Peppershock Marketing Expeditions Podcast

Heidi Bartolotta, is a self-motivated, compassionate, driven leader; a mentor, coach, mom, sister, friend, and founder of the Moms Making Six Figures podcast. Heidi has helped hundreds of (mostly female) entrepreneurs create their own success.00:00 - 00:18 Heidi’s Bio00:19 - 04:16 Marketing Essentials Moment: The Importance of Multi-purposing your Content04:17 - 04:56 Welcome to Peppershock Media’s Marketing Expedition Podcast04:57 - 05:47 Welcome to the show, Heidi! A little bit more about Heidi!05:48 - 06:49 Moms Making Six Figures 06:50 - 08:41 Having a women’s support group 08:42 - 10:55 Heidi’s childhood10:56 - 12:27 Sought out resources12:26 - 13:46 Heidi shares her marketing outreach tactics13:47 - 15:02 Moms Making Six Figures Podcast15:03 - 18:29 Biggest surprise coming back to Boise18:30 - 20:09 Motivating women to learn and grow20:10 - 21:32 Other podcasts that Heidi listens to21:33 - 22:23 Nadine West offer  22:24 - 23:47 People that helps Heidi along her journey23:48- 27:10 Success

Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team's sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people's success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.&n

Darshan Mehta is the Founder of iResearch.com – an insights platform to quickly and affordably extract insights from consumers worldwide, and ConnectQik.com – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!00:00 - 00:57 Darshan’s Bio00:58 - 01:54 EyeBuyDirect Offer 01:55 - 06:10 Marketing Essentials Moment: What is your GTM (Go To Market Strategy)?06:11 - 06: 28 Welcome to Peppershock Media’s Marketing Expedition Podcast06:29 - 08:17 Welcome to the show Darshan!08:1

Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.  00:00 - 00:47 Jana’s Bio00:48 - 01:32 https://www.peppershock.com/product/billie-razors-offer/01:33 - 19:02 Marketing Essentials Moment: Time Blocking, Planning, and Focus on Beast Mode19:03 - 19: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast19:33 - 22:17 Welcome to the show, Jana! Walk us through!22:18 - 25:56 “Take your mess and turn it to your message; then take your message and turn it to

Natasha Miller isn’t your average CEO. She sits at the helm of Entire Productions, the go-to experience design, event and entertainment production company in San Francisco, and has been on the Inc. 5000 list of fastest growing companies in America for three years in a row. Natasha’s passion and commitment to giving back drive her invariable contributions and participation with numerous charitable organizations. She is also performing as a jazz vocalist and a trained classical violinist. Natasha is a proud graduate of Goldman Sachs 10,000 Small Businesses and has studied entrepreneurship at the Harvard Business School and MIT and is a member of The Recording Academy (Grammys), ASCAP, SF Travel, and Meeting Professionals International (MPI). She resides in San Francisco, CA where she is a member and on the board of EO (Entrepreneurs’ Organization). 00:00 - 01:00 Natasha’s Bio01:01 - 01:36 Welcome to Peppershock Media’s Marketing Expedition Podcast01:37 - 03:26 Welcome to the show, Natasha! A mid-western gi

Annmarie Kelly has been married SEVEN Times...to the same man...for just five years each time! She is the architect of the “new I Do”, The Five-Year Marriage™. Annmarie is also an award-winning author, speaker, teacher, the founder of The Victorious Woman Project, and the author of several books focused on women’s empowerment: Victorious Woman! Shaping Life’s Challenges into Personal Victories, Victory by Design, and her most recent, The Five-Year Marriage: Shifting the Marriage Paradigm. In it, Annmarie shows women – and the partners who love them - how to keep their personal power in their relationship and escape the ‘til death do you part” stranglehold of marriage. She’s active with many women’s communities and local charities, as well as the Victorious Woman Scholarship at Neumann University (her alma mater). She loves traveling, ballroom dancing, and spending time with her wonderful spouse, Joseph Eagle, and her beautiful, good friends. 00:00 - 01:11 Annmarie’s Bio01:12 - 02:10 https://www.peppersho

Erik Allen is an entrepreneur and avid MMA fan. He has created the best MMA podcast in the northwest, Top Rated MMA. He believes in giving back and honoring those that have served our country. With his companies Top Rated MMA and The Erik Allen Show, he can do just that. By lifting others up and giving back to the community and veterans through great organizations like Hire Heroes USA. Another one of the ways Erik is able to give back is by sharing his story and encouraging others, no matter what path they are on to find hope and purpose. 00:00 - 01:19 Erik’s Bio01:20 - 03:00 https://www.peppershock.com/product/ibotta-cash-back-on-groceries-online-purchases-and-more/03:47 - 09:09 Marketing Essentials Moment: Using Visual Content in Your Marketing09:10 - 09: 32 Welcome to Peppershock Media’s Marketing Expedition Podcast09:33 - 14:57 Welcome to the show, Erik! Give us what you got!14:58 - 16:41 The Erik Allen Show16:42 - 18:55 Erik’s daily motivation and his main focus18:56 - 19:44 What brought Erik back t

Ally is a senior marketing student at Boise State University and will graduate in the spring of 2022. Ally created a scholarship for women at Boise State studying STEM, Medicine, and Law after a Boise State professor said to recruit fewer women in those areas of study. Ally has raised over $140,000 on GoFundMe and she plans to continue fundraising for the newly created "Women in STEM, Medicine, and Law" scholarship and build its message into something even bigger.00:00 - 00:41 Ally’s Bio00:42 - 02:07 https://www.peppershock.com/product/billie-razors-offer/02:08 - 07:08 Marketing Essentials Moment: Public Relations basics and tips.07:09 - 07:44 Welcome to Peppershock Media’s Marketing Expedition Podcast07:45 - 08:04 Welcome to the show Ally!08:05 - 10:15 Ally created a scholarship for women after a demoralizing comment by a professor10:16 - 13:36 Raising the funds13:37 - 14:50 Bronco Giving Day14:51 - 15:57 Local and National shows that Ally appeared on15:58 - 19:35 Creating a positive trend from something des

Bryan Clayton is CEO and cofounder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing and bootstrapping businesses from zero revenue to profitability and exit. 00:00 - 00:54 Bryan’s Bio00:55 - 01:46 https://www.peppershock.com/product/strike-tax-advisory/01:47 - 04:37 Marketing Essentials Moment: All in one CRM Software04:38 - 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast05:09 - 07:11 Bryan, welcome to the show!07:12 - 09:57 Validating service providers for Gree

Lisa Gable is recognized worldwide as a turnaround mastermind and innovative businesswoman. For more than 30 years, she has been called to turnaround failing organizations—businesses, teams, nonprofits, political campaigns, and government projects—and solve seemingly intractable problems. Over time, Lisa has learned the key to course-correct when things go South is applying the discipline of process engineering—carefully reevaluating everything your organization does and how it does it—with diplomacy and humanity, taking care of relationships and forging strong partnerships. As a CEO, former US Ambassador, and advisor to Fortune 500 companies, Lisa has orchestrated the successful turnarounds of private and public organizations in all industries. www.turnaroundbook.com00:00 - 01:43 Lisa’s Bio01:44 - 02:40 https://www.peppershock.com/product/aspiration-75-offer/02:41 - 09:33 Marketing Essentials Moment: Identifying Your Target Market09:34 - 09: 57 Welcome to Peppershock Media’s Marketing Expedition Podcast09:58

Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data-driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. 00:00 - 00:30 Kate’s Bio00:31 - 01:14 https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/01:15 - 05:57 Marketing Essentials Moment: The Importance of Performing a Competitive Analysis05:58 - 06:19 Welcome to Peppershock Media’s Marketing Expedition Podcast06:20 - 08:19 Welcome to the show Kate! 08:20 - 09:31 Success story 09:32 - 11:22 The forgotten platform11:23 - 13:37 Utilizing Pinterest in business and personal use13:38 - 15:48 Pinterest’s algorithm15:49 - 17:48 Incorporating elements to Pinterest17:49 - 19:33 Podcast to Pinterest post19:34 - 21:08 New age

Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.00:00 - 00:30 Rich’s Bio00:31 - 01:14 https://www.peppershock.com/product/schedule-once-offer/01:15 - 03:09 Marketing Essentials Moment: What does it mean to work with a Google Partner who is Google Ad Words Certified?03:10 - 03:29 Welcome to Peppershock Media’s Marketing Expedition Podcast03:30 - 05:16 Welcome Rich!05:17 - 07:27 Direct Response Advertising07:28 - 13:58 Success stories on Rich’s wide array of different clients13:59 - 14:42 Monday.com is a project management platform14:43 - 18:28 Rich talks about their process in creating ads18:29 - 20:31 CPM - How much it cost to reach a thousand people20:32 - 24:14 Testing commercial ads24:15 - 25:39 Conversing wi

Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.00:00 - 00:44 Lisa’s Bio00:45 - 01:04 https://www.peppershock.com/product/coach-outlet-discount/01:05 - 04:56 Marketing Essentials Moment: We Don’t Have Problems, We have Opportunities!04:57 - 05:14 Welcome to Peppershock Media’s Marketing Expedition Podcast05:15 - 06:06 Welcome to the show,

Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occ

Yuki Graviet works for the Meridian Library District as the Business Liaison Librarian for the unBound business & tech location. Yuki is passionate about helping local business owners and entrepreneurs navigate resources that will help them thrive in Idaho’s rapidly changing economy. Allison Maier is the Communications Manager at the Meridian Library District. Allison is a nonprofit outreach coordinator, occasional freelance reporter and endeavoring fiction writer based in Boise. 00:00 - 00:51 Yuki and Allison’s Bio00:52 - 02:56 Nadine West offer02:57 - 10:13 Marketing Essentials Moment: What is Clubhouse and why you should join.10:14 - 10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast10:37 -12:02 Welcome ladies!12:03 - 13:16 Yuki on relationship building and information13:17 - 14:01 Allison’s transition from journalism to communication and marketing14:02 - 1 9:05 Working at unBound 19:06 - 23:09 Giving the people free access23:10 - 24:24 During the pandemic24:25 - 27:40 Spreadin

Kim Sherman-Labrum is a small business consultant with the Idaho SBDC, where’s she’s worked since 1998. In her capacity as a consultant, she is a professional small business cheerleader, tech-whisperer, mentor, and dream-booster focusing on the digital marketing space. She primarily works with entrepreneurs on their online marketing needs but also has specialties in start-up and franchise businesses. She’s an accomplished speaker/trainer who has developed and delivered content on many topics both locally and nationally. 00:00 - 00:36 Kim’s Bio00:37 - 02:13 https://www.peppershock.com/2021/05/new-marketing-trends-for-the-new-year/02:14 - 08:11 Marketing Essentials Moment: Why Should I Hire a Marketing Agency?08:12 - 08:39 Welcome to Peppershock Media’s Marketing Expedition Podcast08:40 -10:00 Welcome to the show Kim!10:01 - 15:36 What does the SBDC do?15:37 - 20:57 Kim shares some of her marketing journey20:58 - 27:03 Keeping up with the trends!27:04 - 33:00 “New Marketing Trends for the New Year” sn

Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need. 00:00 - 00:22 Tracey’s Bio00:23 - 01:07 https://www.peppershock.com/product/stash-20-of-a-stock-offer/01:08 - 07:47 Marketing Essentials Moment: The Importance of Using Photos of People in Your Social Media07:48 - 10:07 https://www.peppershock.com/events/10:08 -10:36 Welcome to Peppershock Media’s Marketing Expedition Podcast10:37 - 12:50 Welcome to the show, Tracey!12:51 - 14:30 Tracey as a Director of Relationship Development for Paul Davis Restoration of Idaho14:31 - 17:39 What drives brand reputation17:40 - 20:12 “Marketing is showing value, not product demonstration” – Tracey Mooney20:13 - 23:22 Getting involved in the community23:23 - 25:41 Tracey overcomes stage-4 cancer25:42 - 29:03 Fun is contagious29:0

This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!00:00 - 00:54 Fun interview with my 8th grader son Kaden00:55 - 01:54 https://www.peppershock.com/product/misfitsmarket/01:55 - 07:48 Marketing Essentials Moment: Branding Your Business on TikTok07:49 - 08:15 Welcome to Peppershock Media’s Marketing Expedition Podcast08:16 - 09:04 Welcome Kaden!09:05 - 13:20 Advertising from the eye of an almost 14-year-old boy13:21 - 15:42 What kind of things Kaden posts on Tiktok15:43 - 17:10 Kaden’s favorite things to watch17:11 - 18:41 Xbox vs. Playstation18:42 - 21:34 Kaden with his Hot Wheels collection and other cool cars21:35 - 24:21 “It’s hard to get money when you’re this young.” - Kaden24:22 - 26:48 All about the fun stuff!26:49 - 28:58 What catches Kaden’s attention28:59 - 31:50 Schooling during the pandemic31:51 - 35:25 “What do you want for Christmas?!”35:26 - 3

Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same. 00:00 - 00:33 Daniel's Bio00:34 - 14:10 10 Marketing Essentials Moment: Relationship Building vs. Networking14:11 - 15:39 Aspiration offer https://www.peppershock.com/product/aspiration-75-offer/15:40 - 16:09 Welcome to Peppershock Media’s Marketing Expedition Podcast16:10 - 17:30 Welcome Daniel17:31 - 18:50 What made Daniel decide to start law school18:51 - 20:15 Starting a non-profit20:16 - 21:54 Success stories in helping people21:55 - 24:04 Universal Design is the catalyst24:05 - 25:44 Incorporate with marketing

Taylor Ryan is a 6x start-up founder originally from Washington, DC, but now living in Europe for the last 6 years. Taylor has 14+ years of marketing experience and is the CEO of KlintMarketing.com and GrowthSecrets.org. Taylor has 100+ keynotes over the last 3 years and was a finalist for the Ecosystem Hero of the Year 2020 Denmark (Nordic Start-up Awards). Taylor wears many hats; a start-up junkie, growth-hacker, CEO, corporate innovator, digital marketing agency owner, angel investor, and mentor.0:00 - 0:25 Taylor’s Bio0:25 - 1:02 Peppershock Offer https://www.peppershock.com/product/sweatcoin-it-pays-to-walk/1:02 - 9:08 Marketing Essentials Moment: Voice Search Optimization9:08 - 9:37 Welcome to Peppershock Media’s Marketing Expedition Podcast9:37 - 9:43 Welcome Taylor9:43 - 11:10 Taylor’s Background11:10 - 12:09 Why Taylor moved to Denmark12:09 - 13:30 Where the Name Klint comes from13:30 - 15:08 Building a business from scratch15:08 - 17:15 Useful tools and resources17:15 - 20:48 Video Marketing20:48 -