Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

After hearing John Yembrick speak at Social Shake Up 2015, I knew I had to have him on my Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration). Alongside Jason Townsend, John's goals with NASA's social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is currently working on. Listen to this podcast to discover how NASA is targeting individuals with different interests across their 500 social media accounts. Think about how you can put John's insight on specialized social media accounts to work for your brand now. This episode will blow your mind out of this world and straight out to Pluto! Visit our show notes page for links to resources discussed in the podcast: http://www.socialbusinessengine.com/podcasts/how-nasa-does-social-media-marketing-for-all-of-humanity

On this episode I spoke with Eric Nystrom on location in Los Gatos, California. Eric is VP of Brand Development at Everyone Social, an employee advocacy platform used by top brands in the retail, high tech, software, finance and CPG industries. Eric and I discussed why employee advocacy is so strategic to brands across all industries. Visit our show notes pages for a link to the e-book we discussed in this episode: http://www.socialbusinessengine.com/podcasts/how-to-unlock-the-power-of-employee-advocacy

I recently had the privilege of recording this podcast with Jason Miller on location at his office in San Francisco. Jason is the Global Content Leader at LinkedIn Marketing Solutions.  Jason came to the (often boring) world of B2B marketing from the music industry, bringing his creative talents with him and applying them in a unique way. In this podcast, Jason reveals creative content marketing practices that work and how you can leverage LinkedIn Marketing Solutions to reach and engage your target audience. In the context of this podcast, Jason also reveals tips from his book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. Visit our show notes page for links to resources we discuss in the podcast. http://www.socialbusinessengine.com/podcasts/how-to-leverage-linkedin-for-content-marketing. 

In this episode I’d like to introduce you to Dan Evans, the Social Marketing Director and Employee Advocacy Coordinator at the United States Marine Corps. Dan is responsible for developing and rolling out a comprehensive social media strategy for over 1,000 recruiters across the Western U.S. In addition to being a Marine, Dan is also an entrepreneur, a fellow podcaster, and most importantly a husband and father of three. Tune in to episode 67 to discover how Dan is pioneering the new recruiter training program using mobile and social media. Visit our show notes page for more insight into Dan Evans' story. http://www.socialbusinessengine.com/podcasts/how-the-marines-are-recruiting-talent-with-social-media

Ian Cleary is the founder of RazorSocial, a popular social media consulting and training company that he operates out of Dublin, Ireland. A popular globe trotting speaker at marketing conferences, Ian is especially known for his expertise in social media tools. His website, RazorSocial.com, was listed as a Top 10 Social Media Blog by Social Media Examiner in 2013 and 2014. In this episode, we tackle a controversial topic which Ian blogged about, and that is - how to sell through social media. Visit the show notes page for a detailed summary and links to everything we discuss on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-sell-through-social-media

Rick Short, Director of Marketing Communications at Indium Corporation, joined me for episode 65 of the Social Business Engine podcast to discuss blogging for business. Specifically, we talked about his wildly successful blogging strategy at Indium Corporation, a B2B provider of very technical stuff. Rick is a fun and personable guy with a rock and roll band. He's also a super smart marketer who has transformed Indium Corporation into a sensational model for B2B content marketing and B2B social business. Tune in to this podcast to hear Rick's insider tips on how to create a blogging strategy at your organization to catapults your sales. Visit our show notes page at: http://www.socialbusinessengine.com/podcasts/power-blogging-strategy-to-catapult-your-sales

On episode 64 of the Social Business Engine podcast I am joined by Dan Gingiss, Head of Digital Customer Experience and Social Media at Discover Card. Dan was a speaker at Social Media Marketing World where we first met, and in fact is a frequent speaker at social media conferences around the country. On this episode Dan and I discuss how "customer experience is the new marketing." The strong customer service culture at Discover shines through in their social media activity, as well as the experience the customer receives when using their website. http://www.socialbusinessengine.com/podcasts/why-customer-experience-is-the-new-marketing. Tune in to up your customer experience game. 

On Episode 63 of the Social Business Engine podcast I spoke with Paul Albright about the three approaches he tested when convincing senior management to invest in social. Paul is the Senior Social Media Marketing Manager for Albertsons Safeway, the second largest grocery chain in the United States. Although his first two options didn't have optimal results, he was able to get a seat at the table and win over the executives with his third approach. We also discussed how Safeway is using collected consumer data to personalize shopping experiences through their digital communication channels. Paul went into detail about their Just for U program, which rewards customers while allowing for dynamic pricing based on the customer's shopping behavior. Visit our show notes page for more: http://www.socialbusinessengine.com/podcasts/convincing-senior-management-to-invest-in-social-media

On Episode 62 of the Social Business Engine podcast you will hear from Kristina Jaramillo. Kristina runs a consultancy called Get LinkedIn Help and has been recognized as a LinkedIn Marketing Expert by Forbes and The New York Times. In this episode we discuss the relationship between LinkedIn Sales Navigator and social selling. You will learn that LinkedIn Sales Navigator is just a tool, and that this tool alone does not constitute a social selling strategy.  Visit the show notes page for a narrative summary and links to related content: http://www.socialbusinessengine.com/podcasts/linkedin-sales-navigator-alone-is-not-a-social-selling-strategy.  

Episode 61 of the Social Business Engine podcast features Alan Belniak, the Principal Social Media Manager at The MathWorks. Alan is a social media strategist and practitioner with years of tech experience that he used to his advantage when transitioning into a social media role. Tune in to our discussion to hear how Alan persuaded the skeptics into hiring him for a social media role with no social media experience and how he has gone on to strategize social media marketing for multiple mid to large multi-national corporations.  Visit our show notes page for more narrative on this podcast episode: http://www.socialbusinessengine.com/podcasts/how-to-charm-the-skeptics-to-embrace-social

Maria Huntalas, Senior Marketing Manager at IBM, is featured in Episode 60 of the Social Business Engine podcast. We discussed the highlights of her inspiring eBook: 25 Inspiring Global Social Business Leaders. Technology and innovative ideas from individuals featured in this eBook are changing how business is conducted today.  Tune in to hear more about how these inspiring thought leaders are shattering the traditional workplace as we know it today. Visit our show notes page at http://www.socialbusinessengine.com/podcasts/ibm-25-global-social-business-leaders-shattering-tradition  

Episode 59 of the Social Business Engine podcast features Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Basically she has "the best job on the planet” when it comes to careers in social media. Amy provides continuing education on the latest trends in social for the entire Dell team, and helps team members understand how they can demonstrate business value when using social. On this podcast, Amy and I talked about the strong social culture at Dell and how they train employees on effective use of social media, while measuring their business impact through social influence. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/smac-u-leads-to-social-influence-at-dell

Episode 58 of the Social Business Engine podcast features my interview with Luc Vezina, CEO of Vanilla Forums. Luc and I dove into detail on the ins and outs of a forum-based, branded online community. Tune in to hear our full conversation on the benefits a branded online community can have for your business and your customers. You'll hear about a B2C example at Big Green Egg and a B2B example that uses gamification at ShipStation. Visit the show notes page for links to the B2C and B2B branded communities we discussed: http://www.socialbusinessengine.com/podcasts/the-benefits-of-a-branded-forum-based-online-community

On Episode 57 of the Social Business Engine podcast you will meet Adrienne Sheares, Social PR Manager at Cision. Adrienne and I concentrated our conversation around brand advocacy. We discussed that there is a difference between advocates and influencers, and how to develop advocates into influencers. Tune in to hear some of the common misconceptions and how you can cultivate customer advocates into your business. Visit the show notes page for links to resources mentioned in this podcast. http://www.socialbusinessengine.com/podcasts/how-to-turn-customer-advocates-into-influencers

This episode features Gayle Weiswasser, Vice President of Marketing and Social Engagement at Homesnap. You'll hear how Gayle's expertise from 8 years in social media marketing has enabled her to successfully launch a new and innovative real estate app on a small budget and all by herself with no staff. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/how-homesnap-launched-real-estate-app-thru-social-media  

In this episode I'm joined by Neal Schaffer, a global social media speaker, consultant and author. Neal has been named a Forbes Top 50 Social Media Influencer two years in a row, and founded the Social Tools Summit, a 1 day event debuting in Boston on May 12th.  Neal and I discuss how social business professionals can keep their head above water with the right social tools that align with their objectives. Visit our show notes page for links to all the resources we discussed at http://www.socialbusinessengine.com/podcasts/keeping-your-head-above-water-social-media-tools.    

In this episode I'm joined by Elly Deutch, Associate Director of Digital & Social Media at Garrett Popcorn Shops. Elly describes how Garrett Popcorn has gone from a beloved local brand in Chicago to a global powerhouse with multiple locations in the U.S., Middle East, and Asia Pacific regions. Don't be surprised if you get a little hungry for Garrett Popcorn (happy food) from this episode... Visit the show notes page for fun pics and more insights at: http://www.socialbusinessengine.com/podcasts/garrett-popcorn-turning-cheesy-fingers-into-raving-fans

In this podcast I'm pleased to welcome Michelle Antilla and Carmen Collins from Cisco. Michelle is the Director of Talent Acquisition and works with Carmen, the Social Media Manager, to execute strategies in combination with employer branding and social media engagement. In this podcast episode you'll hear about the very successful Cisco SocialVengers social recruiting program Michelle and Carmen implemented, and how you can achieve similar results in your company. This episode is sponsored by Cision. Download Social Business Journal Volume 3 a How-to Guide in Influencer Relations.  Visit our Social Business Engine podcast Cisco SocialVengers show notes page to learn more about the Cisco SocialVengers program. 

Ann Handley is currently Chief Content Officer for MarketingProfs.com, a columnist for Entrepreneur Magazine, a LinkedIn Influencer, keynote speaker, and prolific writer. Ann's latest book, is a Wall Street Journal best seller titled "Everybody Writes: Your Go to Guide for Creating Ridiculously Good Content." Ann is also the best selling author of "Content Rules" along with the witty and charming C.C. Chapman, a widely recognized content marketing expert. Tune in to my interview with Ann Handley as we discuss the "why" and "how" of employees becoming good writers.  Visit the show notes page for links to resources discussed on this podcast:  http://www.socialbusinessengine.com/podcasts/ridiculously-good-content-ann-handley

Meet Ryan Pena, head of social media for Capella University. Among Ryan's many social business accomplishments is the launch a private online community where Capella students connect with one another every day. Capella University has been around since the dawn of the Internet. In this podcast episode you'll learn how they're capitalizing on the rise of social media to connect 16,000 online students. Visit the show notes page for more at: http://www.socialbusinessengine.com/podcasts/how-capella-university-is-connecting-16k-students-online