Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

I've had it all during my business journey—the wins, the failures, the ups and the downs. And had I known what I do now, my journey would have been much quicker and smoother! So, in today's episode, I'm sharing the best business advice I can give you to build a business that's sustainable in the long term.- Why your foundations need to come first to minimise stress and overwhelm *before* you scale and grow.- How approaching problems by doing the easy/exciting parts first *doesn't* work and the imperfect action you can take instead.- The benefits of the first steps (you're *never* too advanced for step 1!) and how this helps to focus on your ideal client.- Why building a profitable, sustainable, long-term business requires you to prioritise (now) the things that will deliver these long-term results.SHOW LINKS:- Join my free masterclass - Foundations for Six Figures and Freedom. How to grow your business without burning out. DM me “Masterclass” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/free

Phil Agnew is the host of the UK's largest marketing podcast called "Nudge". He specialises in consumer behaviour and how to apply scientific principles at each stage of the marketing funnel. In today's episode, we talk about the science of marketing psychology and behaviour and how to use it in your business.- How identifying behavioural and marketing psychological principles will help you to understand the science behind decision making for buyers.- The 4-step marketing funnel and the scientific principles you can use at each stage to maximise your marketing and your message.- The influence of illusions, social norms and other biases on the decision making process.- Why being distinct within your niche/industry is more important than being different.You can connect with Phil at https://www.nudgepodcast.com/ or search for Nudge wherever you get your podcasts.SHOW LINKS:- Join my free masterclass: Foundations for Six Figures and Freedom - How to grow your business without burning out. DM me “Masterclass” on I

Are you on my daily biz boosters list? Every day, I send out a free bite-sized tip to boost your business from the ground up. They're all the little things I've learned over the years, as well as some great tips from my favourite mentors. In today's episode, I'm sharing my favourite daily biz boosters from 2023 and how they've helped me.- Why being confident is *not* about getting rid of fear.- The importance of being the kind of client you wish to attract.- How you may be inadvertently *training* your audience to interact with you.- Why running your own business isn't always fun, even if you're doing what you love.- The 4 stages of creating freedom in your business....and so many more!SHOW LINKS:- DM “DBB” on Instagram (@stephtaylor.co) to receive my daily biz boosters to your inbox or visit https://stephtaylor.co/DBB to sign up.- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- G

This is our last "best of 2023" episode! When starting your online digital business, it can be difficult to know where to start. There are so many new and shiny options like websites and logos and software platforms—but they all cost money. So, what's actually worth investing in from the get-go? In today's episode, I am sharing how to prioritise your money in those early few months, so that you can get the most bang for your limited buck.- Why DIY visual branding can be a great way to keep things really simple.- How hiring a professional can help you to get really clear on your messaging, right from the start.- What software platforms are worth investing in and why.- The benefits of having support from the beginning.Show Links:- Episode #515: If I were starting over with no audience, no products and no biz... This is what I would do. DM me “515” on Instagram (@stephtaylor.co) for a direct link.- Episode #650: Copycats 101: How to protect yourself and what to do if someone copies you online with Riz Amin. DM m

This was the *most downloaded* episode of 2023! Liz Wilcox is an email strategist who shows small businesses how to build online relationships and make real money with emails. Her incredible $9 membership has yielded multiple six figures all whilst maintaining her "simple is my superpower" ethos. In today's episode, we dive into the world of low-ticket items and understand how getting clear on your direction (and staying the course) can really set you up for low-stress success.- How a low ticket membership can scale to six figures.- How growing a membership starts with believing in your offer, creating your own hype and hitting your personal targets.- When launching begins and ends with an email list, literally!- How to create a sustainable, low-ticket membership that works for you AND your audience.- How to avoid unnecessary fear and overwhelm by not overthinking your course content creation.- Liz's simple tips for membership onboarding, retention and engagement.You can find Liz at lizwilcox.com and download

This another of the most popular episodes of 2023! One of the biggest myths in the online business world today is that if you want to increase your revenue then you need to grow your audience. Yes, it's one option, but there are other ways you can increase your sales, even if your audience stays the same size. Today I share two simple and straightforward ways to do this, and it all comes down to basic maths (and a little strategy).In today's episode, we chat about:- The two, easier ways to grow your income without growing your audience.- How creating the right offers, with the right messaging, for the right people will help your conversions.- Why building hype around your offers does not work—and what you can do instead.- How solving different problems with different offers can help to increase the lifetime value of your clients.- How to use your "non-buyer surveys" to understand your audience better.SHOW LINKS:- Episode #637: How she turned a $9 membership into a six-figure business with Liz Wilcox. DM me “6

Here's another favourite episode! The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your aud

Here's another of your favourite 2023 episodes! When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I'm sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.- The one platform I've chosen to run my entire business from.- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).- The video recording and editing tool that can save you thousands in professional filming costs.- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.- The program that makes live

I'm not surprised that this episode was one of the most downloaded of 2023—because this is a question that many online business owners ask. In this episode, I am coaching Maddi Parsons, an accredited practicing dietician specialising in disordered eating and eating disorders. In the lead-up to the launch of her course, Maddi is struggling with creating the messaging that best communicates the value in her offers. Tune in as we chat about some strategies to help her audience prioritise investing in her offers.- The importance of a nurturing process and how to make every piece of content move the person a step closer to conversion.- Nailing your CTA's (calls to action) for maximum uptake.- Why showing value in your offers through empathy and solution-based communication can be so powerful.- How to structure your sales page to connect the dots and demonstrate why your audience should prioritise this now.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch

This episode was one of the top 5 for 2023! Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode, we explore 8 things that you might be busily doing in your business that don't actually move the needle or make you more productive.- The curse of perfectionism and how it's holding you back.- When over planning feels safe and comfortable, but not necessarily productive.- Why taking action steps leads to clarity and confidence (not the other way around).- How over complicating tasks can cause overwhelm and stagnation.- The art of saying "no!" and asking yourself: "Would I say yes to this if it were tomorrow?"- How failing to identify your focus point leads to "shiny object syndrome".- Why distracting yourself by over-consuming content (and doing too much research!) is one of the biggest time and energy wasters.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the

Here's another one of your favourite episodes from 2023! The key to pricing your offer is NOT about how much content you provide, or what other people are charging or what you THINK people will pay. Instead, you need to be super clear on what outcome you're delivering in each offer. In today's episode, I am sharing 5 questions to ask yourself when you're pricing your online course, 1:1 coaching, programs or memberships.- Why clarifying the outcome will dictate the value (and therefore the pricing).- Understanding the difficulty of achieving the outcome and how long it will take them to get there.- The link between the outcome, how much support your clients need from you and the value this provides.- How educating your audience can help them to re-evaluate what outcomes they are prioritising.- How the value of your offer impacts your audience's bigger life picture.Show Links:- Episode #644: Ask Steph: Do you have to have live calls in your online course? Nope! DM me “644” on Instagram (@stephtaylor.co) for a d

This was one of your favourite episodes of 2023! We all have these beliefs and ideas that we've picked up over the years and taken them on as "truths" without ever really questioning where they came from or whether they still serve us and our business. In today's episode, I'm sharing my own beliefs that I needed to change to grow my business to where it's at now.- Why trading time for money means that you're working harder NOT smarter.- How trying to control the outcome can zap your creativity (and your energy).- Why avoiding failure by over-planning and overthinking can actually slow down your success.- Why learning to become more comfortable with uncertainty creates space for ideas and creativity.- How to avoid getting stuck with finding the "right vision" and instead focus on what you want and how you want to show up in your business.Show Links:- DM me “EMM” on Instagram (@stephtaylor.co) for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Bi

Today I'm answering a question from a listener to wants to know how to troubleshoot the unsubscribers from his email list. While there will always be people who unsubscribe from you, in this episode I share the common reasons why they do and how you can mitigate these.- The importance of looking at the number of unsubscribers within the context of your email list size.- How understanding *why* people are unsubscribing can you clues about their expectations.- Why matching their expectations for your emails is important.- Why meeting your unsubscribers where they're at now is what creates valuable email content.- How changing your perspectives about unsubscribers will help you to see what they really mean for your business.SHOW LINKS:- DM me “ASK” on Instagram (@stephtaylor.co) to ask me a question or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next

One thing that has *really* helped me in my business this year is reminding myself that I *cannot* control everything. I can only focus on what's within my control—everything else is wasted energy. In today's episode, I'm sharing the main lessons that I've had to learn the hard way this year, in the hope that you don't have to learn them as harshly!- How realising that you can only do so much in your business will help you to focus on what you *can* do, instead of what you can't.- Why learning to see life (and business!) as an adventure will help to ease the load and the pressure.- Why trying to solve a problem without all the facts will just lead to overwhelm and overthinking.- The solution to help you avoid burning out.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https:/

When starting a podcast, it's super important to be clear on your topic and your audience, rather than trying to emulate what other podcasters are doing. In today's episode, I'm sharing 7 common mistakes that are easy to make and what you can do to avoid them.- Why looking for the latest trends means you're missing the mark with your podcasting vision.- How understanding your "why" (and your audience's why) will help you stand out from the podcasting crowd.- The importance of niching in podcasting.- How using your podcast as a growth tool can boost your business—if you have a strategy.- Why worrying about your mic (and other tech) is such a teeny piece of the bigger podcasting puzzle.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtayl

Podcasting can be an incredibly powerful tool for business growth, but it does require strategy and intention. In today's episode, I'm sharing 10 ways that you can use a podcast to grow your business in 2024.- Why understanding podcasting as an audience growth tool is essential.- How considering your podcast as a new revenue stream can help you explore diverse and creative income possibilities and networking opportunities.- The benefits of having your own podcast to build credibility and "know, like, trust" with your audience.- How podcasting can improve your speaking and presentation skills.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely “techy” and you’re terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB

With millions of podcasts out there in the world, the idea of starting your own can be confusing and overwhelming. In today's episode, I'm sharing how I launched this podcast on my own and the 5 things I really wish I'd known before I'd started.- Where my podcasting journey began and how I got to where I am today.- The truth about "um's" and "ah's" and the editing process.- Why understanding that your podcast *will* evolve will minimise the need to "get it right" before you start.- The importance of growing your listenership intentionally.- Why getting crystal clear on your ideal listener will make it so much easier to come up with episode content.SHOW LINKS:- DM me “PODCASTING” on Instagram (@stephtaylor.co) for my free podcasting masterclass: Your first 1,000 listeners: How to launch your podcast without overwhelm (even if your audience is non-existent, you have nightmares about anything remotely "techy" and you're terrified nobody will listen) or visit https://stephtaylor.co/free-podcasting-masterclass- Ge

Over the years, I've learned what's helpful for my business and what's not. I now know that overthinking and over planning will not create a better offer and that some decisions are much more (or less) important than others. In today's episode, I'm sharing 5 of the things that I no longer do in my business as an online business strategist.- Why waiting until your idea is "perfect" before putting it out into the world doesn't mean it's perfect for your audience.- How understanding the difference between high-value and low-value decisions will help you to make better use of your time.- Why realising that it's normal for your business income to ebb and flow and how you can be proactive during the quieter times.- The importance of increasing your prices to be in line with the value you offer.- Why taking imperfect action can help you to avoid overwhelm.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to s

There's so much confusion around these three concepts: target audience, ideal client and niche. Sometimes, these are even used interchangeably—but they're really soooo different! In today's episode, I'm sharing some really clear definitions about each of these three terms and how you can better identify these in your business.- Why niching is not so much about *who* you work with but the solution you offer for the problem someone has.- Why your target audience is so much more than just the demographics of the people you work with.- How defining your ideal client avatar can help you to focus your content, messaging and your offers.- The benefits of niching to give your business more credibility and visibility.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- Episode #642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM me “642”

When you buy a course that you never finish (or even start) it could be because the course itself isn't really designed for action or perhaps there's something going on within you that's stopping you from completing it. In today's episode, I'm sharing some insights into why we keep collecting online courses that we don't use and what to do instead.- The reasons why you're buying online courses that you never get around to completing.- How exploring these reasons can help you to understand if it's a course problem or something within you.- Why buying and collecting courses is easier than *actually* taking action.- How looking for an external "magic pill" to save you (or your business) will stop you from taking responsibility.- The 3 action steps you can take today to help you prioritise the modules or courses that will lead to imperfect action.SHOW LINKS:- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) or visit https://learn.stephtaylor.co/group-20