Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing part 2 of how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".- The importance of asking yourself where you're not taking action when you need to be.- Why regularly re-thinking your pricing is important as you learn and grow.- How showing up for your own learning and growth will attract clients who are committed to doing the same.- Why making time for the boring things (including building out your sales processes!) is just as important as making time for the fun things.SHOW LINKS:- Looking for Part 1? DM me "727" on Instagram (@stephtaylor.co) for a direct link.- Want to know more about my 4-week online strategy intensive? DM me "INTENSIVE" on Instagram (@stephtaylor.co) for details.- Join the Launch Magic waitlist - DM me “MAGIC” on Instagram (@stephtaylor.co) or visit https://stephtaylor.co/magic to register.- Get my Daily Biz Boo

As we approach the end of another year, it's super important to spend some time reflecting on the year that was and start planning for the year ahead. In today's episode, I'm sharing 6 questions to ask yourself as you reflect on 2023 and look ahead to grow your business in 2024.- Why identifying any blocks in your business or things you need to change will pave the way for the next level of your business.- How reflecting on what this next level of your business requires you to be will help you to step up both personally and professionally.- How supporting your business with other income and realising where you're leaving money on the table can help you to make better decisions.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your nex

A few years back, I found myself in that spot that I know many of you are in right now. You're busy, you have clients, but there's no freedom and you're not making the income you want to yet. In today's episode, I'm sharing why finding freedom in your business can be so challenging and what you can do to change this.- When finding more clients means more money (but less freedom) and how you can scale in different ways.- Why focusing on service-based work takes up so much of your time and what you can do instead.- Why building a library of courses and memberships isn't always the answer to a scalable business that gives you freedom.- Why having sales processes in place is so important and what happens when you don't.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://steph

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. In today's episode, I'm sharing 5 things that you can do *now* to help build your income.- Why understanding the income equation will help you to identify the cause/s of your slow income growth.- How being clear on the strategy behind how you sell will help you to navigate ways to grow your income.- The importance of using your free content to attract the right people into your audience.- Using other ways to create a quick cash injection into your business.SHOW LINKS:- DM me “masterclass” on Instagram (@stephtaylor.co) to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “

I get asked this question a lot from those in my audience who are not sure if they're ready to create an online course yet. They often think they don't know *enough* and are filled with fear and doubt. In today's episode, I'm sharing 6 signs that you're ready to add an online course to your offer suite.- Why being clear about what you *do* know will help you to create an offer that solves a problem or achieves a transformation.- What you can do if you don't want to take on anymore 1:1 clients or have reached your ceiling.- The importance of listening to what your audience are asking you for.- How working with clients in different ways can help support those who may not be able to afford your main offer and/or those who have already worked with you previously.Links:- DM me “KIT” on Instagram (@stephtaylor.co) to grab my free ebook, The Digital Product Kickstart Kit—3 simple steps to start creating an online course, membership, or other digital product or visit https://stephtaylor.co/digital-product-kickstart-k

It's easy to think that having consistent income in your business means you need to have some form of recurring income—but this isn't the only way. In today's episode, I'm sharing how you can create income consistency *without* launching a membership.- Three ways to make more sales in your business that you can start doing right away.- Why building your email list is so important for both nurturing and selling.- The importance of conversion rates and what you can do to improve them.- Why creating consistent income isn't just about finding new people, it's about how to better support your existing customers too.SHOW LINKS:- DM me “masterclass” to access my free masterclass: 7 Secrets to Consistent Sales or visit https://stephtaylor.co/consistent-sales-masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-

I just finished launching my 4-week crash course called "Boost Your Brand's Superfans". And just like every launch, I do a review afterwards. In today's episode, I'm sharing what worked, what didn't and my key takeaways for next time.- The numbers I look at when reviewing my own launches to really hone in on where and what I can improve (including a non-buyer survey).- Why reviewing what *didn't* work is just as important as what *did* work.- The importance of being really clear about what you learned so that you can take everything on board for next time.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about “Boost Your Brand’s Superfans” or visit https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtayl

Having a business that gives you freedom means different things to different people—so what does it mean to you? In today's episode, I'm sharing how you can create more freedom in your biz with a helpful list of "do's" and "don'ts".- Why getting clear on what freedom means to you will help you to vision the business you want to create.- The importance of being intentional with your business model and being willing to change it if necessary.- What investing in your business really looks like and how you can make the most of the time you *do* have.- Why becoming comfortable with discomfort is a necessary part of growth.SHOW LINKS:- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylo

All of those thoughts you're having about whether you can do something new or different are totally normal—even expected—because you're stepping out of your safe, comfort zone. However, they don't need to be in the driver's seat. In today's episode, I'm sharing 5 questions you can ask yourself whenever self-doubt creeps in.- How being honest about what's *really* scaring you will help you to see that doing anything outside of your comfort zone is going to bring up fear.- Why shifting your focus to "who will miss out if I *don't* do this?" will shift your perspective about what you're doing.- Why accepting that you'll never know everything about your niche provides opportunities for you to grow and learn in the future.- The importance of a positive mindset when dealing with self-doubt and how you can change your internal self-talk.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working

One of the challenges in business is understanding what to focus on and what not to. In today's episode, I'm sharing the common time-wasters that may be slowing you and your business down and what you can do instead.- How getting caught up in the little things won't make or break your success—like software, email platforms and podcast hosts.- Why sitting and waiting for inspiration to strike is not going to get you where you want to go.- Why most busy tasks that feel productive are not a great use of your time *and* they don't actually grow your business.- The hidden hazards of procrastination, perfectionism and making tasks unnecessarily overcomplicated.SHOW LINKS:- Episode 715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple

The reality is that business is not always fun and shiny. Sometimes it's boring and unsexy, but building a strong foundation is so important for your long-term vision. In today's episode, I'm sharing 6 tips that I wish someone had told me back in my first year of business.- Why being discerning with your "yes" and with your "no" will help you to make the best decisions for your business while also learning what you don't want.- Why spending your time creating Canva images etc won't grow your business (and how doing what *will* may seem unsexy and boring!).- How scaling your business starts with an intentional offer suite with your long-term business vision in mind.- The importance of looking after *you*—your most important resource—above everything else- Why imperfect action is the only way to overcome the fears and the doubts.- How selling the transformation is key—and why it's so important to articulate your offer in this way.SHOW LINKS:- DM me “masterclass” to access my free masterclass: 7 Secrets to Consi

Masha Kay is a nervous system and breathwork coach who specialises in identifying ways to regulate your nervous system to help overcome procrastination and overwork in your business. In today's episode, Masha and I deep dive into the very real 'fight or flight' that can come from a dysregulated nervous system.- Understanding the 3 states of your nervous system and the triggers to be aware of that can cause it to mobilise and immobilise- How our 'personality traits' are often borne from a place of self-preservation, driven by our nervous system- Why preparing for dysregulation in your business is so important and the benefit of creating your own 'toolkit' to counteract it- Understanding the energy behind self-sabotage and the 'do-more' state of mind and strategies to resetYou can connect with Masha on Instagram @mashakay or check out her website Mashakay.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want

When it comes to launching, there's always room for improvement—well beyond just how much money you make. This is why a post-launch review is super important, so that you can learn what worked and what didn't. In today's episode, I'm sharing the art of the post-launch review and 5 questions you can answer to make your next launch even more successful.- Why reviewing your launch numbers objectively, within the context of *your* business, is so valuable.- The questions to ask yourself straight after your launch while it's all still fresh in your mind.- How using your answers to these questions to tweak your next launch can set you up for even bigger success.SHOW LINKS:- To join the Launch Magic Waitlist DM me "magic" on Instagram @stephtaylor.co or visit Stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip-

It can be tough to show up and own your expertise when you're surrounded by other experts in your industry. But, there will *always* be someone who knows more than you—and if you wait until you know "enough", then you'll be waiting a really long time! In today's episode, I'm sharing 5 quick tips you can use to build your confidence and expertise.- Why taking imperfect action before you feel *ready* will help you to learn and quickly course-correct as needed.- How investing in your learning and growth can boost your confidence and your expertise.- The benefits of reading books—and not just business books.- Why *not* sharing your expertise is doing others a disservice—after all, you have the solution to someone else's problem!- How sharing your experiences is more important than what others *may* say or think about you.SHOW LINKS:- Episode #715: Stuck and overthinking? Here's how to start taking Imperfect Action in your business. DM me “715” on Instagram (@stephtaylor.co) for a direct link.- Episode #698: Readi

When I first started this podcast, I had no idea what I'd be talking about 100 episodes later—let alone 720 episodes in! It can be tricky to keep the content fresh and sometimes I do run out of ideas. In today's episode, I'm sharing the methods I use to keep coming up with fresh content to share with my audience.- How brainstorming content ideas with your team can help you to reveal what you may not know, or what you may be missing.- The benefits of using your audience's feedback to create content that is relevant for them—and the questions you can ask them to find out what that is.- How inviting your audience to write in with a problem or a question can provide great content for you to answer for your audience.- How using AI tools like Chat-GPT can help you to generate content ideas—and how to avoid generic, broad results.- Why reflecting on popular past content can give you new ideas for a different story or different perspective on content you have already used.SHOW LINKS:- Episode #651: If I had $5000 to

Just because you have an audience of followers and subscribers, doesn't necessarily mean that they're the *right* people for your business. In today's episode, I'm sharing the signs to look out for that suggest your current audience are not your ideal clients and how you can change that.- The likely reasons behind low social engagement and/or low email open rates.- Why nobody is buying your offer and what you can do to find out the reasons why.- How understanding what causes you to grow the wrong audience for your business can help you to shift to finding the *right* people instead.- The importance of messaging, strategy and visibility when it comes to building your audience.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) or find out more about Boost Your Brand's Superfans here: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on y

Growing your audience can feel like you're pushing an elephant up a hill—if you're approaching it in a way that makes it harder than it needs to be. In today's episode, I'm sharing some small shifts that you can make to make it easier—because it doesn't have to be hard.- Why being seen online can be so hard and the key to standing out with your content instead.- Why building a visibility plan to attract the right people into your audience is so important to avoid being at the mercy of the trends and algorithms.- How reaching the right people doesn't mean they're going to buy from you right away—it's how you support them once they've found you that's important.- Why using social media is no longer an effective tool for audience growth and how you can use it to nurture them instead.- Why showing up online is *not* about how often, it's about using the time you do have to focus on what works.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.- Get my Dail

As most business owners are experiencing, times are changing when it comes to growing your audience. It's no longer just about building your numbers, it's about attracting the right people for the business you want to build. In today's episode, I'm sharing the 4-part formula for audience growth that won't cost you a cent.- Why focusing on building more followers and subscribers won't necessarily translate to increased revenue.- The common mistakes when it comes to growing your audience.- The questions you need to ask yourself to meet the *right* people where they're at.- How using this 4-part formula can help you to share remarkable content with the right people at the right time.SHOW LINKS:- DM me “BYBS” on Instagram (@stephtaylor.co) to find out more about Boost Your Brand's Superfans.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://step

When I first started sticking my head out of the sand and building my personal brand, I worried non-stop about what people would think. These days I generally don't care too much about what people say about me on the internet—but I've learned how to deal with this along the way. In today's episode, I'm sharing the top tips that helped me to overcome the fear of judgement.- How understanding the connection between what people say about you and what they think of themselves can help you to see any judgement for what it really is.- The importance of doing what feels right for you.- Why focusing on the people you're here to help is much more important than what others are saying about you.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day

If you've been listening to me for a while, you'll know that I *always* talk about taking imperfect action (it is the name of this podcast after all!). But what does that even mean—like really...on the day-to-day? In today's episode, I'm sharing how to *actually* take that imperfect action along with a framework you can use to do so.- The obstacles that pop up whenever you decide to do something you haven't done before, and how to move forward instead.- How being ready and confident comes only through doing—not by planning or waiting.- The four-step "how to take imperfect action" process you can use to get you closer to where you want to be.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/