Sinopsis
The Life by Design Podcast with Allison Hardy interviews mompreneurs who are redefining "having it all" while raising their babies and their businesses.
Episodios
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Organic social media featuring Megan Ericson
17/10/2022 Duración: 20minMegan Ericson's mission is to help you grow your social media following to grow your business. She's a social media marketer with decades of experience and founder of the Social Growth Society. Her superpower is cutting through the social media clutter to show you what's clickable content and what's wasting your time.TAKEAWAYS:+ Megan’s definition of success has evolved over the years. It went from something to make some cash on the side and to utilize her brain in-between diaper changes and feedings. Now her definition of success, as her kids are in school full-time, is the ability to bring in full-time income. She no longer is working in the “mom cracks” of her day and has the ability to really focus on growing the business in a sustainable way.+ The activity that has helped Megan to see and experience success in her business is organic social media marketing.+ Megan became really good at creating impactful, powerful organic social media campaigns because she had to for her agency clients, most of whom were
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Batching one month of content batched
10/10/2022 Duración: 13minAfter a recent experience of losing my voice and not having any content batched, I’ve decided that it is a company value to have one month of content batched at all times. No matter what time of the year. Why? Because while not posting on Instagram for a day or two or posting a podcast not at the regularly scheduled time isn’t the end of the world, it stressed me out because of how out of control I felt. I was a victim to my own circumstances that I created. It was all self-inflicted! And if I’m to grow my business, being totally stressed out doesn’t get me there. So this week’s results-based action item is helping me to have more peace of mind. In this episode I share:+ the mindset shift that needed to happen so that I could think differently about why batching content is important to me and my business+ creating the space so that I have the time to actually batch content+ the obstacles that I’m overcoming as I’m working through this process, and how you can overcome them tooRESOURCES: Find the blog post tha
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Creating a text list featuring Sophia Parra
03/10/2022 Duración: 25minSophia Parra is a social media strategist with a proven record for increasing a brand’s following, engagement, and reach. Her clients have tripled attendance at their free events, gone from 800 followers to 50k followers, increased opportunities for podcasts, magazines and even TV features, and at the top of 2020, one of her clients had a 6 figure launch from her Direct Messages... She’s also the creator of the online subscription, WHAT THE HECK TO POST, where she helps members stop falling victim to the algorithm and was most recently seen talkin' DM strategy on Forbes.TAKEAWAYS:+ A little over a year ago Sophia shut down her most profitable component of her business, her agency. It was very profitable, but at the expense of her living to work. Her work/life balance was completely flipped upside down and on a coaching call one day she had a huge AH-HA moment in that she realized she hated her business. Ever since shutting down her agency, she has been more creative, joyful, and even profitable than before. +
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Uncovering your tipping point
30/09/2022 Duración: 17minKnowing your tipping point in your business can make your business’s revenue more consistent and dependable. One of the symptoms of not knowing your tipping point (or executing it successfully) is feast or famine months, because you don’t know the activity that it takes to produce sales in your business.Your tipping point is one of the most important data points in your business because it helps you to understand exactly what action you can take to hit your revenue goals. In this episode I share:+ how to determine your business’s tipping point (hint: it’s different for everyone!)+ an example to help you land on, and work through, your specific tipping point+ how your tipping point may evolve as you gain more clarity on what yours isRESOURCES: Find the blog post that accompanies this episode here: http://www.allisonhardy.com/blog1/uncovering-your-tipping-pointLearn how 6-Figure Funnel can help you create a 6-figure passive income stream by selling more of your course, membership, or digital product without bei
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Failing forward featuring Kimberly Allston
19/09/2022 Duración: 21minKimberly is a former queen of quit, smile faker, and depression sufferer. For way too long, she lived a life without any joy. Through intense heart work and self-care, she was able to transform her way of living. She is now passionate about teaching women how to cultivate more joy and live out a J.O.Y. Lifestyle.Kimberly is the founder of Real Connection Ministry, the Women's Virtual Summer Camp Weekend, and the J.O.Y. Lifestyle Festival. She is a devoted Christ-follower who has co-authored 2 devotion books. She's also a wife, mother of 3, and seasonal triathlete.TAKEAWAYS: + To Kimberly, success means enjoying the journey, and enjoying the blessings that come from the journey.+ If you’re feeling lost or burnt out or prioritizing your self-care is 100% necessary. Kimberly’s favorite self-care strategy is working out. It builds confidence, and if you’re feeling lost or burnt out your confidence has probably taken a hit. It releases endorphins, and it creates a habit of taking care of yourself. + Failing forwar
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My favorite market research strategy
12/09/2022 Duración: 17minRecently, as I’ve been shifting my business’s messaging (new podcast name dropping next Monday!) I’ve been doing A LOT of market research.Market research is important in:1. validating an idea 2. finding the words that your ideal client uses, and makes sense to themSo this week on the 6-Figure Momprenuer Podcast I’m sharing my absolute favorite way to conduct market research that is in alignment with how I want to show up in the online space and is helping me to get the data and information that I need. Visit the links below to learn more about: + resources for this episode+ how to apply for an In-Person VIP Day+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode293Apply for an In-Person VIP Day (spots are filling for September, October, and November!): https://forms.gle/2iGvoL1ALJjjwmpQ7Check out the Instagram Highlights that Allison mentions in the episode here: https://www.instagram.com/stori
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Finding alignment in business and life featuring Jill Wright
05/09/2022 Duración: 24minJill Wright’s passion is helping other busy, overwhelmed and exhausted moms reclaim their connection with themselves so they can participate joyfully in their own lives again.She knows what it’s like to put her own dreams and goals on the backburner because of the demands of a young family. But here's the truth - it doesn't have to be that way!Now Jill focuses on teaching other burnt out moms who have lost themselves in the process of parenting how to claim back their lives. Even though your external circumstances are not likely to change, and are often out of your control, you can be empowered to reclaim your joy and find the confidence to go for your dreams.TAKEAWAYS: Alignment is when you’re feeling connected to your life, present in your life and experiences, and rooted in your values.If you’re out of alignment you might experience overwhelm, guilt, people pleasing, perfectionist tendencies, or lack of motivation. You can choose to reset at any point in the day. Just because you had a bad experience with
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Why I changed the name of my signature program
29/08/2022 Duración: 18minRecently I changed the name of my signature program. And while it’s not a huge name shift, it represents a much larger shift in my business, my focus, and the type of person I am calling into my audience and programs. I changed the name of my signature program 6-Figure Mompreneur Method, to 6-Figure Funnel. And so in this week’s 6-Figure Mompreneur Podcast episode I’m sharing:+ why this shift was necessary+ what I used to guide me to help me know this was the right decision+ and my thought process behind this changeIt is my intention that through this episode, you too can start to have these conversations inside of your business, if you’re feeling the pull for a change or shift inside of your business.Visit the links below to learn more about: + resources for this episode+ how to get your application in for 6-Figure Funnel (and snag the $1,000 bonus of done-for-you work by me and my Team)+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast epis
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Building a community on Tik Tok with ease featuring Hallie Avolio
22/08/2022 Duración: 29minHallie is an affirmation queen, a lover of core values, and a Manifestation & Self-Love Coach, helping people to love themselves unconditionally and create a life they love that is Sassy AF and makes them feel amazing. As a wife of almost 20 years, mom of 3 kids, and former B2B sales executive, she intimately knows the struggle of feeling stuck and giving her love to everyone else, but herself. She loves to help women get unstuck, find self-love, manifest their purpose, and live this life to the fullest. She also helps female entrepreneurs thrive as their most authentic selves by showing up online in a way that is simple, sustainable, and fun. She is the Founder & President of Sassy Healthy Fit, an organization created with the mission to teach as many humans as possible to love themselves unconditionally and create a “F YES LIFE!”, and to make this world a brighter place through each of our unique gifts. TAKEAWAYS: Hallie’s superpower is consistency. For Hallie when things feel in alignment, it’s e
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Why I shut down my Facebook Group and membership in July
15/08/2022 Duración: 20minIn July I made two pretty big changes in my business within a week of one another.Change #1: I got rid of my 7+ year Facebook Group, with 5,000 membersChange #2: And I ended my 4+ year membership community, Lead Generation LabIt was a decision I had been mulling over for over 6 months and it was one of the hardest decisions I’ve ever made in my business. So in this week’s 6-Figure Mompreneur Podcast episode I’m sharing:1. why I chose to make this decision2. the clarity I needed to gain to be confident that this was the right decision3. and 4 lessons I learned from going through this processVisit the links below to learn more about: + resources for this episode+ how to get signed up for the Fans to Clients Video Series+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode289Get registered for the Fans to Clients Video Series: http://www.allisonhardy.com/fansLearn more about the 6-Figure Mompreneur
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Making time management actually work for you featuring Kristen Van Horn
08/08/2022 Duración: 26minKristen Van Horn is a time management coach for moms in business. Her mission is to help moms in business prioritize their time and tasks so they can focus on the things that are most important to them in their life and business.Kristen lives in the suburbs of St. Louis, Missouri with her husband and 2 children. She starts every morning with a run and coffee, and looks forward to their weekly Family Movie Nights, including pizza and craft beer.TAKEAWAYS:+ Time management is a skill that you have to learn. As someone who is managing a business, a home, a family, mastering time management can be the difference between you hitting your goals, and you failing month after month. + If you find that your to-do list is too long every week and it overwhelms the life out of you, try doing a to-do list dump at the beginning of the week. Write down everything you need to do, so that you are able to, with a level head, what needs to get done, instead of the “shoulds” that we all face every week.+ When determining the orde
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4 things that are giving me life this Summer
01/08/2022 Duración: 33minIt’s mid-Summer Break here in the Hardy house and this Summer has been the most fun, present, and profitable Summer I’ve ever had. And it’s not because anything is necessarily brand new. It’s that I’m different.When Camden (my almost 9 year old) declared that he didn’t want to spend his Summer at camps, we had to regroup, shift, and change a couple of things to accommodate his request. And so that regroup, shift, and change began with me and how I decided to run my home and business.So in this episode of the 6-Figure Mompreneur Podcast I’m sharing:+ the nitty gritty deatils on how these 4 things are supporting me in my life and business this Summer+ why I chose these 4 things as the vehicles to hitting my goals+ the results I’ve seen from these 4 things and how you can create those results for your life and business tooVisit the links below to learn more about: + resources for this episode+ the application for an In-Person VIP Day with Allison+ how to get a FREE week of coaching with Allison in the DMsRESOURC
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Creating connection with your audience through video featuring Naa Ardua Flohic
25/07/2022 Duración: 19minNaa Ardua Flohic is the creator behind Paper Flo Designs.She helps crafters learn how to use digital art to make handmade craft projects for their families and friends.While living in France as an ex-pat mom, she started making digital illustrations (also known as svg files) as a way to use her artistic skills and be creative every day.She saw that she could reach people with her art and help fellow artists, crafters, and small businesses with their projects.She started creating .SVG designs and selling them online. She now has over 10,000 sales in her Etsy shop.All of this while she was still working a 9-to-5 job.Now she runs her business as a full-time mompreneur, doing school pick-ups and drop-offs and running a household from abroad.TAKEAWAYS: Naa Ardua’s superpower is showing up just as she is, especially on video. As she has used video to grow her business and to communicate with her audience and customers, and authenticity has become a value (and a reason why her clients buy from her) in her business.N
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How to build authority through Instagram Reels
18/07/2022 Duración: 15minWe all know that if you want to get more eyes on your Instagram content, you need to create Instagram Reels.But despite doing “all the right things” on Instagram, do you still have a hard time selling your products or services?It’s because as business owners using Instagram to build an ideal audience, it doesn’t matter how many people see your content. What matters is that the right people are seeing your content, and your content is establishing you as an authority in your industry.While trends and viral sounds are fun to re-create and utilize, when the right people see the right message, the “know, like, trust” factor happens and it happens fast! Turning your Instagram account into an organic lead generator. So how do you do this? Authority-building Reels.In this episode of the 6-Figure Mompreneur Podcast I’m sharing:+ how you can build authority through simple, face-to-camera Reels+ how these types of Reels are different from the type of content you’ve seen on Instagram Reels+ and how to utilize these type
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Mange your wellness to grow your business featuring Robin Rhine McDonald
11/07/2022 Duración: 28minRobin Rhine McDonald is a Holistic Health Coach with a passion for supporting women to have the energy and vitality to live out their unique calling. She loves to help women ditch chronic dieting and disease for holistic health and wellness. She mixes spirituality with her study of integrative nutrition to create a grace-based approach to nutrition and lifestyle that breaks shame-cycles and creates freedom, confidence, and ultimately, sustainable results.TAKEAWAYS:+ When it comes to making time for our wellness and energy levels Robin notices that many mompreneurs know it needs to be a priority, but many do not actually make it a priority. The actual prioritization doesn’t happen. The way you make it a priority is starting to take action consistently, even when it’s hard, you’re not seeing results, and it’s uncomfortable. Small action, when implemented over time, produces results. + A lot of times women don’t hit their wellness goals because they aren’t connected to them. Superficial goals like “losing 10 pou
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3 ways to increase email open rates
04/07/2022 Duración: 09minTracking your email’s open rates is a piece of data every online entrepreneur should do, and continually work on improving.Why? Because small hinges swing big doors.Meaning, you can increase eyes on your content with small, subtle changes. When you can increase your open rates it means more people open and consume your email. And, energetically, if you’re going to be spending time on email marketing, don’t you want it to count? So in this week’s 6-Figure Mompreneuer Podcast I’m diving into three ways that you can increase your email open rates.Visit the links below to learn more about: + resources for this episode+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method+ how to get a FREE week of coaching with Allison in the DMsRESOURCES:Visit the blog post associated with this podcast episode: http://www.allisonhardy.com/blog1/episode283Learn more about the 6-Figure Mompreneur Method and how it can introduce a 6-figure passive income stream into y
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Building a movement and a community around your brand featuring Mallika Malhotra
27/06/2022 Duración: 22minMallika Malhotra is The Brand CEO, an award-winning branding expert, confidence-stirring mentor, dynamic speaker, and author. For years, she worked in corporate advertising on big brands like L’Oreal, Oil of Olay, and Hidden Valley Ranch. Now she helps women entrepreneurs master their message, stand out in their crowded market, and develop brands that are magnetic, memorable and money-making. Her friends and clients call her the brand energizer because she is a strong believer in getting out of your comfort zone, taking action and implementing ideas. When she's not building brands, she's at home in Maine with her three sons and husband, drinking coffee or red wine and dreaming about their next global adventure.TAKEAWAYS:+ Branding is the reputation you have with your audience. It’s the words they use about your business when you’re not in the room. + Branding isn’t your logo, your colors, your fonts, your website, or your social media. They are expressions and demonstrations of your brand.+ In a noisy marketp
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Ask me anything [Summer Break-Proof Your Business]
20/06/2022 Duración: 19minAs we wrap up the Summer Break-Proof Your Business Series here on the 6-Figure Mompreneur Podcast, I’m switching up things a bit and doing an Ask Me Anything episode! Last week our listeners submitted questions they wanted to hear the answers to, and so today I’m answering some of my favorites! I’m diving into topics like:+ If Reels are the only type of content you should be posting on Instagram.+ Why leaning into an email funnel feels so friggin' scary.+ Why I don't show up on Facebook that much anymore.+ How to turn off your business brain. + How to make things that you have to do in your business, that you don't love, feel not so burdensome.+ And many more!Visit the links below to learn more about: + resources for this episode+ how to introduce a 6-figure passive income stream into your coaching business through the 6-Figure Mompreneuer Method+ connecting with Allison and the 6-Figure Mompreneur movementRESOURCES: To find the blog post that accompanies this episode visit: http://www.allisonhardy
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How to create a morning routine as a busy mompreneur [Summer Break-Proof Your Business]
13/06/2022 Duración: 22minBefore you roll your eyes at the topic of this episode and say, “I’m busy, I don’t have time for a morning routine!” hold the phone. I’m not about to share with you a morning routine that will require 3 hours from you each morning. No one has time for that! Especially during the Summer when kids are home and your schedule is unpredictable.A morning routine can fast track your success in your business and at home, by helping you to see the bigger picture, attracting more of what is working into your life, and help you to set intentions in how you want to live your life, raise your kids, and run your business.In short, a morning routine puts gasoline on the fire that is already burning inside of you and helps you to see the next logical steps for you, based on your goals. So in this episode of the 6-Figure Mompreneur Podcast I’m sharing: + tools you’ll need to make a morning routine a success for you as a busy mompreneur+ why a morning routine can actually serve you and help you to get to your goals, faster+ my
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How to honor your season of life in your business [Summer Break-Proof Your Business]
06/06/2022 Duración: 19minOur season of life determines A LOT in terms of how we run our business.I find that a lot of mompreneurs feel guilty or frustrated about how they work because they are comparing themselves to someone else who they see or know on the internet, who is in a very different season of life, have a different support network, and/or a different business model. Honoring your season means that your business fits into your life, not vice versa. Because your business has to actually work for you. If it doesn’t work for you it won’t work for anyone else.So when examining your business and mashing it up with your season of life, it’s important that you’re able to differentiate the “shoulds” from the “needs”. In this episode of the 6-Figure Mompreneur Podcast I’m sharing: + the four areas of your business that need to shift whenever you have a change in season+ factors to think about to land on a method or business model that work better for you during that season+ how to know if what you’re doing is a “should” or a needVis