Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that resonates with them. It's easy to *think* you know what your audience needs from you, but actually *asking* them is much more effective (and eliminates the guess work!). In today's episode, I'm sharing the 5 questions I ask my audience so that I can create great, targeted content for them.- How researching your audience can give you so many ideas and why it's important to entice responses from them and then evaluate their answers.- How uncovering their problems highlights the disconnect in your messaging while also offering valuable content material.- The benefit of identifying the end game for your ideal client (and the hidden inspiration this can offer).- How drilling down the obstacles (real and imagined) will help you to see what's holding your audience back.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your L

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Remember, doing more does *not* mean you're being productive (especially if you're making things more difficult than they need to be!). In today's episode, I'm sharing 5 helpful ways you can simplify and streamline your business.- Why understanding where you're putting your time and energy is the first step to change.- How using today's tech, software, platforms and tools can make your life easier, not harder.- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.- The importance of becoming really intentional about what you do *and* what you don't do.- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost You

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't have to be so hard. In today's episode, I'm sharing my top tips for streamlining content creation so you can repurpose your content across multiple platforms.- How identifying your favourite "hero" content medium is the best place to start.- Why mapping out your skeleton monthly schedule will help to streamline your workflow.- The strategies I use to help flesh out my content and stay focused on the yearly goals for my business.- How repurposing content across multiple mediums can save you so much time.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Want to receive my bite-sized daily biz boosters? DM “DBB” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/DBB to receive them into your inbox.- 5 Simple Tweaks to Boost Your Launch Profits: https://st

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to get it out in the world in a consistent and persistent way. In this episode, I'm sharing why this may be happening and what you can do to get back on track.- Why skipping from one thing to the next means that you have no idea if your offer is actually working or not.- The three main reasons why you're jumping around and how to focus on one thing at a time.- How identifying what you're good at (and what others struggle with) is a great place to start.- How fear and uncertainty can sabotage the action you're trying to take.SHOW LINKS:- Do you have a question for me? DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intens

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use an offer you already have or you can create a new one. In today's episode, I'm sharing 5 offers that you could sell when you're needing a quick cash injection.- How boosting your business with a quick cash injection means you can create more cash flow whenever you need to.- Introducing "Conversion Campaigns"—my new monthly membership to help you generate some quick cash on demand.- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.- How being creative with *how* you deliver your offer can give you more options for more offers.SHOW LINKS:- DM me “CC” on Instagram (@stephtaylor.co) to find out more about the Conversion Campaigns membership- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the journey that you're taking your ideal client on (because it's a whole lot easier to help the same person multiple times than trying to reach new people all the time). In today's episode, I'm sharing 5 different ways to find offer ideas you can sell to your audience.- Why focusing on solving a problem that people have (that some may be willing to pay to solve) is more important than trying to find a brand new idea that nobody has done before.- How noticing what kinds of questions people are asking you will give you clues about a potential new offer.- How hanging out where your ideal client is hanging out online will offer new ideas that you may not have thought of from your "expert" perspective.- Why taking the time to really understand your current clients can help you to find more problems that you can help them solve.SHOW LINKS:- DM me “OLSM” on Instagram (@steph

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How can you get it out into the world? In today's episode, I'm sharing some tips to help make creating an offer feel simpler and more streamlined.- Why creating your entire offer suite at once will usually lead to overwhelm and confusion and why it's better to just start with one offer at a time.- Why getting crystal clear on who your ideal client is for your new offer will help you to build it more efficiently.- The importance of taking imperfect action to move beyond the planning stage.- How aiming for perfection will derail your creativity and keep you from actually getting your offer out there.- How staying in your own lane and creating your own goals is much more important than watching what everyone else is doing.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks-

When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when so that you can avoid the overwhelm.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINK

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get it wrong and it can could hurt your future growth big time! In today's episode, I'm sharing what happened when I chose the wrong niche (ouch!) and the 5 signs that you may be targeting the wrong one too.- Why hitting your growth ceiling and being unable to find clients to serve in your business could mean that you need to look at your niche.- How clarifying your message can help you to stand out in an over-saturated market.- The importance of *enjoying* what you do.- Why specificity in niching means niching by name but not by nature.- The relationship between your niche and affordability for your services.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is flourishing. In today's episode, I'm sharing my own experience with imposter syndrome and signs that it may be holding you back.- 3 different definitions of imposter syndrome (cos it's sneaky like that!).- How feeling overworked and pressured to do more can have a hidden cause—and what it's costing you.- Why valuing your own expertise in your industry is much easier said than believed.- How constantly giving the spotlight to others (and keeping yourself in the shadows) hinders your growth.- How over-reaching and over-delivering can be a disservice to your audience.- How saying yes, when you really mean no, can sabotage your boundaries—and your opportunities.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VI

Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your message in front of the right people at the right time? In today's episode, I'm sharing exactly how to do this—by mastering your messaging so that you can stand out online *and* attract your ideal client.- Why knowing who your ideal client *is* just as important as knowing who they're *not*.- How understanding what's really going on in your ideal client's life will help you tailor your message directly to them and hit them where they're at.- Why getting super clear on your ideal client's problems means you can use their words, rather than trying to use your own words (as the expert).- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me t

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. So if you're struggling to stand out and find that you're getting people shopping around for the cheapest option, rather than seeing the value in what you sell, then it could be time to switch up what you offer. So, in today's episode, I'm sharing some new ways to think about niching.- How asking yourself some big questions will help you to shift who your business attracts, such as "how niche is too niche?" and "won't niching limit my business?".- How thinking about what your business sells (and to who) will help you to clarify your own niche.- The 3 different ways to niche your business and the people this will attract.- How niching can help you stand out in an otherwise crowded, oversaturated online world.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me

There's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the economy to ebb and flow. What's even more important than the economy when it comes to cashflow in your business is how you're showing up and selling your offers. In today's episode, I'm sharing 9 common mistakes that may be affecting your sales (and therefore your cash flow).- Why showing up with effective sales processes for your offers are keys to creatively selling to your audience.- Why testing the offers you're selling is so important.- How serving exisiting clients in different ways can be much easier than trying to constantly find new ones.- The key differences between selling and promoting (hint: they're not the same thing!).- Why thinking about what your client needs *right now* is so important when it comes to deciding which problem to solve.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Pro

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying 'no'! Ask yourself: 'Would I say yes to this if it were tomorrow?'.- How failing to identify your focus point leads to 'shiny object syndrome'.- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) for your free copy of “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: ht

The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle is when they've tried to skip the basics because they feel they're too advanced (or impatient) to start at the beginning. In today's episode, I'm sharing these basic, but essential steps that are important for any business to succeed.- The common things that businesses tend to focus on first *before* they've got their basics covered.- Why defining your ideal client is so important—not just when you're starting out, but multiple times a year.- Why researching your audience is way more than just *thinking* that you know them or sending out a survey.- How articulating the problem that your offer solves is so important when it comes to effective offer messaging for your ideal client.- The importance of creating a budget for your business, even from the get-go.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or vi

It's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for something new (even if you don't know what that new thing is yet). In today's episode, I'm sharing the questions you can ask yourself to help you decide if you should retire an offer (or not).- Why giving more content does not mean you're offering more value (and how it can lead to overwhelm instead).- How letting go of an offer you have created can be so hard, especially when you've put a lot of time and energy into creating it.- The 6 questions you can ask yourself to help you decide whether to retire an offer or to keep it.- The two practical ways you can retire an offer that you no longer want as part of your business.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost

There's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experiences that make us who we are, which can affect how we show up and impact our audience and our clients. In today's episode, I'm sharing a few things about myself that you probably don't know and how they've impacted my business journey through the years.- How comparing yourself to others doesn't take into account your life experiences.- The countries I've lived in around the world and how they've shaped me personally and professionally.- How starting out as an accountant was just the beginning of my professional career and how I've tweaked and pivoted since then.- Why I get bored so easily and need to be challenged (or I'll procrastinate until the cows come home!).- How learning new things keeps my brain engaged while also helping me to better help others (and my business).- A sneak peek into my personal life around relationships, kids and travel.SHOW LINKS:- Get m

Most online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may serve you to a point, but eventually you'll probably want to make some changes, especially if you want to scale. In today's episode, I'm sharing 7 questions to ask to figure out if your offer suite is still the right one, or whether it needs to change.- How increasing your price point over time is essential for charging your worth and your offer's value.- Understanding your time vs your price point to ensure sustainability over the long term.- How pricing can attract the *wrong* people into your business instead of the ones you actually want to work with.- Why enjoying what you offer is so important—not just for right now, but for the long-term vision of your business.SHOW LINKS:- Episode #652: 5 essential questions to help you price your next offer (or update the price of your existing ones!). DM me “652” on Instagram (@stephtaylor.co) for a direct link.- DM me “

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and how best to use them to avoid receiving generic output that anyone can Google. In today's episode, I'm sharing 6 different ways that I use AI in my business to save time and improve my offers.- The types of course bonuses that you can ask AI to create that can deliver value and save time (for you and your students/clients).- How using AI can help you to get all of your SOPs (standard operating procedures) in check for you and your team.- The specific questions you can ask Chat-GPT to create content topics and brainstorm titles for you—while avoiding those uninspiring, generic responses.SHOW LINKS:- Episode #710: What you really need to know about AI and how to use it to save time in your business (with Ronsley Vaz). DM me “710” on Instagram (@stephtaylor.co) for a direct link.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boos

Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things running on the ground, there are still tasks I need to complete and calls I need to make for my business while I'm overseas. In today's episode, I'm sharing my whole swag of travel tips that I've learned over the years as an online business owner.- Why establishing a routine when travelling is so important when it comes to having boundaries around your time.- How dealing with different time zones doesn't need to be so difficult (and what you can do to help yourself stay on track).- How maximising your travel time can turn boring long-haul flights into productive work time.- The importance of having a dedicated workspace wherever you're staying.- The e-sim card I use for instant data wherever I land.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024. To find out more, DM me "magic" on Instagram (@stephtaylor.co) or visit https://learn.step