Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.
Mission-Driven Marketing and Sales
The pandemic hit just about every industry hard and many companies are still trying to recover. That’s why stories of B2B companies helping out others around them are so encouraging. And I’m excited to bring you one such story in this episode of the Modern Marketing Engine podcast. My guest is Kathie Johnson, CMO at Talkdesk, a cloud-based contact center, unified communications and artificial intelligence software provider. Customers use their contact center software to scale and improve their customer support experience. Traditionally, customer support was limited to call centers, which involved agents receiving phone calls. But today they're really contact centers because when people reach out for service or support or to even purchase online, they use many different channels, not just the phone. “We like to say we're the best solution for those companies who are customer-obsessed,” says Kathie. Listen to this episode to discover how Talkdesk became a mission-driven organization during the Covid crisis. Mis