Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

EP 168: Stop Waiting for It to Get Easier - Jim Palmer (author, entrepreneur)



Small business marketing expert and entrepreneur Jim Palmer’s fifth book is entitled, “Stop waiting for it to get easier, create your dream business now!” The sentence explains itself. “There is no perfect time,” Jim says as he recounts his own experience: broke and heavily in debt, on unemployment for 15 months, suffering from a serious health issue. Jim started in a very low place, and he knows you should not wait for the time to be perfect to start your dream business. “It’s bigger than yourself,” Jim says about the importance of creating your business. If you have an idea and the resources, you should go for what you believe you can do. Now. He makes the analogy of sand in the hourglass. Time is running out, so stop waiting and act! Jim realizes that people are hungry for success, but you really can’t make your business successful immediately. It’s a time-consuming process, “like a pearl or stained glass, it doesn’t happen instantly,” he says. Everyone starts small and eventually they can reach their drea