Peppershock Marketing Expeditions Podcast

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach - Train - Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them. 00:00 -

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform. 00:00 - 00:17 “Data is all about the past, and only about the past.” — Mark Stouse00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:29 Mark’ Bio01:30 - 05:22 Marketing Essentials Moment: Delivering Value to All Ages05:23 - 07:08 Welcome to the show, Mark!07:09 - 11:09 Extreme risk levels around decision making11:10 - 15:01 How Mark started his company, Proof Analytics15:02 - 22:53 The process of understanding data analytics22:54 - 25:53 Predictive and prescriptive analytics software25:54 -26:42 Explore the world of podcasting with Kitcaster!26:43 - 28:43 Keeping up with the changes28:44 - 34:

Chris Hervochon, CPA, CVA is the sole proprietor of his own CPA firm, which provides outsourced accounting and tax preparation services primarily for marketing and creative agencies. Before founding his firm, Chris spent ten years working in forensic accounting and corporate accounting, and finance. He has been featured in numerous publications, including Journal of Accountancy, South Carolina CPA Report, AICPA Certificates Wall of Fame, Accounting Today, AMEX Open Forum, LendingTree, CMSWire, CEO Blog Nation, and WinSavvy, as well as a number of podcasts, for his industry-specific knowledge and accounting expertise. In 2018, Chris was one of only 41 CPAs honored by the American Institute of CPAs (AICPA) as a member of the Leadership Academy’s tenth graduating class. He was selected based on his exceptional leadership skills and profession- al experience for the four-day Leadership Academy program, which he graduated in October 2018. In 2019, he was selected as one of CPA Practice Advisors 40 Under 40. When h

Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages. 00:00 - 00:21 “When you’re sending the same email out to every single person, that’s when people are just going to be turned off.” -Tai Goodwin00:22 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 – 01:21 Tai’s Bio01:22 - 07:57 Marketing Essentials Moment:  Importance of Mentorship in Business07:58 - 09:09 Welcome to the show, Tai!09:10 - 14:04 How to kickstart your email list with quizzes14:05 - 18:02 Keeping it fun and engaging for your audience18:03 - 19:52 Understanding who your audience is and their pain points19:53 - 22:22 No time, no team, no tech, no problem!22:23 - 24:33 The Value of Marketing24:34 – 28:08 Difference between a quiz and a survey 28:09 - 29:12 Tai talks about

Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers. 00:00 - 01:18 Arielle’s Bio01:19 - 11:36 Marketing Essentials Moment: New Marketing Trends11:37 - 12:18 Welcome to Peppershock Media’s Marketing Expedition Podcast12:19 - 14:26 Welcome to the show, Arielle!14:27 - 19:06 Growing and reaching a wider au

In this week's podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results! Join The Marketing Expedition Community Today! Hosted on Acast. See acast.com/privacy for more information.

Orsolya (short Orsi, but pronounced Orshie) didn’t wait long before revealing her passion for art and creativity: At the tender age of three, she won an International Drawing Competition in Eastern Europe. Once the time came for Orsolya to pick a career path, graphic design seemed a natural fit. Orsolya has a B.A. in Graphic Design from the New England School of Art and Design in Boston. After graduating, Orsolya began her professional design career while continuing to serve various clients as a freelance designer. In 2016, Orsolya partnered with Matt Christ to run and grow a virtual branding and marketing agency called Brand3, Inc. Together they have mobilized effective brands for a diverse range of privately held businesses and organizations. Because of ineffective marketing, many businesses will never reach their full market potential. Matt and Orsolya believe that there is actually a right way to market. Their true passion is to transform brands and provide their clients with a tailored, strategic plan to

Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand out from their competition and build meaningful relationships with clients, customers, and employees. 00:00 - 00:45 Rick’s Bio00:46 - 05:20 Marketing Essentials Moment: Marketing Funnels05:21 - 05:48 Welcome to Peppershock Media’s Marketing Expedition Podcast05:49 - 06:24 Welcome to the show, Rick!06:25 - 10:13 From being an Athlete to becoming a Successful Entrepreneur10:14 - 14:16 Simply Noted - An Automated Handwritten Letter Company14:17 - 16:29 Building Relationships to Help Businesses Communicate with their Customers16:30 - 21:13 Be Authentic and Stand out from the Competition21:14 - 22:52 Rick talks about the Quality Control of their Service22:53 - 23:37

Nora Sudduth is a leading program design and marketing strategist and co-founder of Hello Audio. She works with business owners, companies, and corporations to design and sell their unique flagship programs using the Flagship Formula™. Nora has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more.Nora has over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients. 00:00 - 00:54 Nora’s Bio00:55 - 09:04 Marketing Essentials Moment: Finding your Target Audience09:05 - 09:36 Use Rhea’s Promo code: MONTH109:37 - 10:05 Welcome to Peppershock Media’s Marketing Expedition Podcast10:06 - 11:23 Welcome to the show, Nora!11:24 - 12:57 Architecting your

Joe DeMaria got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again.” After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. After several unsuccessful attempts at developing an online course, Joe discovered a new way to create and teach online courses that inspire action in people."Dynamic Ascension Training", is an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepreneurs, coaches, and consultants.TeachToScale is an e

As an early adopter of social media and now an industry-leading social and digital marketing expert, and influencer, Rhea Allen will share the latest in tips and tactics you can use to up your social media game and fame! Review tools and technology to help you keep consistency and efficiency in your posting, scheduling, and engaging with your key audience and influencers. Get content ideas, insights, and inspiration to help you grow your followers! 00:00 - 01:24 Listen to our 2nd Thursday Webinar01:25 - 01:54 Welcome to Peppershock Media’s Marketing Expedition Podcast01:55 - 04:21 Introduction to Social Media Marketing04:22 - 06:28 Importance of utilizing Social media06:29 - 14:17 Roaming around the Metaverse/Facebook14:18 - 20:11 Getting traction on Instagram, Visual content is the key20:12 - 23:43 Maximize your 24-hour stories23:44 - 28:24 LinkedIn for B2B Marketing28:25 - 29:46 How to make an impact on Video marketing29:47 -30:32 Cloud Campaign helps marketing agencies scale. Find out more today! 30:3

This week we have a special treat! We decided to dig deep into the stats and analytics and pick out our favorite moments from our top 10 episodes. We’ve had a great mix of guests over the years and have learned a lot. Enjoy! 00:00 - 00:16 Top 10 Best Podcast clips mashed up00:17 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 05:40 No.10 - Playing In and Outside the Sandlot with Marty York 05:41 - 07:56 No.9 - Marketing Yourself through writing with Stacy Ennis07:57 - 11:36 No.8 - Podcasting for Business 11:37 - 14:29 No.7 - Rebranding your Company and Building Community with Jenn Graham 14:30 - 19:28 No.6 - Navigating the Cryptocurrency Ecosystem with Clay Space 19:29 - 23:16 No.5 - Transforming Company Culture with Ron Price 23:17 - 26:41 No.4 - Branding Success in the Nightlife Industry with Steve Adelman 26:42 - 29:15 No.3 - Personal Branding with Genny Heikka 29:16 - 30:34 No.2 - Improve your Public Speaking with Kirsten Holmberg 30:35 -

You may have seen Alex Rossman sharing the stage alongside renowned digital marketers like Gary Vaynerchuk and Tai Lopez OR performing his music alongside acts like The Chainsmokers. Starting his career as a touring musical artist in his early 20s, he quickly learned the skills of PR and social media. As a well-versed entrepreneur, Alex took his passion for social media and transformed it into an award-winning agency. Since Rossman Media’s origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider.00:00 - 00:40 Alex’s Bio00:41 - 07:35 Marketing Essentials Moment: (ROMI)-Return of Marketing Investment07:36 - 08:05 Welcome to Peppershock Media’s Marketing Expedition Podcast08:06 - 08:44 Welcome Alex!08:45 - 11:38 How to utilize Tiktok to build brand awareness11:39 - 14:20 “Tiktok’s algorithm favors when a brand creates content that’s already trending.”14:21 - 17:47 Tips on growing your following to the right audience17:48 - 23:00 Alex’s journey from the corpo

Futurist, Filmmaker, and Author, Maxim Jago is the Founder and Director of The Creativity Conference - a global meeting of minds to explore the essence of creativity in all its forms.00:00 - 00:16 Maxim’s Bio00:17 - 14:40 Marketing Essentials Moment (Video Marketing made easy)14:41 - 15:10 Welcome to Peppershock Media’s Marketing Expedition Podcast15:11 - 15:28 Welcome to the show!15:29 - 17:12 “Say things that you mean and mean it when you say them.” -Maxim Jago17:13 - 18:26 The origin of the Creativity Conference18:27 - 20:15 Inspiration for creating something that never exists before20:16 - 25:09 The Time-telephone concept25:10 - 27:50 A global meeting of minds in one of the most stunning landscapes in the world27:51 -  28:22 Get $10 off your first $100+ order of Coach Outletproducts28:23 - 29:50 Free live streaming29:51 - 33:30 Shared environment experience33:31 - 34:42 The Creativity Conference, get your tickets34:43 - 35:10 Use my unique promo code RHEACREATIVE to receive $100 off the ticket p

Deirdre Tshien is the Founder & CEO of Capsho, software that helps entrepreneurs take the crappiness out of content creation. She is also the creator of Viralocity Marketing, author of The Traffic Formula, and host of The Remarkable Entrepreneur & The Remarkable Entrepreneur’s Playbook podcast. She is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad, and the ugly) that come with starting, running, and closing businesses. With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now coaches and works hands-on with entrepreneurs to turn followers into buyers (while only spending 2 hours a week on social media).00:00 - 00:59 Deirdre’s Bio01:00 - 05:54 Marketing Essentials Moment: Podcasting 10105:55 - 06:25 Welcome to Peppershock Media’s Marketing Expedition Podcast06:26 - 07:17 Welcome to the show, Deirdre!07:18 - 10:25 Deirdre’s jour

Laura Ballerini is an accomplished artist who has been running a thriving design boutique for over 20 years. She is the author of The Green Velvet Chair. This book is a collection of heartfelt stories depicting how art and design influence our lives. The essays span over Laura’s 40+ years in the design industry and are viewed through her unique creative lens. Her discovery: Art is not only found in a museum—it appears in music, food, nature and so much more. We are all artists in our own unique way. Laura has a degree in Visual Communications from The Alberta University of the Arts (formerly the Alberta College of Art) and is a recipient of numerous awards throughout her career. Her passion for continuous learning includes regular educational initiatives. • Laura has been running her own design boutique, BluBrown Communications Inc., for over 20 years (BluBrown is named after her two daughters; one with blue eyes and one with brown eyes—the concept was to always look at design through the fresh eyes of a chil

Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and SaaS companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way. They didn't like to keep track of them manually and built Salesflare, which pulls customer data together automatically. It's now the most popular CRM on Product Hunt and top-rated on review platforms like G2 for its ease of use and automation features. 00:00 - 00:50 Jeroen’s Bio00:51 - 06:13 Marketing Essentials Moment: Creating a Marketing Plan for Your Business06:14 - 06:44 Welcome to Peppershock Media’s Marketing Expedition Podcast06:45 - 07:06 Welcome to the show Jeroen!07:07- 12:07 Jeroen’s journey to being an accidental marketer12:08 - 18:15 Coming up with a system that would make life easy18:16 - 19:00 Misfits Market. $10 off your first order with our code. 19:01 - 23:05 A user-friendly, automated, and intelligent sal

Craig Lewis is a Pinterest Marketing Specialist and Founder of Pin&Grow, an agency that helps eCommerce owners scale their business through two main advertising strategies: paid and organic. In 2019 he attended a mastermind in Thailand which helped him enhance his professional life by creating this successful content and marketing agency dedicated to eCommerce brands. In 2021, his company became one of the very few Pinterest's Approved Partners in the world, allowing him to offer unique, customized services to eComm owners using Pinterest. Craig and his team of specialists are ready to show eComm businesses new ways to achieve their full potential, helping them increase sales and build authority with this often overlooked, and underutilized growth platform. 00:00 - 00:50 Craig’s Bio00:51 - 05:04 Marketing Essentials Moment: Readers are Leaders05:05 - 05:29 Welcome to Peppershock Media’s Marketing Expedition Podcast05:30 - 05:54 Welcome to the show, Craig!05:55 - 10:29 Craig’s fascinating journey arou

Most people have a great passion for their life and want to do better. But they lack a plan and process to develop themselves from “what is” to “what I want”. For over 30 years Charlie Moon has worked with professionals of every stripe to be a better version of themself. Over the years, Charlie has noticed that every objective includes 3 components: People, Plan and Process. Charlie has a plan and a process for personal development that aligns with the desired outcome. 00:00 - 00:42 Charlie’s Bio00:43 - 05:35 Marketing Essentials Moment: How Sales and Marketing work together05:36 - 06:03 Welcome to Peppershock Media’s Marketing Expedition Podcast06:04 - 08:12 Welcome to the show, Charlie!08:13 - 09:47 Success story09:48 - 12:39 7-Layer process to help people E.M.B.R.A.C.E. Business Development12:40 - 14:35 Difference between Product Businesses vs. Service Businesses14:36 - 20:05 Charlie’s 100% guarantee Process-based workflow20:06 - 20:50 Aspiration – a financial firm with a conscience! 20:51 -

Kay Suthar is the CEO and Founder of Make Your Mark Podcast Agency and the Host of Uncensored Society Podcast. Their focus is on coaches, consultants, authors, thought leaders, business owners who want to build authority, make an impact on the world, and want to increase their sales. Kay is passionate about helping people go from invisible to visible by getting booked on podcasts and taking away the headache of producing their very own podcast.00:00 - 01:28 Kay’s Bio01:29 - 05:11 Marketing Essentials Moment: Rhea’s 5 R’s , Organic, Cost-Effective Growth for Your Brand or Business05:12 - 05:43 Welcome to Peppershock Media’s Marketing Expedition Podcast05:44 - 08:34 Welcome to the show Kay! Take it away!08:35 - 17:43 Kay’s journey from being in Day-to-day jobs to Organizing Events to Sales Marketing17:44 - 22:50 How Marketing and Sales help Kay to survive in a foreign country22:51 - 28:45 Valuable Tips and tricks in Organizing Events28:46 - 29:50 Kay, shifting to podcast due to worldwide pandemic29:51 - 32