Sinopsis
B2B Orchestra is a podcast dedicated to helping B2B marketing, sales, and customer success leaders navigate the muddy waters of data science, technology, and ABM best practices. Whether youre just starting to put your buyer at the center of your efforts or youre looking to get the most out of all the available data and tools, this podcast will help you combine your resources to create a symphony that your buyers arent hearing anywhere else.
Each episode features an interview with a thought leader in the marketing technology space, discussing topics like: marketing automation, sales and marketing alignment, account-based marketing, sales and marketing operations, lead scoring, CRM, MRM, marketing analytics, content marketing, inbound marketing, segmentation, AI, landing page optimization, customer engagement, change management, buyer personas, and more!
Episodios
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32: How An Agile Marketing Approach Can Transform Your Team w/ Andrea Fryrear
11/09/2018 Duración: 21min -
31: The Importance of Data in the Internet of Things (IOT) with Rob Glickman
28/08/2018 Duración: 29min -
30: How To Use Email To Communicate Effectively With Your Customers w/ Matt Harris
21/08/2018 Duración: 27min -
29: 5 Key Traits of High Performing Marketing Organizations w/ Mathew Sweezey
07/08/2018 Duración: 37min -
28: The Ever-Changing Role of Modern Marketing Executives w/ Inga Romanoff
31/07/2018 Duración: 26min -
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26: How Artificial Intelligence is Influencing Account Based Marketing w/ Jessica Cross
17/07/2018 Duración: 18min -
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17: How to Align Sales & Marketing for Better Customer Engagement w/ Rachel Noble
05/06/2018 Duración: 21min -
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15: How to Turn Marketing From a Cost Center to a Revenue Center w/ John Fernandez
30/05/2018 Duración: 26min