Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

These mistakes are a deeper dive into the content marketing-specific mistakes that are limiting your reach, making it harder to grow your audience, and making it harder to convert them. In today's episode, I'm sharing 6 of these mistakes that are hurting your sales and your reach.- Why sharing standard "how-to" content is no longer the default and why this doesn't work for your audience.- Why using expert language will miss the mark with your audience.- Why looking at what your competitors are posting and using this as inspiration is a sure fire way to blend in with the masses.- How mapping out your visibility plan is what's going to get you (and your content) in front of the right people at the right time.- How sharing your unique take on something will set you apart from others in your industry.SHOW LINKS:- Episode #705: 6 mistakes that slow down your audience growth (and how to avoid them). DM me “705” on Instagram (@stephtaylor.co) for a direct link.- Episode #690: Is your audience looking but not buying?

Nicki Sciberras is an SEO and meta ads strategist, coach and former Launch Magic student who helps online businesses grow and scale their brands. Today Nicki is joining me to deep dive into the SEO world and the value it can provide to your business.- Understanding SEO and the power of an effective traffic strategy (and tips to create one)- Why SEO should be a priority in your business and the 3 key elements for beginners- Handy hacks to increase your domain authority and the importance of driving backlinks- Debunking common misconceptions of SEO and the pros and cons of DIY vs hiring an agency- The simple steps you can take now to optimise your reach- How to use Chat-GPT and AI tools in your SEO process to save timeYou can connect with Nicki at https://www.thedigitalexchange.co/ and download her free traffic and sales calculator at https://www.thedigitalexchange.co/traffic or check out her SEO course at https://www.thedigitalexchange.co/smewaitlistSHOW LINKS:- Get my Daily Biz Booster emails: https://stephta

Feeling overwhelmed by all of the things that *need* to be done is one of the biggest challenges that I know many business owners struggle with—regardless of where they are in the business. In today's episode, I'm sharing 6 practical things that I do to avoid that feeling of overwhelm.- The simplest way to wade through all of those "to-do thoughts" that are floating around your head.- Why trying to figure out all of the steps before you start a project will only leave your head spinning (and the framework you can use instead).- How using calendar blocking as a way to be realistic about your productivity will help you stay on track and actually get done what needs to be done.- Why some things on your to-do list *never* get done and what you can do with them instead.- The importance of planning your goals and direction and then prioritising what actually matters.SHOW LINKS:- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama- DM me “EMM” on Instagram (@stephta

Consistency is one of the biggest factors when building your business to both grow and nurture your audience. In today's episode, I'm sharing 5 game-changing tools that I use to help me stay consistent with my content and marketing.- How making the most of your ideas on-the-fly will give you a go-to place to create your content from.- The project management tool that my team and I use to ensure that we always have consistent content.- Why planning your weekly objectives and being realistic with your to-do list will help you to stay focused and prioritise your tasks.- The software I use for podcasting and how it streamlines the entire process.- The benefits of using a 4k webcam and how to decide whether you really need one.SHOW LINKS:- Want to learn more about Clickup? Use this link: stephtaylor.co/clickup- Want to learn more about Sunsama? Use this link for a free 30 day trial: http://stephtaylor.co/sunsama- Try Descript for free here: http://stephtaylor.co/descript- Learn more about the Lumina webcam: stepht

Ronsley Vaz is a podcasting specialist, author and TEDx speaker with an extensive background in computer and software engineering. The host of multiple podcasts, including My AI Love Affair, Ronsley joins me today for an eye-opening chat on all things AI.- Ronsley's podcasting journey and why he is pivoting his focus to the world of Artificial Intelligence (AI).- The importance of "not being the intelligent being that fears intelligence" by breaking down the definition of AI.- Defining the endless opportunities of AI and the benefits of using this in your business with "empathy".- Why exploring AI at a deeper level is imperative to debunk the misconceptions of today's users.- Understanding the practicalities of AI and the outcomes it can provide using the correct context.Listen to Ronsley's podcast at MyAiLoveAffair.comSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your nex

It's not so much about the actual practical day-to-day things that business owners *do* that determine success (or struggle)—it's about mindset and the words between your ears. In today's episode, I'm sharing 5 of these key differences between successful business owners and those who are struggling.- Why constantly looking for external validation means that you're not trusting yourself, and how you can shift your experience.- Why worrying about the things you cannot control is a waste of time and energy, and why it's important to focus on what you can control instead.- What "imperfect action" really means and what you *actually* need to know to keep moving forwards.- The importance of prioritising long term growth over short term wins.- How setbacks are actually a lesson in disguise and how you can make the most of this growth.SHOW LINKS:- DM me “EMM” for my free download “Escape the Messy Middle” or visit https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/

One of my biggest lessons as a business owner has been to ebb and flow both personally and professionally. So, in today's episode, I'm taking a trip down memory lane, reflecting on what I used to do/believe back "then" compared to what I do/believe "now" and how my approach to business has changed over the years.- Why the number of followers has little to do with business success, and what to focus on instead.- The importance of showing up consistently over time—even when you don't feel like it.- How my launch failures have taught me so much more than the successful ones and the shifts I've needed to make to get to this point.- Why success doesn't come from jumping between trends and chasing what's working right now and what you can do instead.- Why comparing your business to another business is like comparing apples and oranges—you cannot see what's really going on behind-the scenes.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https:/

Consistency is key when it comes to marketing, but you can't be consistent without the strategy, the structure and the systems in place first. In today's episode, I'll explore *why* you're struggling to be consistent and what you can do to fix it.- Why the "spraying and praying" approach doesn't work and how you can create a content and marketing strategy instead.- Why consistency requires structure and how this means showing up—even when you don't want to.- What happens when you don't have the systems in place and how you can implement these simply but effectively.- How working to your strengths and what you actually want to do will make your life so much easier!SHOW LINKS:Get my Daily Biz Booster emails: https://stephtaylor.co/DBB5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaksWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vipGet The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-igGet a 30-day free trial of Kajabi: https://st

I regularly ask my audience to share any burning questions that they have about running their online business. In today's episode, I address many of these questions about payment plans, audience engagement, passive income and so much more...How many payment plans should I offer for my online course? (3:05)How can I disconnect from social media without losing engagement? (4:54)What are the key things to focus on in the very beginning when money is low & you don't have help? (7:45)How do you find "balance" when it feels like you always have to be doing? (10:48)How do I create a passive income without hiring extra staff/support? (14:01)Pre-selling stresses me out because I'm terrified of missing deadlines. Advice? (17:08)How to improve sound quality in your digital course/podcast/videos? (18:53)How to make sure there is content for followers of every stage? (Beginners to long-time followers) (20:23)Can you live launch a course that's only $247 (offer is $197 + calls)? (22:44)SHOW LINKS:- Episode #690: Is you

Online business owners are struggling to reach the right people and grow their audience because they're following outdated tactics and advice. They have a limited budget (and time) but they're wasting their time on things that don't actually get their business in front of the right people. In today's episode, I share 6 mistakes that slow down this audience growth and how to avoid them.- Why relying on social media to attract new clients no longer works—and what you can do instead.- Why jumping from tactic to tactic, or platform to platform doesn't work either and how being consistent on one platform is much more effective.- How sharing remarkable content is even more important now that AI is here.- How being crystal clear on your ideal client, messaging and content pillars is what will stop your ideal client mid-scroll.- Why looking to others for what to do and what to share online is a sure fire way to blend in with the crowd.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging. DM m

Colin Boyd is a certified speaking professional and business coach who works with his clients to develop live presentations that convert and get results. In today's episode we deep dive into his concepts of infusion selling and conversion stories and the value these can bring to your business.- Colin's journey as a struggling entrepreneur to in-demand professional speaker and how just one irresistible offer can change the trajectory of your business- The common mistakes online business owners make in selling and why selling is more than just the final 'pitch'- The importance of developing your own 'conversion story' and the power this can bring to your sales strategy- The 3 key elements to formulating a successful conversion story and the critical questions you need to ask yourself- What is infusion selling and how you can build this into your business- Understanding and addressing the mindset blocks that can stand in the way of successful sellingSHOW LINKS:- DM me "conversion" to receive the direct link to t

It's no longer just about the followers, the numbers and sharing content that you *hope* will be seen by your ideal client. This "spray-and-pray" approach doesn't work anymore and it's time to become much more intentional and strategic. In today's episode, I share 5 tweaks that you can do to reach more of the right people.- Why getting crystal clear on your messaging, your content strategy and your ideal client is so important to attract the right people.- How identifying where your ideal clients are hanging out (online or offline) means you don't have to be at the mercy of the algorithms, hoping they'll show your content to the right people.- Why having a visibility plan is important (and why you need to *actually* follow through with it).- The importance of sharing online content that is remarkable.SHOW LINKS:- Episode #662: 7 questions to get crystal clear on your messaging. DM me “662” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode.- Get my Daily Biz Booster emai

There's so many business do's and don't's out there that it's hard to know who and what to believe. These are often based on the latest trends and don't *actually* move the needle in your business. In today's episode, I'm sharing 7 pieces of bad business advice that are a waste of your time and your money.- Why thinking there's one "magic pill" for your business will only lead to you jumping around looking for that one thing that'll "work".- How having just one signature offer means that the lifetime value of your client is going to be low.- How having too many offers will confuse your clients and make your business harder to streamline and systematise.- The role of social media in your business.- Why niching down is one of the simplest ways to shift who your business attracts and what this means for your audience.SHOW LINKS:- DM me “649” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #649: What you sell determines who you attract. Here's how to design your offers t

Anita Siek is the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't do "normal". Anita is also one of my dear friends, and today she is joining me to share her journey over the last few months and how she identified what wasn't working in her business and how she pivoted to the needs of her audience.- How to identify areas where your business model is no longer sustainable or scalable and mapping out the path forward.- When reflection brings clarity and how the process of understanding your audience's needs can lead to new beginnings.- How she pivoted her membership to stay relevant when Chat-GPT swooped in and "stole" her members.- The surprising things that happened when she launched her new membership whilst travelling.Connect with Anita at https://wordfettigroup.com/ or on Instagram @anitasiek.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spen

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! This is the second (of 2) special episodes where I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.- Why reinvesting back into your business is essential for growth.- How understanding what's *really* behind your procrastination can help you to actually get it done.- The truth behind your fear of selling—what is it really?- How intentionally getting in front of the right people has changed in recent years and what no longer works like it used to.- Why communicating the value in what you do is so important for people to understand and care about what you're selling.SHOW LINKS:- Looking for part 1 on this topic? DM me “699” on Instagram (@stephtaylor.co) and I’ll instantly send you a direct link for this episode: #699: The biggest things stopping you from buildi

I recently surveyed my email list and asked them what's standing between them and their goals. After reviewing the responses, there were definitely some common threads! So, across two special episodes I'm sharing the biggest things that may be stopping you too from building a profitable online business *and* how you can overcome them.- What "I don't have enough time" really means and what to ask yourself instead.- The common myths about outsourcing and the baby steps you can take to get started.- Why understanding your fears about creating something that people might not buy can help you to hone your focus into something they will.- How recognising your fear of being judged by others can help you to reconnect with your "why" and your "who".- The struggle is real: why converting your leads into buyers won't happen automatically, and what you need to do instead.SHOW LINKS:- DM me “EMM” on Instagram (@stephtaylor.co) for my free "Escape the Messy Middle" download that will help you find clarity and build momentu

I've learned that most of the very successful people I've met spend a *lot* of time reading. But I think it's more about the art of reading itself, rather than the actual "strategies" or "tactics" in the books. In today's episode, I'm sharing the books that I've loved reading this year and what's next on my reading list.- How reading can impact your business, even if you're not reading business books.- The 5 books I've read about money, ideas, risk, leadership and change and how they've helped me.- The 3 books I've tagged to read next and how they may help you too.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Have you been thinking of starting a podcast? Then this episode is for you! I've been podcasting for 5.5 years and I've also helped to launch hundreds of new shows through my A-Z Podcast Launch Plan. In this episode, I'm sharing the things you need to know before you start your own show.- Why having a podcast won't automatically make you stand out and the question you need to ask yourself first.- How allowing your podcast to evolve organically over time means you don't have to have it all figured out before you start.- The importance of understanding why you're doing a podcast, who it's for and why they should listen to you over someone else.- Why defining your success and success metrics will help you to be patient, even when the novelty wears off (and it will!).- What *actually* matters when starting your podcast—think mic, name, cover art, description etc.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Wa

This episode is by popular demand—my mid-year audience survey showed me that (a) most of you are starting to feel burned out and sick of social media, and (b) you have no idea where else to get clients. In today's episode, I'm sharing 6 ways to get clients without showing up online.- Why attending in-person events can help you to build your network and business opportunities.- How sharing your offers with your current network can help you to reach ideal clients you may not have otherwise been able to reach.- How reaching out to past clients who already know, like and trust you can help you to solve more problems for them, or their peers.- Why sharing value with your dream clients will help you get your pitches to them over the line.- The power of pitching to relevant podcasters or course creators and how this can really scale your business.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a da

When you try lots of different things in your business—or worse, quit before something even has a chance to work—you don't give anything the chance to stick. What many business owners don't realise is that things take time—there's no shortcuts and no hacks for instant success. In today's episode, I'm sharing 5 things that can really hurt your business' growth, especially if you're not aware of them.- Why getting caught up in the little details won't move the needle in your business or make or break your success.- How waiting for inspiration to strike before taking imperfect action may mean that you'll be waiting for a really long time!- Why jumping around creating new offers, new messaging, new niches etc won't allow you to see their potential or the time it takes to build momentum.- Why chasing the trends just doesn't work—and why creating a sustainable business (regardless of what's working right now) is much more important for the future.- Why consistency is key when showing up with your marketing content.