Peppershock Marketing Expeditions Podcast

Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell. 0:00 - 1:00 Josh’s bio1:00 - 1:45 Peppershock offer https://www.peppershock.com/pro

Wendy Alexandre is a Real Estate Consultant, Business Coach, and creator of the My WHIM Life podcast. Wendy wants to create a significant impact in this world by sharing Wisdom, Humor, Inspiration, and Motivation in such a way that you will use them to affect actual real change in your own life and the lives of others creating a ripple effect of goodness! 0:00 - 0:38 Wendy’s bio0:38 - 1:11 Peppershock offer https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/1:11 - 9:23 Marketing Essentials Moment: Top 5 Reasons you need to invest in Real Estate Video Marketing9:23 - 9:50 Welcome to Peppershock Media’s Marketing Expedition Podcast9:50 - 9:59 Welcome Wendy9:59 - 14:44 Wendy’s background14:44 - 18:19 Wendy’s decision to go into real estate18:19 - 20:07 Wendy’s success stories20:07 - 28:44 Wendy’s marketing strategy28:44 - 31:12 Wendy’s mantra31:12 - 36:40 Wendy’s experiences36:40 - 38:15 Advice from Wendy38:15 - 41:35 Biggest challenges in real estate41:35 - 43:

Sarah Massie is President of S Massie Consulting LLC which provides export consulting, compliance programs, education, and training for companies to navigate the complicated laws and regulations for U.S. exports. Sarah has been engaged in international business for more than 15 years through her experience in government, sales, and education. She has planned, implemented, and organized international trade shows and state Governor led trade missions in over 10 countries throughout Europe, Asia and Oceania. Sarah is currently an Aerospace Liaison for the Idaho Manufacturing Alliance and previously served as the Secretary of the Board for the Idaho Aerospace Alliance and as a Board Member for the Boise Cricket Club. 00:00 - 01:42 Introduction to Sarah Massie 01:42 - 02:04 Peppershock offer https://www.peppershock.com/product/coach-outlet-discount/ 02:04 - 07:04 Marketing Essentials Moment: The Difference Between Content and Copy Writing07:04 - 07:53 Welcome to the Marketing Expedition Podcast! 07:53 -

Looking to grow your brand on a budget and build a better bottom line? This week’s episode is for you. Rhea Allen gives you all her marketing tips, tactics, trends, and technologies that will help you grow your business on a shoestring budget!00:00 - 00:35 Welcome to The Marketing Expedition Podcast 00:35 - 01:41 Peppershock Media https://www.peppershock.com/01:41 - 03:20 Marketing Essentials Moment 03:20 - 04:00 Welcome Rhea Allen! 04:02 - 05:00 Building your Brand on a Budget! 05:01 - 06:45 How to Make the Most of Your Marketing Investments 06:45 - 07:58 The Power of 1 08:00 - 13:11 Cutting Costs and Maximizing Efficiencies 13:11 - 15:42 The Lifeline of Your Business15:42 - 16:28 Working From Home 16:28 - 17:46 https://www.peppershock.com/offers/ 17:46 - 21:09 Job Sharing 21:09 - 23:44 Businesses are Better than 1 23:44 - 24:59 The Student Becomes the Teacher 24:59 - 26:55 Growing Your Audience for Free!26:55 - 30:26 Word of Mouth Advertising 30:26 - 32:35 The Gift of Giving 32:35 - 36:02 Cutting Costs th

Nida Leardprasopsuk is a top-tier business consultant, mindset coach, and former Fortune 500 executive with more than two decades of experience in marketing, business, and human psychology. Her consulting and coaching business centers around exceptionality, a key factor in her own success. She is the author of the One to Millions Entrepreneur and host of the One to Millions Entrepreneur podcast show. She also has a master’s and bachelor’s degree in Business and Marketing and is currently completing her research for a Ph.D. in Social Psychology. She is a professional certified coach (PCC) through the International Coach Federation (ICF). 0:00 - 1:07 About Nida1:07 - 12:37 Marketing Essentials Moment: Event Promotion12:37 - 13:06 Welcome to Peppershock Media’s Marketing Expedition podcast13:06 - 13:26 Welcome Nida13:26 - 14:45 Nida’s background14:45 - 17:36 Process of business consulting & how to find a business’s unique strategy17:36 - 22:27 Example of the process22:27 - 24:22 Nida’s marketing tactics

Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development "R&D" Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech. 0:00 - 1:01 Tyler's bio1:01 - 1:35 Peppershock offer https://www.peppershock.com/product/stash-20-of-a-stock-offer/ 1:35 - 5:39 Marketing Essentials Moment: How to Stop Wasting Money on Your Marketing5:39 - 6:08 Welcome to Peppershock Media’s Marketing Expedition podcast6:08 - 6:20 Welcome Tyler6:20 - 7:55 Tyler’s background7:55 - 15:05 How to receive R&D tax credits 15:05 - 17:23 Tyler’s marketing tactics17:23 - 20:15 Tyler’s previous work 20:15 - 23:10 Importance of referrals23:10 - 31:50 Details on the ER tax credit31:50 - 32:54 What Tyler wants you to know 32:54 - 34:31 Useful resources 34:31 - 35:34 What Tyler wishes he knew earlier o

Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He created and ran Adoption.com and is a TEDx speaker. 0:00 - 0:35 Nathan’s bio0:35 - 1:06 Schedule Once https://www.peppershock.com/product/schedule-once-offer/1:06 - 3:33 Marketing Essentials Moment: Automate What You Hate: Marketing Automation Explained3:33 - 4:06 Welcome to Peppershock Media’s Marketing Expedition podcast4:06 - 5:05 Nathan’s Background5:05 - 9:22 Tectonic shifts in business9:22 - 14:32 Testimonials from previous clients14:32 - 18:33 Passion Marketing18:33 - 20:20 More about Nathan20:20 - 23:55 How Nathan reimagined Adoption.com23:55 - 25:33 Monetization Nation 25:33 - 27:24 Passion Marketing27:24 - 28:58 Nathan’s influences and resources28:58 - 30:35 If Nathan wish he knew what he knows now30:35 - 32:07 Nathan’s goals32:07 - 35:02 Credibility marketing35:02 - 36:24 How to reach Nathan https://monetizationnation.com/

This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The Sandlot, Boy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.0:00 - 1:19 Marty’s bio1:19 - 1:44 Peppershock offer https://www.peppershock.com/product/doordash-offer-30-off/1:44 - 3:50 Marketing essentials 3:50 - 4:20 Welcome to Peppershock Media’s Marketing Expedition podcast4:20 - 4:45 Welcome Marty4:45 - 6:15 Marty’s background6:15 - 7:05 Ventures that Marty’s working on7:05 - 8:23 Tips for becoming an actor8:23 - 10:19 Marty’s work10:19 - 15:09 Marty’s experience shooting The Sandlot15:09 - 17:49 Marketing Beast Juice17:49 - 19:53 Marty’s NFT https://boysofsummer.cards/19:53 - 22:41 The Sandlot reunion22:41

Master Your Networking in a Day! Purchase your ticket here!Christopher Kai is the founder & CEO of The MathemGroup, a Beverly Hills-based consultant firm that trains entrepreneurs andexecutives on how to become global speakers, branding and networking experts,and online consultants. Shelly Yorgesen is the founder and CEO of Executive Networking Events (ENE), a global pioneer in high-level executive connections. Whether through high-ticket exclusive masterminds at a 1,900-acre estate in Ireland or in online communities, she has successfully helped 1,000s of entrepreneurs and executives understand how to create and leverage their networks to grow their businesses online. Shelly is also an international speaker, bestselling author, and the co-founder and president of Operation Christmas Magic, an Idaho-based non-profit which creates and curates bespoke charity events for her local and global community.0:00 - 3:16 Christopher and Shelly’s bio3:16 - 3:52 Peppershock offer https://www.peppershock.com/produ

Brandy Whalen is an ambitious leader excited by new challenges and opportunities. She ran a sales team of 5 right after graduating from the University of Iowa (she was the first in her family to attend college). Her entrepreneurial spirit has led her to found several companies, including her own PR agency, Whalen Media. She is also the mother of three boys and prides herself on raising emotionally intelligent young people. Brandy is a firm believer in having a strong personal narrative. That’s what inspired her to create Kitcaster, a unique agency with a singular focus – podcasts. Podcasts have become so much more than just an entertainment medium. To Brandy, they’re a critical component of any PR campaign. Startup founders, entrepreneurs, C-suite executives. These are the movers and shakers whose stories Kitcaster helps share. Storytelling is a powerful marketing tool, and Kitcaster seeks to leverage that among its diverse clientele. 0:00 - 1:20 Brandy’s bio1:20 - 2:11 Peppershock offer www.peppershock.

Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area. 0:00 - 0:24 Mickie’s Bio0:24 - 1:46 Schedule Once Offer https://www.peppershock.com/product/schedule-once-offer/1:46 - 3:37 Marketing Essentials3:37 - 4:00 Welcome to Peppershock Media’s Marketing Expedition podcast4:00 - 4:15 Welcome Mickie4:15 - 14:05 Mickie’s background14:05 - 16:52 How to use eReleases 16:52 - 21:10 Helpful tools to measure performance21:10 - 23:40 Tips for generating press releases23:40 - 28:27 Thoughts on Help a Reporter Out28:27 - 31:05 Advice from Mickie31:05 - 32:23 What Mickie would’ve done differently32:23 - 34:10 How to reach Mickie https://www.ereleases.com/ https://www.linkedin.com/in/publicity34:12 - 34:17 Thank you, Mickie34:17 - 35:16 Why you should consider PR35:16 - 35:47 Thank you for listening35:47 - 36:17 Join https://themarketingexpedition.com today!ScheduleOnce. Add

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation. 0:00 - 0:47 Jeff’s Bio0:47 - 1:49 Robinhood Offer https://www.peppershock.com/product/robinhood-app-offer/1:49 - 5:00 Marketing essentials5:00 - 5:18 Welcome to Peppershock Media’s Marketing Expedition podcast5:18 - 5:33 Welcome Jeff5:33 - 8:50 Jeff’s background8:50 - 13:35 Tips from Jeff13:35 - 18:42 Considerations for Search Engine Optimizati

Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.00:00 - 00:50 About Curt Cuscino 00:55 - 01:20 $20 of bonus stock https://www.peppershock

Rebecca Simon is a Virtual Service Provider Coach and the founder of The Success Society, a corporation that has helped hundreds of women build, launch, and scale their online service-based businesses. She leads and teaches virtual assistants (VAs) and online business managers (OBMs) through one-on-one and group coaching programs.0:00 - 0:43 Rebecca’s Bio0:43 - 1:02 Welcome to Peppershock Media’s Marketing Expedition podcast1:02 - 6:10 Rebecca’s Journey6:10 - 7:30 Rebecca’s success stories7:30 - 9:46 Coaching background9:46 - 11:33 Rebecca’s ideal client11:33 - 13:50 Typical VA services13:50 - 14:45 Rebecca’s goals14:45 - 21:00 What to expect from a VA21:00 - 23:33 Resources for VA’s23:33 - 26:00 Content creation26:00 - 29:25 Growing on TikTok29:25 - 31:02 Marketing strategies31:02 - 32:15 How to connect with Rebecca https://workwithbecca.com/32:15 - 34:16 How to manage your TikTok26:35 - 35:29 Other client’s journeys35:29 - 36:09 Thanks Rebecca36:09 - 36:25 Thank you for listening36:25 - 36:55 Join https://t

Ken Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and Indy Car. He’s been a lawyer, government official, and marketer, as well as serving as a league representative, event promoter, and business leader at the highest levels of professional sports. Ken’s experience in sports business, personal branding, media training, sponsorships, and endorsements, as well as agents and legal issues, inspired him to pen his second book, Sponsorship Strategy: Practical Approaches to Powerful Sponsorships. Ken’s also a veteran of the airwaves; you can find his interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good Morning America, LA Times, New York Times, Chi

Christina Del Villar is a Silicon Valley marketing executive, consultant, and author who geeks out on helping companies transform, grow and scale, leveraging technology with 25 years of experience at Fortune 100 companies and more than 15 startups. Christina has developed go-to-market and marketing strategies for exponential growth, new product launches, acquisitions, and IPOs, particularly for high-growth companies where she leverages her experience and industry perspective to take them to the next level. Christina’s GRIT Marketing Method focuses on helping marketing professionals to build smarter programs, be more efficient, and exponentially grow revenue to improve overall company performance. Her book, Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, is due out in summer 2021. https://christinadelvillar.com/0:00 - 1:35 Christina’s Bio1:35 - 2:25 Schedule Once https://www.peppershock.com/product/schedule-once-offer2:25 - 4:21 Marketing Essentials4:21 - 4:42 Welcom

Clay Space was born and raised in Albuquerque, NM, spent a short stint in LA, and moved to Idaho last May in search of an area that was more chaos resistant. Clay has extensive experience in the media/entertainment industry and has been an avid participant in the Bitcoin ecosystem for 8 years. Today, Clay is an investor and Bitcoin educator. His hobbies are writing, tennis, chess, jiujitsu, and guitar. 00:00 - 00:30 About Clay Space 00:30 - 01:00 https://www.peppershock.com/offers/01:00 - 05:01 Marketing Essentials Moment 05:01 - 05:17 Welcome to The Marketing Expedition Podcast 05:17 - 06:33 Welcome Clay Space 06:33 - 07:15 Working from home 07:15 - 08:41 Combining Crypto and fiction 08:41 - 11:54 What are NFT's?11:54 - 17:34 What is Bitcoin 17:34 - 30:18 Environmental impact of Bitcoin 30:18 - 32:52 The large network of Bitcoin 32:52 - 35:26 Investing in Bitcoin 35:26 - 40:48 What other Cryptocurrencies are out there? 40:48 - 44:54 Worldwide currency 44:54 - 51:12 Marketing's roll in Bitcoin 51:12 - 52:14 B

Jenn Graham is on a mission to design a more inclusive world. An activist, designer, and civic tech entrepreneur, Jenn Graham is the Founder and CEO of Inclusivv, bringing diverse voices together for conversations that matter. Since starting Inclusivv as a social experiment in Atlanta, Jenn has built a global team and a digital platform that has already enabled thousands of conversations around the world—both in-person and virtual. Her clients range from Facebook to Coca-Cola, including beloved organizations such as The King Center, Sierra Club, and The Aspen Institute.Featured as a “2020 World-Changing Woman in Conscious Business” by Conscious Media Company, and recognized by the Atlanta Business Chronicle as “Small Business Person of the Year – Rising Star” in 2019. Jenn’s work has also been recognized by President Obama and has received numerous awards for social impact and creative community engagement. https://www.inclusivv.co/00:00 - 01:00 About Jenn Graham 01:00 - 02:00 This week’s sponsor Mi

David is the founder and CEO of Warm Welcome and was recently named a Top 100 Tech Innovator and Influencer. David is a startup junkie, he has started service-based companies and several software companies. He believes that business can be a tool to help us build better relationships and connect us to a purpose far beyond ourselves. Warm Welcome exists because we believe that business, at its best, is personal and purposeful. www.warmwelcome.com/0:00 - 0:40 David’s Bio0:40 - 1:54 Schedule Once https://www.peppershock.com/product/schedule-once-offer1:54 - 6:15 Marketing Essentials 6:15 - 6:34 Welcome to Peppershock Media’s Marketing Expedition Podcast6:34 - 6:48 Welcome David6:48 - 8:55 David’s journey 8:55 - 14:25 Warm Welcome14:25 - 18:05 Installation of Warm Welcome18:05 - 20:40 Developing the app20:40 - 22:16 David’s promotional tips 22:16 - 26:06 Starting simple 26:06 - 28:20 Helpful resources 28:20 - 29:45 David’s advice 29:45 - 30:26 How to connect with David https://www.warmwelcome.com30:26 - 31:41 Tha

Widely recognized as the co-founder of the Avalon Nightlife brand, and with a career spanning over thirty years, Steve Adelman has earned a reputation for combining creativity and bottom-line economics into acclaimed projects worldwide. Since 1990, over eighteen million self-expression and entertainment seekers have walked through the doors of Adelman’s venues. Adelman received a BA from Kalamazoo College and a MA in Economics from Boston College. His first book, Nocturnal Admissions, is a humorous, behind-the-scenes look at the Nightlife industry in five major cities and will be released later this year by Santa Monica Press. www.steveadelman.com0:00 - 2:26 Steve’s Bio2:26 - 5:27 Marketing expedition essential5:27 - 6:38 Misfits Market https://www.peppershock.com/product/misfitsmarket/6:38 - 7:06 Welcome to Peppershock Media’s Marketing Expedition podcast7:06 - 7:12 Welcome Steve 7:12 - 12:01 Steve’s journey 12:01 - 16:26 Successful tactics 16:26 - 18:26 Customer experience 18:26 - 23:01 “Nocturnal Admission