Peppershock Marketing Expeditions Podcast

Howard Brown is a Silicon Valley entrepreneur, best-selling author of Shining Brightly, award-winning international speaker, survivorship coach, and healthcare advocate. He is a two-time stage IV cancer survivor 30 years apart. Howard shares the keys to leading a resilient life that drives successful community leadership, business innovation, and healthy living.00:00 - 00:08 “Speaking is a really cool way to make a living, I gotta tell you. And I'm enjoying it. But you gotta get known. And that all comes down to marketing and branding.“ — Howard Brown00:09 - 00:27 Welcome to Peppershock Media’s Marketing Expedition Podcast00:28 - 01:07 Howard’s Bio01:08 - 05:45 Marketing Essentials Moment:  Customer Reviews05:46 - 06:45 Howard, Welcome to the show!06:46 - 08:46 A two-time cancer survivor, Survivorship Consultant, and a Published Author08:47 - 12:59 What went into composing "Shining Brightly" and how it inspires readers with HOPE13:00 - 17:10 Amplifying the Brand while Expanding Your Network17:11 - 19: 09

Eric Holtzclaw is a visionary, “idea guy,” and serial entrepreneur. With expertise in tech and marketing, Eric’s over 25 years of experience have made him sought-after by Fortune 500, Global 2000, and mid-sized companies. Today, Eric is a co-founding partner and chief strategist at Liger Partners, where he’s able to combine his three loves: business, technology, and people.00:00 - 00:11 “B2B marketing is either boring or it’s broken or it’s both.“ — Eric Holtzclaw00:12 - 00:30 Welcome to Peppershock Media’s Marketing Expedition Podcast00:31 - 01:00 Eric’s Background01:01 - 05:03 Marketing Essentials Moment: Getting on Business Listings05:04 - 06:31 Welcome to the show, Eric!06:32 - 11:55 Rhea and Eric talk about the origin of their branding11:56 - 14:52 Liger Partners’ mission 14:53 - 16:20 From Hot Mess to Success Story16:21 - 21:50 Eric discusses their workplace culture21:51 - 25:15 A brief discussion about sports, visiting Atlanta, and their families25:16 - 26:05 EyeBuyDirect is an online retailer of

Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything about B2B marketing and demand generation. She’s on top of every tech trend and social media modulation. While she skates on the cutting edge of marketing innovation, Deanna stays grounded in a foundation of solid marketing principles. She’s used her skills and expertise to catapult multiple technology companies into high-growth mode. Now, she leads GrowthMode Marketing with the goal to help other organizations travel down this same path of success.00:00 - 00:26 “Really think about how do you build out that digital footprint to be your best sales rep.“ — Deanna Shimota00:27 - 00:44 Welcome to Peppershock Media’s Marketing Expedition Podcast00:45 - 01:35 Deanna’s Bio01:36 - 05:35 Marketing Essentials Moment: Social Activation05:36 - 08:34 Welcome to the show, Deanna!08:35 - 11:26 Difference between Lead generation and Demand generation programs11:27 - 14:38 Strategy - Narrowing down your audience14:39 - 15:31 Cont

Jacob Baadsgaard is the founder and CEO of Disruptive Advertising. An entrepreneur at heart, Jake is a relationship-first kinda guy that loves learning from other people's life experiences. He actively works to create an environment where people feel seen, heard, and challenged to take that next big step on their life journey. When he's not juggling his many roles within Disruptive, you'll find him putting in a lot of miles on the bike or running and spending time with his wife, Teresa, and their four children.00:00 - 00:27 “Most businesses just pick up a number out of the air and say, “Let's grow to that number!” But there's no rationale behind it. There's no “why” behind it. And that's where a lot of the unnecessary suffering comes from trying to grow up businesses.” — Jacob Baadsgaard00:28 - 00:46 Welcome to Peppershock Media’s Marketing Expedition Podcast00:47 - 01:46 Jacob’s Background01:47 - 04:07 Marketing Essentials Moment: Online Communities04:08 - 06:15 Welcome to the show, Jacob!06:16 - 09:30 Disru

Matthew Turner is a British author who wrote his latest book, ‘Beyond The Pale’ on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders. As well as writing his own books, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in-between spending time with his two children.00:00 - 00:24 “As a writer, once you've written something, it's out there. AI is going to be using it as inspiration to learn. And should it give you credit? But then I think about all the books that I've read over the years that I've influenced my writing, and do I give them credit? if I directly quote them, Sure! But if they've just played a part in my growth as a writer, then no. So, it's a very interesting thing.” — Mathew Turner00:25 - 00:43 Welcome to Peppershock Media’s Marketing Expedition Podcast00:44 - 01:22 Mathew’s Bio01:23 - 16:05 Marketing Essentials Moment: Consumer Market Research16:06 - 17:10 Mathew, Welcome to the show!17:11 - 20:

Dr. Catherine Wiberg is a keynote speaker and workshop facilitator on employee engagement and retention to stop your employee exodus. She is the host of the Engaged Company Culture podcast on YouTube, Spotify, and your favorite audio platforms including Apple, Google, and Amazon. She is a published author including contributing to the book The New Female Leader and the author of an upcoming book on appreciative intelligence. Dr. Catherine is the founder and CEO of Profitable Alignment and spearheading a movement to help people everywhere enjoy their work. 00:00 - 00:16 “I like to help people realize that Appreciative Intelligence is best used when you apply it on an individual by individual and grow from there.” — Dr. Catherine Wiberg00:17 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast00:37 - 01:26 Dr. Catherine’s Bio01:27 - 13:02 Marketing Essentials Moment: Creating a Customer Insights Strategy13:03 - 13:50 Welcome to the show, Dr. Catherine!13:51 - 17:26 How Dr. Catherine’s leader

Kurt Uhlir is a globally-recognized marketer, operator, and speaker. He’s built and runs businesses from start-up to over $500M annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated in dozens of acquisitions. He was at the front lines of creating several of the marketing channels we all use today, including social media management, influencer marketing, and location-based marketing. In recent years, he has focused on helping individual business owners and marketing agencies, focusing heavily on real estate in the United States. Kurt and his team have analyzed more than 50,000 real estate websites over the past 3 years, and the agent businesses behind them, to identify what works and what doesn't in modern marketing. 00:00 - 00:17 “Cost-per-click has gone up in the last like 12 months. So, this is not the time for most businesses to have the extra margin to be dumping a whole bunch into Pay-per-click…” — Kurt Uhlir00:18 - 00:37 Welcome

Elayna Fernandez’s mission is to help moms break cycles, find peace, and feel whole, so they can become peaceful, present, playful, and on purpose. She created The Positive MOM Community, a free space to help aspiring mom entrepreneurs turn their painful stories into bestselling books, profitable courses, and well-crafted impactful talks, so they can earn passive income as inspiring messengers and digital entrepreneurs. As a single mom of four daughters and having experienced extreme poverty, she knows firsthand that when moms process their trauma, they can raise their children in a positive environment. When she’s on the stage, she weaves the tragedy, trauma, and turmoil she’s endured into her storytelling to inspire moms to validate their own pain, so they can feel seen, safe, and supported and help others do the same. She knows that we can all create a positive destiny, no matter how painful our history.00:00 - 00:17 “How you show up with everyone is going to be your best marketing.” — Elayna Fernandez00:1

Dan Purdy is a Director of Partnerships for Cultivate Advisors. Cultivate Advisors is one of the fastest-growing small-to-medium-sized business advisories in North America, appearing on the Inc. 5000 list for the last 4 consecutive years. They partner with committed entrepreneurs in propelling their businesses beyond expectations. Dan is a veteran of numerous Fortune 500 companies, a published author, and a Lean Six Sigma Black Belt. As an entrepreneur himself, Dan started 4 ventures with 2 exits. He speaks with entrepreneurs and business owners daily, qualifying them for a 2-hour FREE advising session with one of Cultivate Advisors' 60+ experienced business advisors in 160+ industries. 00:00 - 00:24 “One or two connections could actually turn into not hundreds of thousands but millions based upon the various degrees of separation between me and them.” — Dan Purdy00:25 - 00:42 Welcome to Peppershock Media’s Marketing Expedition Podcast00:43 - 01:52 Dan’s Background01:53 - 11:00 Marketing Essentials Momen

During his professional career, Timothy Partasevitch has helped many companies apply better sales and marketing processes and achieve their revenue goals and scale. Today, Timothy fully focuses on his new HR-tech product Juggl, a platform to consolidate recruitment, interviewing, and payroll. The team at Juggl focuses on two dimensions: propelling out staffing services and developing an HRtech solution to ease complex global hiring. The most viable marketing channels he sticks to are LinkedIn and Google.00:00 - 00:20 "One of the things I also see changing is each field is becoming more and more complex. I remember back about six years ago when you could be a pretty good generalist and kind of know a little bit about everything and be really good and be able to run the entire project on your own. Now, I don't think that's possible."00:21 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 01:46 Tim’s Bio01:47 - 14:30 Marketing Essentials Moment: Kept Performance Indicators – KPIs Part 21

B2B Leads Founder, Ryan Caswell started his professional career in mining, working as an engineer & data analyst before moving into business improvement. Whilst the work was interesting, Ryan had always admired business owners and entrepreneurs and felt he had what it took to start his own. From a failed eco-farm and B&B in the remote mountains of South Brazil, to an e-commerce company selling rock climbing equipment, Ryan met failure after failure but not without learning a very valuable lesson along the way… “It doesn’t matter how good you think your product or service is, if you don’t have a process or system to acquire new clients, you don’t have a business”. Spending untold hours on SEO, Facebook, YouTube, networking, trade shows, and paid advertising he discovered only one platform that delivered time and time again on the strict lead generation requirements for start-ups and small businesses. LinkedIn! Not long after, B2B Leads was born, a company purely focused on running B2B lead generation p

V. Krishna Lakkineni hailed from a small village in India. Being born into poverty, the lack of necessities made him work harder, and he became hungry to achieve something better for himself, his future family, and the generations to come. Through hard work, dedication, and continuing education, Krishna developed a unique skill set in the digital marketing industry, where possessing both analytical (left brain) and creative imaginary (right brain) talent led to quality project outcomes. He currently leads a great team of talented technologists, designers and strategists at ROI Media Works. Mr. Lakkineni has over 15 years of experience working in the ever-changing digital marketing world. Being analytical, an entrepreneur, a programmer, and a marketer, he has developed a unique, yet strategic, skillset where he sets the bar high for himself. He also had considerable experience working on Fortune 500 companies’ digital marketing projects in an agency environment. 00:00 - 00:15 “With everything that's chang

Jeremy Miner is the Chairman of 7th Level, a Global Sales Training. 7th Level was ranked the #1 fastest-growing sales training company in the USA in 2020 and 2021 by INC magazine’s INC 5000 Fastest Growing Companies list. Jeremy’s brand of sales training pioneers the unique use of behavioral science and human psychology within the sales process, reflective of his deep studies in the subject from Utah Valley University. This scientific method of selling, created by Jeremy, has helped over 393,000 and counting salespeople in 37 countries over the last three years to 3x, 5x, and even 10x their sales results. He is a contributor for INC magazine and has been featured in Forbes, USA Today, Entrepreneur magazine, the Wall Street Journal, and a host of other publications on the topic of sales, persuasion, and the role of psychology and human behavior in the buying process. His new book “The New Model of Selling, Selling to an Unsellable Generation” co-authored with Jerry Acuff–CEO of Delta Point Consulting is availa

The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships, package up their “magic” and turn it into emails that people want to read and (more importantly) purchase from. In the span of 5 years, Liz grew and sold a successful blog, got bought out of her second company, and built the third into a multiple six-figure party that just won’t quit! In other words, she now teaches online entrepreneurs to simplify the whole “email marketing thing” and finally master their sales in a way that leverages their personality, vision, and values.  00:00 - 00:09 “When you lead with your personality, vision, and values; that’s when you can really create a community of people that love your work; and that you love to serve.”00:10 - 00:29 Welcome to Peppershock Media’s Marketing Expedition Podcast00:30 - 01:33 Liz’s Bio01:34 - 10:21 Marketing Essentials Moment: Best Ways to Market on a Budget10:22 - 11:06 Welcome to the show, Liz!

Kendall Shew has been a marketing professional for nearly two decades in Idaho and California. Currently, he is a Search Engine Marketing Manager with Boise-based performance digital marketing agency, VELOX Media. Kendall loves helping clients navigate the consumer path to purchase and come up with creative ideas to generate success. Kendall served as President of the Boise Advertising Federation and currently sits on the board for the Idaho Advertising Federation and serves as College Programs Liasion for the Northwest region (District XI) of the American Advertising Federation.00:00 - 00:17 “It’s very important to take whoever is very receptive to your marketing already, amplify that, and scale that.”00:18 - 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast00:41 - 02:31 Kendall’s Background02:32 - 06:40 Marketing Essentials Moment: Collaboration over Competition06:41 - 11:13 Welcome to the show, Kendall!11:14 - 16:17 Boise Ad Federation and American Advertising Federation16:18 - 19:56 Nation

Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches e-commerce businesses how to scale their brands profitably and sustainably. 00:00 - 00:24 “Acquiring customers and not caring about how happy they are is not an option anymore. With the Net Promoter Score, you can ask customers, what are the chances for them to recommend your business to a colleague or friend…”00:25 - 00:49 Welcome to Peppershock Media’s Marketing Expedition Podcast00:50 - 01:25 Valentin’s Bio01:26 - 17:58 Marketing Essentials Moment: Working with a Web Designer17:59 - 19:11 Welcome to the show, Valentin!19:12 - 21:29 From a struggling eCommerce entrepreneur to empoweri

Ryan Flannagan, the CEO of Nuanced Media, has more than fifteen years of eCommerce, multi-channel digital marketing, and third-party marketing places. He has worked with hundreds of companies to establish best practices, focusing on the 20 percent that produces 80 percent of the revenue. Ryan is a passionate thought leader in the eCommerce industry. He has been interviewed and quoted by Buzz Feed, Modern Retail as well as many other news outlets. He is a professional speaker, blogger and has contributed articles to 20+ 3rd party publications.00:00 - 00:17 “When we look at the kind of buying tendencies in the US, it’s gaining more on the specialization, specialization, specialization, specialization.”00:18 - 00:35 Welcome to Peppershock Media’s Marketing Expedition Podcast00:36 - 01:50 Ryan’s Background01:51 - 12:00 Marketing Essentials Moment: How to deal with online trolls12:01 - 14:17 Welcome to the show, Ryan!14:18 - 19:41 Total Advertising Costs of Sales (TACOS)19:42 - 25:09 Evolution of multi-channel eCo

Chelsey Roney brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of 5, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in financial planning and analysis and Microsoft where she worked in a demand center that focused on B2B omnichannel marketing. She grew and sold two businesses: a SaaS business in the University space, and a local services business. Chelsey is also an active member of her community, a dedicated parent, and a passionate supporter of women and business. 00:00 - 00:13 “It’s going to be very pervasive really quickly, but the faster you can get in front of it, the better it’s going to turn out for you and your business.”00:14 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 01:29 Chelsey’s Bio01:30 - 08:10 Marketing Essentials Moment: New Trends in Marketing Space08:11 - 08:57 Welcome back to the show, Chelsey!08:58 - 10:35 Brief overvie

This week the tables are turned! Drew interviews Rhea and she breaks down her recent trip to Riyadh, Saudi Arabia, where she spoke at this year's LEAP Tech Conference. Rhea talks about all the new tech, events, and of course, culture and food she experienced during her journey!00:00 - 00:17 “The Conference was all about the convergence of the future of technology...”00:18 - 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast00:39 - 27:49 LEAP Tech. Conference 2023 Rewind27:50 - 28:54 Thank You!28:55 - 29:25 Join The Marketing Expedition Community today!#LEAP #LEAPtechconference #saudiarabia #riyadh #techconference #technology #ai #futuretech #marketing #advertising #branding Hosted on Acast. See acast.com/privacy for more information.

After an extensive career in marketing including working as a market manager at Google, Ben decided to start his own marketing agency Rise Marketing Group which uses data-driven processes to drive incremental business growth. Ben's 15 years of digital marketing experience have given him concrete insights into what works and what doesn't.00:00 - 00:18 “PPC can be a real strong engine for growth, so long as the amount that you're paying for traffic is lower than the value of it.”00:19 - 01:04 Welcome to Peppershock Media’s Marketing Expedition Podcast01:05 - 16:04 Marketing Essentials Moment: Cold Calling16:05 - 16:35 Welcome to the show, Ben!16:36 - 18:58 Ben’s Background18:59 - 22:50 Sales solicitation through Cold Calling22:51 - 27:57 PPC - Pay Per Click Marketing27:58 - 31:17 Conversion rate optimization tools31:18 - 36:22 Using Google Data Studio to produce a data visualization36:23 - 37:13 Kitcaster specializes in booking podcasts with massive audiences, working with the top 1% of podcasts, respective to