Peppershock Marketing Expeditions Podcast

Chris Madden is the Co-Founder of Matchnode, a digital marketing agency that is changing how people and organizations leverage social media. He also started Seabums, an NFT project focused on massively improving ocean health. They’ve donated over $140,000 to ocean charities so far. Chris and his team have worked on digital ad campaigns for Chicago Bulls, Chicago Blackhawks, Lending Tree, Indiana University, and New Balance. 00:00 - 00:15 “Now we can optimize for people who open it up instead of people who just sign up.”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 08:13 Advertising game on the Big game!08:14 - 08:33 Thank you Chris for coming to the show!08:34 - 13:00 Chris’ Bio13:01 - 16:28 Driving ROI on an ongoing basis for clients16:29 - 20:27 Useful and Creative platform tools20:28 - 26:00 Achieving maximum effectiveness with chatGPT and AI copywriting tools26:01 - 27:01 Hello Audio is the best format for creating a connection between you and your audience and allo

Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.00:00 - 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast00:19 - 01:56 New Marketing Trends for the New Year Guest Speakers01:57 - 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today! 02:10 - 03:57 Huge shout out to our wonderful sponsors03:58 - 04:36 NMTNY introduction04:37 - 06:48 Social media live content and influencers06:49 - 08:48 Advertise on Snapchat and Twitter

Tracey Pontarelli is a 15-year branding and marketing pro turned successful wellness entrepreneur and mindset and marketing coach. She teaches women how to strengthen their mindsets, build authentic personal brands and successful businesses by aligning with who they really are and what really lights them up inside. She's built a hugely successful wellness business and has taught hundreds (and hundreds) of women to do the same. Through it all, here’s what she's learned - you are a MAGNET. Whatever you are putting out, someone is picking up. 100% of the time, with no exceptions. Your magic lies in building an authentic personal brand rooted in your passions, strengths, and purpose. When you do that … you fly. It’s her mission to help as many women as possible believe in themselves and use their authentic voices to attract in everything they want - more success, more freedom, more impact, more purpose. 00:00 - 00:00 “Everything has a Value. You’re either eroding your own trust or building it.”00:00 - 00:00

Amy Dix is an International Speaker and two-time No. 1 International Best-Selling Author. She is an innovative speaker and digital marketer, who believes that anyone can create a movement with their unique message from the stage. She is revolutionizing the event and speaking industry. As a positive psychology practitioner, she understands the importance of mixing creativity and information to teach others how they can connect with their audience on a deep level. Amy now brings her expertise to others so they can share their message from the stage!00:00 - 00:17 “A confused mind doesn't buy so if it seems confusing, or they don't understand why we would be asking a question, and then they'll click out of it.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:17 Amy’s Background01:18 - 11:45 Marketing Essentials Moment: Video Production Cost11:46 - 13:57 Amy, Welcome to the show!13:58 - 16:42 Amy’s career journey from corporate to entrepreneurship16:43 - 20:48 Tips for event prep

Brian Urquhart, Director of Sales at Strategus, has been pushing the envelope of the advanced TV industry by drawing attention to the convergence of audience targeting and measurement and connecting these capabilities to a broader conversation about digital advertising. Brian persists in bringing measurement, analytics, and efficiencies to the forefront of big-screen advertising. It’s an expertise that has him immersed in bridging the gap between television and digital as the intersection between these worlds collides through multi-screen usage and growth. 00:00 - 00:12 “Reach the audience where and when they’re consuming contents.” — Brian Urquhart00:13 - 00:31 Welcome to Peppershock Media’s Marketing Expedition Podcast00:32 - 02:34 Brian’s Bio02:35 - 09:02 Marketing Essentials Moment: Direct Mail and Digital Marketing Mix09:03 - 11:14 Welcome to the show, Brian!11:15 - 16:50 From television production to beginning his career in digital16:51 - 21:20 Programmatic connected Television21:21 - 25:45 Customi

Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry. 00:00 - 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth00:20 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:34 Warren’s b

Jason Harwood is a speaker, podcaster, and coach who focuses on the fun side of habits! Not just any habits, the habits that make you happier. You will learn to identify and complete the most important activities in your life. 00:00 - 00:11 “Start small, make it easier, and celebrate small wins along the way.” — Jason Harwood00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 00:55 Jason’s Bio00:56 - 07:35 Marketing Essentials Moment: AI Chatbot Technology07:36 - 08:56 Welcome to the show, Jason!08:57 - 13:04 Why am I still miserable?13:05 - 16:19 What helps you feel that sense of fulfillment?16:20 - 24:58 Challenges of habit formation24:59 - 26:00 Hello Audio is the best format for creating a connection between you and your audience and allows them to access your zone of genius at the click of a button.26:01 - 28:12 Celebrate your attainments28:13 - 30:50 Happily Ever Habits Podcast 30:51 - 34:01 Resources that make impacts for Jason34:02 - 39:14 Building actual relationship

This week Rhea Allen (Peppershock Media, The Marketing Expedition Community) previews the biggest and most exciting marketing and creativity events for 2023 and gives her tips for building your brand and your bottom line.00:00 - 00:17 Welcome to Peppershock Media’s Marketing Expedition Podcast00:18 - 02:38 Register here, grab your lunch and laptop and watch every 2nd Thursday Live Webinar 02:39 - 07:17 New Marketing Trends for the New Year07:18 - 11:22 Get a glimpse into an incredible line-up of industry trailblazers at Leap 2023 Conference 11:23 - 13:17 Explore the essence of creativity at The Creativity Conference 13:18 - 14:24 National Association of Broadcasters Post Production World Conference14:25 - 15:14 Nadine West offers awesome, affordable outfits that are delivered to your doorstep. 15:15 - 18:57 Culture and Brand Camp on September 202318:58 - 22:25 Marketing Audit. Listen to some of our clients discuss what they went through in the process22:26 - 25:46 Marketing Needs Assessmen

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis, and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:11 “Basically the ideas that you want to pitch this really big vision of how you want the world to change because of your business idea, and why it will change the way that people exist.” — Chelsey Roney00:12 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:14 Chelsey’s Bio01:15 - 20:24 Marketing Essentials Moment: Email Deliverability20:25 - 25:12 Welcome to the show, C

Jessica Embree has been the Creative Director at Tulip Media Group for over six years. She is a StoryBrand Certified Guide who works with our Client-Partners to craft their brand identities into compelling stories with a clear and consistent marketing message. Jessica is also Google Ad Certified and takes the lead on keyword strategies and research for all their digital marketing programs. 00:00 - 00:21 “Discover who your core customer is and what messaging is going to resonate with them.” — Jessica Embree00:22 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:28 Jessica’s Background01:29 - 09:50 Marketing Essentials Moment: Affiliate Marketing09:51 - 11:28 Welcome to the show, Jessica!11:29 - 13:14 Successfully reducing the cost of customer acquisition13:15 – 14:56 Putting together a message to reach your core audience14:57 - 19:35 PPC Advertising19:36 - 21:46 Keeping up with the latest trends21:47 - 22:32 Get up to a $20 credit to spend on Billie razors and body care.22:33

Troy Ericson is the owner of Copywriting.org, EmailDeliverability.com, & EmailListManagement.com. His company is called Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. Troy has worked with Traffic & Funnels, The Sales Mentor, Rich Schefren, REPP Sports, V-Shred, Joel Erway, Zipify, SmartMarketer, Perry Belcher, 10X Advisor Network, David Meltzer, Sam Ovens, Jason Capital, Joel Marion, Alex Cattoni, and hundreds more. He was also ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. Troy is also a musician, former college baseball player, and lives in Tampa, Florida. 00:00 - 00:15 “Just go and push that button!”00:16 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 – 01:39 Troy’s Bio01:40 - 09:27 Marketing Essentials Moment: Driving traffic to your landing pages09:28 - 10:13 Welcome to the show Troy!10:14 - 15:02

Jem Bourouh is a 24-year-old full-time entrepreneur. He was born and raised in Germany and has spent the past four years launching and selling 7-8 figure eCommerce brands, and he has sold more than $20,000,000 with his eCommerce business as well as owns a marketing agency that invests in smaller DTC brands and acts as a VC named Adcubator and an education company called eCom Incubator. 00:00 - 00:14 “I wouldn’t say Facebook is dying out, I would say people are shifting budget to different platforms.” —Jem Bourouh00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Jem’s Background01:27 - 06:24 Marketing Essentials Moment: Email Marketing06:25 - 12:05 Welcome to the show!12:06 - 15:09 Building profits and monetizing through online strategy15:10 - 20:13 Realizing your accountability20:14 - 24:22 Front and back-ends marketing tactics2423 - 29:09 Useful third-party tracking and email campaign software29:10 - 30:00 Kitcaster specializes in booking podcasts with massive audien

After working in enrollment management where she focused on strategic recruitment and marketing, Erica Salm Rench managed a team of online marketers at the largest digital marketing company in the Gulf South. There, she supported the web development, SEO, online advertising, and content marketing teams in executing strategies that elevated organizations to stand out and be seen amongst the chaos of the online marketplace. Now, as the COO of rasa.io, she gets to blend her love of digital marketing technology, partnership development, and customer support in order to support the incredible community of clients. 00:00 - 00:14 “If you look at how you spend your time over the course of a week, there are probably hours and hours of time spent where you could either automate away or use a smart AI technology…”00:15 - 00:33 Welcome to Peppershock Media’s Marketing Expedition Podcast00:34 – 01:26 Erica’s Bio01:27 - 06:24 Marketing Essentials Moment: Accelerating W-O-M Advertising06:25 - 09:23 Welcome to the show,

Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he's not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer. 00:00 - 00:20 “If you want to appear for a certain search term, search for that word and see who comes up. You don't have to use a $5,000/month sophisticated tools to explore the results.”00:21 - 00:39 Welcome to Peppershock Media’s Marketing Expedition Podcast00:40 – 01:13 Steve’s background01:14 - 08:07 Marketing Essentials Moment: Contextual Advertising08:08 -

Lucy Bedewi - Founder and CEO of My Write Hand Woman, a copywriting business based in Washington, DC. She started her business during the pandemic right after graduating from college and managed to scale her business to 6-figures within the first two years. She specializes in writing copy that converts for fast-growth start-ups and companies. 00:00 - 00:17 “You can really change the emotion of your brand just by dialing into this brand voice!” — Lucy Bedewi00:18 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 – 01:03 Lucy’s background01:04 - 07:23 Marketing Essentials Moment: Hiring the Right Person to Fit Your Company Culture07:24 - 09:24 Welcome to the show, Lucy!09:25 - 10:53 Refrain from being too salesy10:54 - 13:47 Putting the right emotions to your products/services13:48 - 18:07 Creating effective sales pages18:08 - 19:57 Verbal branding19:58 - 21:31 Email marketing tricks21:32 - 23:55 Value of authenticity in branding23:56 - 24:40 Get up to a $20 credit to spend on Billie

Mary Ann Pruitt is the CEO and President at Mosaic Media, a collection of media-buying experts and creative strategists who negotiate, purchase, and monitor advertising space and airtime. Mary Ann started her career in media by working as a senior sales executive for some of the nation’s largest media outlets. After discovering her talent and love for all things media strategy, she founded Mosaic to provide niche expert experience to agencies and marketing departments across the country. Her hard work and savvy strategy skills have led Mosaic to growth year-over-year and expanded her impact as an industry leader in all things traditional, digital, and everything in between. Reflecting this is a 2020 award from Cynopsis Media naming her as a Top Woman in Media. Mary Ann has helped develop effective marketing strategies for agencies of all sizes, small businesses, service businesses, private educational institutions, and legal and professional services businesses along with many others. She is passionate about

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue - all while ensuring she and her team operate in pure energetic alignment. 00:00 - 00:14 SEO is a big nuance with publishers…00:15 - 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast00:33 – 01:39 Kaila’s Bio01:40 - 07:00 Marketing Essentials Moment:

Kyle Stout is the founder of Elevate & Scale, a leading digital marketing agency that helps 7-figure product-based entrepreneurs elevate their brand and scale their growth. Kyle is an authority on how leveraging email marketing can vastly increase revenue by improving customer retention, increasing average order value, and driving repeat purchases. Kyle started his career in digital marketing back in 2013 as a freelance copywriter where he honed his skills in brand storytelling and email marketing. Once he had developed a set of frameworks that worked consistently across different niches, he started Elevate & Scale in 2019 specializing in email marketing for eCommerce businesses.00:00 - 00:20 “There’s a time and a place to be salesy…”00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 – 01:35 Kyle’s Bio01:36 - 06:20 Marketing Essentials Moment: Culture and Branding06:21 - 07:59 Welcome to the show, Kyle!08:00 - 10:32 Email automation and segmentation10:33 - 14:55 C

Peter Shafer is the Vice President of Sales and Marketing at The Prosper Group. Having worked for prestigious polling organizations such as Gallup and Harris, as well as large global PR firms, Peter is the ideal person to shed light on how using data effectively can vastly improve your digital marketing campaigns. Your audience is going to love his advice - whether it is made up of high-level executives, marketing experts, researchers, or business owners yearning to effectively communicate their messages and build long-term engagement with their brand. Peter believes strongly that context, content, and collaboration are the keys to success in today's competitive digital environment. He wants to share insights with listeners to enable them to start building better digital strategies that will not only work... they will exceed their expectations! 00:00 - 00:18 “I have four kids ranging from 17 to 27. And none of them would answer anything that looked like a pre-1990 question…”00:19 - 00:37 Welcome to

Sandie Jae is a Writer & Chief executive officer at Its All About You Talent Services. She has over 10 years of experience in writing compelling symbolic stories and books. Her role in creating more written content will add value to an audience, including assisting with screenplays and directing productions. In addition to her drive to create and connect, Sandie also heads special projects, and will further help develop and coordinate more events for creators for future collaborations. 00:00 - 00:35 “Say, Noah... Hey, Noah…”00:36 - 00:54 Welcome to Peppershock Media’s Marketing Expedition Podcast00:55 - 02:01 Ms. Sandie Jae’s background02:02 - 09:20 Marketing Essentials Moment: Marketing Audit Process09:21 - 11:21 Ms. Sandie Jae welcome to the show!11:22 - 14:50 Sharing her screenwriting and film production journey14:51 - 16:07 The challenges she fronts onto in film production16:08 - 18:40 "Cheaper is not always better." — Ms. Sandie Jae18:41 - 20:49 Inspiring books and poetry for the youth20:50 - 24