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How This Omnichannel Marketing Strategy Enabled Success in 2020
What is the most effective way to attract and retain customers if you sell to consumers through distributors? According to Paul Ackah-Sanzah, it’s an Omnichannel marketing strategy. Paul is VP of Marketing at Phantom Screens and a 20-year marketing veteran. Paul has an impressive career journey at Phantom Screens, starting out as their retail sales manager, moving to brand marketing manager, and has been their VP of marketing for two years. In this episode of The Modern Marketing Engine podcast, I dive into what a B2B to C organization does when their target market is both distributors and consumers and how this affects the customer experience. Listen to this episode to learn about Omnichannel marketing, B2B to C marketing, and how to ensure quality when selling through a wide array of distributors. Who is Phantom Screens? Phantom Screens manufactures and sells retractable screens which are installed in residential homes as patios, porches and lanai screens. They offer many useful features including ventilat