Grow My Clinic Podcast

In this episode, Jack lets us in on the latest lesson that was delivered in our Health Professionals in Business group about delivering non-clinical team training.QUOTES FROM THIS EPISODE“We are doing our patients a disservice if we don’t recommend the best products.”MENTIONSGrow My Clinic online courseGrow My Clinic MembershipHealth Professionals in Business (FB Group)SHOW NOTES[0:02:46.3]  Common denominator among high performing clinic owners[0:03:19.3]  Jack shares one of his experiences in delivering non-clinical team training[0:08:23.2]  Giving the team an immersive first-hand experience of your products and servicesIf you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spoti

Jack walks us through the four key elements in launching anything in your clinic, be it a product, a new practitioner, or a new service. He also talks about buyer and customer intent and how to reverse engineer your marketing and communications effort to make sure you launch well.QUOTES FROM THIS EPISODE“Unless you have a strategy in place to fill that, nothing’s going to happen.”“If someone makes a search on Google, they’re ready to do buy or engage.”MENTIONSGrow My Clinic online courseCliniq AppsMailchimpSHOW NOTES[0:03:31.2]  Launch tip #1: Gauging the buying intent of customers in online channels (Google AdWords, Facebook, etc.)[0:04:47.3]  Sample strategy for launching/introducing new practitioners online[0:05:26.7]  Launch tip #2: Contacting referral partners and business partners[0:06:39.2]  Launch tip#3: Distributing content to client database via CRMIf you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher

This week, we have Paul Ramondo talking to us about all things digital marketing. He shares some of the best ways to target audiences or your ideal clients on social media, particularly through Facebook, and some tips on writing an effective copy that would speak to your audience.QUOTES FROM THIS EPISODE“[Digital Marketing] is about telling and targeting a story or targeting an offer on a platform in which everyone is now spending their eyeballs on, or spending their focus and spending all their attention on.”“Marketing is really just helping people find solutions to their problems where their attention is.”“There’s a commercial reality to what we do, and if you’re not making a profit, then you’re going to go out of business and you’ll not be able to help anyone.”“Even though we’ve done our research and we’ve built a data-driven approach to figure out what that avatar looks like, nothing’s going to beat the data that you have within your own clinic, and with the people who are already brand-aware.”MENTIONSGro

Jack and Ryan talks about various products used by clinic owners and how they can enhance the client experience within a health clinic environment.QUOTES FROM THIS EPISODE“Having that technology just gives your clinic that credibility.”“Having the tech gives you different options to show the patients. Let them decide what they want whether it’s a product, whether it’s an item that you want to sell to them…”MENTIONSGrow My Clinic online courseDJO GlobalSHOW NOTES[0:01:05.5]  How Ryan ended up working at DJO Global[0:02:57.7]  What is DJO Global?[0:04:33.5]  How to utilize products to enhance the client experience[0:08:52.1]  What it means for clients when they’ve got products that can provide data?[0:11:02.3]  Changing trends in shockwave therapy and how the right product supplier can help clinic owners keep on top of that[0:14:37.4]  Ryan talks about pain management modalities[0:16:50.4]  What should clinics be looking for when choosing a supplier?[0:19:18.6]  Common mistakes clinics make when managing stocks

Ryan McCathie talks about his exercise physiology journey, how he networks through LinkedIn, and how it has helped his clinic achieve their goals.QUOTES FROM THIS EPISODE“Smell (clinic’s scent) has a great emotional attachment to patients, so we make sure our smell is quite regular.”“If one person’s asking it, there’s probably a dozen others that are thinking it, that have never gotten around to asking it.”“I don’t argue on social media. It wastes your time.”MENTIONSGrow My Clinic online courseHunter Rehabilitation and HealthRyan McCarthieRHR FacebookSHOW NOTES[0:00:44.6]  Introducing Ryan McCathie[0:01:22.2]  What is exercise physiology and how Ryan ended up studying it[0:01:57.8]  Common chronic conditions Ryan and his team usually deal with[0:02:44.7]  Why Ryan chose exercise physiology as a profession[0:04:02.8]  Why private practice?[0:05:39.1]  How Ryan ended up with his own clinic[0:06:58.1]  About the Hunter Rehabilitation and Health[0:07:41.5]  Some elements of the client experience that Ryan has foc

Michael Rizk, owner and founder of iMovePhysio, is going to be giving us some tips on how to adopt to the fast-moving pace of your clinic’s growth.QUOTES FROM THIS EPISODE“We are often paralyzed by opportunity. We just say yes to everything. We’re fresh, new, we’re gung ho. And often times, we say yes to everything not fully measured or understanding the magnitude of what we’re taking on.”“My tip would be: don’t hide your culture. And if you’re not huge on social media, just make that really clear from the start, and you’ll find people that are dying to work for you instead of you trying to find people.”MENTIONSGrow My Clinic online courseiMovePhysioiMoveUClinikoCliniq AppsHICAPS GoSHOW NOTES[0:00:49.5]  How Mike got into physio[0:02:06.6]  Why Mike studied exercise science[0:04:05.1]  How long did it take for Dan and Mike to start iMovePhysio?[0:06:36.2]  Managing the speed of your clinic’s growth[0:08:55.9]  How Mike was able to find his clinicians in a short amount of time[0:09:38.0]  Rejecting the wrong t

Stephen King from Movement Assessment Technologies (MAT) is all about providing tools for clinic owners to help them get objective, tailored assessments for their clients.Learn more about Stephen King, his MAT journey and the impact of their work extending to 21 countries in this episode of the Grow My Clinic podcast.QUOTES FROM THIS EPISODE"We're about creating experiences for clients where they understand their diagnosis, whether that's pathological or psycho-social, so using language that matters to them creates an amazing buy-in.""Having something that makes you different is really important as a clinic owner."MENTIONSGrow My Clinic online courseMovement Assessment TechnologiesKajabiAsanaGoogle SuiteMAT AssessmentSHOW NOTES[0:00:30.0]  Getting to know Stephen King[0:03:56.6]  What made Stephen want to study Physio[0:05:22.6]  Stephen's passion for movement assessment[0:07:46.0]  What led Stephen to start Movement Assessment Technologies[0:09:20.1]  How did MAT differenti

An effective reward system could greatly boost team morale and inspire your staff to serve your clients better. That is why in this episode, we would not only be talking about bonuses and commissions, we'll also be talking about creating a whole systematic cultural approach towards rewards.QUOTES FROM THIS EPISODE"We think that people are motivated by money. But the truth is that most of our team just genuinely want to be recognized.""People want to be recognized for the great behaviors and the great work that they do."MENTIONSGrow My Clinic online courseBonuslySHOW NOTES[0:00:41.7]  Listener reviews on iTunes[0:01:46.8]  Three reasons for why you need an effective reward structure[0:02:03.5]  First reason: Recognizing good behavior (privately or publicly)[0:04:48.4]  Second reason: Reinforce values[0:06:19.9]  Third reason: Rewarding performanceIf you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes

Think you're extra? Andrew Zacharia and Peter Flynn from Physio Fit will share with us what it really means to go the extra mile for your clients. They'd go as far as buying massage chairs for their waiting rooms to hiring a barista for their clinic, just to make their clients have that amazing experience!QUOTES FROM THIS EPISODE"Just opening the door and waiting for people to come isn't a good [business] strategy."MENTIONSGrow My Clinic online courseGood to Great by Jim CollinsThe Ideal Team Player by Patrick LencioniPhysio Fit AdelaideSHOW NOTES[0:00:52.8] How Pete became a physio and what he did leading up to Physio Fit[0:07:34.7] Andrew's journey to becoming a physio and what he did leading up to Physio Fit[0:11:44.8] Where Physio Fit is at now and how they got to where they are[0:12:39.6] Why they still see patients until now[0:15:12.1] Dynamics of a business partnership that works well[0:18:10.6] How Pete and Andrew came up with their values and mission statement[0:20:11.9]

Joey talks about some of the amazing insights from his book, Never Lose a Customer Again, and gives us a fresh perspective on retaining customers, creating unforgettable client experiences and why it’s different from customer service, and how to differentiate yourself from a market full of low-priced and high quality services.QUOTES FROM THIS EPISODE“The title ‘administrative’ is not really the sexiest title in the world. It implies, by the very nature of the language, that it’s a less important task, or it’s a more monotonous or more rote task for someone to do, when to your point, that’s the frontline of the client experience.”“The therapists deliver the outcomes, but our admin team, they deliver the experiences.”“We’re finding in the healthspace, the experience matters more than what a therapist does with their hands.”“I see customer experience as a proactive activity, an activity that does its best to anticipate the type of feeling you want your customer to have at every touch point.”“Customer service is

“Technology, when used well, can free up a lot of time.”And so in this episode of the Grow My Clinic podcast, we’re going to show you more about what you can do with Physitrack, a software that encapsulates exercise prescription, outcome measures, adherence tracking, patient education, etc.. We are also going to explore the telehealth space and answer some of the common questions about it.Marijn Kortekaas from Physitrack will be joining us for this episode and he’ll be walking us through both Physitrack and some aspects of the telehealth space.We hope that you enjoy this episodeQUOTES FROM THIS EPISODE“One of the key things that we always set ourselves out to do was to make it as easy and as engaging to our clients.”“Education is as important as the exercises themselves.”“Physitrack provides clinicians the opportunity to communicate with patients outside of the traditional confines of the consult room.”“Automation is magic - it means that things don’t get missed.”“Technology, when used well, can free up a lot

This week, we delve into the personal and professional life of Marijn Kortekaas from Physitrack. He also shares about scent marketing, his previous job at Nike, and about the Physitrack app.QUOTES FROM THIS EPISODEOn why Nike shoes are expensive: “When it comes to Nike, you see the amount of money they spend on sponsorship, of athletes. It’s all about connecting the consumer to an athlete and help consumers to aspire to be someone they would love to be.”“Marketing to people’s aspirations are often far more valuable than just marketing to their problems.”“Although it’s not a clinical approach (scent marketing), it’s something that can have an impact in clinical outcomes. When patients are in a certain frame of mind, or they’re feeling relaxed or energized, it primes them to have a great experience with their therapist.”MENTIONSGrow My Clinic online coursePhysitrackPhysitrack walkthroughSHOW NOTES[0:01:09.0]  Getting to know Marijn Kortekaas[0:01:52.1]  Marijn’s first job after uni: working for Nike[0:02:41.1] 

Jack talks about one of the things he does to keep his focus and his flow going, and it’s really simple - binaural beats.Curious about it? Give this episode a listenQUOTES FROM THIS EPISODE“We all know that multitasking is a MYTH.”“To be able to work on those high level tasks where you need creativity, you need focus, you need flow, alpha beats is where you need to be at.”MENTIONSGrow My Clinic online courseGMCP Ep. 005 - ‘Do Not Disturb’: Managing the Noise in Your Life to Improve ProductivityBinaural beatsLimitless (movie)SHOW NOTES[0:00:30.9]  Getting into a state of flow[0:02:00.8]  Jack talks about the science behind binaural beats[0:03:27.2]  Different types of binaural beats[0:05:14.8]  Where to get binaural beats[0:07:05.8]  When is the perfect time to use binaural beats?If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!If you found this episode valuable, ple

Jack and Ben talks about personal mastery, tips on how to find your flow, and how to deal with all the pressures that clinic ownership throws at you.QUOTES FROM THIS EPISODE“There’s an ebb and flow to this life of business ownership, which is a really interesting contrast to the life of a clinician.”“They’re doing a lot of things but they’re nt incredibly productive because they don’t have a clear enough outcome in mind.”“The best clinic owners are obsessed and they don’t change their standards about their outcomes, as in they’ve got a result in mind.”“The more you’re clear about the outcome, the more resourceful you are in finding the answers or the ways when those obstacles come up.”“What we say ‘yes’ to determines what we say ‘no’ to.” - Jim Collins“If we’re just grinding and making life difficult for ourselves, consistently without a breather, we’re gonna get burnt out and tired. So what you need to do as a clinic owner is find a place where you can become self-aware enough that you can have space to work

Jack and Ben talks about rewarding and reinforcing your clinic’s values to your team members with an app called Bonusly. What it does is it encourages your team members to recognize one another and rewards any team member for when they’re living up to your values.QUOTES FROM THIS EPISODE“When was the last time you recognized your team in a systemized way according to your values?”“What Bonusly does is it gamifies rewards and recognition among your team. Now, what we’re able to do in a systemized way is for my team to recognize each other according to our values that we’ve all collectively defined.”“The intention here is to have almost a social recognition model where your team members are recognizing one another. It doesn’t have to just come from the top down, and it’s based on the values of your business.”MENTIONSGrow My Clinic online courseBonuslySHOW NOTES[0:02:21.5]  Learn how to define your clinic’s values to your team members[0:03:47.0]  Introducing Bonusly, a tool to gamify rewards and recognition[0:05

Joel Friedlaender, founder of Cliniko, joins us this week for another episode of the Grow My Clinic podcastHe’s going to be talking about his personal journey towards creating Cliniko, the advantages of doing remote work and having a remote team, and some new features Cliniko will be having in the future.We hope you enjoy this episode!QUOTES FROM THIS EPISODE“One of the fascinating things about Cliniko is that it is so user-driven and user-based; there’s a strong community there and you seem to be very responsive. And that probably speaks to the type of company that you’ve built.”“Every company has a different context. You can try to copy how another company behaves, but they have different customers, different size, different origins - whatever it might be, there’s a whole bunch of constraints and reasons that impact how that company behaves.”“If I look worldwide, we get hundreds of applicants everytime we offer a job.”“Transparency and being open and honest with you clients wins everytime. When you’re tryin

Sarah Bartholemousz of You Legal, a legal concierge service, joins us this week to talk all about the legalities of running a healthcare business.She shares to us some of the common legal problems clinic owners face, the pros and cons of partnerships versus having an incorporation, contractors versus employees, and so much more! She also shares her personal journey to starting You Legal and what it’s like to bring innovation into her industry.There’s a lot to look forward to in this episode, so make sure to give this one a listen!QUOTES FROM THIS EPISODE“Basically, I just decided I wanted to take my life into my hands. I did not want to wait until Nikola was born and get another job in six months and have that risk of losing it again; I wanted to control my destiny. And so the very next after I lost my job, I started my practice, which at that stage I named after myself like a lot of law firms.”“I found that I had a lot of other people interested in having service from me, and I felt like I couldn’t help ever

Karen Finnan, founder of Online Physio, joins us this week for another episode of the Grow My Clinic podcast.She is a physiotherapist by trade and now practices all over the world using telehealth. She’ll be sharing to us her story, challenges and solutions she’s encountered in building her telehealth business, and the progress she’s bringing to physiotherapy and allied health in general through telehealth and online consulting.You can look forward to a great episode!QUOTES FROM THIS EPISODE“The key to any sort of resistance that you get is understanding where they (customers) are coming from.”“The Australian Physio Association have now done a wonderful job of beginning the process of advocating with the private health insurance parties to introduce the concept of rebates for private health insurance purposes.”“Know who your ideal client is and be there in the world where they spend time in tobe able to provide a solution if and when they need it.”MENTIONSGrow My Clinic online courseTypeformPhysitrackSHOW NOT

Steve Commando gives us some advice on personal development, leadership, business, and life in general in this special episode of the Grow My Clinic podcast.Steve “Commando” Willis is a qualified fitness coach who also became well known as a trainer in Australia’s Biggest Loser.QUOTES FROM THIS EPISODE“Pain, suffering and fear is real, but it’s not unique.”“If people really want to test themselves, get out into nature. Do some hard stuff.”“Surrender means to accept ‘now’ for what it is in this present moment.”“What it comes down to is what you’re willing to do when the doors are closed, no one else is around and the lights are off - that’s when it counts.”“We can conjure enough energy when we’ve got all eyes on us; but when it’s dark and cold - when you just don’t feel like doing it - what are you willing to do? That’s what makes you.”MENTIONSGrow My Clinic online courseSteve Willis’s siteSHOW NOTES[0:00:52.9]  The legacy Steve hopes to leave[0:02:30.8]  How does Steve treat his children?[0:07:05.0]  How Stev

Hootan Mohseni is back with us again at the Grow My Clinic podcast, and he’ll be giving us a crash course on how to use Cliniq Apps’ dashboard efficiently, so that we could read and interpret data better, and in turn give better service to our patients.QUOTES FROM THIS EPISODE“It’s not just about the data; it’s being able to analyze it in a way that’s meaningful to help you reflect on what’s happened.”“Clinic owners - although they are health professionals, they are running a business.”“Business without data is like human without mind. If you do not see what you’re doing, you cannot make correct decisions.”“Getting data is one thing, but having it presented in a way that helps you make decisions, it is what’s next level.”“Revenue and cost is distilled outcome of a business.”“Too much analysis is bad, but lack of analysis is also bad.”“To hide from data or to be fearful of it is really doing your patients a disservice in the long run.”MENTIONSGrow My Clinic online courseCliniq AppsSHOW NOTES[0:00:59.9]  Data i