Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Mike Bromley is the CEO of Beyond Billables, a branding agency for professional firms across the globe—and he's also my former boss. In today's episode, I'm chatting with Mike candidly about his journey through burnout and navigating a tough period in his personal and business life. I believe this is such an important topic for all business owners, and it's something we really need to talk about more often.In today's episode, we chat about:- How Mike navigated the decision to walk away from a lucrative business and the challenges that came next in order to prioritise his mental health- Why listening to our internal voice is super beneficial to your health and the burnout warning signs to look out for- How finding your mental health 'sunscreen' and giving back to yourself is critical to maintaining balance- When sharing and accepting your struggles can offer clarity and confidence in navigating the path forward- The overarching importance of resetting your priorities in your business and coming to terms with d

Struggling to generate content ideas for your audience? Ask them! That way they're coming up with ideas for you, that they *actually* want, saving you time and brain power. In today's episode, I'm sharing this and more simple tweaks that you can use to save time when it comes to content marketing.- How using your audience to generate content will help you to meet them where they're at and give them what they both want and need from you.- Why procrastinating makes content creation harder, and how to use your strengths instead.- Why quality over quantity is much more effective—even for the algorithms.- How repurposing your content will actually create more content for you.- Why keeping your content simple and easy is the key to consistency.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Lau

I recently learned some hard truths while hanging out with a bunch of other entrepreneurs on a ski trip retreat recently. Most of them were miles ahead of me in business, but I learned *so much* from them. In today's episode, I'm sharing what I learned so that you can leverage them for your business growth too.- Using the Pareto Principle to understand where you're putting in the most effort to get the most results.- The unexpected benefits of "deep thinking time" and how it differs to "overthinking".- How wasting time on low-value tasks is interrupting your focus on the high-value tasks that really move the needle in your business.- Why reading books is essential for any business owner.- Using the pain points in your business as a starting point for growth.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get

We put so much pressure on social media to grow our business. But there are other ways to do this! In today's episode, I'm answering a listener's question about how she can grow her email list outside of social media.- How understanding the value that your email list offers will guide the language you need to use to encourage subscribers.- Why clarifying *what* you're sharing through your email list is important for subscribers to find value.- How sharing your lead magnet on social media is more than just posting about it with a sign up link.- What you can do to intentionally get yourself in front of new audiences.SHOW LINKS:- DM "Ask Steph" on Instagram (@stephtaylor.co) for a direct link to submit your own question for me to answer or visit stephtaylor.co/asksteph- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get Th

It's so deflating when you *know* that people are looking at your offers but those looks are not converting into sales. When this happens, something may be amiss and you may need to make some changes. In today's episode, I'm sharing 5 mistakes that you may not realise you're making and what to do instead.- The importance of reaching the right people (and clues you may be reaching the wrong ones).- How understanding your expectations can give insight into why things aren't going according to your "plan".- Why building trust with your audience is so important and ways you can do this consistently and effectively.- How leaving hesitations and questions unanswered *will* stop your audience from buying.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig-

Whenever I try something new, I always come up against that little bit of self-doubt that says "can I really do this?". While some self-doubt is healthy, you can't allow it to stop you from doing the things that you really want to do—that's when it becomes a problem. In today's episode I'm sharing 5 tools to help you overcome self-doubt when it starts to get in your way.- How understanding your mind's patterns will help you to realise what's really going on.- Why focusing on the value you're sharing to help others is more important than your comfort zone.- Why reflecting on all of the things that you once doubted you could do will help you to realise that you actually *did* successfully do all those things.- How keeping track of the positive comments and feedback from your clients will help you to see that you're making a difference.- The importance of leaning on others for support.SHOW LINKS:- Episode 643: 7 ways that imposter syndrome shows up without you realising. DM me "643" on Instagram (@stephtaylor.co

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be a little less slow as you begin to realise that you can always bring in some sales if you need to. In today's episode, I'm sharing 5 ways that you can create a quick cash injection into your business when sales are slow.- How creating a low-hanging fruit offer can be simple and straightforward so that you an bring in some quick cash.- Why reminding your audience about the services you offer to solve their problem will keep you front and centre in their mind.- The benefits of relaunching an existing offer.- How following up old leads can help you to find those who are ready to work with you now (especially if they were not ready earlier).- Why re-engaging past/existing clients is much easier than trying to find new ones.SHOW LINKS:- DM me “OLSM” on Instagram (@stephtaylor.co) to find out more about “Offer Less, Sell More” or visit https://stephtaylor.co/offer-less-

It can feel a little daunting when planning to delegate parts of your business to someone else for the first time. But there's some things you can do (and mistakes to avoid) to navigate this process more easily. In today's episode, I'm sharing 3 big mistakes that you can avoid when delegating for the first time.- Why having clarity about the role you need is essential before you even start looking for someone to fill it.- How hiring an "all-rounder" is different to hiring an "expert" and how to identify who you need and why you need them.- The importance of training your "all-rounder" to set them up for success with templates and processes.- How hiring for skills is different to hiring for personality and what's more important for the role you need them for.- Why giving adequate instructions for process-driven tasks and great briefs for creative tasks are so important to set them up to do their best, without expecting them to read your mind.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/

Often, what moves the needle most in your business are the simple tweaks, like being curious (instead of rigid) and tracking your numbers (even if it's "boring"). In today's episode, I'm sharing 7 simple habits that can transform your business—and your business mindset.- Why tracking your numbers *is* important, even when it seems boring and slow.- How being curious and less attached to the outcome is so much more helpful than putting pressure on yourself, your business and your actions.- Why saying "no" to the things that you *don't* want to do will help you make space so that you can say "yes" to the things you *do* want to do.- How adopting a long-term focus will help you to create long-term growth, even though it's at the expense of short-term wins.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The

I've made *a lot* of mistakes in my business journey. And one of these was lacking the clarity and focus for the vision I had for my business' future. In today's episode, I'm putting *you* in the hot seat with some questions to ask yourself to find this clarity and focus for yourself.- The 3 lessons I wish I'd learned earlier in my business and how you can learn from these mistakes.- Why getting really clear and honest with yourself can help you to understand what's important and why.- Why letting go of the "how" can drive you to dream bigger and deeper without limiting yourself or your business.- How identifying the internal and external forces that are stopping you from having the kind of business you want can help you to understand what you can and can't control.- Why being really clear and focused on your vision will help you to identify what you can start doing (and what you need to stop doing).SHOW LINKS:- DM me "EMM" on Instagram (@stephtaylor.co) or download the work book for free at stephtaylor.co/EM

Launching is not a one-time gig. It's a repeatable process that works for your product and your audience, so that you can continue to launch a few times a year and bring in profits each time. It starts with the first launch—but it doesn't end there. In today's episode, I'm sharing more about the repeatable live launch framework that I use in my own business.- The four R's that create the framework for every launch I do.- Why launching the first time is only the beginning and how you can use that experience to bring better results the next time around.- How using real numbers from your first launch will help you to make the necessary tweaks and grow your audience for the next launch.- When launching over and over helps you to understand your audience better, streamline your content messaging and convert more reliably so that you can invest in paid advertising to grow before the next launch.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: ht

It's so easy to look at what other people are doing online and assume that that's what you need to do to get results (like weekly lives, daily reels, talking non-stop about their offers). But the reality is that often it's the little things that make the biggest difference. In today's episode, I'm sharing 5 small things that will move the needle the most in your next launch.- Why understanding who your ideal customer is for the specific offer you're launching is what will impact your launch results the most.- Why knowing exactly what problem your offer solves, the solution it delivers and the transformation your ideal customer will have ensures that you will nail your messaging for those who need it.- How identifying the Magician's Gap and sharing content that bridges this gap will prime your audience so the right ones are ready to buy.- The importance of having a deadline—not to pressure someone to buy your offer, but to create a deadline for them to make a decision.- Why giving your audience all of the info

Recently, I put a call out on Instagram, asking my audience to share their questions about launching and selling their online offers and I got some great questions in response! In today's episode, I'm sharing the answers to some of these questions about digital product ideas, creating content and pre-selling your offers.- How answering some simple questions will help you to decide whether a high-ticket or low-ticket offer may best support your audience.- Why understanding where your audience needs to be to buy your offer will help you to generate what content you need to share with them to bridge the Magician's Gap in the meantime.- When paying guests to teach in your online program, it's important to be clear about what they're teaching and how long it's available for.- The hidden realities behind launching a low-cost membership (and what low-cost / high-volume sales may mean for your business).- How selling your course before you create it gives you the opportunity to take both imperfect action while still

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launch. All of these things pile up and create overwhelm in your mind, because you have this huge mental to-do list. In today's episode, I'm sharing things to avoid doing so you can navigate any overwhelm in your next launch.- Why launching the first time won't bring you a million-dollar launch and why your second launch probably won't be either.- Why plucking launch goals out of thin air such as "I want to enrol 20 students" or "I want to have a $50,000 launch" will cause you unnecessary stress unless it's based on some logical number crunching first.- How focusing too much on your audience size and growth can limit your launching success.- Why "failing" at something new is never a waste of time—everything "new" has a degree of risk and uncertainty.- How too much thinking and planning will only lead to more overwhelm and what you can do instead.SHOW LINKS:- To join

Today I am coaching Eliska, an e-commerce store owner who also mentors clients to launch their own e-commerce store. The challenge that Eliska faces today is how she can better streamline her launches so she can continue to show up for her members and take on new projects. I know this topic will resonate with many of you, so today I'm sharing the framework I use for streamlining my own business while coaching Eliska with hers.- How analysing your launch strategy will help you to identify ways to reduce your mental load AND maintain results.- The questions to ask yourself to delete, delegate, simplify, automate or systemise your current operation.- How recycling your well-converting lead magnets by repurposing them and creating different versions can save you so much time.- When outsourcing your workload feels uncomfortable and how you can overcome this to create space in your calendar.SHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magicGet m

Want to create a quality digital product? Great! But unfortunately, even the best product won't sell itself—you need to have a strategy for it. Time and time again I see business owners focusing all of their energy on creating their program and getting the content "just right" but don't spend enough time actually launching it. In today's episode, I'm sharing more about this reallllly common mistake and what you can do instead.- Why selling a digital product has nothing to do with creating it and everything to do with getting it into your customers' hands.- Why having a great product with great content is important, but it doesn't mean that people will automatically buy from you.- The two likely problems you'll experience if you don't have clarity on who exactly your product is for.- The importance of purposeful audience research to understand their struggles and the language they use.- Using free content to communicate your offer in the right ways to the right people.SHOW LINKS:- To join the Launch Magic wait

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part two on this topic, I'm sharing three more key areas that will impact how well you're able to sell—your messaging, marketing and mindset.- When your messaging is too broad (or too narrow) and it misses the mark with your ideal client audience.- The mistakes you may be making with your marketing that are actually making it harder for you to sell.- How subtle mindset blocks can affect your thoughts, feelings and actions around selling.SHOW LINKS:- Looking for Part 1? Episode #675: "Struggling to sell to your audience? Here are some places you might be going wrong (Part 1)." DM me "675" on Instagram (@stephtaylor.co) for a direct link- Want to clarify your messaging? Episode #662: "7 questions to get crystal clear on your messaging and stand out online." DM me "662" on Instagram (@stephtaylor.co) for a direct lin

Today I am coaching Jemima Flendt, a quilt pattern designer, author and teacher who launched her course earlier this year. Jemima is approaching her second launch and is seeking guidance on the areas she should be focusing on, to not only meet, but to exceed her previous launch results. Today we chat about how she can analyse, grow and build on her previous launch.- How reflecting on your non-buyer survey results is a great place to start.- The importance of addressing hesitations head-on through messaging tweaks and content shifts.- Why breaking down the numbers is critical to understanding what resonated with your audience AND identifying the areas that may have missed the mark.- Strategies to grow your audience through lead magnet promotion, affiliate marketing and alumni partnerships.- The benefit of exploring social media opportunities and creating content that aligns with your ideal customer.- Why offering time-sensitive bonuses during cart-open can assist in driving sales momentum.SHOW LINKS:- To join

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and have a strategy in place. In today's episode, I'm sharing the biggest mistakes I see business owners making when they're trying to launch to a small audience and how you can maximise your profit instead.- How identifying and avoiding common mistakes when launching to a small audience can set you up for success.- Why launching is a repeatable process—a strategic vehicle to sell your offers (regardless of audience size).- The 4 key ways to maximise your launch profits with a tiny audience.- Understanding when to use paid ads—and when not to.SHOW LINKS:- DM 674- Podcast Episode #674 "How can I develop the right lead magnet for a particular offer, and do I need more than one?": DM me "674" on Instagram (@stephtaylor.co) for a direct link- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.co/magic- Get my Daily Biz Boost

Most business owners assume that if they're not selling enough then it must be a marketing issue and that they just need to get in front of more people. But most of the time, this isn't the case. In part one on this topic, I'm sharing two key areas that will impact how well you're able to sell—your offer suite and your sales process.- How ensuring that your audience has a variety of different ways to work with you will increase their lifetime value to your business (but also not confuse them with too many options either!).- Why solving the same problem with all of your different offers will limit the lifetime value of your audience.- Why using one offer to solve all of your audience's problems can be overwhelming for you—and for them.- The 4 key sales process mistakes that will limit your sales.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm to strategically design your offer suite.- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your