Life By Design

As a young mother, wife, and business owner, Abbey's life revolves around her genuine passion for children and their well-being. After the birth of her firstborn 2.5 years ago, she embarked on an inspiring journey to create a nurturing haven for families seeking exceptional childcare solutions. This journey led her to establish Sandhills Nanny Co., a renowned nanny placement agency with a heartwarming mission.Founded in 2015 by Abbey herself, a compassionate former nanny and now a devoted mother, the agency has flourished steadily over the years. Abbey's unwavering commitment to providing trustworthy and qualified childcare providers has been the driving force behind the agency's success.With the birth of her first son in 2021, Abbey recognized the growing demand for reliable care and expanded her team of experts in the industry. Together, they work tirelessly to ensure every family receives the finest care possible, backed by unparalleled safety and quality standards.At Sandhills Nanny Co., Abbey and her tea

In 2023 I sold 2,470 digital products. For me and my business, focusing on selling digital products has been a total game changer. What I realized, after crunching some numbers, is that 75% of my Funnel of the Month Club and Clients on Autopilot Mastermind members, all purchased a digital product from me, before enrolling in those programs. I’m a big fan of following the bread crumbs of success, and this statistic blew my mind. And has informed how I’ll be moving forward, into 2024. So in this episode of the 6-Figure Secrets Podcast I’m digging into how I was able to sell this amount of digital products, but also how I’m continuing to scale my digital product offerings in 2024 and hit my goal of selling 10,000 digital products.TAKEAWAYS:Consistently generation leads is the #1 way you’ll sell more of your products and programs. Without leads, you’ll never have sales.Oftentimes we overthink and over-complicate EVERYTHING. What if we were to commit to making activities in our businesses easy? How would that appr

Mia Poulsen is a Business Mentor, Transformational Coach, and a Human Design Reader for soul-led women entrepreneurs.She has spent the past 10 years building online businesses to multiple 6-figure businesses – from her legendary blue sofa – while also supporting her family of 4 children.She’s super transparent about it not being easy, because building a successful business requires transformational work on all levels. It requires you to step into the highest version of yourself, and this is what Mia calls, The Soulful Empress.But what she will let you know is that you don’t have to work your butt off or compromise precious time with your family or yourself or even try to be something you are not to see success in your business!The journey starts by knowing your soul´s blueprint and authentic strengths, honoring who you are and what really matters to you, and utilizing both your powerhouse energy and aligned business strategies.TAKEAWAYSExplore your feminine energy by asking yourself questions like, "What is m

I have an email that is directly responsible for $80,000 in sales last year. I turned it into a lead magnet, and it’s become a bit internet famous. It converts really well through Meta Ads and it’s a great entry point into my world of email marketing and email funnels.So how can you do the same?In this episode I share with you how this email functions inside of an Email Pitch Sequence, and the bigger picture strategy at play here.TAKEAWAYS:The $80,000 Email is profitable because it invites and inspires conversation. I bet you 90% of those who reply to the email will end up enrolling in whatever thing I am pitching at that time. When people reply, it is specific to those individuals and becomes a customized conversation with them.Continue to create the know-like- trust factor through your email marketing, especially your Pitch Emails. Show your leads that you understand them and you can solve their problem. Do this by adding clients' stories and social proof into your emails.The function of a Pitch Sequence is

Do you ever feel icky when the word "scarcity" is used, regarding sales? I’m hoping in this episode today to change your view and mindset on what scarcity actually does to help your leads and your funnel's profitability. Scarcity is important because without it there is no reason why someone would buy now, versus a few days, months, or years from now. Let’s be honest, it’s never a convenient time to buy something so you have to give your leads a reason. The more people who buy now, the more people will do the work. And the more people who do the work, the more people get results. Without introducing scarcity, you are doing your audience a disservice because they aren’t doing the work to get to their goals and get out of the pain point you help them with. If you look at scarcity from that perspective, you owe it to your audience to introduce scarcity into your Pitch Sequence.TAKEAWAYSAdd scarcity to your Pitch Sequences, even if your product or service is always available. If you run a special discount, make i

There’s a bunch of advice out there about the highest performing Reels or Tik Toks and visibility strategies for your business.But none of that helps if you feel horrible every time you take out your camera or try to show up authentically online.Lucia Donyel believes in the power of Spiritual Psychology. She noticed this through earning her Master’s Degree from the University of Santa Monica and through 8 years of experience as a brand photographer, coaching clients to heal their unresolved visibility issues. Now she wants to help you overcome what holds you back from truly being seen.Once you get more comfortable being visible, showing up becomes simple. Creating content will be easy.You will wear your new-found comfort and confidence on your sleeve. It will show on camera.And you'll become your true unapologetic self online.TAKEAWAYS:It’s not about what others think, it’s about what you think. Don’t get hung up on your physical appearances. Others are probably not thinking or worrying about the things you a

If you are listening to the podcast on its release date, October 30, 2023, you are now 25 days until Black Friday! I think Black Friday is an amazing opportunity to make a lot of noise about an offer that you have. Let’s call it like it is, consumers are showing up to Black Friday looking to spend money and wanting to get an amazing deal on something they buy. It is expected you make a lot of noise and have something to offer your audience. In this episdoe I'm sharing my perspective on what to offer during your Black Friday promotion. Black Friday is a different beast and "standard" launch practices need to get thrown out of the window, to make your Black Friday promotion and profitable, and raving, success.TAKEAWAYSPeople are looking for offers that give them results. Create an offer that is implementation based. Create a digital product that goes with your larger offer. A digital product will give you more people to pull from when you are pitching your bigger offer later. You want your digital product to be

Megan is a mom to two beautiful toddlers (Jack and Sophia,) a wife to the most supportive husband and business partner ever, Collin, and the owner of Mompreneur Co. As a top ranking Host of the Mompreneur Guide Podcast, platform creator, podcast studio owner, and author, Megan is on a mission to give mompreneurs the tools and space to help them live a present and productive lifestyle they crave. Because as a third generation mompreneur - she's proof that it’s possible.TAKEAWAYS:Podcasting gives you access to people. A podcast is intimate and personal. People will connect with you based on how you speak, the types of conversations you have and your unique way of talking about topics your audience is interested in. The longevity of a podcast gives you a competitive advantage. You have more opportunities to be seen through podcasting, simply because it's longevity is different than social media. This allows for someone to access any of your content at any time unlike social media which can be temporary.Podcasts

Tay Daniels went from leaving her 9-5 with less than $100 to her name at 7 months pregnant with no clients and no experience, to leaving an abusive marriage while still barely making enough to make ends meet, to now having a fully-booked Virtual Assistant/OBM Agency and 6-figure coaching business.Today, she teaches badass, high-achieving women (like you!) how to create a successful online business and become the breadwinner of their family, so that they can have the freedom to live a life they know they were meant for, while making an income they deserve!TAKEAWAYS:Consistency is not cliche, it’s what makes the difference. Tay believes consistency includes showing up even when you don’t want to and doing the hard and uncomfortable things to put yourself in new places.Tay shares her 5 C's that keep her business successful and growing. The 5 Cs include content, conversations, communities, clients and cash. In her interview, Tay dives into what all of these mean and how you can apply themCollaborations have built

I want to share with you my most favorite way to increase sales for my course or membership, or my clients’ course or membership. It’s a super simple rate way to increase conversion rate (sales rate) of your funnel!You ready for what to do?I want you to talk about your program before you invite people to your program.I want you to not ask people to join until after introducing it in your Nurture Sequence. In this episode, I’m going to show you how to seed your program throughout your Nurture Sequence. It really makes such a difference!TAKEAWAYSMake sure that you introduce your program and some basic information about it, before actually pitching it. Your lead should know the name of your program, who it helps, what the goal of the program is and if they want to join, before you invite them to join.The purpose of the Nurture Sequence is to educate your leads. Think about it like this, the more times you talk about your program before your lead is invited to join, the more aware of your program your lead will b

Dr. Samantha Hiotakis is a doctoral-level Psychologist and Peak Performance Expert.Over the past two decades, she's worked with successful business owners and executives functioning at the top of their field but simultaneously drowning in the busyness of their businesses and the demands of their personal life.Dr. Samantha's unique system helps clients 10x their professional and personal results, increase their productivity, reclaim hours back each day, and unlock all-day energy.With a doctoral degree in psychology, two master's degrees, and advanced certifications in integration nutrition, functional medicine, and hypnosis, Dr. Samantha's curated and unique system combines cutting-edge science, psychology, evidence-based bio-hacks, and neuro-hacks to quickly take you, your business and the quality of your life to the next level.When not channeling Wendy Rhoades, you can find Dr. Samantha at her home in the Hamptons with the loves of her life Billy and their son Shep, reading a book, binge-watching Grey's Anat

Are you struggling to get sales from your email funnel? It might be time to change your nurture sequence to see better results. In this episode, I share with you a case study from one of my Funnel of the Month Club members and how we increased her funnel's conversation rate (sales rate) from 0% to 5%. You have to do something different if you want different results. If you're not seeing the conversion rates you want inside of your funnel, it might be a good time to check your data and use that to drive your decisions.TAKEAWAYS:Creating long nurture sequences puts your lead into a cycle of consumption, instead of action. And if we want our lead to take action later in the funnel (by buying our membership or course), we have to start to create that culture in the top of the funnel.Stop delaying the invitation to your offer or services. Our leads are looking to solve their pain points, fast! They are trying to figure out if you are the person to help them. You owe it to your leads to share with them how you can

Meet Mallory McGary, founder of Beautifully Blooming!With her diverse skills and resilience, Mallory empowers women to build six-figure businesses, offering tailored solutions for all budgets.Her mission is to help women achieve business success without compromising their motherhood.Mallory McGary - the fairy godmother of business coaching!TAKEAWAYSMaking growing your email list a priority. If all the social media platforms shut down tomorrow, what would you be left with? You will always own your email list and this is a great place to nurture your clients. So if you don’t have an email list, start one soon!Start networking with those you know. The best way to start collaborations is starting with those you already know and have worked with before. After doing collabs with those you know, then start reaching out to those you feel would be a good fit for you in how you can serve their audience and how they can serve your audience.The best collaborations involve a trade-off of services or offers. For example, M

In episode 342, we talked about why lifetime value matters with our clients.How can we keep them coming back to buy what you offer and stay?In this episode, how we can utilize a tripwire to increase sales inside of your email funnel. What is a tripwire?A small offer that lives on the thank you page of your lead magnet. It is offered for a limited time and CANNOT be found anywhere else. There has to be a level of exclusivity and scarcity included. It might seem like a small thing, but it can make a big difference in your sales strategy. TAKEAWAYSYour tripwire has to make sense for the lead magnet and final offer. For example, if you have a membership, a great tripwire would be something like $7 for a free 30 day trial in your membership.Use a tripwire to liquidate your ad spend. As you make money from your tripwire, putting it back into your ad spend is the way to go so that you do not have any barriers as to your spending on Meta Ads.A tripwire can help generate leads for free and it can create massive change

This episode of the 6-Figure Secrets Podcast is a bit different than what we usually talk about on the podcast. You see, normally we talk about things that help us to see and experience results. But today, we’re digging into disappointment and how move through disappointments.In this episode I’m sharing four disappointments that I’ve experienced lately, that have really thrown me for a loop. These things have derailed me, caused me to lose way too much sleep, and made me question if I’m actually capable of growing this company to $1,000,000 by the time I’m 40. But the beauty of entrepreneurship, and actually being a human, is that we get to make a choice when things disappoint us. We can choose to crumble and let our disappointments define us, or we can decide to use them as a jumping off point. We can use our disappointments as a way to move us forward and to propel us to the next level. So in this episode of the 6-Figure Secrets I’m sharing a fairly vulnerable take on what I’m doing to move through these di

If you want to scale your business, yes, you need more numbers. It can be a numbers game! The more leads you have, the more people you have to invite to join you in your program.And while we always need to be generating more leads, there is also another way to scale your business, that doesn't focus on more leads. And that’s looking at your lifetime value of your leads. TAKEAWAYSLifetime value is how much each lead is worth on your email list. What if you focused on increasing the lifetime value, but the email list size didn’t change? What kind of change would that create?More invitations to current leads to buy. Your people are looking to you to help their pain point. Why wouldn’t you sell to them? Sometimes we think the next way to scale it through Meta Ads, adding a new team member, or creating a larger offer, which keeps you in constant creation mode, instead of making money mode.It’s a win win every time. When you increase lifetime value of your leads, it doesn’t just help you and your family, but it als

Sydney O'Brien an Instagram Strategist who helps mompreneurs save time and increase their profits with custom strategies.She is a mom of 3 young boys, a homeschooler, and a military spouse who has moved 4 times in the past 5 years. So she definitely understands the stress of wearing all the hats to accomplish all the things. Especially on timelines and with limited resources.She’s passionate about owning and running a business that fits into her life, not having a job that runs her life. She loves being able to help other mom business owners find that same balance.TAKEAWAYSMarket research through your Instagram Stories to get ideas for your content. Try to figure out what people are worried about or thinking about and how that relates to your specific industry. Then create shareable content from that information.Repurpose your content. If you have a post or Reel that is reaching and engaging a lot of followers, you can take that content and make it into multiple forms of content. For example if you have a pie

In its first 7 hours of life, Meta's new social media app, Threads, had 10 million users. That’s bananas! Whether you are a fan of Threads or not, this is crazy impressive. So what can we learn from this?In this episode of the 6-Figur Secrets Podcast we're NOT digging into the best strategies for Threads, but instead, we'll be working through what we can learn from the launch of Threads that can help us in our businesses.TAKEAWAYSMake it easy for your leads to become your clients. The minute you make it complicated or overwhelming, you’ll lose the sale.Make your offer or product familiar or reminiscent of earlier days. Threads is reminiscent of other social media apps in the early days.Timing in the marketplace can be a window of opportunity for your offers. Offer a solution to a pain point. How can you fill the void and give them what they want?If it bombs, try it again. Did you know that Meta launched Threads in 2019 and it bombed? They relaunched it and 10 million people joined the first 7 hours! Just beca

Kristin Maahs is a former teacher and course creation coach. She helps business owners to create and sell a sustainable, scalable, and transformational online course with best learning practices and educational strategies so their students actually get results.Kristin is the host of the She's Building a Dream podcast, creator of The Effective Course Creator program, and holds a masters degree in Education.TAKEAWAYSMastery means continuously doing the work.Constantly rinsing and repeating and working through that mastery. Asking yourself what can do differently? How can I make this better?Take consistent action even if it isn’t perfect. Learning to trust yourself as you progress, even if it isn’t perfect or it’s messy, helps you take continuous action. The more you overcome something, the further you get to the top and the more you trust yourself.People that get the best results keep trying something innovative over and over again. Then they try something different. Usually when a business blows up, someone wa

Something that has been a total game changer for me this year has been taking radical responsibility over the results I'm experiencing in my business. And this ownership has created massive growth in my business. A very obvious metric of this growth is that I’ve brought in more sales by June of this year, than I did in all of 2022. Things are churning and burning and I really equivocate that growth to one main thing, taking radical responsibility for everything in my business.And so what do I mean by this?Not being passive and taking massive, aligned action.In this episode, I’m going to share my perspective on this, and dive deep into how you can stay focused on your goals and adjust when needed, which will help you to take radical responsibility. TAKEAWAYSInstead of making excuses when something isn’t working, ask yourself, what can be done? When my masterclass wasn’t getting 50 registrations each week, I asked myself, do I need to change my Meta ads, lead magnet swap, or work on getting more registrations t