Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Today I’m answering a question from a listener who wants to know how to develop the right lead magnet for a particular offer. In this episode, I’m sharing the essential elements to consider when creating a new lead magnet to grow your email list.- How retiring my most popular lead magnet allowed me to build an email list with *more* of my ideal clients.- Why jam-packing your lead magnet with lots of information can lead to overwhelm (and other mistakes I see business owners making).- How attracting the right people is more about finding the perfect fit for your offer, rather than the number of downloads.- How using a lead magnet as a tool is a great way to move people closer to buying from you.- The importance of keeping your offer-specific lead magnet simple—for you and your audience.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- To join the Launch Magic waitlist: DM me "magic" on Instagram (stephtaylor.co) or visit stephtaylor.

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In today's episode, I'm sharing 9 of the most common mistakes business owners are making if they're struggling to stand out online—and you may be surprised!- Why trying to talk to and resonate with everyone will mean you'll end up talking to and resonating with no-one in particular.- Why really understanding your clients' own language around the problems they have, will better place you as the expert—not because of what you know, but because they'll see that you understand them.- The importance of having a crystal clear message with obvious "points of difference" to others in your industry.- How using consistency to grow your audience over time means showing up—even when you don't feel like it.- Why social media is no longer the "be all and end all" for reaching your audience and other options you can use instead.SHOW LINKS:- Podcast Episode #642 "Choosing the right niche

When it comes to selling your online products, it's the small tweaks that often make the biggest difference. So until you can hone that underlying strategy and make those adjustments, you just won't see the big results that you're always hearing about. In today's episode, I'm sharing 7 tweaks to help you make more sales of your online course, membership or group program—and they may be different to what you think.- The importance of understanding your audience—not just on the surface, but diving deep into what makes them tick.- How addressing the Magician's Gap will not only drive your content creation but will help your audience with their decision to buy during cart open.- Why talking in "expert language" can cause a disconnect with your audience—and what language to use instead.- How collecting testimonials can instantly connect with your audience (if they're written in a way that leverages their value).- How gauging your audience's "warmth" will help you decide how to grow your audience between launches.S

This is a *great* question! It's easy to think that launching is only for high ticket offers. But launching is important for *any* offer (one at a time of course!). So in today's episode, I'm answering Morgan's question about launching a low-ticket $57 masterclass and how the strategy changes accordingly.- Understanding the differences between live launching a high ticket offer vs a low ticket offer using the Magician's Gap.- Why having deadlines are so important—even when launching your low ticket offer.- Why considering your client's "total lifetime value" is important when launching offers <$100.- What my business has taught me about live launching low ticket offers.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Dealing with a copycat? Check out Riz Amin's CopyCat Kit here- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spe

When it comes to running your online business, you'll have short-term, urgent "I need to do now" tasks, as well as long-term "I need to prepare for my future growth" tasks. But with so many short-term and long-term tasks on your to-do list, how do you know where to start? In today's episode, I have a few strategies that will give you clarity about what to do and when.- How gaining clarity on where your business is heading will help you to hone your focus on what you *really* need to do and when.- Why understanding your short-term and long-term gain tasks will change your priorities and the way you manage your time.- The benefits of using task management software to capture everything you need to do to keep your business running.- Using my "Escape the Messy Middle" workbook to understand what projects you need to plan and execute to move your business forward.- How being realistic with your to-do list will help you to prioritise your tasks and be more productive.SHOW LINKS:- FREE Escape the Messy Middle Workbo

Is an evergreen course really the "easy" solution? Something you can automate and then forget about it, hoping that people will just magically buy it? Well, it would be great if evergreen courses worked like this, but they don't! In today's episode, I am sharing the real differences between a live launch and opting for evergreen, and what you need to know about both.- The true differences between evergreen and live launching and the benefits of each.- When creating evergreen offers is costing you sales—and the two most common mistakes I see course creators making.- How live launching gives you essential intel for a highly successful evergreen course.- The two misconceptions about launching and how these affect your sales.- How building an automated evergreen funnel is not always the best first step, and what to do instead.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your

How can you decide what to launch next without building a business that feels messy and overwhelming? Do you have lots of offers that are getting you nowhere? Or not sure where to start? In today's episode, I am sharing how to choose what offer to focus on (and where to find ideas if you're stuck!).- Why having too many offers that are "sitting on your shop shelf" can feel messy and overwhelming.- Why examining your current offer suite is a great place to start for ideas for your next launch.- How launching an existing offer is a great way to help more people without starting from scratch.- Finding clarity when you have too many new ideas—or no ideas at all.- The four easiest ways to find ideas for your next offer and the essential questions to ask yourself before you decide.SHOW LINKS:- DM me "OSLM" over on Instagram (@stephtaylor.co) or stephtaylor.co/olsm- Sign up to the Launch Magic waitlist: https://stephtaylor.co/lmwaitlist- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to

Does your business stop when you stop—or is it pretty self-sufficient? Or perhaps you're somewhere in the middle? In today's episode, I am sharing some great tips to help you understand your role in your business better and how you can prepare to take some time off—on your terms.- Understanding the "off-grid" test so that you can still maintain high client satisfaction and high profitability.- The different stages of your business and what these mean for your time offline.- Why setting up your foundations now will help you build a business that's profitable when you're offline.- Why taking a few weeks off now *is* possible, even if you don't have all of your ducks in a row.SHOW LINKS:- DM me "EMM" on Instagram (stephtaylor.co) or download https://stephtaylor.co/escape-the-messy-middle- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephta

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to market her multiple offers across such a diverse audience and overcome her fear of launching. In this episode, we break down Sammi's big business goals to clarify her marketing and messaging focus while exploring her fears.- How identifying your ideal client and mapping out their transformation journey can bring clarity to your messaging and marketing.- Why reviewing your offer suite is essential to ensure that it meets the key elements of the transformation.- The importance of crafting messaging and developing lead magnets that align with your offers and meet your audience where they're at.- Understanding and overcoming the mindset challenges associated with launching your offer.- Why deadlines are so important when it comes to launching.SHOW LINKS:- Join Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit from accessing a larger niche. So, in today's episode, I am sharing how you can know that it's time to go broader in your business.- The importance of understanding your total addressable market and where you business is positioned within that.- Why having a bigger market is not necessarily better (unless your business outgrows a smaller niche).- How having a really specific niche to start with can help you to make those initial waves.- Why your niche *will* inevitably change over time and how to navigate that.- The relevance of market demand and its role in expanding your niche.- How un-niching your "who" (upstream, downstream and horizontally) as well as what you sell can help you to serve a broader audience.SHOW LINKS:- Episode 642: Choosing the right niche for your online business (+ 5 signs you might be in the wrong one). DM "642" on Instagram @stephtaylor.co

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you can have some time and space instead of the constant sell. In today's episode, I'm sharing how live launching has created so much more freedom and ease in my business compared to when I was doing 1:1 client work.- What live launching really means for you, your business, your sales and your audience.- How live launching can help you to create more freedom in your business structure.- The consequences of NOT live launching your offer/s.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://s

So many people launch their offer the first time, are underwhelmed by the response, and then declare that it's a failed launch and give up. Sound familiar? In today's episode, I'm sharing how you can learn so much from any launch that you do, regardless of the outcome.- How launching your offer as a "once-off" probably means you're missing out.- Why taking time to slightly tweak or pivot your launch can set you up for a better launch next time.- How using a repeatable launch framework will help you to launch more effectively and efficiently.- What to do when a launch "flops" and does not go to plan.SHOW LINKS:- To join the Launch Magic waitlist DM me "magic" on Instagram stephtaylor.co- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial

Today's online world is saturated. It's swarming with business owners wanting to be seen AND people who are ready to consume content. But how do you get your message in front of the right people at the right time? In today's episode, I share exactly how to do this—by getting crystal clear on your messaging so that you can stand out online.- Why knowing your ideal client is just as important as knowing who is NOT your ideal client.- How understanding what's really going on in your ideal client's life will help you to tailor your message directly to them and hit them where they're at.- Why getting crystal clear on your ideal client's problems means understanding it in their words, rather than trying to understand it from your position as the expert.- The questions to ask yourself to really hone in on both the solution that you offer and the transformation that it provides.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.c

The content you share both during cart open AND in the 60-90 days leading up to it has the power to make or break your launch. This is what I call the Magician's Gap: The gap between where someone is today and where they need to be to buy your offer. In today's episode, I suggest 3 different types of content for you to use (and those to avoid) to make more sales in your next launch.- Why building hype and excitement around your launch will NOT sell your offer (nobody will ever be as excited as you are!).- How educating your audience on what they need to know about their problem (or the solution your offer delivers) is actually preparing them to buy from you.- The types of content that WON'T help you sell more (hint: this includes talking non-stop about your offer and counting down the days).- The benefits of creating a strategically-aligned lead magnet to attract the RIGHT people to your offer.- Why addressing common questions or hesitations in your content will help your audience move closer to buying your o

Today I am coaching Kim Fischer who is the CEO and founder of 13 Emeralds marketing agency where she helps businesses grow and scale by utilising SEO and SEM strategies. Kim's challenge is with finding the middle ground in her audience—between those who are looking for 1:1 agency services and those who are just there for the free advice. So today we're focusing on understanding your audience's priorities and how to meet them where they are at.In this episode we chat about:- How the content you're sharing may be holding your audience back.- The disadvantage of "how to" content and the overwhelm this can create.- Why understanding whether your client is "problem aware" or "solution aware" will help you to directly address the barriers (and gaps) to entry.- The ongoing importance of creating and promoting the "framework" in the 60-90 days leading to cart open.- How befriending the potential evolution of AI technology will help you to meet it (and capitalise on it) head on.SHOW LINKS:- Get my Daily Biz Booster em

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But is that what you really want? The thing about huge business growth is that it comes with a whole lot more responsibility. In today's episode, I'm sharing more about my journey as my business grew and why it's totally okay to be happy with where your business is at right now.- Why growing your business means you will have a lot more responsibility (and how that may show up for you).- How business growth also means stepping up and into your personal growth too.- Why building your business around someone else's (Instagram) vision may land you in a place you don't even enjoy.- Why doing more is not always the solution, especially if you're already an overachiever.- When you don't stop to recognise what you have achieved because you're already looking ahead to what's next.SHOW LINKS:- FREE Escape the Messy Middle Workbook: https://stephtaylor.co/escape-the-messy-middle or DM me "EMM" on Instagram stephtaylor.co-

Having a membership as part of your offer suite is a trendy topic right now, and they're popping up everywhere. Memberships CAN be incredibly successful IF they're executed well. But mine wasn't, and so I ended up closing it down after a few months. In today's episode, I answer a question from a listener who is planning to create an online course that funnels into a membership and asked me about why my membership didn't work.- Why closing down my membership was the best decision for my business.- Why creating a membership is not always the best way to share your message.- How creating too much content can become overwhelming for your members (and does NOT always mean more value).- The importance of having established processes in place to maintain your membership's operation and delivery.- Why focusing on membership retention is even more important than recruitment.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephEpisode mentions:- Episode 637:

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're trying to achieve. Doing more does NOT mean you're being productive if you're making things more difficult than they need to be.In today's episode, I'm sharing 5 helpful ways to simplify and streamline your business, even though they may seem counterintuitive:- Why understanding where you're putting your time and energy is the first step to change.- How you can use today's tech and tools to make your life easier, not harder.- Why getting really clear on your marketing and sales processes will help you to streamline what you can to lighten your workload.- The importance of becoming really intentional about what you do AND what you don't do.- How identifying the complications in your business that you don't love will help you to save a lot of time and energy.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Laun

When it comes to creating and selling your online course, deciding what tech to use can hurt your brain! There's so many different platforms and processes to choose from that it can quickly get in the way and stop you in your tracks. So, in today's episode, I am sharing the go-to tech tools that I use in my business, so that you can crack on with getting your online course out into the world, instead of spending weeks trying to figure it out for yourself.- How to avoid getting overwhelmed by all of the tech tools available and instead focus on what's really important.- The one platform I've chosen to run my entire business from.- How designing webinar slides and workbooks can be simple (and something you can easily delegate to your VA).- The video recording and editing tool that can save you thousands in professional filming costs.- Why choosing a webinar hosting platform that's user-friendly for you AND your audience is so important.- The program that makes live coaching and Q&A calls a breeze.Mentioned

Building an online business is a journey—one that doesn't happen overnight. But I've learned a few tips and tricks along the way to help you get there quicker. In today's episode, I share 5 of these tips to help you create that "off-grid" long term sustainability and freedom you crave:- Why doing what you've always done is not going to get you to where you want to go (or you'd be there already!).- The short-term and long-term action steps you can take right now to pass the "off-grid test".- Why spending more time on your lead magnet will better set you up for long-term growth (instead of spending all that time editing that reel).- How prioritising the important things can save you time and money in the future.SHOW LINKS:- Download my workbook - Escape the Messy Middle: DM me EMM on Instagram stephtaylor.co or download it here- Learn more about Offer Less, Sell More: DM me OLSM on Instagram stephtaylor.co or follow the link: https://stephtaylor.co/OLSM- Get my Daily Biz Booster emails: https://stephtaylor.co/D