She's Building Her Empire: Female Entrepreneurs | Women In Business | Online Marketing | Management | Productivity | Launchi

The stages of business every entrepreneur works through, what they look and feel like and how to work through them. The final stage of business, predictable success, you can expect to reach if you make the conscious decision to work through the other stages and what you need to commit to in order to reach this level. The crucially important thing that will happen when you hit the "whitewater" stage and why it will require immediate decisions and action. Different parts of your business can be in different stages of the life cycle. He explains the importance of the results of the quiz we use to determine if someone is going to be the best fit for a position we're trying to fill and whether or not those categories are deal breakers when it comes to someone being in the right role. Did you love today’s episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: 1. Snag our most talked about System

Looking to increase your profit margins while working less? Join International Best-Selling Author, Business Coach, and Multiple 7-Figure Business Owner Stacy Tuschl to discover the systems and strategies that really work to get your business running like a Well-Oiled Operation.  

We are about to change things up here at Foot Traffic, and I already know the kinds of reactions we are going to get. I’ve been in business for 20 years this month and over the years I have rebranded or up leveled my business many times. When I do, it definitely draws attention from current customers, past clients, and even potential clients that were once sitting quietly. People start saying things like, "wow, you guys are really killing it," or "things look like they are going really well". There is a perception that comes with a fresh look. You now how you feel when you go get a hair cut or fresh color, you get the new iPhone, a new car... you just feel better. This is what it feels like to your customers when you update an old website, enhance your videos on social, or gain clarity on your ideal client. Ways to Refresh Your Brand New fonts Change up brand colors New look Updated logo New photos Move things around People crave fresh, new, and trendy. How can you freshen up what you currently

How much money are you leaving on the table not following up with your best clients that are no longer with you? We recently got a new RV a year ago and we had slim pickings on getting a spot for Memorial Day weekend but thankfully found something. It was our first experience and we had nothing to compare it to so our overall impression was it was “nice”. We said things like, it was good and we had fun, but there was no over the top reaction. Then we went to a few more that summer and fall and all we kept comparing the new campgrounds to was the first one. We had no idea how spacious the lots were, how safe it was for our kids to be wondering on their own, that dog parks are not standard, or that hiking trails are a huge perk. We didn’t realize how good we had it until we tried other places. Do you know how many times that happens with our clients? They leave thinking let’s try something new and sometimes they realize I should have stayed. How can we remind them? This is where a reactivation strategy comes in

When you begin to delegate more tasks and responsibilities to your team you can easily become stumped as to what to give them to do. Today we’re talking about gaining clarity on your vision in a way that allows you to reverse engineer your long-term goals and break them down into smaller tasks. To grab the PDF download of an example of what this has looked like inside Foot Traffic, dm me on Instagram ‘CLARITY’ and we’ll send it to you. You can find me @stacytuschl You’re getting caught up in the day-to-day maintaining your status quo but that isn’t getting you any closer to your goals of increasing your revenue. Things are feeling mundane and monotonous and your team members aren’t especially fired up about their daily tasks. We’ve got to get crystal clear on the movement and impact of each activity. 5 Steps to Turning Your Goals into Tasks 1. Reassess for the biggest impact look at data to tell you or start tracking 2. Identify activities not producing results (either pause or stop) 3. Calendar those activit

According to a Gallup poll, the cost of replacing an individual employee can range from one-half to two times the employee's annual salary. Today we’re talking about why it’s important to prioritize rewarding your employees and there’s a PDF download, dm me on Instagram @stacytuschl ‘REWARD’ to get the list of 20 Ways to Reward Your Employees I bet right now you have someone on your team who is either considering leaving or you’re thinking of replacing them. How can you make retention a priority item on your ever-growing to-do list? It’s actually because your to-do list is so long that you need to prioritize keeping your employees and motivating them to perform at their best. 3 Ways to Reward Employees and Improve Retention Frequent, meaningful conversations with employees. Gallup research also reveals that over half of employees (51%) who leave voluntarily say that in the three months before they left, neither their manager nor any other leader spoke with them about their job satisfaction or future with the

Avoiding conflict or difficult conversations with your team members isn’t going to magically make a situation better.  In fact, the longer you put it off, the worse it’s going to get. With intentional communication strategies, you can let your team members know what needs to change in a caring and respectful way. Things aren’t always done in alignment with your business best practices or company values. This could be because team members don’t fully believe that the system in place is essential or it could be because the system wasn’t clearly communicated. In any case, the needs of the business need to be intentionally communicated and you can’t let that team member continue to not meet your expectations. When you practice intentional communication guidelines, difficult conversations become easier and situations improve for everyone. 3 communication guidelines in this episode: Be Honest – state the facts and honestly express the consequences of the person’s actions. Use “I statements” – “I’ve noticed” “I

You probably have certain consistent responsibilities for your team members. But when you think about those requirements are the tasks that they’re assigned sales-focused and clearly defined toward a specific goal? My guess is probably not. You and your leaders need to be setting goals by looking at your data. In today's episode, taken from our weekly live free training inside the Scale Your Small Business Facebook group, we’re talking about how to create KPIs. Your team probably has tasks like posting on social media a certain number of times per week, sending emails to current customers, and assessing your most reliable source of lead generation. But if their tasks aren’t goal oriented and sales-focused, they likely don’t feel very fired up about what they’re doing and can’t appreciate how the work they do contributes to the bigger picture of the success of your business. From your perspective, it’s easy to feel frustrated outsourcing tasks to team members without being able to identify the return on that i

Especially as you are transferring responsibility to team members they won’t always do everything perfectly. Rather than doubting your decisions to delegate, you can see mistakes as a learning experience for everyone and a chance to increase your customer retention. We’ve all had the experience of being so frustrated by a business’s mistake that we decide never to spend our time or money there again. But when you think back to those times, consider if it was truly that they made a mistake that was so off putting or if it was the way they handled it. I bet that when a business that has delivered excellent services or products in the past takes ownership of their mistakes and offers a chance at reconciliation you would take it rather than searching for another provider of that offer. In today's episode, taken from the weekly training inside the Scale Your Small Business Facebook group, I'm sharing three steps to turning mistakes into lifelong customers. 1. I'm revealing tips for how to actually plan for mistake

Today we're talking all about how to test new marketing strategies (without tanking your results). There are three main reasons to be cautious about jumping on every new marketing strategy you hear. In today's episode, I'll tell you how I keep myself from getting tripped up with new strategies because of the three things I know about other entrepreneurs who share "what's working" for them. Three key takeaways from this episode: 1. The advice I'm sharing here doesn't exclusively apply to marketing. You can use it to test and strategize with hiring, time management, etc. 2. When you need to try out a strategy and most importantly when you really don't. 3. If you decide to test something new, how to do so in a way that will be easy to track and eliminate confusion. It's really easy to fall into thinking that every new strategy you hear is going to be "the thing" that blows your results out of the water. I hope you come away from this episode knowing exactly how to see new ideas as a theory and how to test them w

When the economic outlook is unpredictable, it’s normal to feel like you need to make some big changes in your business to drastically increase your revenue and create a safety net. But you’re already overworked and creating a new income stream seems nearly impossible with everything you already have on your plate. Instead of doing more, you just need A Framework for Creating or Optimizing Your Best Seller. Three key takeaways from this episode: 1. 3 questions to continually ask yourself that will keep you focused on what is most important. 2. A fill in the blank statement to keep consistent and continue slightly refining to be sure you are a business that stays afloat no matter what. 3. The next steps to take when you have your three questions answered and your statement solid. There are many ways you can increase sales and revenue and improve your profit margin, no matter what the uncertain circumstances are that you find yourself in. And it doesn’t involve doing more work or creating something new. I'm sur

If you've ever wanted an insider's look at what it's like to be in one of our mastermind programs, this is an episode you won't want to miss. We just hosted one of our retreat events for our powerhouses so you can grab some visuals to go along with this info from our IG story highlights. We always get lots of inquiries when we share our retreats on social, so I recorded this episode to give you the answers to the most frequently asked questions. Three key points to expect in this sneak peek episode: 1. Who our mastermind program is for. We recently modified our requirements and we have more entry-level programs available if the mastermind experience isn't right for you yet. I'm sharing all the details here. 2. The level of support you can expect. Get all the info about how we structure the strategy, accountability, and mindset work that are the signature pillars of our programs. 3. A glimpse into what you can expect to achieve as a powerhouse. We're all about making your business easier, allowing you to scale

I am so thrilled to share this episode with today's guest, CEO of the Wild Agency and former Forbes contributor, Stephanie Burns.  Having been featured in Forbes twice, I can speak to the power of credible press opportunities to increase your visibility.  Fortunately, Stephanie has lots of insight to share with us on how important it is to get featured in well-known publications and exactly how to extend the life of any visibility strategy. Three key takeaways to expect from this conversation: 1. The unique way Stephanie views writing as a collaborative process and how to be successful with your content creation in a way that increases your visibility. 2. Whether or not it's crucial to get press features and how to actually make the most of it if/when you do. 3. A clear answer to exactly where to start when you're ready to get more visible. Of course as is her signature, she comes through with some super tangible ways to increase your visibility that you can start taking action on right now. I know you are go

Becoming more productive really comes down to focus and clarity but with so many different things you could be working on, you’ll easily be pulled in too many directions. In today's episode, I'm sharing with you the ways you can start working more efficiently which will ultimately mean more time and financial freedom. Three tips to take away from this episode: 1. We have to remember that we are in control of our schedules. Make sure everyone on the team knows what they are working on and uses this important strategy for reducing distractions. 2. You want to hold your team accountable for completing their responsibilities. When you expect that they use this time management strategy I'm talking about here, you know what they are working on and when. 3. Intentionally create time in your schedule for the specific purpose I mention to prevent everyone from getting pulled away from their most important revenue-generating tasks to take care of something that could be done an hour or two later instead. Just like so m

This episode with (fellow Midwest) entrepreneur extraordinaire, Jenna Kutcher has been a long time in the making. Getting on her calendar is challenging because she's pretty well-known for her discretion in how she uses her time and energy, which is exactly why I needed to pick her brain.  With her new book, How Are You Really?, coming out in the next few days, I'm so glad she and I were finally able to connect as friends and entrepreneurs for this special conversation. Three noteworthy gems you can expect to take away from this episode: 1. The trick your brain is playing on you when you witness the success of others and how to know what is actually meant for you. 2. Her tip for that drinking out of a firehouse feeling when you go to a mastermind type event and want to implement all of the ideas you hear. 3. The mindset shift to get us through the polarizing experience we face as female entrepreneurs and how to move forward with clarity. And because she's the queen of reserving her calendar for what's most im

If your Facebook ads aren't working the way they used to, you'll definitely want to listen in for this conversation with Dave Fink, who believes the best kept marketing secret is in your mailbox. As the CEO of Postie, a company reinventing direct mail for a digital world, Dave is bringing a wealth of knowledge to this episode about how small business owners can leverage this tried and true strategy. Top three takeaways from this episode: 1. What type of businesses can use direct mail? 2. The budget range you can expect to need to get into direct mail marketing. Beyond that, we talk about the more important questions to be asking to test if it's the right thing for your business. 3. What effective testing looks like to assess what's working and what's not. I got so much out of this conversation and my wheels are turning with how to use direct mail for either (or both!) my online and local businesses. There's something for everyone here. This is a bandwagon you won't want to miss! Did you love today’s episode?

One of the biggest problems I see, is owners holding on to their business as a baby. You have to let your business grow up. You can’t keep it a baby forever. In today's episode, I’m teaching you how to let go of control through 4 phases of delegation. 3 key points to take away from today's training: A lack of consistency in decision-making creates confusion around how much autonomy your team members have. When you have a team but don't transfer any ownership, it's still you running the show. If you are delegating but balls are getting dropped with no follow through you aren't feeling confident you're delegating the right things. When you use a system that includes the 4 phases of delegation I’m teaching today you’ll accomplish the three things most of the people we work with want: Growth, Profit, Flexibility You deserve the time and financial freedom that systematic delegation will allow you. Did you love today’s episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Le

Today I'm talking with Heather O'Donnell about the incredible growth and success she's had recently with her tutoring business, New Paltz Multi-sensory. She has so much to share when it comes to being in alignment with where you're meant to serve. She's a perfect example of how the success she's experiencing can be directly tied back to the decisions she's made along the way to do what's best for her business and for herself. Listen in for these three key takeaways: 1. What positions Heather hired when she started growing her team and how to translate her strategy into your own business. 2. Factors to consider when thinking about running a virtual and in-person business simultaneously. 3. The mindset shift that needs to happen to stop overthinking your choices and take the leaps to reach success. If you're feeling stuck or thinking you need to change direction, you'll find incredible insight here into how finding the right thought makes all the difference in keeping you going. You might even find an incredibl

I hear all the time “my team can’t make decisions without me.” I always challenge the CEO to identify if that’s the real issue. Oftentimes it’s that they’re not ready to let go of control and are becoming the bottleneck for the team’s autonomy. It becomes so much easier to let go of control when you’ve gone through a specific decision-making process and are able to teach your team to do the same and set them up for success. So today we’re talking about How to Overcome Indecision and Empower Your Team. You think your team isn’t capable of making decisions. Or when they do, you question it and wonder why they did what they did. Especially when you are considering bringing a team member into a leadership role and you’re both unsure they can make decisions according to your standards and expectations, the prompts I’m suggesting here are helpful in reflecting on what stepping into that role would mean and will empower you both to make decisions confidently. 3 key takeaways you can expect from this training: The i

Everyone gets into a funk now and then. If you find your negativity breeding more negativity, this will be exactly what you need as I share with you how to be who you need to be to the results you want. Many people don't know that I'm a certified coach through Brooke Castillo's life coach school. Because of my training as a life coach, the unique combination of mindset and business strategy is what sets our programs apart from many others out there. In today's episode, I'm sharing with you the exact steps I take to get out of a funk and get back on track, realigning myself with my goals and moving forward with optimism. 3 key takeaways you can expect from this episode: 1. The question you need to ask yourself when you are trying to achieve the next level of success. I'll give you an example of how I'm using this in my business to increase my monthly minimum revenue. 2. The model you can work through that will assess your thoughts and feelings, the circumstances that produce them, and the action you need t