Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Chad Pollitt is Co-Founder and VP of Audience at Relevance, an established, yet growing, agency and digital publication. In this podcast, we discuss Chad's recent Huffington Post article, 6 Bold Predictions for Digital Marketing in 2016. Chad is a popular speaker at marketing events, a top 20 CMO Influencer and a newly minted adjunct professor of digital marketing at Indiana University. A former U.S. Army Commander, Chad runs all aspects of content and audience development at Relevance. Relevance's publication serves as a go-to resource for content promotion, strategy, news, and insights. How will Chad's six warranted and plausible predictions for digital marketing in 2016 affect you? View the show notes page: http://www.socialbusinessengine.com/podcasts/6-audacious-digital-marketing-predictions-for-2016

Kirsten Chiala is Digital Content Manager, Social Media Communications at Cisco. She is leading her team to tell Cisco's story to reach and engage their B2B audience through a newsroom-style branded journalism strategy. You'll discover how The Network features thought leadership content, as well as creative content such as a graphic novel featuring superheroes like SuperSmart and Dr. Analog, a serial magazine, 6-second Vine videos, and other fresh content marketing strategies. Cisco is a global leader in the hardware, software, and services that are used to create the Internet solutions that make networks possible. An employer of more than 70,000 people, Cisco has a plethora of angles from which to tell their story. How will you apply their creative content strategies in your business?   View the show notes page: http://www.socialbusinessengine.com/podcasts/branded-journalism-newsroom-style-at-cisco

Under the leadership of James Moat, Avery Dennison is mobilizing employees to Get Social for inspired storytelling that is good for business development, talent retention and even recruiting. James Moat is Director of Global Digital Communications at Avery Dennison, a maker of "innovative sticky stuff" that has operations in more than 50 countries and employs over 25,000 people. Established in 1935, Avery Dennison is a global leader in solutions with operations and labeling and packaging materials. Listen to this episode to hear about their social business journey and how two years into it, James already realizes that it's a worthy, never-ending journey. View the show notes page: http://www.socialbusinessengine.com/podcasts/avery-dennison-get-social-employee-ambassador

Abby Euler, Global Marketing Evangelist for Talent Acquisition at IBM, reveals the merit of taking a data-driven marketing approach to recruitment. She explains why the art and science of recruiting is really a digital marketing campaign, made possible through strategy and social technologies. The fact that recruiters say they would not rehire 39% of their recent hires exposes a fault in the classic, reactive recruitment strategy. Listen to this episode to gain an understanding of how taking a proactive approach to recruitment provides the opportunity to have the right candidates available when a position opens up and how your company's culture plays a role in the recruitment process. Recruitment is evolving; it's time to start treating your candidates like consumers. View the show notes page: http://www.socialbusinessengine.com/podcasts/recruitment-is-marketing

I recorded this podcast with Ari Lightman while attending Dell World 2015. Ari is a Professor and Director at Carnegie Mellon University (CMU) where he teaches classes on IT transformation, marketing, social media and mobile content. Ari is a major contributor to the Social Business Journal that we published with Dell. He also participated on a social selling panel with me at Dell World. Ari's work is intriguing. I enjoyed learning how his students at Carnegie Mellon University conduct research on behalf of large brands. Researchers in the classroom have access to a variety of different software programs and tools used during their learning experience. When they come to the workforce, they expect to have access to those tools with which they're already familiar. In this episode, you'll discover a few ways to ask questions when problem solving and how young researchers expect open access to the tools they need. You'll also learn how Ari's students at CMU created an opportunity for one company to generate an ex

In this episode, we cover the fascinating topic of designing for global scale in a way that is inclusive for anyone, regardless of age or ability. I’m joined by M.E. (Mary Elizabeth) Miller, IBM Verse UX Designer, and Duncan Hopkins, Senior Design Team Lead, IBM Design, Enterprise Social Solutions. M.E. and Duncan discuss how they leverage IBM Design Thinking to drive alignment across global teams and develop accessible enterprise applications at scale.  One example of this work is IBM Verse, an innovative application that combines social, email, mobile and analytics and is designed to provide accessibility for individuals with visual impairments and physical disabilities. Tune in to discover how the designers of IBM Verse used IBM Design Thinking to solve a common problem in the workplace – inefficient email – while applying IBM Design Thinking in a way that can be embraced by any business for a “new way to work.” Visit out show notes page for links to reports and other sources of insights discussed in this

3M is mobilizing content and social media to tell their story across the globe and drive business value. A global company with over $30 billion in revenue and more than 89,000 employees across nearly 200 countries, 3M does more than just "sticky notes." In this episode, Carlos Abler, Leader of Content Marketing Strategy, and Christian Plewacki, Social Media Strategist, chatted with me about the thought process and "work in progress" state of social business at 3M. A recent relaunch has repositioned 3M as the science company that it truly is. They have a new tone of voice and are now functioning more like publishers. Tune into this podcast to hear how 3M has recognized the need to develop relationships through content on digital channels and how to do so at your organization. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-harness-content-social-media-to-drive-business-value/

Bryan Kramer CEO of PureMatter reveals how the content that you share builds credibility and impacts others' perception of you and/or your brand. Sharing is one of the most prominent aspects of social selling (excuse me, social helping) and is the focus of Bryan's new book, Shareology. If you've previously downloaded Social Business Journal Volume 3: Digital Transformation, you've already read about how Bryan says social selling should be called social helping. Listen to this podcast to hear an example of how social helping connected Bryan with someone who became a major client and how it can ultimately create new business for your brand, too. View the show notes page: http://www.socialbusinessengine.com/podcasts/social-selling-bryan-kramer-shareology

This podcast features Chris Hemedinger and Shelley Sessoms, two SAS employees whose efforts can be seen on the SAS Support Communities. As Senior Manager of Online Communities, Chris leads the team of three Community Managers including Shelley. The SAS Support Communities complement their technical support team and are not meant to replace it. In this episode, you'll discover how the re-energized community plays a pivotal role in their customer support strategy and adds marketing value to SAS. In an effort to create a deeper connection with community members, SAS evolved their 10-year-old online support community to include more technical and newsworthy content. Established in 1976, SAS is a recognized leader in business analytics software and the largest independent company in the business intelligence market. View the show notes: http://www.socialbusinessengine.com/podcasts/sas-support-online-community-benefits

Hootsuite has mobilized their product advocates around the world through their Ambassador community resulting in strong relationships with product advocates and significantly expanding Hootsuite's reach. Mel Attia, V.P. of Marketing at Vanilla Forums, joins me again as co-host on this episode as we uncover the impact the online community of advocates is having on Hootsuite's business. Justine Velcich, Manager of Global Community Programs at Hootsuite reveals the strategy behind their three-year-old Ambassador Community and how it has evolved. Visit our show notes to download the Social Business Journal: The Community Playbook at our show notes page: http://www.socialbusinessengine.com/podcasts/the-rise-of-the-hootsuite-ambassador-community/

I recorded this podcast with Guillaume Decugis, CEO of Scoop.it!, at his office in San Francisco. We discussed the process of how businesses generate leads through content marketing. By strategizing content around buyers' various stages in the funnel, lead generation is fueled and conversion is encouraged. Visit our show notes page for more insights into this podcast at: http://www.socialbusinessengine.com/podcasts/3-pivotal-elements-to-lead-generation-through-content-marketing

In this episode we're digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an understanding of the pivotal role social media plays in strengthening the relationship between sales professionals and their customers. On this podcast, Bryan and I discuss some of the key findings you'll read in the Journal. The best practices and tips in this research are actionable in any enterprise. This Journal is ungated, meaning it’s available for download without a form. Simply go to http://www.socialbusinessengine.com/dell to open and/or save the Journal. View the show notes page: http://www.socialbusinessengine.com/podcasts/b2b-social-selling-digital-transformat

I'm joined by Mel Attia, V.P. of Marketing at Vanilla Forums. Together, we talk with Mark Schaefer about his new book, The Content Code. Mark Schaefer is a college educator, author, speaker, and social media strategy consultant. He has been featured in the Wall Street Journal, The New York Times, and the CBS News; he is also the author of five popular marketing books that are used as text books in over 50 universities. We review some of the key points in Mark's book and really dig into why content marketers have to overcome information density to stand out. Specifically, we review how content can get "ignited" through the process of "Building Shareability into Your Content." Tune in to hear this vibrant conversation with Mark about how the modern marketer can cut through the wall of noise through shareability. View the show notes page: http://www.socialbusinessengine.com/podcasts/content-marketers-overcoming-information-density-shareability-mark-schaefer

People often begin their careers in the corporate world and move on to entrepreneurship. Jim Fields, Vice President of Customer Experience at SAP, took the opposite approach and went from the entrepreneurial world into a corporate position. Jim's background as a serial business owner prepared him for his current management responsibilities at SAP, a multinational software corporation that creates enterprise software for businesses. In this episode of the Social Business Engine podcast, Jim discusses how he involves people in collaborating on projects. By showing someone a prototype or an example of what something can be, you can get him or her excited about the outcome. His approach is very similar for getting non-digital people involved with social selling. You'll discover tactics to encourage social selling among those with an aversion to social media, strategy on how to gain influence in the social selling realm and more on the positive effects social selling can have on your brand. View the show notes pag

Marketers are responsible for creating revenue-producing content every day. In fact, the role of modern marketing has transformed to the point where it is as much about publishing as it is marketing. The level of content production required can make content marketing an overwhelming proposition when handled solely internally. It's easy to miss out on a lot of opportunities if all of your content creation is done in-house. Michael Gerard, Chief Marketing Officer at Curata, suggests looking out to your ecosystem and curating content from experts in your network to help you discover the other types of material your audience is interested in, boost your SEO, save time, save money and generally thrive as a modern marketer.    In this podcast Michael and I discuss Curata's Content Marketing Pyramid and how curated content ties in. The Content Marketing Pyramid is made up of three core levels that are then broken down into a framework of five sections. Tune in to this episode to discover how Curata breaks down the d

As the sixth largest software company in the world it should come as no surprise that HP Software's recent launch of TechBeacon is quickly gaining clout in the technology industry. Started approximately three months ago, this content-filled learning center is already receiving 60,000 views per month. Marcel Santilli, the Chief Content Officer for TechBeacon, spent a month doing research before starting what he said was the most challenging task — the executive approval process. In this episode of the Social Business Engine, Marcel reveals how HP is taking a customer serving approach to their content marketing through TechBeacon. The focus of TechBeacon is to give HP Software's customers a place to learn. The only mentions of products you'll see are references in reports or statistics. Listen to this podcast to discover Marcel's strategy for launching TechBeacon and the benchmarks from his previous work with Security Intelligence at IBM. View the show notes page: http://www.socialbusinessengine.com/podcasts/bu

Whole Foods Market is a natural and organic grocery retailer founded in 1980. Natanya Anderson, is the Director of Social Media and Community and the featured guest on this episode. Whole Foods' focus on hyper-local social has yielded over 850 social media accounts across 400 retail locations in 12 regions across North America and the UK. Similar to the constantly evolving social media landscape, they are regularly updating their quality standards to stay current with new scientific findings about food and their source of origin. In this podcast episode Natanya discusses the priority Whole Foods places on alignment of the company's core values with quality standards in the way that they engage in social media. Whole Foods works hard to empower each store to represent itself uniquely in their local market through their own social media channels. Natanya's insights will inspire any executive or individual in charge of a company's social media to question how well they are portraying their values through their s

Grab a glass of wine and settle in for this week's podcast episode with Frog's Leap Winery's Social Media Manager, Natalie Barnard, and General Manager, Jonah Beer. Frog's Leap's entrance into the social media world began with a Facebook page managed by Jonah. They have since evolved into a social business with the help of Natalie and a focus on social listening. Through social listening Frog's Leap has been able to increase engagement by sharing content their audience wants to see. Abbie the adorable winery dog, and the statuses of their grapes are staple posts that garner interaction. By tuning in to what their audience wants to hear Natalie is able to regularly create engagement driving content. Tune in to discover the history of Frog's Leap Winery and learn how effective social listening can be when building a brand's community. View the show notes for lots of pictures, including Abbie the winery dog. http://www.socialbusinessengine.com/podcasts/connect-to-your-customers-through-social-listening

This week's podcast was recorded at the second annual Podcast Movement conference in a transportable recording booth provided by Buzzsprout. I'm joined by two fellow podcast proponents: Scott Beebe, Business Coach and Strategist at his company My Business On Purpose, and Matt Miller, the President of School Spirit Vending. Scott and Matt each reveal why your business needs to start a podcast. Having an internal or external podcast adds serious value to your company by strengthening your community and opening up a convenient form of communication. The three of us unravel the fear that many organizations have about podcasting, present the benefits of podcasting, and inspire you to get started. Visit our show notes page for links to things we discussed: http://www.socialbusinessengine.com/podcasts/2-reasons-your-business-needs-to-start-a-podcast

This week's podcast features Chad Mitchell, Senior Director of Digital Communications at Walmart. Chad is an ex-politician who uses his communication and strategic thinking expertise to serve the largest company in the world. With over 11,000 stores located in 28 countries across the globe there are plenty of stories to tell on their blog, which is newly titled Walmart Today. In this episode you'll discover the process Chad and his team went through before launching the new blog. Visit our show notes page for links to things we discussed: http://www.socialbusinessengine.com/podcasts/how-walmart-today-was-launched-to-celebrate-the-customer