Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

EP #166: Manage Your Boss, Staff, and Peers by Spending Time with Your Customers - Chris McGoff (Chairman, Founder)

Informações:

Sinopsis

Being a good manager and effective leader is not just about making decisions on your own, but about understanding how much decision-making depends on the customer’s behavior. In this podcast, we talk with Chris McGoff, founder and chairman of The Clearing, who has been helping big brands and the federal government drive change and find success for 30 years. Chris provides a simple visualization of how managers divide their time: customers to the east, peers to the west, boss to the north, and staff and employees to the south. “Spending your time in each of the four places is not equal. Some places are much more important than the others,” Chris tells us. As a typical manager, we are taught to keep focus on all the aspects, which isn’t wrong, but some areas need more focus than others. What Chris focuses on is the importance of customers. When you spend time with your peers, boss and staff, without first and foremost spending time getting to understand your customers, you aren’t generating much power, Chris sa