Marketing is an essential business tool, but many lawyers lack the expertise needed to leverage it in their law firms. Expert legal marketer Conrad Saam joins Adriana Linares in this 2-part series to discuss simple, effective marketing tactics for attorneys. They define the basic marketing terms all lawyers should know and offer practical advice for going out on your own. Conrad Saam is president at Mockingbird Marketing. Special thanks to our sponsors, Clio, Lawclerk, ROSS, and Alert Communications.