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How to Use a Marketing and Sales Funnel for Better Prospecting
A unified marketing and sales funnel is the solution to better prospecting in any organization. In this episode of the Modern Marketing Engine podcast, my guest, A. Lee Judge, Global Digital Marketing Director at Hexagon GeoSystems, discusses his approach to digital marketing and how it is contributing to sales prospecting with a focus on quantifiable attribution. B2B Marketing leaders are being held to a higher standard in 2020. CEOs and CROs want to see marketing drive activities that demonstrably help salespeople be more productive. Sales prospecting is one of the most undesirable activities in sales. Marketers are asked to deliver marketing programs that enable sales prospecting to be more productive. Listen to this episode to learn more about how marketing can help sales to prospect better. This podcast is brought to you by Postal.io. A Sales and marketing engagement platform that generates leads increases sales and improves customer retention. Request a demo to learn how to integrate direct mail and g