GROW GREAT - It's About Building A Great Business



Randy Cantrell brings over 30 years of business building experience to help you in the trifecta of successful business building: getting new customers, serving existing customers better and not going crazy in the process. Lets build remarkable businesses.


  • Make Being Different Better (341)

    Make Being Different Better (341)

    11/11/2019 Duración: 11min

    Be different. We mean, “Be different in a good way.” One of the very first marketing and advertising lessons I learned was the power of zigging when everybody else was zagging. The point was simple, but not easy. You have to stand out from the crowd. Separating yourself from the competition may be easier in […]

  • Gotta Learn To Hit The Curveball (340)

    Gotta Learn To Hit The Curveball (340)

    08/11/2019 Duración: 12min

    I watch just enough baseball to be dangerous. When Pudge Rodriguez was catching for the Texas Rangers I remember going to a few games. His arm at throwing out runners attempting to steal a base was spectacular. Much more so in person than on TV. Since I was young I was probably more fascinated at […]

  • Failure Is Always An Option (339)

    Failure Is Always An Option (339)

    06/11/2019 Duración: 08min

    “Failure is not an option.” Another platitude that sounds good, but is colossally wrong. Failure is possible in everything. And probable, too. That’s just the truth. Fact. Does that mean you should fear it? Not necessarily. More importantly, you should likely prepare for it. Not by bracing for it, but by planning worst-case-scenario. So often […]

  • Making Your Systems Employee  Customer Friendly (338)

    Making Your Systems Employee & Customer Friendly (338)

    04/11/2019 Duración: 12min

    Oklahoma Sooner’s head football coach Lincoln Riley has a reputation as a quarterback whisperer. His two previous QB’s are Heisman Trophy winners. Part of his claim to fame is the ability to simplify the position. He installs game plans and plays that QB’s can more easily execute. It’s what he should do as a head […]

  • Amplify Relationships (337)

    Amplify Relationships (337)

    01/11/2019 Duración: 15min

    “The central economic imperative of the network economy is to amplify relationships.” That’s what Kevin Kelly wrote in New Rules For The New Economy. Self-awareness is hard. VERY hard. Schools don’t help. I know better than to do what I did, but I did it anyway. Because sometimes I’m a ninnie. My 12-year-old grandson is […]

  • Creating Conditions For Success (336)

    Creating Conditions For Success (336)

    30/10/2019 Duración: 10min

    No, it’s not a secret. There are no secrets to success. It requires hard work, preparation, skill, talent, timing, serendipity, and good luck. I’m probably leaving something out, but you get the idea. I live in Tornado Alley. Tornado activity is highest in the Spring, but within the last month, we had extensive damage from […]

  • How To Interview Job Candidates (335)

    How To Interview Job Candidates (335)

    28/10/2019 Duración: 12min

    Small business owners often struggle to recruit, hire, train and retain people. For good reason, most don’t have a formal HR department headed with a professional equipped to navigate the modern personnel landscape. There are a few things every small business owner can do to make the interview part of the process more impactful. Many […]

  • They Know How To Listen (334)

    They Know How To Listen (334)

    21/10/2019 Duración: 38min

    A few years ago I stumbled onto a group – a non-profit based in Cincinnati, Ohio. It wasn’t because I qualified to join their ranks. But it was because I read some heartbreaking story of a father whose daughter was murdered. His pain was obvious and he mentioned how people disappeared on him in his […]

  • Should You Tell Them, Or Ask Them? (333)

    Should You Tell Them, Or Ask Them? (333)

    18/10/2019 Duración: 09min

    Earlier this year I lost a lifelong mentor. He had battled health problems for a number of years, but his death came quite unexpectedly. Last week I was speaking with a buddy about mentors and surrounding yourself with people who can ideally serve you. Mostly we were talking about how rare and important it is […]

  • The Answer To “What’s Important?” Is The Name Of Somebody You Love (332)

    The Answer To “What’s Important?” Is The Name Of Somebody You Love (332)

    16/10/2019 Duración: 10min

    “What’s important?” The answer can vary from hour to hour. Sometimes, minute to minute. But that’s business. And while it can consume our life, it’s not our life. Not really. I missed recording a show Monday because life got in the way. It happens. It’s happened to you. It happens to everybody. Matt Kearney is […]

  • Alone (331)

    Alone (331)

    11/10/2019 Duración: 10min

    Feeling all alone is a serious ailment. It’s not fatal. Not necessarily. But it can be if you don’t get unstuck from it. Leaders too often get stuck in loneliness because the team isn’t a team any more. Maybe they never were. Not as much as they should be. They may have once been but […]

  • Surviving Success (330)

    Surviving Success (330)

    09/10/2019 Duración: 08min

    Dog chases car. Dog catches car. Dog has no idea what to do with car. Success can be like that. We spend so much time pursuing it that once we achieve it, we’re not sure what to do next. Yeah, I know – it’s a great problem to have. But it seems that no sooner […]

  • A Definite Plan, A Burning Desire (329)

    A Definite Plan, A Burning Desire (329)

    07/10/2019 Duración: 08min

    It’s ancient advice for earning wealth. And I use the term “wealth” very loosely. Financial gain. It’s effective advice for accomplishing most things. Just about anything. A definite plan. A burning desire. “Anybody can wish for riches, and most people do, but only a few know that a definite plan, plus a burning desire for […]

  • Once You Find It, Follow It (328)

    Once You Find It, Follow It (328)

    04/10/2019 Duración: 12min

    No, it’s not passion. No, it’s not some willy-nilly dream. No, it’s not some mythical north star. It’s who and what you are. It’s the essence of YOU. Lately one of the most common conversations I have is about what Donald O. Clifton, the father of the StrengthsFinder movement, called “soaring with your strengths.” Simply […]

  • Understanding How People Really Buy – Part 2 (327)

    Understanding How People Really Buy – Part 2 (327)

    02/10/2019 Duración: 11min

    Curiosity and common ground. Those are two ingredients for helping prospects break their autopilot behavior. How? Storytelling. Help them imagine what your product or service will do for them. You put them into the story and have them experience it. We’re all able to project ourselves into some future circumstance. As we imagine it, we […]

  • Understanding How People Really Buy – Part 1 (326)

    Understanding How People Really Buy – Part 1 (326)

    30/09/2019 Duración: 11min

    Salespeople tend to think features will make a difference. If only their product or service included something it doesn’t yet have…then their sales success would be possible. “Customers want _________ (they’ll talk about something specific that’s missing from their current offer).” Disruption is the order of the day. It’s not new and it’s here to […]

  • Don’t Fence Me In (325)

    Don’t Fence Me In (325)

    27/09/2019 Duración: 11min

    In 1945 Gene Autry released a recording of the song that hit #4 on the charts. By then the song was about 10 years old. Through the years it’s been covered by lots of people from Harry Connick, Jr. to The Killers to Willie Nelson. It’s a country and western song that depicts the yearning […]

  • The Genius Of Being Bold (324)

    The Genius Of Being Bold (324)

    25/09/2019 Duración: 11min

    Genius gets more freely thrown around than hero. Both are grossly overused. But I’m still going to use genius when it comes to today’s topic of boldness. Bold has some terrific synonyms. Daring Fearlessness Bravery Courage Audacity Confidence Enterprise Grit Guts Moxie I rather like them all. Now you can better understand why I’m going […]

  • Metcalfe’s Law: The Value Of A Network (323)

    Metcalfe’s Law: The Value Of A Network (323)

    23/09/2019 Duración: 13min

    Metcalfe’s Law was originally about telecommunications networks. The value of a network grows in proportion to the square of the number of users, which means once a network reaches a certain size, it becomes somewhat irresistibly attractive. Tim Sanders in his classic book, LOVE IS THE KILLER APP, wrote this: “Someday this will be true […]

  • Being A Better You: Be Reflective (322)

    Being A Better You: Be Reflective (322)

    20/09/2019 Duración: 12min

    Some famous people are famously impolite. Coach Bob Knight. Billy Bob Thorton. Justin Bieber. But to be fair these people have a disadvantage. Fame. Fortune. People clamoring to be close to them. What’s your excuse? 😉 Some leaders are miserable human beings. They’re unpleasant, impolite and rude much of the time. I know that’s not […]

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