Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

Stephen Marshall, Asia-Pacific Program Manager for IBM’s Global C-Suite Study, gave me a complete look at the findings of the 2015 Global C-Suite study. The study includes the perspectives of 5,000 Chief Marketing Officers around the globe with a look at why they're focused on customer experience. Find out why Stephen says that CMOs should be looking for ways to be disruptors before their business is affected by someone else's disruptive innovation. How will the findings from this recent study affect your organization's outlook of the customer experience? View the show notes page: http://www.socialbusinessengine.com/midst-cmo-storm/

Brian Solis is Principal Analyst at Altimeter Group, a Prophet Company, and an award-winning author, keynote speaker and digital anthropologist. Brian's focus on digital transformation in his recent research on the 8 Success Factors of Digital Transformation inspired me to extend the invitation to him to share the key findings on our podcast. Through Brian's research, he and Jaimy Szymanski, Digital Experience Analyst at The Altimeter Group, uncovered a framework many digital leaders follow unconsciously - the "OPPOSITE" approach. This unusually long acronym represents a compilation of eight best practices guiding today’s successful organizations through their digital transformation. Listen to this episode to gain valuable insight into Brian's findings about the digital customer experience, as well as a look into Brian's latest book X: The Experience When Business Meets Design. View the show notes: http://www.socialbusinessengine.com/podcasts/digital-transformation-takes-opposite-approach

Andrew Spoeth is Digital Marketing Director and Head of Social Media at CA Technologies, a large global software company in the application economy. CA Technologies has a presence in dozens of countries and over 12,000 employees, many of which are engaging on social media. On this episode, you’re going to learn how CA Technologies is harnessing the reach and business potential of its advocates, namely employees. You'll hear Andrew's two "confessions" and discover how CA Technologies is mobilizing their employees on social media. View the show notes: http://www.socialbusinessengine.com/podcasts/how-ca-technologies-turns-employees-into-advocates

Jill Rowley, Jack Kosakowski, and David Fisher joined me for a Blab meet up; Dispelling Social Selling Myths. These three social selling experts come from varying backgrounds in the sales and social media worlds. In this episode, you'll hear all about them and each of their social selling mantras. This podcast is PG rated, compared to my usual G rating. Having a conversation with passionate people around their area of expertise can really get them going. ;) Tune in to find out what each of our social selling mantras are -- I revealed mine, too -- and to discover some useful insights about social selling. Feel free to listen to the podcast above, or watch the recording of the Blab below. View the show notes: http://www.socialbusinessengine.com/podcasts/dispelling-social-selling-myths

Chad Mitchell, Senior Director, Digital Communications at Walmart is back for a second episode of the Social Business Engine podcast series. On Chad's first appearance we discussed how Walmart launched their blog - Walmart Today - to celebrate the customer. On this episode, we get a behind the scenes look at the impact of Walmart’s commitment to telling its story through digital channels and how it's rebuilding its reputation with its associates and customers. You'll hear how they're writing content around themes like The Ripple Effect and Made by America. View the show notes:  http://www.socialbusinessengine.com/podcasts/the-impact-of-digital-storytelling-on-walmarts-reputation

Stacey Jaffe, Managing Director of Social Media and Paid Ads at Teach For America, joined me for episode 105. Teach for America is a 25-year-old, non-profit organization focused on education equality for all children across America.  As Managing Director of Social Media and Paid Ads, Stacey oversees Teach For America’s paid and owned social media. She leads a team of five full-time staff members while collaborating with a variety of other teams. Stacey develops strategies to utilize social media metrics as a “focus group” to improve the social media experience for their various audiences. Tune in to hear how Stacey achieves results through content and social media much like a for-profit business. View the show notes: http://www.socialbusinessengine.com/podcasts/how-the-content-loop-drives-results-at-teach-for-america

Beverly Jackson, Vice President, Social Media and Content Strategy at MGM Resorts International is a social business executive extraordinaire.  She has contributed to consistent double digit growth of the GRAMMY Awards from 2009, including a record breaking broadcast, digital and social engagement numbers for the 54th GRAMMY Awards in February 2012. Beverly now leads a high-performance entertainment and digital content marketing team at MGM Resorts International forging long-term strategic relationships that drive revenue. In this podcast, we discussed how she's leading the social business strategy at MGM International and reviewed a few of their recent social media success stories. View the show notes: http://www.socialbusinessengine.com/podcasts/betting-and-winning-on-social-at-mgm-resorts-international 

Amy Heiss, Director of Social Media Activation & Training at Dell, and Suzanne Doughty, Social Media Program Manager at Dell, joined me to discuss social selling and the role it plays in social business on this special Blab recorded episode. Missing from the audio recording is David Fisher, but you'll hear his insights verbalized throughout from his input in the chat panel. Social media is used in all aspects of business at Dell, however, in this podcast we focused mostly on Dell's sales and business development practices. A whopping 16,000 Dell employees have been trained and certified in social media.  Tune in to hear a few of their social business success stories and a list of best (and worst) practices for social selling. View the show notes: http://www.socialbusinessengine.com/podcasts/the-role-of-social-selling-in-social-business

Bill Jensen is an internationally acclaimed thought leader known for extremely useful content and a passion for making it easier for everyone to work smarter, not harder. As CEO of The Jensen Group, Bill has worked with many clients such as Bank of America, Merck, Pfizer, GE, L’Oréal Italia, Genentech, NASA, Philips Lighting, and many others, to help companies double their efficiency. Bill has spent the past 25 years studying how work gets done, and much of what he’s found horrifies him.  On this episode, we’re going to dive into Bill’s latest book Future Strong. We’ll hear from Bill why the disruptive economy requires a workforce that is future strong and exactly what that means to each of us individually and to brands around the world. Tune in to hear Bill's secrets to building your best future and how to lead your organization into the future. View the show notes: http://www.socialbusinessengine.com/podcasts/five-choices-we-make-to-be-future-strong

As we break into the triple digits in podcast episodes, it only made sense to bring back the featured guest from episode number two of the Social Business Engine. Digital Engagement Leader at Deloitte Africa, David Graham, is responsible for online stakeholder engagement including email communication and employee advocacy across four regions including Southern, Central, Eastern and Western Africa. In episode 101, David explains how Deloitte Africa complemented its email communication sent from a branded account, to personalized digital communication sent from staff members, and the results that they've experienced so far. He also discusses how Deloitte is mobilizing employees on social media with their employee advocacy program and how it has increased their earned media value to an estimated $80,000. View the show notes: http://www.socialbusinessengine.com/podcasts/case-for-employee-advocacy-deloitte-africa

This podcast episode is a little different than previous shows. Normally, I interview a guest from a brand or an independent thought leader. In honor of episode 100, I share my thoughts and insights on the topic of social business. You'll hear my definition of a social business and learn all about our new Social Business Workshop for Business Development.  Tune in to find out where we're headed with the Social Business Engine channel. View the show notes: http://www.socialbusinessengine.com/podcasts/why-social-business-is-way-bigger-than-social-media-marketing

Ken Schneider is the head of social media at U-Haul, the industry leader in do-it-yourself moving and self-storage. U-Haul was established 70 years ago by L.S. "Sam" Shoen to fill the need for one-way moving trailers. In the same sense of filling a void, U-Haul was spurred to become active on social media as their customers were trying to engage their unmoderated accounts. In episode 99, you'll hear how U-Haul has evolved from no social media activity as recently as four years ago, to engaging with customers to drive brand loyalty and conversions today. Ken discusses how U-Haul regularly experiments with channels and content and how they measure what's working for the brand. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-a-70-year-old-brand-speaks-social-u-haul

Andrea Kuchinski’s background is graphic design; however, it was her passion to change the public perception of fitness for the everyday woman that inspired her to launch her apparel fitness company, From Thick to Thin. Andrea was recently featured in Social Business Journal Volume 7 for her niche approach to content marketing. Andrea found her voice among a niche audience of women who shared her passion for inclusivity in fitness, regardless of height, weight, speed or athletic ability. On this episode, Andrea shares her journey on this niche entrepreneurial adventure and the role of content and social media in building her business. View the show notes page: http://www.socialbusinessengine.com/podcasts/creating-a-movement-in-womens-fitness-apparel  

A popular speaker at marketing conferences, Carlos Gil is Head of Social Media Marketing at BMC Software. On this episode, Carlos shares his insights on strategies and tactics for analyzing the effectiveness of social media in mid or large organizations. He also reveals how he measures social media ROI at BMC Software, a B2B, enterprise software company where Carlos is in charge of global social media activities. You'll gain an understanding of the similarities between B2B and B2C companies using social media and how to measure results. View the show notes page: http://www.socialbusinessengine.com/podcasts/analyzing-the-value-of-social-media-in-b2b  

Today's featured guest is Rick Wion, an accomplished marketing professional recognized by AdWeek as a Top 50 Innovator in digital marketing. Rick is currently the Senior Director of Consumer Engagement at the Kellogg Company and a long time fan of Frosted Flakes. On this episode, Rick reveals Kellogg’s strategy behind their web property openforbreakfast.com. We discuss how Rick is leading the movement at Kellogg for transparent communication across the spectrum of nutrition, sustainability, and philanthropy. View the show notes page: http://www.socialbusinessengine.com/podcasts/getting-a-seat-at-the-breakfast-table-through-transparent-communication-kellogg

Featured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World - Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of social media tools. His site is on my top 5 list and was ranked in the top 10 destinations by Social Media Examiner 2013 through 2015. On this episode, Ian reveals how to navigate your way through over 1,000 tools available, providing a summary of the types of social media and content marketing tools brands should consider. He offers a look through his crystal ball of the trends we should watch in 2016, along with valuable tips you would usually pay for. View the show notes: http://www.socialbusinessengine.com/podcasts/soc

Charlene Li is recognized around the world as one of the foremost experts on social media and technologies. A thought leader and consultant on strategy, leadership, social technologies, interactive media and marketing, Charlene is the Founder and CEO of Altimeter Group, and the author of the New York Times bestseller, Open Leadership. She is also the coauthor of the critically acclaimed, bestselling book Groundswell, which was named one of the best business books in 2008. Her latest book, The Engaged Leader, published in March 2015 is the topic of discussion on this episode. Charlene and I explore key takeaways from her latest book, "The Engaged Leader," to provide insights and inspiration for you and the leaders in your organization. The examples and actionable advice she provides will guide leaders in their digital transformation to be engaging and comfortable in the digital realm. View the show notes page: http://www.socialbusinessengine.com/podcasts/the-engaged-leader-charlene-li  

Julio Viskovich, V.P. of Marketing at rFactr, has worked with many brands to develop employee advocacy programs that deliver tangible business results. A Forbes Top 30 Social Media Influencer, Julio is passionate about helping organizations empower employees to have human-to-human engagement while delivering the right message at the right time. On this episode, Julio and I discuss the profitability of employee advocacy and overview the highlights from rFactr's strategic e-guide on implementing and scaling an employee advocacy program. Employee advocacy is one of the five pillars of a social business. Are you ready to accelerate your social business journey this year? View the show notes: http://www.socialbusinessengine.com/podcasts/how-to-deliver-business-results-through-employee-advocacy/  

Jim Williams, Vice President of Marketing at Influitive has spent 20 years in B2B marketing with start-up and growth-stage technology companies. Under Jim's leadership, Influitive, a pioneer in advocate marketing software, has developed a world-class inbound marketing engine that fuels 70 to 80% of the revenue engine. Jim has built a thriving community of engaged advocates made up of customers, partners and evangelists. On this episode, Jim and I discuss the dynamic role of the modern CMO. He reveals the skills a modern CMO needs to have, how to impact revenue growth by building a team of internal and external advocates, and the pitfalls to avoid. Jim stressed how a CMO's best tool is the brand's reputation. What are your customers saying about your brand? View the show notes page: http://www.socialbusinessengine.com/podcasts/why-the-modern-cmo-is-like-a-mutual-fund-manager

Director of Creative Strategy at Time Inc., Melanie Deziel is an award-winning journalist with a career that spans roles at the Huffington Post and the New York Times prior to joining Time Inc. Melanie is also the founder of the native advertising newsletter, The Overlap League. On this podcast, Melanie and I discuss the evolution of native advertising and, particularly, the importance of context in branded journalism. We'll explore how native advertising is produced, promoted and distributed and talk about Melanie's award-winning piece, Women Inmates: Why The Male Model Doesn’t Work.Tune in to gain insight into the role of native advertising in the modern content strategy.  View the show notes page: http://www.socialbusinessengine.com/podcasts/all-native-advertising-doesnt-suck