Legal marketing expert Conrad Saam returns for Part 2 of his conversation with host Adriana Linares to explain why for many lawyers SEO has become the “back cover of the Yellow Pages.” It’s expensive and not right for everyone. So when do you need to work on SEO? Linares teases out some tips: How to evaluate if it’s worth spending money on search engine optimization. Whether your last name should be part of your website URL. Which website platform is a good fit for your practice? How to determine if a marketing agency is right for you. In case you missed it, follow this link to listen to Part 1 of this discussion. Conrad Saam is president at Mockingbird Marketing. Special thanks to our sponsors, Clio, Lawclerk, ROSS, and Alert Communications.