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The Sales Messaging Playbook that Converts Prospects to Conversations with Mario Martinez Jr.



Sales messaging is a vital part of a sales reps’ daily work. It’s how they engage with prospects and it can make a big difference in their results. While the perfect sales message will connect and engage the buyer (eventually leading to a sale), a weak sales message will just be ignored, or worse, will damage the reputation of your company. In this article and episode of the Modern Marketing Engine podcast, my guest, Mario Martinez Jr., CEO and Founder at Vengreso, discusses what marketing and sales leaders need to know about sales messaging and some actionable tips you can start implementing today. Plus, he announced a new tool Vengreso created to help your sales team deploy a consistent message throughout your sales organization. Now, it is self-evident that sales messaging is crucial for sellers, but why is sales messaging important for marketers? Mario says that marketers should be supporting the sales team with all of the right messaging, from the Go-To-Market messaging to the messaging to engage with bu