Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Having recently launched my brand new program, Freedom Fast Track, today I'm sharing with you the breakdown of my launch results. In this episode, we chat about what worked well and what didn't, as well as valuable learnings and some changes that I plan to make to my future launches- Why it's so important to forward plan, identifying the must-do's in the lead up to cart open- Analysing the unexpected objections and re-enforcing the overwhelming importance of the 60-90 day launch lead up- The surprising benefit of pre-launching to a waitlist and the value of automating your follow-up sequencing- Why allowing time and space to be flexible in your cart open is critical to pivoting based on the needs of your potential audience- Highlighting the need to make a decision as a sales tool and the value in launch triggers and non-buyer surveysSHOW LINKS:- Want to join Launch Magic, sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boos

Today I am answering a question from a listener who is wondering how to best utilise their course waitlist to generate sales for their upcoming launch. In this episode I share my feelings about waitlists and explore methods to encourage course sales when you launch.In this episode, we chat about:- Why waitlists aren't a reliable indicator of demand and the benefit of reaching beyond this list- How launching 60 to 90 days prior to cart open is super effective as a nurturing process- Why creating a sales process and deadlines in your launch can facilitate decision-making in your audience- The overwhelming benefits of co-creating your course with your audience in return for offering an early bird incentiveHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist here: https://stephtaylor.co/magic - Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launc

The foundations of an online business might not seem as shiny and exciting as other things, however, they are critical in running a business that continues to grow even when you step away from your laptop screen. Today I'm sharing the five core foundations essential to building a business that gives you freedom.In this episode, I'm chatting about:- How to avoid 'The messy middle' where you have neither financial freedom nor time freedom.- Why getting complete clarity on the vision in your business is so important- How to define your business model—the foundation that underpins everything you do in business- Establishing systems and structure and building your platform to position yourself as the 'no-brainer' in your niche- The benefit of developing a sales process that will support consistent sales generation and business growthSHOW LINKS:- Sign up for Freedom Fast Track - https://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: htt

Today I am coaching Alana Bonnemann who is a Naturopath and Nutritionist focusing on supporting women to reclaim their energy. Alana broadly offers her expertise to woman over 30 years, however as a mother, Alana has found that she can offer great value to this market but is struggling to gain traction. In today's coaching call, I offer some suggestions as to why I believe Alana is facing this difficulty and the strategies to overcome it.In this episode, we chat about:- How being clear on the audience you are targeting and committing to it can be so valuable, especially when you're fairly new to business- How to meet your audience where they are at right now- Why creating an offer that is achievable to your ideal customer is so important- The key steps to pivot and niche, and the overwhelming benefits of doing so- The importance of taking imperfect action now and allowing yourself to fine-tune as your new direction evolvesSHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily B

The online learning arena has no doubt boomed over the last 2-3 years. Diving into 2023, what can we expect? What are we predicting? What's working and what's not? In this episode, I’m joining my good friend, fellow online course creator Anita Siek where we have a good chat about:- What we're predicting for the online course world in 2023.- Debating whether we should charge more for payment plans or not.- Whether low ticket offers still have a place as a strategic funnel strategy.- How we’re setting our businesses up for success in 2023 and beyond.SHOW LINKS:- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends:

Finding yourself in the messy middle of your business can often leave you feeling uncertain on how to get from where you are now to where you want to be. Having experienced this stage a few times in my own business, today I am sharing with you my process of how to escape it and find freedom without sacrificing business goals.In this episode, we look at:- The three warning signs that you are stuck in the messy middle- Why intentionally designing your business is a must and how to start this process.- How to identify where your business is no longer aligned with your long-term vision- Focusing on taking action that moves you closer to your long-term vision, potentially at the expense of the short-term wins.SHOW LINKS:- Download the free workbook: Escape the Messy Middle - stephtaylor.co/emm- Find out more about Freedom Fast Track - stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day w

Today I am coaching Suki van Koeverden from Origami Globe who is a competition expert and strategist dedicated to helping business owners run successful and profitable competitions. Suki has a highly engaged audience however she is struggling with closing the final sale. Today we chat about strategies to adopt to overcome this very common issue.- Why developing multiple lead magnets is beneficial in addressing your audience's diverse objections- How offering lower priced products can cannibalise your big ticket items- Facing the difficult decision to retire a product in return for business growth- The 2 tiered benefit of structuring your offers to address your audience's problems whilst also highlighting your expertise- Developing a sales funnel that takes your audience on a journey towards a very specific outcome- The balance between offering enough without offering everything- How playing to your strengths to 'seal the deal' can overcome the discomfort in asking for the saleSHOW LINKS:- Get my Daily Biz Boo

Dr JJ Peterson is the head of StoryBrand and the host of the Marketing Made Simple podcast. Since 2013, he has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. In today's episode, JJ and I deep dive into how online businesses can use the StoryBrand framework to create better messaging and marketing.- Why clarity in your communication is the key factor to standing out in any successful marketing story- The science behind clear and simple messaging that contributes to your customers' ability to 'survive and thrive'- The unmissable seven essential elements of storytelling for successful marketing - minus the unnecessary tangents!- The importance of staking your authority as the 'guide' to solve the problem for your 'hero' (insert customer)- JJ's tips for avoiding the costly mistake that 70% of American small businesses make today- The reality of manipulative and aggressive sales strategies, and the damage it could be doing to your business—an

When you reach a ceiling in your business, figuring out how to get to the next level can be a challenge. Whilst it can seem scary and overwhelming the benefits are so rewarding. I often remind myself that in order to reach my lofty goals, I have to make changes in my business that will lead me there. In today's episode, I'm sharing with you 6 considerations for achieving this goal.- How your vision informs your business direction and dictates the strategic path and tactics to get you there- The undeniable value of your business model and the questions that it answers- The importance of task, time and project management to move forward in your growth- Why self-reflection of your personal effectiveness is critical, and the one question you need to ask- How to create freedom in your business through the implementation of systems and structure- Why nailing your sales process to an automated and scalable level is paramount to reaching that next levelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor

Today I am answering a question from a listener who is struggling to engage her email list and get them to click through on her emails. Whilst her list is growing well, she is concerned that her email marketing is not generating results. In this episode, I break down the steps to overcome this issue.- How to evaluate the open rate of your emails- The factors that impact deliverability and how to navigate these- How to improve your click-through rate by nailing your copywriting skills and mixing up your email structure- How your sales page can impact the results of your email marketing- Evaluating the relevancy of your email list by getting specific on your lead magnetHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://

Angela Henderson is an international award-winning business coach, podcaster, and CEO of Angela Henderson Consulting. Her passion is helping women in business make more money through strategy and mastering their minds, so they have a business & life they love to show up to every day. In today's episode, we reflect on the challenges that Angela faced in 2022 and her plans and emerging trends for 2023.- What happened when Angela accidentally went viral in 2022—and how she faced the backlash that came from that- Living by the motto, "whatever you are not changing, you are choosing" and the impact this has had on her life and her business- The importance of holistic wealth over revenue wealth and how to begin prioritising this in 2023- How automating your business can offer freedom from your business- The surprising results that happened when she re-evaluated her business model- Her biggest takeaways from 2022 and how she's implementing these lessons going into 2023- How she runs her business effectively as s

With ever-growing advancements in technology, keeping up with the latest developments can be tricky and a little scary. In today's episode, I'm sharing a little about the latest advances in AI and sharing my predictions for how I think this will impact the online business world.In today's episode you'll uncover:- What GPT-3 is and how it could impact your online business.- The benefits (and downsides) of using this technology in your content creation.- How AI will shift the way you need to approach your content creation if you have any hope of standing out.- The most important factor in getting good outputs from AI.- What I'm testing at the moment and what I'm excited for in the future.Mentioned in this episode:https://soullesspodcastadvice.com/SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podc

Today I am coaching Nicki Sciberras, CEO of Miss Marketing, an agency that provides sales and leads support using Facebook ads, Google ads, and SEO. Nicki is facing a very common struggle of keeping one foot in the freelance world whilst developing and growing a suite of offers. In this episode we drill down on her business goals and identify a strategy to attract high-value clients whilst allowing her the freedom to work less and focus on other projects in her business.In this episode we chat about:- How deep diving into your current business direction and re-evaluating your goals can offer a new perspective- How creating boundaries and packaging up your offers can provide greater value to your clients and more structure in your business- The fine art of investing in time assets whilst still servicing time debts- Why wearing too many hats can be counterintuitive to your business goals and growth- The importance of making decisions based on the business you want in the future and not the business you have rig

Today I'm answering a question from a listener hoping to identify when is the best time to hire and/or outsource elements of her business. This is a common concern of small business owners that often presents a catch-22, generating enough income to hire versus hiring to free up your time to grow.In this episode I chat about:- Why biting the bullet early can be such a valuable decision for your business- The benefit of exploring the varied options available for online assistance- Understanding what's holding you back and evaluating the opportunity cost of doing it yourself- The process of identifying the capacity at which to hire- Focussing on your 'Zone of Genius'...just because you can doesn't mean you should (do it yourself)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: ht

In today's high-tech world software tools for business are in abundance. One of the most common questions I am asked is what tools I use to run my online business. Today I am sharing with you a snippet of the tech setup we operate by and my thoughts on the essentials for any online business.In today's episode I'm sharing:- Why file, task and project management systems are an absolute must for efficiency and team development- The power of 'brain dumping' technology and the unexpected benefit of synthesising your thoughts to generate new concepts.- How client delivery apps can automate your communication and streamline your processes- What marketing and content tools you really need (and which ones are just shiny objects!)- The importance of solid time management tools to help organise your daySHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensi

Today I'm coaching Jess Greene who is a business consultant as well as a bikini bodybuilder. Jess' vision is to work with clients to prioritise health and well-being whilst achieving their business goals. With two such different audiences, she is struggling to resonate with both and maintain an engaged audience in the lead-up to her launch.In this episode we chat about:- The power of letting go and intentionally focusing on engaging with your ideal audience- How leveraging through your current audience can promote growth- Why highlighting your unique story can give you kudos against your competitors and resonate with your ideal customer- Implementing strategies to convert warm leads and the benefit of creating a nurturing funnelSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan:

Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important- Why focusing on social proof that praises your method can establish confidence in your offer- The benefit of communicating value through increasing your price and reaching serious buyersHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: ht

Content creation can be a challenging (and sometimes daunting) task for many business owners. Today I am sharing with you my tips for streamlining content creation which allows me to repurpose content across multiple platforms.In today's episode we chat about:- The value in identifying your preferred hero content medium- Why mapping out a skeleton monthly schedule is a terrific starting point- The strategy behind fleshing out content, with a focus on your yearly goals- How repurposing content across multiple mediums can save you so much timeSHOW LINKS:- Join my Community: https://stephtayor.co/community- Sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi:

Today I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Today we chat about some strategies to help her audience prioritise investing in her offers.In his episode we cover:- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion- Nailing your CTA's (calls to action) for maximum uptake- Why showing value in your offers through empathy and solution-based communication can be so powerful- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this nowSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.c

Today I am answering a question from a listener who is wanting to scale her offer to six figures, however, her current 1:1 model is not sustainable at that level. She is hoping to move it towards a group program, but she's wondering how she can still get her clients the kind of results they've seen in the 1:1 format.In this episode I share- Why replicating 1:1 success in a group format can be tricky- How to ensure you're providing enough support in a group format- How a group format can create advantages that aren't available in the 1:1 format- Identifying perceived group format disadvantages and creating workarounds to overcome themHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Pod