Grow My Clinic Podcast

This week on the podcast, we’re going to be joined by Chris McCarroll, founder and editor of Allied Magazine. Chris started his business life in marketing and events, working with brands such as Buena Vista Walt Disney and Surf Life Saving before taking the leap and opening his own branding studio and health marketing agency.Since Allied Magazine was founded, it is continuing to build a large following within the Health, Medical, Fitness, and Wellness communities.Today, We’re exploring mastery of standing out, telling your story and collaboration.QUOTES FROM THIS EPISODE“Everybody has their story. There’s going to be some resistance to telling it… and that’s okay. It’s all about what can you do to make that connection so people can understand you and get to know you before they’ve even met you.”“You need to surround yourself with people who ‘get it’.”“It’s not about connecting with everybody; we want to identify it and connect with a certain person, so it’s about always having them in mind when you’re creatin

This episode is the second part in the two-part series about creating a values-driven business. Jack walks us through the four questions that can help draft our business’s values, and some examples on how it can be applied to your own practice.Here’s the link to the first part of the series.QUOTES FROM THIS EPISODE“Do not start with your team. Start with yourself.”“If core values simply become posters on the wall and arbitrary pages in a folder somewhere, they are useless.”“Values are the things that we already do. You just need to identify them through a reflection process, and then once they’ve been identified, refined and crystallize, you need to amplify them.”“You amplify core values by deliberately infusing them into your decision-making and action-taking.”“There is no shortage of ideas in the world, but they need to align with our core values.”“You need to use your core values as a filter for your action-taking and decision-making.”MENTIONSGrow My Clinic online courseClinic Mastery Business AcademySHOW

In this two part series of creating a values-driven business, Jack talks about the four core values of Clinic Mastery and why having a values-driven business is important.QUOTES FROM THIS EPISODE“The reality is core values are more than just words; they need to be core actions.”“Values are the principles that govern and guide how you act or how you behave, the expressions of your culture.”“Core values are not something that you create; it’s something that you identify, and then amplify.”“If you haven’t defined your core values and created practices and behaviors around them, you’re simply leaving your culture up to chance.”MENTIONSGrow My Clinic online courseSHOW NOTES[0:01:42.9]  Clinic Mastery backstory: How we created our own core values[0:03:53.9]  What are core values?[0:06:26.9]  Why core values are necessary for your health business[0:08:13.5]  The Four Clinic Mastery Core Values[0:08:49.0]  Core Value #1. Keep it real[0:09:17.6]  Core Value #2. Make it happen[0:09:39.1]  Core Value #3. Bring the energ

Ben Amos from Engage Video Marketing joins us this week in the podcast to talk about the secret sauce behind creating amazing video content that promotes brand-awareness and converts viewers into clients.QUOTES FROM THIS EPISODE“Once you’ve identified your audience, you’ll know what they want to know about.”“What is your business objective from any piece of content?”“Whatever the production decisions you make really should be the last decision you make.”“The reality with human beings is that we buy with emotions, and we justify that decision with rational logic later.”“The journey starts at the emotional end, but it becomes a rational decision of ‘Am I going to part with my cold, hard cash?’”“You want to be using your content and the content of your [Facebook] Live in a way that encourages people to ask questions or interact or engage in those comments.”“Doing any video is better than doing no video.”MENTIONSGrow My Clinic online courseEngage Video MarketingInnovate Media‘Foundations’ Video CourseSHOW NOTES[0

MENTIONSGrow My Clinic online courseClinic Mastery PodcastHere at Clinic Mastery, we are looking forward to helping more people with the content that we put out. And so if you have some questions, feedback, or any ideas for future episodes, you can reach out to us at jack@clinicmastery.com with the subject line “Podcast Help”, and Jack will personally make sure to get back to your messages.If you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate your support and feedback!

This week on the podcast, Dr. Glen Richards shares to us about the driving principles behind his multi-million dollar empire.Dr. Glen Richards is a veterinary surgeon and founder and former CEO of Greencross, Australia’s largest pet care company.Glen spent 10 years building a multi-million dollar integrated pet care empire, which now operates in more than 130 veterinary hospitals in Australia, New Zealand and China.You may better know Glen from his involvement with MyFootDr and his media presence as one of the four Investors on Shark Tank Australia, hosted on Channel 10.QUOTES FROM THIS EPISODE“The bigger the organization, the more disciplined a structure’s got to be.”“Step up! What’s the worst that could happen?”MENTIONSGrow My Clinic online courseMyFootDrGreencross AustraliaPetbarnCity FarmersShark Tank AustraliaSHOW NOTES[0:01:12.1]  Glen’s transition from being a clinician, to being a business owner, to becoming an investor[0:08:07.9]  Keeping things rolling between transitions[0:12:46.1]  Attention to pe

In this episode, we’re going to be speaking with Andrew Roberts about mastering your daily grind and flow, both in business and in life.Andrew is well known as one of Australia’s leading business mentors and is a Strategic Business specialist. He has gone from running one of the largest business coaching companies in Australia to focusing on specialists and leaders of various industries. You may know Andrew as the author of the book ‘What The Hell Are You Chasing?!’Andrew believes in balance and encourages the people he works with to stop chasing stuff they don’t want, to stop trying to impress people they don’t even like and to live life as a ‘fulfillionaire’ - someone who is rich in every area of life.QUOTES FROM THIS EPISODE“If it’s not scheduled, it won’t get done.”“One hour of inspired time is greater than six hours of uninspired time.”“To be able to run an amazing team, it needs frequency of communication.”“A great leader of any business needs to be the visionary and constantly enrolling and inspiring t

We have a very passionate guest this week on the Grow My Clinic podcast, and that is Michael Griffiths!Michael is the founder of Referral Marketing Guru, the #1 authority on referral marketing training around the globe and today, he shows people how to generate more referrals, use their networks more effectively and use partnerships to fill their New Client funnel.QUOTES FROM THIS EPISODE“Unlike any other form of marketing where it’s all about getting yourself in front of the right sources of people, referral marketing is what we call the best form because it’s not costing you a cent to be able to get other people passing you new business and new opportunities.”“Partner to create win wins.”“I don’t care about what you do or how you do it; whether you think you’re the best is irrelevant. What I care about is do I like you and trust you and actually want to help you?”“So the right question isn’t “tell me more about your business” or “tell me what you do in business”, it’s just simply “tell me more about YOU.””M

They have over 100,000 subscribers on YouTube, over 80,000 followers on Instagram and about 90,000 people following them on Facebook. Physiotutors is undeniably one of the fastest growing online healthcare communities out there, and they’re joining us this week to share some lessons about how to grow your online community.This episode is an absolute gold mine. Check it out below!QUOTES FROM THIS EPISODE“The basic rule is that you have to put out content that is really interesting and valuable for your followers, and it has to be continuous uploads and posts.”“Your best post is your next post. Don’t dwell on one piece of content too long. Put it out there, receive feedback from the community.”“The quality of the community is way more important than the size.”“It’s like everything in life - [content marketing] is a marathon. It’s like going to the gym - you have to put in the work and you have to have patience.”MENTIONSGrow My Clinic online coursePhysiotutorsPhysiotutors (FB page)Physiotutors (IG)Physiotutors (

Sales lion and content marketing expert, Marcus Sheridan, shares some wisdom about the importance of content marketing and how it’s able to build a bridge of trust between you and your potential clients, which can then lead to bookings and sales.Marcus is also an international speaker, and author of the book They Ask, You Answer, and was also referred to as the web marketing guru by the New York Times.Need we say more? Hit that play button!QUOTES FROM THIS EPISODE“There’s only one reason that somebody would give a clinic their money, and that’s because they experienced this fundamental emotion that you and I call trust.”“The building block of every single business in the world is the emotion of trust.”“I understand everyone’s too busy until they value the thing (content marketing).”“70% of the buying decision is made before the customer talks to the business.”“What scares us away as consumers during this research process is when we don’t know.”“Ignorance leads to inertia or inaction - [uncertainty] causes us

Adam Johnstone from the iGenius Group joins us this week to talk about the I.T. aspect of our business and some of the ways I.T. support can help you save more time and lessen your clinical expenses.QUOTES FROM THIS EPISODE“I.T. is a combination of the software and the hardware that drives your business.”“If you always look at I.T. as a cost, you can miss some times when I.T. can actually produce an income or some type of competitive investment in technology.”“Consider your I.T. provider as someone who’s really going to help save you some unnecessary expenses.”MENTIONSGrow My Clinic online courseGSuiteOffice365SharepointiGenius GroupSHOW NOTES[0:01:05.8]  Adam’s backstory, what got it him into I.T. and founding iGenius[0:03:32.7]  What exactly is I.T.? What do I.T. people do?[0:05:28.9]  Hardware and software I.T. people deal with on a day to day basis[0:08:31.8]  Tips to engaging with your I.T. provider: what to ask, what you need to know, goal-setting and what information you should provide[0:14:46.2]  Are

Have you ever had an experience that you just wanted to share to your friends and family members? In this episode, Ben recalls one of the best services he has ever experienced from a coffee shop, and shares some insights on giving your clients the premium experience from the welcome room, to the moment they walk out of the door.QUOTES FROM THIS EPISODE“Your clients are the most important thing about your business. If they weren’t there, you wouldn’t exist!”MENTIONSGrow My Clinic online courseIf you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTunes - https://podcasts.apple.com/us/podcast/grow-your-clinic/id1332920944?mt=2 Spotify - https://open.spotify.com/show/03nmt7gYDfeeOPV6qBmVTu Watch on YouTube - https://www.youtube.com/@clinicmastery We appreciate yo

In this episode, Ben shares his story on how an orthopedic surgeon’s strong criticism towards podiatrists steered him towards positive changes in his career and business.QUOTES FROM THIS EPISODE“In business, in life, in your career, you’re going to find people that disagree with the way that you do things. You’re going to find people with a different approach, in fact, a different perspective.”“It’s up to you to seek out new perspectives.”MENTIONSGrow My Clinic online courseSHOW NOTES[0:01:39.6]  Asking open-ended questions to engage the customer[0:02:18.3]  Ben’s encounter with an orthopedic surgeon[0:03:30.9]  “It’s up to you to seek out new perspectives.”[0:05:30.7]  Action steps[0:07:16.6]  ResourcesIf you like this episode of the Grow My Clinic podcast, please don't forget to like, share, comment, and give us your ratings on iTunes and Stitcher. We appreciate your support and feedback!If you found this episode valuable, please give us a thumbs up, share, comment, and give us your ratings on: iTune

Trevor and Alison from the Jane app is going to walk us through the features of their practice management app, and gives us all the reasons for why it’s worth a try. They have charts, integrations, templates, drawing and writing features and so much more!Check it out below!QUOTES FROM THIS EPISODE“We just recently ran some stats on when people are using online booking the most, and it was 11am and 11pm.”“When you’re looking at a practice management software, I recommend that people think about it from all of the people who are going to be interacting with it and not just one person.”“So if you do a 45-minute treatment, you bill for an hour because you’re going to do 15 minutes of documentation. That is not ripping off your patients.”“That branding, that experience that you’re giving people and how you’re presenting yourself, it does affect how much you can charge and how professional you come across.”MENTIONSGrow My Clinic online courseJane AppSHOW NOTES[0:00:41.5]  Jane’s backstory and the benefits of using

In this episode, Silvia Pfeiffer introduces a video consultation tool called Coviu which you can integrate into your clinic’s workflow so that you may help your clients anywhere and anytime.QUOTES FROM THIS EPISODE“They don’t have to install anything - they just click on the link that they got in the email, then they enter it in their browser.”“Coviu is quite simple to use and to install because you only need a web browser to run it and a webcam.”“Often, we are held back or we’re fearful of the technology, when the reality is that that isn’t the biggest barrier. What is one of the barriers is getting our mindset around how to develop client experiences.”MENTIONSGrow My Clinic online courseCoviuBeyond the Clinic by Silvia Pfeiffer (coming soon)SHOW NOTES[0:00:46.4]  Silvia’s background and what Coviu is all about[0:02:30.0]  How Coviu works for less well-known health professions (e.g. speech pathology, occupational therapy, mental health, etc.)[0:06:32.6]  Convenient features of Coviu[0:07:44.4]  How brick and

Andy Wang, also known as The Wellness Accountant, joins us on the podcast for an episode on accounting and shares his wisdom on how clinic owners can have a great relationship with their accountant.QUOTES FROM THIS EPISODE“Business should be an extension of your life’s purpose.”“There should be no fear in calling your accountant, worried that you’ll get a bill. That should be discussed.”“When you speak to your accountant, there should be open, honest communication where you’re talking on equal footing.”“The places where the business owners don’t take advantage of enough is tapping into the accountant’s knowledge for their own personal growth.”MENTIONSGrow My Clinic online courseThe Wellness AccountantSmashed Avocado PodcastThe E-myth by Michael E. Gerber (book)Urban LeopardPractice IgnitionXeroQuickbooksReceipt BankSHOW NOTES[0:00:44.7]  The story behind Smashed Avocado (Andy’s podcast)[0:01:46.9]  How Andy ended up doing Accounting and how he became well known as The Wellness Accountant[0:07:15.4]  Having a

Julian Connett from Newcastle Creative Co. joins us this week for an episode on website, web design and graphic design. He’s going to teach us how to best leverage a website to drive outcomes for your clinic and for your business.Excited? Click that play button!QUOTES FROM THIS EPISODE“It might be one aspect of your service that sets you apart from the rest, and let’s try and hone in on that.”“What happens online needs to reflect what happens in the clinic.”“You budget for ongoing costs.”“If you’re website isn’t there, you’re missing out on new clients.”MENTIONSGrow My Clinic online courseNewcastle Creative Co.Newcastle Creative Co. (FB)SHOW NOTES[0:01:06.9]  Getting to know Julian Connett and how he ended up in graphic and web design[0:02:19.0]  Businesses Julian ran himself[0:03:03.8]  The process of designing a website[0:05:00.2]  Why do we need a website?[0:06:15.0]  Pros and cons of website builders (e.g. Wix, Weebly, etc.)[0:07:55.8]  Julian’s preferred web platform and some key elements in a WordPress

We have another short, punchy episode from the one and only Ben Lynch, and in this episode, we’re going to be talking about ways in which you can continuously produce content and some useful places where you can get your content ideas.QUOTES FROM THIS EPISODE“Content marketing is playing the longer game.”“Content marketing is a great way for us to sow the seed now and reap the rewards later.”“Content positions you as an authority, as an expert, in a particular area.”“Your content must reflect the needs, wants, desires and challenges of your ideal patient.”MENTIONSGrow My Clinic online courseFacebook AdsGoogle AdWordsSHOW NOTES[0:01:19.9]  Why invest in content marketing?[0:01:44.4]  Ways to increase the rate of content marketing that you are doing[0:03:27.2]  Sources for content ideas: Where do I begin? What do I use for my content?[0:03:43.6]  Sources for content ideas: New patient inquiry system[0:04:18.2]  Sources for content ideas: Appointment conversations[0:05:19.2]  Sources for content ideas: Continuin

In this episode, Ben talks about mastering your clinic operations, the aggregation of marginal gains and the four key areas that you need to improve on in your clinic.QUOTES FROM THIS EPISODE“Mastery is all about constant and never-ending improvement.”“You’re not in business for five minutes. And if there’s a story we’ve heard time and time again, it’s of the clinic owner that’s faced with burn out, trying to do it all at once or just doing it all themselves.”“If you don’t have ten to fifteen minutes, you don’t have a life.”“There is an absolute difference between knowing what to do and doing what you know.”MENTIONSGrow My Clinic online courseAggregation of Marginal GainsAsanaSHOW NOTES[0:00:46.8]  The story of the British Cycling team: real-life application of the Aggregation of Marginal Gains[0:03:57.5]  Why SWOT analysis isn’t your best option for assessing your clinic operations[0:04:58.6]  Analyzing one area of the business every week[0:06:13.5]  Using Asana for auditing[0:06:42.2]  Four key areas of foc

Darren Rieck from Nookal shares some of the really cool features of Nookal, a practice management software, managing a remotely-run business, and how data helps in managing practices better.QUOTES FROM THIS EPISODE“How do you set a culture when you don’t see the person everyday, right? It’s still tough so we send out gifts via movie vouchers. We make sure we do video calls so you can actually see the person.”“Data-led decisions lead to better outcomes, not only from a clinical point of view but also from a commercial point of view.”MENTIONSGrow My Clinic online courseNookalSHOW NOTES[0:01:03.9]  Getting to know Darren Rieck and his business[0:02:20.1]  What Darren loves and hates the most about being a practice owner[0:04:00.0]  What made Darren start his own practice management software[0:05:06.3]  The difference between running a software company versus running a clinic[0:06:11.9]  How to inspire team members when they’re working remotely[0:08:20.3]  Difference between a server-based software an a cloud-bas