Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to take them through a journey before they would be ready to buy". Sound familiar? This is soooo common! So, in today's episode, I'm sharing a live Q&A panel that I ran with some former Launch Magic students who are all in different businesses and at different stages.- How enrolling in Launch Magic helped students to clarify their programs and how to launch them.- Why following a structured launch process helps to nurture your audience and provide them with the information that they need to make a decision to buy—even if you've already launched before.- How launching can be successful, regardless of where you're starting from.- The mental and strategic challenges that many business owners face when launching digital products (like confidence, audience building and messaging).- How being a part of a supportive community can help you to stay accountable and commit

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you understand where people are coming from in terms of their marketing, you realise that you're not actually getting the solution until you buy, right? So you are always just going to be getting told more and more things about the problem that you have.In today's episode, I'm talking to previous Launch Magic students because sometimes the best way to know whether a program is going to be a good fit for your particular situation is to listen to the experiences of other people who have been in that situation:- The 3 different types of students who launch their digital product in Launch Magic.- The challenges these students were having with their launches before they did the program.- Their experience of working their way through Launch Magic.- The results these students had from their launches.SHOW LINKS:- Doors are currently open for Launch Magic until 29 February 2024

This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I decided to turn your answers into a podcast episode! So, in today's episode, I'm sharing how you can launch an offer before you've created it and so much more!- The *many* benefits of launching your offer before you've even created it.- Why live launching is a much more effective way to sell your offer, compared to parking it on your website.- Why *warming up* your audience before launching is so important and what content you can share to do this.- The key to creating urgency with your offers, especially if they're evergreen.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?

While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 times when I wouldn't launch an offer live (and 3 times when I *absolutely* would).- Why live launching a low-ticket offer is not always necessary, especially when it's super specific and you have a lot of social proof.- How understanding the timing around specific problems your audience has can help you to decide their urgency and whether to live launch.- Why observing your customer's journey and how they move through your offer suite can determine which offers flow naturally from one to the next and which ones could be live launched.- Why customising packages for clients or offering a done-for-you service does not normally require a live launch process, especially if you're only working with small numbers of clients.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-wai

Have you launched any of your offers before? Especially if they're a course, program or membership? If so, there are a few mistakes that you can avoid along the way if you want to maximise sales in the future. In today's episode, I'm sharing 5 mistakes that *will* cost you sales in a launch.- Why making mistakes is part of the process and how you can use these to change how you approach launching in the future.- The importance of reviewing your launch and making changes for the next one.- Why ditching the whole launch and starting again from scratch is not just unhelpful, but unnecessary too.- How growing your audience with the right people between launches will help you to prepare for the next one.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day wo

When I talk about launching I'm usually referring to a live launch—which isn't something you just do the first time you launch a brand new offer out into the world. If you're only launching it once, then you're leaving money on the table. In today's episode, I'm sharing how you can review your launch to refine, rinse and repeat for more sales next time.- Why sending out a non-buyer survey while the launch is still fresh in your audience's mind is so important.- Why looking at the numbers at each step gives you context and tells you more of a story about what worked and what didn't.- How using the READ method will help you to review your entire launch.- Why reviewing your messaging is so important to bridge the parts of the Magician's Gap that you may have missed.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch

It's easy to think that if you just get your offer in front of more people then you'll sell more. Sometimes this will work IF you have all of the ingredients in place. But if you're struggling to get your current audience to convert, then getting more people won't help until you tweak things. In today's episode, I'm share my top essential must-knows to sell your online course, program or membership.- What launching your offer live actually means (and what it doesn't).- Why understanding where your audience is at will help you know what they need to know to buy from you.- Why trying to hype up your offer and selling it as this new exciting thing just doesn't work—people *won't* buy because they're excited and don't want to miss out.- How answering their questions and hesitations IS what will guide them to buy.- How dumping all of your knowledge into a course can cause overwhelm rather than value.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.s

If you've created a course (or any other digital offer), put it on your website, but aren't making as many sales as you'd hoped, then this episode is for you! In today's episode, I'm sharing 3 must-haves to sell your offers and how you can tweak these for more sales.- The common reasons why your offer isn't selling and the 3 key ingredients you need to sell them.- How live launching your offer can help you to nail your sales strategy.- Why bridging the Magician's Gap is so important for helping people to make a decision about your offer.- The importance of addressing hesitations and answering any questions as part of the sales process.- Why having a deadline will help people to make a decision that's right for them.- My top 5 easy action steps to help you sell more of your offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to

Your email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked and/or shut down, your email list is even more important!). In today's episode, I'm sharing more about *why* your email list is an essential part of your launch and how you can grow it to prepare for the next one.- Why your email list isn't about the number of people, it's about the *type* of people who join that will help it to convert.- How inviting people onto your list is about offering value and nurturing their journey—rather than just being another email in their inbox.- The different types of assets you need in your first launch and how they can make the next launch much easier.- The importance of sharing free content to bridge the Magician's Gap and the calls to action you can offer.- Why reaching the *right* people for your launch is so important and understanding the different ways you can do this.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) t

People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it each month. Well, it doesn't quite work that way. In today's episode, I'm sharing the common misconceptions about evergreen offers and what you need to know.- Why creating a sales process for evergreen offers is just as important as it is for live launches.- Why putting your offer on your website isn't enough to convert.- How bridging the Magician's Gap is different between evergreen offers and live launching.- Understanding the technical behind-the-scenes processes involved in evergreen offers.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stepht

Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Chat with Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". This is our third episode over the last couple of weeks and we're openly sharing our business predictions for the year ahead.- Our insights and predictions on what we believe will be the major shifts in the online business and marketing landscape.- How using AI and automations can never replace this *one thing* that business owners AND their audiences want and need.- Why evaluating business models and messaging will lead to a shift in course and program delivery.- The changing dynamics of social media in business, including the importance of long-form content.SHOW LINKS:- Launch debrief: What worked and what we're doing differently this year (ft. Anita Siek) - listen @ https://listen.stephtaylor.co/761- Lessons from 2023 wit

Live launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* about creating hype and FOMO and using these to get people to buy. In today's episode, I'm sharing why live launching is so effective when it comes to selling your offers.- Why having a deadline is *not* about pushing people to buy, it's about encouraging them to make a decision.- How live launching gives you a lot of meaningful data on conversions at each step of the sales process.- How sending a non-buyer survey to your audience will give you meaningful insights about how you can tweak your launch in the future.- Why answering your audience's questions and understanding their hesitations will help them with their decision-making.SHOW LINKS:- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic waitlist or visit https://learn.stephtaylor.co/launch-magic-waitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost

One of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". We're openly sharing what worked and what didn't with our launches last year and how we're changing things up this year.- How challenging launches can affect you personally and professionally.- How understanding specific customer objections can be used as an effective content strategy.- Why adapting your launch based on audience feedback and needs is so important for the next time round.- The importance of reflecting on your personal growth and the evolution of your strategies in response to business challenges.SHOW LINKS:- Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want m

Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat process that you can make bigger and better each time you launch. So that first launch is more like an experiment, learning what works and what doesn't. In today's episode, I'm sharing 8 things you need to know before launching your brand new offer.- Why taking the pressure off yourself (and your launch) is so important.- How taking imperfect action when launching will give you the feedback you need to tweak it for next time.- The key parts of a live launch and the 4-part framework I use with every launch.- Understanding the reasons why your offer might *not* sell and how you can hone your messaging next time.SHOW LINKS:- Episode #684: How to use repeatable live launches to make more sales of your online course, program or membership. DM me “684” on Instagram (@stephtaylor.co) for a direct link.- DM me “magic” on Instagram (@stephtaylor.co) to join the Launch Magic

My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into how she made $1000 an hour while she was offline.- The importance of life-work balance, especially when managing your business during your time off.- Why hiring more staff brings up fears around trust and letting go of control.- How creating a valuable and easy-to-implement offer becomes a gateway for key growth strategies.- How learning from failed initiatives emphasises the importance of future growth.SHOW LINKS:- You can find Liz at lizwilcox.com and download her free email samples or connect with her on Instagram at https://www.instagram.com/thelizwilcox/- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits:

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messaging when her clients are students but her buyers are usually their parents. In this episode, we talk about how to hone Taila's messaging when addressing two different audiences.- Why defining your ideal client will help guide your content marketing strategy to both the students (users of the service) and their parents (the buyers).- How understanding both cohorts and how they consume information is so important for your visibility strategy and sales process.- Why market research is the key to understanding and addressing both students' and parents' needs.- How thinking outside-of-the-box will help to effectively engage *both* audiences.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launc

Anita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today we're talking about the lessons that 2023 taught us—both personally and professionally.- The biggest lessons and challenges from 2023.- Why taking action can be so tricky, especially when procrastination and the fear of imperfection are hovering close by.- The importance of experimenting and learning from actions rather than remaining stagnant.- How managing expectations and boundaries helps to clarify communication in business.- Why managing your energy and focus needs to be strategic, especially when dealing with customer service and demands.Links:Connect with Anita at https://wordfettigroup.com/ or https://www.instagram.com/anitasiek/.

I'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But freedom needs to be intentionally created—it doesn't just magically happen. In today's episode, I'm sharing 7 ways that you can create more freedom in your business this year.- Why auditing every part your business is so important so that you can identify what's working (and not working so you can fix it) before you grow and scale.- Why clarifying your long-term business vision and medium-term goals will help you to understand what business model you need and the action required to get you there.- The importance of messaging, strategic content and effective sales processes to sell your offers.- How setting up systems *and* actually implementing them is a sure fire way to create growth *and* freedom in your business.SHOW LINKS:- DM me “FFT” on Instagram (@stephtaylor.co) to find out more about Freedom Fast Track or visit http://stephtaylor.co/FFT- Get my Daily Biz B

In my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've seen with my students and clients, there's 6 common things that could be holding you back from reaching consistent $10k months. In today's episode, I'm sharing *why* you're not able to hit that target consistently right now and what you can do to change that.- How trading time for money by working directly with clients may be impacting your ability to reach your next-level income goal.- The two main ways to increase your income.- Why getting into your ideal client's head will help you to hone your messaging (and what questions to ask yourself so you can do so).- How reaching your ideal client strategically (and how you're selling to them) will influence conversion rates.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging and stand out online. DM me “662” on Instagram (@stephtaylor.co) for a direct link.Get my Daily Biz Booster emails: ht

The reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations and processes to grow to the next level. What gets your business to $5k/month won't get it to $10k, and what gets it to $10k won't get it to $50k/month unless you intentionally set up these foundations. In today's episode, I'm sharing the surprising differences (behind the scenes) with each of these business models.- How understanding $5k, $10k and $50k+ monthly business models will help to clarify where you're at and what needs to change so you can grow to the next stage.- The differences between the sales processes for a $5k/month business vs $10k and $50k/month businesses.- Why using different marketing strategies is necessary for different business models.- How daily operations and delegation differs between $5k, $10k and $50k+/month businesses.- Understanding yourself as a business owner and the personal growth required to move you to $10k/month or $50k+/mo