Million Dollar Landscaper

Avoiding burnout is essential for maintaining a healthy and balanced life. But we need to learn to recognize the signs of exhaustion and stress and take proactive steps to prevent reaching a breaking point. It is important to remember that self-care is not selfish but rather a necessary investment in one's own mental and physical health. Sometimes we need to take a break so that we can emerge rejuvenated and ready to conquer the world. This week, Scott and Kati go over common signs of burnout, and talk about strategies for burnout avoidance. QUESTION —What are your signs of burnout? Let us know on our Facebook Page.

When I worked in the service industry, my co-workers and I would joke that it would be such a great job if it weren't for all the customers. It's a pretty good joke, and the reason it's funny is because of course without the customers there would be no job. Which brings me to today's episode. It's about finding new clients, and Scott and Kati dish out some great tips on how to do so without breaking the bank. QUESTION —How do you go about finding new clients? Let us know on our Facebook Page.

Subtracting something negative is actually a form of addition.  A chef will often perfect a recipe by narrowing their focus and using fewer ingredients, not more.  And maybe I would have been a more successful  circus performer if I had juggled fewer chainsaws.  And so on todays show Scott and Kati talk about growing your business by making a NOT-to-do list, and subtracting your way to success! QUESTION —What would be at the top of your not-to-do list? Let us know on our Facebook Page.

It seems as if gone are the days when it was difficult to find good employees, but only because now it's hard to find employees period.  But in the landscaping industry employees are still necessary, at least until ChatGPT figures out how to move dirt. So on this weeks episode Scott and Kati discuss different strategies for finding top landscaping talent.    QUESTION —Are you planning on hiring this year? Let us know on our Facebook Page.  

The busy landscaping season is fast approaching. Which means more work, longer days, and HIRING.  But how do we go about finding the best people to add to our team?  Fear not.  This weeks podcast is a replay of an episode from September of 2020, in which Scott and Kati each offer up their individual number one tips for hiring new employees. Listen up!   QUESTION —Do you plan on hiring this spring? Let us know on our Facebook Page.

Ah, KPIs - the nerd glasses of the business world. They may not be the coolest or most exciting thing around, but boy, do they help you see clearly! With KPIs, you can measure your progress towards your goals, identify what's working and what's not, and make data-driven decisions that will make your businesses performance soar. On this weeks episode Scott talks with Carla Policastro of Cycle CPA about how KPIs can help your landscaping business. https://cyclecpa.com/ QUESTION —What KPIs do you use?  Let us know on our Facebook Page.

When I was in high school I got a phone call from a girl.  She said that she belonged to a "shy-ness club," and that her assignment for the week was to call a stranger and talk with them for twenty minutes.  So we talked for twenty minutes.  I still have no idea who that caller was, or if they ever overcame their shyness, but I like to imagine that they did.  Perhaps, with help from me, they went on to become a confident and productive networker! Scott's guest on this weeks show is Laura Reale, of Landscape Marketing Secrets.  She is a confident and productive networker, who, to the best of my knowledge, has never been part of a shyness club. QUESTION —Are you comfortable networking?  Let us know on our Facebook Page.  

With so many different companies making landscaping equipment, how do you know which one to buy?  Does it even matter?  Or are they all more or less the same?  Is it better to buy new?  Or used? Lucky for you, Scott and his guest, Brian Fullerton, have asked themselves these same questions.  And they break it down for you on this weeks episode.   QUESTION —What brand of landscaping equipment do you have a preference for?  Let us know on our Facebook Page.

An ounce of prevention is worth a pound of cure, or so they say.  And so with busy season approaching, if you already have a pretty good idea what your biggest stresses are going to be, doesn't it make sense to decide beforehand what our best response to them would be?  On this weeks episode, Scott and Kati discuss the fine art of anticipating obstacles.   QUESTION —What business obstacle causes you the most stress? Let us know on our Facebook Page.

Are you tired of feeling like you're constantly leaving money on the table?  If you aren't charging enough, because of faulty estimating, you might be shooting yourself in the foot before the job even begins! Luckily,  this weekend is Profits Up Estimating Live,  a two day event that will go over everything you need to know to become an estimating superstar. On this weeks show, Scott and Kati give you the info you need to sign up and be a part of it. QUESTION —What's your estimating strategy?  Let us know on our Facebook Page.  

Are you still relying on pen and paper for your work orders, like an animal?   Is your desk an ominous swamp of random papers?  And if you do use modern technology to organize your business, is your process efficient, or are you juggling multiple programs and apps, with documents scattered between  random drives and devices?    What if there was one app to rule them all? Todays show is a conversation between Scott and Shannon Walsh, president of EZBZ, a work order app that is so much more than just a work order app.  Learn how EZBZ can help you get more organized at https://easybeezy.app/mdl/   QUESTION —What technology are you using for your work orders? Let us know on our Facebook Page.  

Join us for an exciting episode of the Million Dollar Landscaper podcast as we speak with Andy Mulder of Mulder Outdoor Services. Andy has built a successful landscaping business through his expertise in landscaping and his savvy use of social media. In this episode, Andy shares his secrets for using social media to reach new customers, build trust with clients, and grow his business. Whether you're starting a landscaping business or looking to take your existing business to the next level, this episode is packed with valuable insights and practical tips for using social media to succeed. Don't forget to check out Andy's website at https://mulderoutdoors.com/ for more great resources and to contact him. Tune in now! QUESTION — Do you post on social media as part of your business?  Let us know on our Facebook Page.

Outsourcing your landscape design can be like having a wizard on your team. It can conjure up unexpected and exciting ideas and bring a breath of fresh air to your business. When you outsource your design, you're not just getting access to specialized expertise, but also a team of creatives who live and breathe design. They know what's hot and what's not, and they can take your brand to new heights with their knowledge and skill, all while freeing you up to concentrate on the parts of your business that you enjoy and are good at! On todays show, Scott talks to Kevin Boylan of Scapes, a delightfully personal, and surprisingly affordable, online-based landscape design service.     QUESTION —Have you ever considered outsourcing your design? Let us know on our Facebook Page.

You can't control wether or not there is a recession, but you can control how you prepare for, and respond to, a recession. On todays show Scott and Kati talk about using exemplary customer service to grow your business, even through a recession.  Digressions include pop-up emitters, and bagworms. And then Scott has a snack and takes a nap. QUESTION —Are you worried about a recession? Let us know on our Facebook Page.

SOPs are like the dance steps of a well-coordinated team. They ensure that everyone is moving in sync and that performances are consistent and repeatable.  With the right SOPs in place, an organization can be like a well-oiled machine, humming along like a happy little bee. And who doesn't love a happy bee? And just when Scott thought life couldn't get any better, along comes this weeks guest, Tom Hughes, with an app (Gembadocs) that makes it a breeze to document your companies SOPs. Tom was so nice that he is giving listeners a discount for the first year if they use the coupon code LM10. Go to https://gembadocs.com/ to find out how easy SOPs can be.   QUESTION —Do you use SOPs in your business? Let us know on our Facebook Page.  

It can be helpful to make a list of goals, but what if you lack the strategies to help you get things done and start crossing things off that list? On this weeks episode Scott and Kati discuss using systems to help you get to the bottom of that list and achieve your goals.    QUESTION — Do you make lists, and do you tend to finish them?Let us know on our Facebook Page.

Why would you spend your time doing something that someone else will do for you?  It turns out that people would rather just know beforehand wether they are in your service area or not, by entering their address, than to have to call you up and find out the slow way.  Win/Win. This week Scott talks to Chris Gentry from My Service Area about how their service can save you time and money.  And Chris even wants you to have $50 off a subscription! Listeners can go to https://myservicearea.com/mdl/ and use the coupon code MDL.   QUESTION —How do you determine if someone is within your service area? Let us know on our Facebook Page.  

Books are a window into the mind of an expert. They are full of everything from practical tips and techniques to inspiring stories of success. They are a great resource for anyone looking to start or grow a business, whether you're just getting started or a seasoned landscape business owner. On todays episode, Scott talks to Kati about his top five landscaping business books.  QUESTION —Have you read a book that would be a good addition to this list?  Let us know on our Facebook Page.

There are many different types of business owners.  Scott is the type of business owner that has an employee of the month wall that is always just a picture of Kati.  And Kati is the type of business owner who has "bring your dog to work day," every day. On todays episode, Scott and Kati talk about aligning your actions with the type of business owner you want to be.  QUESTION —What kind of business are you?  Let us know on our Facebook Page.

Yep. They're here. The dog-days of winter.  Our steady stream of income has become a sad, desperate trickle.  It seems to make sense that with less cash coming in, we should be spending less on advertising.  But in today's show Scott talks with Jake and Cody from Evergrow Marketing, about how the numbers often say otherwise. This is the article the guys from Evergrow discussed in the show from the Turf Magazine https://turfmagazine.com/business-management/why-marketing-in-winter-makes-sense/ Are you looking to take your online presence to the next level? Look no further than EverGrow Marketing. Their team of experts not only build high-performing websites tailored to your business but also focus on heavy-hitting tactics like SEO and Google Ads/PPC to ensure that your business is seen by the right people at the right time. They are experts at bringing the best inquiries to your market and increasing your revenue. With EverGrow Marketing, you can be sure that your business will be well-represented online. Don'