picture change, which eventually trickles down into all aspects of your business. In this episode of the 6-Figure Secrets Podcast I’m sharing:Why my CEO Days morphed into CEO WeeksWhy it's important to know if you are operating in the role of CEO, business owner, or employeeHow to track your time and what to
-
EP 307 | A new way of setting goals
26/12/2022 Duración: 12minIf setting a big, audacious goal at the beginning of every year doesn’t get you lit up or intimidates you, I want you to consider setting goals in a different way. If your goals are constantly revolving around other people taking action, the likelihood of you actually accomplishing those goals is way less likely to happen, because you have no ownership of those goals.Instead, make your goals you-centered, so that you know EXACTLY what you need to do to make your goals happen, and you can measure the effectiveness of the action you take to accomplish those goals. So in this episode of the 6-Figure Secrets Podcast I’m diving into:The difference between a goal that is focused on other people taking action, and one that focuses on you taking actionWhy actively doing more to hit your goal, isn’t necessarily a good idea and can fast track your burn outHow to reverse engineer the activity that goes into your goal, and why adding something else into your efforts, could create different resultsRESOURCES:Find the blog
-
Time boundaries
19/12/2022 Duración: 12minDue to a series of life events that were totally out of my control, recently my schedule exploded.And so while life was happening certain things weren’t getting done in my business, and then when life stopped happening and work started again, certain things still weren’t happening! My to-do list wasn’t completed at the end of the day and work started piling up.Why? Because my time boundaries were no longer being upheld.So, what did I do? I went back to my time boundaries! And so in this episode I want to share what they are, in the hopes that you can use these ideas and examples, to help you set firm time boundaries, that help you get the important things in your business done.In this episode of the 6-Figure Secrets Podcast I’m sharing: + how time boundaries make it so that you can actually get work done+ how to organize your day around your energy levels+ why setting time goals that require you to work differently, can help you to develop a new skill and see results fasterRESOURCES: Find the blog post that a
-
30 day experiments featuring Aubree Malick
13/12/2022 Duración: 27minAubree Malick is a boy mom, former teacher, and host of the Freelancer to CEO podcast. Recognized by Yahoo Finance as a Top 10 VA Coach, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith over three years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses from home. When she’s not supporting her own freelance clients (still walking that walk!) or members of her programs, you can find her looking for her next DIY project, binging her fav reality TV shows, or snuggled up on the couch with her boys. TAKEAWAYS: + When Aubree’s business really started to take off and she surpassed her teaching salary, she had to come to grapple with the pull to do more. She had set out to accomplish this goal, and she did, so why did she want more? After some soul searchin
-
My 30 days of Instagram Live experiment
05/12/2022 Duración: 13minRecently I was issued a challenge by my coach, that I accepted.And that challenge was to do 30 days of Instagram Lives, because like most people with the recent algorithm update, my account wasn’t getting as much engagement as it had previously. Despite it looking like an epic failure on the surface, it was actually a really successful experiment, with some unexpected data points and surprising results.So, in this episode of the 6-Figure Secrets Podcast I wanted to share: + the things that were successful with my 30 days of Instagram Live experiment+ the things that failed miserably+ my biggest takeaways and why I would do it again (with some tweaks)RESOURCES: Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/my-30-days-of-instagram-live-experimentDownload The $80,000 Email Template:http://www.allisonhardy.com/80000emailCONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you f
-
Collaboration featuring Molly Cahill
28/11/2022 Duración: 34minMolly Cahill teaches health and wellness businesses how to attract and retain clients using Instagram in less time, without obsessing over comments, likes and followers. She is an Alabama native living in Cincinnati, OH with her husband Matt and 5 year old daughter, MJ. TAKEAWAYS: + One of Molly’s measures of success is financial well-being so that she can use her finances as a tool for massive good in the world. She does this by having a charitable giving component set up for her Profit First approach to her finances. + Molly’s #1 contributor to her success is collaboration with complimentary business owners. + Molly contributes a lot of her collaborations’ successes to niching down. When she finally niched down to health and wellness professionals, she tripled her business in one month! Now, 90% of her 1:1 work comes from referrals. + One of Molly’s favorite ways to collaborate is a lead magnet swap with a complimentary business. RESOURCES: Find the blog post that accompanies this episode here: www.alliso
-
Creating and exposing marketing gaps
22/11/2022 Duración: 10minEmail Nurture Sequences are often the most forgotten part of an email funnel.The old ways of just sending your new lead a ton of information somewhat related to the thing you eventually want to sell them, is over.Like all things, marketing has changed.Inside of your Nurture Sequence the #1 thing you should focus on is getting your lead (the person inside of your email funnel) to say “YES!” to your course or membership, before you even invite them to join your course or membership.How do you do this?By getting them to actually consume the Nurture Sequence.And how do you get them to actually consume the Nurture Sequence?You intentionally create and expose gaps that validate the need for your lead to continue to consume your Nurture Sequence. In this episode of the 6-Figure Secrets Podcast I’m sharing:+ What gaps are in your marketing+ How to create them+ And how getting your lead to consume your Nurture Sequence (through these gaps) it increases sales inside of your email funnelRESOURCES: Find the blog post tha
-
Focusing on intentionality featuring Sindy Warren
14/11/2022 Duración: 18minSindy Warren is a Stanford Law School lawyer, HR expert, yoga teacher, published author, and life and business coach. She founded her business Blue Tree Coaching to help individuals create powerful results in their lives, personally and professionally. She helps women begin the entrepreneurial journey with her signature coaching program, Side Gig School. She also works with established coaches with teams to ensure legal and HR compliance. Sindy has been happily married for almost two decades and has a daughter in college, two stepkids in their 30s, three grandkids, and two fur babies. When she's not working, she's most likely hanging with friends and family, cooking, reading, practicing yoga, or running. TAKEAWAYS: + Sindy’s definition of success has evolved over the years as her business has shown her what type of impact is possible for her. Sindy wants her business to be a beacon of what’s possible, both in the business, and in her life outside of her business. + One of the things that has contributed to S
-
Connection and visibility featuring Megan Moran
03/11/2022 Duración: 20minMegan Moran is not only a mom to two beautiful toddlers (Jack and Sophia) and a wife to the most supportive husband and business partner, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast, Retreat and Mastermind Host and Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community, and increase their visibility so they can create massive impact with their business, while also being present moms. Because as a third generation mompreneur, Megan is proof that it's possible. TAKEAWAYS: + Before having kids Megan’s definition of success was always based around numbers. After having kids, it’s more centered around ideal days and buying back time and freedom. She views this new perspective as being a more “zoomed out” version of her original numbers-focused goal. + Megan’s most profitable and needle moving activity is focusing on connection and visibility. She spends most of her work days building relationships with ideal clients and collaboratin
-
How my client's funnel hit $25K in sales in 60 days
28/10/2022 Duración: 18minI recently had a client hit $25,000 in sales of her course, in the first 60 days of her funnel being live.And while we’ve had many clients hit big milestones, this is our first to create these type of results in such a short amount of time. So in this episode of the 6-Figure Secrets Podcast I want to pull back the curtain and share with you EXACTLY what we did inside of her funnel, to help her produce these types of results, so that you can take these ideas, make them your own, and start to create a profitable email funnel. RESOURCES: Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/how-my-client’s-funnel-hit-$25k-in-sales-in-60-daysApply for Allison’s done-for-you email funnel creation service: https://forms.gle/obburzKqQT67vBUd6CONNECT WITH ALLISON:Follow Allison on Instagram: www.instagram.com/allison_hardy_DID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you found value and are ready to take action from listening to this episode, head to Apple Podca
-
Organic social media featuring Megan Ericson
17/10/2022 Duración: 20minMegan Ericson's mission is to help you grow your social media following to grow your business. She's a social media marketer with decades of experience and founder of the Social Growth Society. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time.TAKEAWAYS:+ Megan’s definition of success has evolved over the years. It went from something to make some cash on the side and to utilize her brain in-between diaper changes and feedings. Now her definition of success, as her kids are in school full-time, is the ability to bring in full-time income. She no longer is working in the “mom cracks” of her day and has the ability to really focus on growing the business in a sustainable way.+ The activity that has helped Megan to see and experience success in her business is organic social media marketing.+ Megan became really good at creating impactful, powerful organic social media campaigns because she had to for her agency clients, most of whom were