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We've all heard that you always want what you can't have. That's exactly the strategy your business can use to your advantage with exclusivity. In today's episode, I'm giving you four ways you can achieve exclusivity no matter what type of business you have. There are many advantages to exclusivity and within Foot Traffic we found that our programs rose in popularity and increased enrollment when we assigned them entry requirements. Three key points about exclusivity for small businesses: 1. Let's get clear on exactly how exclusive you need to be. I'll give you my suggestions for best business practices when it comes to which products need an element of exclusivity. 2. How do you let people know about the exclusivity of your offers? I'll be sharing with you here the phrases and language you can use to announce the options customers have for working with your business. 3. What do you need to do to implement? Depending on what you sell there are different strategies you can use. I'll give you examples of what t

Without an executive assistant on your team, you are leaving money on the table by doing all the things instead of only the right things. You thought you’d be further along in your business – more sales, more referrals, it seems like things should start to feel easier by now. But your brain never shuts off, you’re convinced you’re always forgetting something, constantly checking your calendar, and getting interrupted by notifications. This is not the way to run a successful business. Imagine starting your work day and knowing exactly what you need to accomplish and even better knowing that when you get those things done, you’ll have completed tasks that are truly moving the needle. That’s what’s possible when you have an A-player executive assistant supporting you and your productivity. You know this is what you need. But where do you even start? What if you spend all this time and energy trying to find and hire someone and it doesn’t work out? I've got you! In today's episode, I'm outlining the exact system

You need to have an organization chart for your small business (even if you're still hiring).  When everyone reports to you there is no way to keep the expectations and communication clear.  You end up micromanaging and somehow it still seems like things aren’t getting done to your standards or your team is confused. Imagine having a maximum of two people reporting back to you with a summary of the status of different projects. You still know about any challenges and the things are getting done. It just doesn’t come from 6 different people. 3 key insights in this episode: 1. You can have one person wearing multiple hats but you do not want multiple people sharing a position as a leader. 2. Having an effective org chart is a system including 4 phases that allow you to evaluate the right people in the right spots and plan your next steps. We'll dive into how to get started. 3. Once you have your first or revised version of your org chart, you need everyone on the same page. We'll talk in this episode about the

Welcome back to the Foot Traffic podcast! Today we're talking all about entrepreneur burnout. First let me say, I've been a business owner for nearly 20 years. So of course I've experienced seasons of burnout. Does this mean it's okay? No. It does mean the conversation around it needs to be normalized. So that's exactly what I'm talking about here. 3 important takeaways about entrepreneur burnout: 1. To know what to do about it, first you have to know exactly what it is. I'm talking symptoms and how to know if you're experiencing entrepreneur burnout. 2. Once you identify that you're struggling, let's identify your next steps. Hint: it has very little to do with taking any actual action. 3. Most importantly you need to understand the catastrophic consequences of staying in burnout for too long. Entrepreneur burnout is so much more than feeling tired. If this episode hits home for you, I encourage you to evaluate your situation and get help immediately. I'm offering some practical suggestions for you here too

This episode is my honest review of Tony Robbins' business mastery. It's been on my bucket list for a long time but I wasn't previously able to justify attending because it meant taking seven days away from my family. So when I had the chance to attend virtually, I jumped at it. In this episode, I'm giving my candid feedback about whether or not this event was worth the investment by laying out all the pros and cons of the experience.   3 key takeaways to listen for in this episode: 1. Was it worth it? I'm sharing the action steps I always take when I attend an event like business mastery to make sure I maintain momentum and make back my investment. 2. The good, the bad, the ugly. There were some speakers that were really valuable, some repetition of basic things I needed reminders of, and one thing in particular that I really didn't like. 3. The major benefit of events versus free resources. I'm a huge fan of events versus podcasts and books for the exact reasons I'm sharing here.   If you have the chance to

Profit margin is definitely one of the factors you don’t want to overlook when it comes to running a successful and sustainable business. It can be confusing and overwhelming to figure out where to spend and invest and when to save. You want to feel good about making smart investments in your business that keep it running smoothly and allow for a healthy profit margin. There are a few areas I encourage you to evaluate your spending that will improve your profit margin. In this training, I'm diving into three of the most common areas. Done-for-you agencies Being cheap Jumping ship You can get a more detailed list of the most common places CEO's overspend by heading over to the Facebook group and commenting on this post with the word PROFIT. Did you love today’s episode? 1. Take a screenshot and share it to your IG stories. Tag me @stacytuschl! 2. Leave us a rating and review on Apple Podcasts! _______________ Ways to work with Stacy: WELL-OILED OPERATIONS: Learn how to remove yourself as the bottleneck

PR can be a confusing piece of the marketing puzzle, with many hurdles, and it often gets overlooked. But today's podcast guest, PR expert, Gloria Chou offers entrepreneurs a simple roadmap to utilizing the power of the press to get your work the attention it deserves. Gloria delivers some behind-the-scenes insight here that you can apply right away in creating pitches to popular media outlets. 3 expert-backed important PR points: 1. You need more than eyeballs. PR offers credibility and authority in a way ads and other marketing don't. 2. There's a proven formula for successful pitching. Gloria shares her signature CPR method with us. 3. Learn the factors to consider when pitching so you offer relevance and timely content. This conversation with Gloria is highly motivating when it comes to understanding the importance of PR for small businesses and how to create an effective media pitch. Be sure to find and follow Gloria on social @gloriachouPR and by following her advice, you could count yourself in on the

You know I'm all about systems. But how do they relate to creating confident employees? That's exactly what I'm going to dive into in today's episode. This brilliant idea comes from a conference I attended recently. Even though I already implement so much system strategy, I chose to go to the systems breakout session because I always believe I can learn more and be even just a little bit better. The system I'm sharing here proves that point. 3 important points on creating confident employees: 1. Promoting confidence also means encouraging problem solving. The strategy I'm sharing here outlines how to do both. 2. Why significant company values is critical for the success of this strategy. 3. What you need to evaluate about your own role in order to encourage ownership and accountability.   To receive a copy of potential values you can implement within your business, DM me (tag)StacyTuschl the word VALUES and I'll send it your way. Did you love today’s episode? 1. Take a screenshot and share it to your IG stori

To really work efficiently and see the growth or even simply consistency you need to run a sustainable, profitable business, you absolutely need to set boundaries on your time and energy. So in today's episode, we’re talking about exactly How to Protect Your Time by Saying No (without sounding like a jerk). As a small business owner, you get a lot of different types of requests from a variety of sources and you’re a nice person so you say “yes” even when you need and want to say “no.” You think saying yes to everything will mean more business. You end up pulled in a million directions and feeling scattered. Your productivity suffers. Time that could be spent on your vision, goals, and revenue-generating activities goes down the drain because of other people’s requests. Imagine how things could change if you knew exactly what to say to requests that aren’t the best use of your time without hurting anyone’s feelings or burning any bridges. In this episode you'll learn how to: Say no graciously – you can say

This one's for the parents. Balancing work and family life is never easy but somehow we have this idea that we will feel less "mom guilt" as an entrepreneur because we have more control over our schedules. Then reality sets in, you're busier than you thought you would be, and you find yourself questioning if you're spending enough time with them. I travel a lot and I've had a lot of people asking if I experience mom guilt while I'm away. So I'm diving in today to the strategies I use, both practical and mindset, for finding that elusive work/life balance without the mom guilt. 3 tips for overcoming working mom guilt: 1. I like to use the perspective that time spent with our kids is more about quality than quantity. I'm very intentional about using the time that I spend with my family to be fully present. 2. I'm very confident in the experiences we're creating for our family and part of that means honoring my own interests, including traveling and learning. 3. Don't compare yourself to others. This is a big on

I've been an entrepreneur for almost 20 years and in the last few years, people are beginning to confess that as fellow business owners, they're struggling with their mental health. Even if you don't think you are, listen in to todays episode with Dr. John Delony as he reveals the different ways your mental health issues might be showing up in your life. Then continue to listen as he shares the most valuable insights from his latest book, Own Your Past Change Your Future where he discusses the critical pillars of wellness we all should be living by to experience true connection with each other. 3 key points for creating a life of connection 1. Your stories you tell yourself are playing a role in your circumstances and happiness whether you realize it or not. 2. The huge disservice we do to ourselves as entrepreneurs in the ways we assess and prioritize the value of our relationships. 3. The simple tips you can start using to build more authentic connection with your team and clients. You won't want to miss th

It's possible to create company values that actually mean something and that can assist you in delegating responsibility to your team. Maybe you don’t have established company values or you don’t know how to use them for anything significant. You might have just grabbed some words that sounded good and put them together. Maybe your team isn't aware of them or they don't play a part in your decision-making within your business. 3 key takeaways to listen for in this episode: 1. Two key factors that will guide you in choosing your best values. 2. Important ways you can use your company values for hiring, rewarding, and letting go within your team. 3. The exact way I use our company values to allow my business to run without me. Company values should be the foundation of your decision making and be clearly represented within your team and your customer-facing work. I hope this episode gets you one step closer to making that your reality. Did you love today’s episode? 1. Take a screenshot and share it

My evening routine as an entrepreneur, especially because I work from my home office, is essential to transitioning away from work and into family time at the end of the day. In today's episode, I'm sharing exactly what my evening routine looks like as I finish up work in a way that's proactive and prepares me for the next day. Three key elements of my evening routine you might want to try: 1. The importance of a transition for your brain at the end of the day and the way I prepare to shift my mindset from entrepreneur to parent. 2. I'm sharing here some ways we connect as a family after the work and school day and resources we use to start conversations. 3. The powerful practices we use to develop values and character in our kids that also help me stay in a positive mindset at the end of every day. I'm happy to share this evening routine with you so you can take what might work in your life and use it to cultivate a healthy mindset which we all know is the solid foundation for a successful business. Let me k

Stop micromanaging. It's truly a significant waste of your time and money. And yet so many small business owners find it difficult not to micromanage. In today's episode, I'm sharing with you exactly how your micromanaging is costing you and more importantly what you can do about it. I want to also say, if you find yourself micromanaging, don't be too hard on yourself about it. We've all been there. Micromanaging is a sign that your work is important to you and it matters that things get done to a certain standard. That's a good thing. But you can channel that passion into productivity rather than micromanaging every little task. Here are three important points I'm making in this episode: 1. What you risk losing if you continue micromanaging. 2. The number one reason you're probably micromanaging and what you can do instead to get the same results. 3. The system that allows progress to be tracked and holds team members accountable without micromanaging.   I hope this episode inspires you to realize that micro

Shifting from a ‘fixed’ to a ‘growth’ mindset takes intentional practice and time but makes a huge difference in the outcomes you experience. And once you start to practice, you will notice shifts right away. It’s not a lack of knowledge holding you back. It’s your thoughts. If you've ever found yourself thinking... I’m not sure what to do This is overwhelming I’m not ready to systemize and scale... ...this episode will help you take massive action in keeping your mindset work a top priority. When you do this you will grow the business in the way you've imagined and experience more time and financial freedom. 3 key takeaways from this episode: You can begin to shift your understanding that thoughts are not facts. You can believe that nothing will stop you. You can notice the thoughts that come up and change them. If you want to grab a list of my top favorite mindset books to start making immediate progress in your mindset work journey, be sure to head over to the Scale Your Small Business Facebook group.

My most productive time is before everyone else is up for the day. I often get asked about my morning routine that sets me up for success. So in today's episode, I'm sharing exactly what I do in my morning routine as a 7-figure entrepreneur of multiple businesses. This morning routine is all about getting in the right mindset to follow through with my intentions and take care of myself physically so I can be in peak performance mode as much as possible. Three key elements of a successful morning routine: 1. A consistent wake-up time -- I'll share how I wake up early enough to take advantage of time before the kids are up but in a way that is gentle on our biological rhythms. Blaring alarm clock? No thank you. To get Stacy's wake up clock click here. 2. Hydration -- but first, water. I'll share why this is one of the first things I do and my thoughts on the bulletproof coffee trend. 3. Mindset -- I'll share the journaling and writing I do to commit to the priorities for the day and the unconventional way I wri

People are always asking how I move so quickly and how I get new offers to take off so fast. Today I'm going to break down what that looks like. I pay to get things done quickly because the internet moves at lightning speed, marketing messages change, offers need to change. You've got to keep up or by the time you've implemented something that strategy is out of date. In today's episode I'm sharing all the ways that I pay for speed and why I make it a priority to invest in my business. Three key points to listen for: 1. Where I make the choices to be reserved with my budget and where I refuse to settle for the cheapest option. 2. One of the most important investments I make is in my own growth and learning. I'll share the resources I buy and why it's so important. 3. How investing in a team makes a huge difference in getting things done quickly if you know how to do it effectively. I want this episode to shift your perspective away from being unable to afford outsourcing or investing in professional developme

There are so many reasons why an executive assistant needs to be your next hire. Today in this episode recorded from a live training in our Scale Your Small Business Facebook group, I'm sharing the top 3 reasons to hire an EA. I always say if you don't have an assistant, you are the assistant. You don't have time to be doing assistant level tasks. You are leaving money on the table setting your own appointments and checking your own email. 3 key takeaways from this episode: Hiring a local executive assistant who can take on tasks in person has so many benefits. I'm sharing some examples of how my full-time EA helps support my business. I'll share examples of what an executive assistant job description should look like so it will allow whoever steps into the role can grow along with it. An understanding of the incredible ways your EA will save you time and even more importantly, how you should be using that time you'll be getting back. Hiring an executive assistant is by far one of the best things I've done

I've been getting a lot of questions about raising prices because of inflation. Raising our prices can be so difficult, but inflation is a very real thing right now, prices are going up everywhere so we shouldn't be afraid as small business owners to do the same. In today's episode I'm addressing all the questions you have about whether or not to raise your prices because of inflation and how to go about it. Three key takeaways from this episode: 1. One of the biggest questions I get is whether or not you need to make an announcement about raising your prices. I'm sharing my best advice here. 2. Another thing people worry about is making their current customers mad or losing business. I'll tell you exactly what you need to be considering to make sure this isn't a problem. 3. When you decide to raise your prices because of inflation there are some practical steps you need to take. I'll share with you exactly what you need to do. Just like anything you decide to change in your small business, raising your price

Vulnerable share alert here. You might be surprised to find out that my biggest weakness is also one of my greatest strengths. If you've been around awhile, you know I'm a very driven person. I've received numerous awards for reaching milestones some people only dream of. So how is this a weakness? I'm sharing it all with you here in this episode. I'll go into more detail. But, turns out, that being driven also means I'm often left feeling unfulfilled or unsatisfied by my own success. Three key points in this episode: 1. The words a friend shared with me as I reflected on my successes and the goals I've set for myself and narrowly missed. How we show up for ourselves in our thoughts matters and my friend's insight helped shift my perspective. 2. Why I feel it's important to share this insight and reflection with you. I know I can't be the only one who is always striving for more. 3. Some words of encouragement to help you (and me) appreciate and acknowledge the success we experience. Whether you celebrate you