Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

I’m soloing on this episode to devote time to a strategic topic. In fact, this topic is the reason I named this podcast show Social Business Engine. I’m going to present my case for why we (in business) need to stop talking about social media and instead focus on social business. View the show notes: http://www.socialbusinessengine.com/podcasts/forget-social-media-think-social-business

Returning for her second appearance on the Social Business Engine podcast, Elly Deutch is the featured guest on episode 129. As Global Social Campaign & Advocacy Manager at McDonald's, Elly provides insight into the expanding role of employee and customer advocacy in McDonald’s marketing strategy. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-mcdonalds-integrates-employees-into-its-marketing

Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8. Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in Social Media Monitoring. To start things off, we look at the differences between owned and earned media. View the show notes: http://www.socialbusinessengine.com/podcasts/the-5-biggest-mistakes-in-social-media-monitoring

Ian Moyse is Sales Director at Axios Systems in the UK. Some of his recent accolades include being honored as UK Sales Director of the Year by the Institute of Sales and Marketing in 2015, #1 Social Influencer in Cloud in 2015 and 2016 by Onalytica and ranked 48th globally as a Data Security Influencer by Onalytica. He reminds us that you "can't always predict what you're going to get in the end," just go on the journey and see where it leads you. Tune in to hear more from Ian on how he has embraced social selling at Axios with impressive results for his customers and his personal brand. View the show notes: http://www.socialbusinessengine.com/podcasts/social-selling-insights-from-1-social-influencer-on-cloud-software-in-the-uk  

Sarah Burns is Editorial & Social Media Strategy Manager at Indiana University Health, the largest research hospital in Indiana. In this podcast episode, Sarah discusses how IU Health has implemented an online news hub to increase their reach and provide consumer-friendly content for their audience. View the show notes for more: http://www.socialbusinessengine.com/podcasts/iu-healths-digital-transformation-into-online-health-news-hub/

This episode is a little different than most others because I have four guests who are joining me in a conversation, newsroom style. These four business professionals are responsible for running small businesses and they discuss how they're using social media to market and grow their businesses. My guests include Nicole Colella, Jim Catalano, Alex Gonzalez, and Alan Belniak. Read on or listen to find out how they each apply social media in their varied markets. View the show notes: http://www.socialbusinessengine.com/podcasts/how-local-businesses-use-social-media-to-grow-their-business

Ordinarily, I interview a guest from a brand, or a technology company, or an entrepreneur, but on the first episode of season two, I’m soloing. And, the reason I’m soloing is to put an exclamation point on a topic that is important to me and to who we are at Social Business Engine. If you HAVE been listening to the Social Business Engine podcast for a while, you’ve never heard me talk about my digital marketing agency Find and Convert. The reason I want to take some time to mention it now is to give you context for the topic I want to cover in this episode. Read the full post: http://www.socialbusinessengine.com/podcasts/sales-in-the-age-of-social-media-is-still-all-about-relationships

Tim Hughes is recognized around the globe as a social selling pioneer and innovator. A repeat guest on the Social Business Engine podcast, Tim is a best-selling author, a speaker, and co-founder of Digital Leadership Associates. He and co-founder Adam Gray provide training and coaching on social selling at Digital Leadership Associates. On this episode, we discuss highlights from Tim's new and best-selling book: Social Selling – Techniques to Influence Buyers and Changemakers. Tim reveals how salespeople can own their territories online, and the types of content they can create to be a part of their buyer's research. View the show notes: http://www.socialbusinessengine.com/podcasts/dominate-your-sales-territory-online-with-social-selling  

This is a first for the Social Business Engine podcast.  This week I feature a lawyer! Ryan Garcia, Legal Director at Dell, joined me to discuss the role of legal in social media engagement at Dell. In his role, Ryan works with the consumer retail business, Dell's gaming brand, and the Global Social Media and Community team at Dell. You may remember episode 59 with Amy Heiss describing Dell's social media training, SMaC U. Amy told us about the logistics of the program and Ryan is speaking on how legal ties in. Tune into this podcast to hear how Dell began integrating legal into the modules early on to make employees aware of the social media rules and laws, thereby preventing future issues. View the show notes: http://www.socialbusinessengine.com/podcasts/why-legal-should-be-your-best-friend

Tony Zayas is Director of Sales & Marketing at Proforma. Tony's Social Media Sales Challenge is responsible for $5 million in new business for those who've gone through this training. I met Tony at GaggleAMP's conference, AMPlify, in April. In his role, Tony coaches franchise owners in digital marketing and also leads e-commerce sales efforts. Proforma is a B2B, franchise organization that sells advertising specialty/promotional products, printing services, and other marketing resources.  They have 750 global offices in America and Europe. Tune in to hear Tony discuss how Proforma has changed their sales model through content marketing and social selling practices to prospect for new business with their social strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/b2b-social-media-prospecting-delivers-millions 

I met this week's podcast guest at the Social Media Strategies Summit in New York City where she presented on the digital transformation of the Merck Manuals. Shawnee Brown is Associate Director, Global Social Media Strategy at Merck, one of the largest pharmaceutical companies in the world. Merck is a 125-year-old global leader in pharmaceuticals and medical information. In 1889 Merck began to publish Merck Manuals, a medical reference that became known as a standard in medical information among medical students and doctors. It was originally provided to med students in a textbook format and has recently been transformed into a digital resource for anyone to access around the world for free. Merck Manuals has a long standing reputation for credible medical information. Tune in to hear how Merck is progressing through its digital transformation of Merck Manuals in a global movement to make the best medical knowledge accessible to more than 3 billion people. View the show notes page: http://www.socialbusinesse

Kirsten Boileau, Director of Digital Innovations at SAP is leading the charge to take social selling to the next level for SAP sales professionals. SAP employs more than 30,000 salespeople globally. Through social selling training and enablement delivered at scale, the impact on the business has been very positive. In this podcast episode, Kirsten discusses the role of social selling in SAP's B2B sales environment. Tune in to hear a couple of inspiring success stories and to find out how Kirsten is focused on Training and Enablement to scale social selling at SAP. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-sap-scales-social-selling

The first 25 episodes of the Social Business Engine Podcast in 2016 cover many facets of social business. I interviewed social business practitioners from major brands as well as social technology thought leaders and even an aspiring entrepreneur. On this episode I provide a recap of each episode and the biggest takeaway from each one. A common thread among them is how social business is strategic and tied to business goals. You'll also hear how employee advocacy and social selling are proven and here to stay, supplemented by a word of caution. Tune in and decide which episode you want to go back and listen to. You're going to learn a lot about social business over the next half hour. View the show notes: http://www.socialbusinessengine.com/podcasts/2016-midyear-recap

Amisha Gandhi, Senior Director Influencer Marketing at SAP treats influencers like clients. SAP's annual SAPPHIRE conference attracts 20,000 attendees and reaches 80,000-100,000 viewers online with help from their influencer community. Amisha points out that the impact of an influencer goes beyond the audience they bring to the table. In this episode of the Social Business Engine podcast, Amisha explains SAP’s influencer marketing strategy and the impact it’s having on their business. Tune in to find out how to locate influencers and involve them so that both parties benefit from the relationship. View the show notes page: http://www.socialbusinessengine.com/podcasts/sap-approaches-influencer-marketing-reach-audience 

I met this week's featured podcast guest, Nick Weber, earlier this year through the Social Media Strategies Summit in Chicago. As the Global Social Media Strategy Lead at Monsanto Company, Nick provides a look at how they're empowering customers and employees to advocate, or as they call it agvocate, for the brand. In 2003 Monsanto Company was spun off from the original Monsanto (established in 1901) as an agricultural unit. Between 2008 and 2009 Monsanto Company recognized the need to have a presence on social media so they could respond to consumers. Tune in to hear how Monsanto Company is leveraging their biggest advocates, their customers, to help tell their story. View the show notes: http://www.socialbusinessengine.com/podcasts/how-monsanto-creates-customer-employee-advocacy

I met Therese Lockemy at the Social Media Strategies Summit in Chicago where she gave a terrific presentation on the social strategy at Johns Hopkins Medicine. Therese is Director of Internet Marketing & Social Engagement at Johns Hopkins Medicine. When I learned of their business-focused approach to social, I knew I had to have her as a featured guest on my podcast. Therese and her team monitor for international mentions of Johns Hopkins Medicine, which is an academic medical center with six academic and community hospitals and 39 outpatient hospitals. In this episode, Therese explains how she leads a social media command center to create richer customer experiences that tie back to their six strategic priorities. View the show notes: http://www.socialbusinessengine.com/podcasts/using-social-to-create-experiences-that-tie-to-business-goals-at-johns-hopkins-medicine

Wayne St. Amand is Chief Marketing Officer at Brand Networks, a software platform used by large brands to manage their advertising across five social media platforms from one central hub. I recorded this episode with Wayne on location at the IBM AMPlify conference in Tampa, FL. Social media marketing is not free. As I'm sure you know, social platforms make their money from advertising, so decreasing organic reach to less than 1% encourages advertisements and makes them money. In this podcast episode, Wayne discusses how social advertising allows marketers to target real people rather than taking an educated guess or a probabilistic approach. He also provides an example of a fashion brand that started out in a market in Bondi Beach, Australia, which is now a multi-billion dollar online commerce company thanks to social advertising. View the show notes page: http://www.socialbusinessengine.com/podcasts/how-to-target-real-people-social-ads-brand-networks

Glenn Gaudet, President and Founder of GaggleAMP, joined me on this Periscope-recorded episode at the AMPlify conference last week. AMPlify is GaggleAMP's Employee Advocacy Conference where attendees have the opportunity to learn more about employee advocacy and network with their peers. A cloud-based technology solution that brings together employees to be part of the online marketing engine, GaggleAMP does over 40 different things to make it easy and fun for employees to amplify their employer's content. They help companies to encourage shares about the organization, positive reviews on Glass Door, the sharing of ideas, and other employee advocacy efforts.  On this podcast, Glenn shares his insights on trends and best practices of employee advocacy. Tune in to find out what questions you should be asking when rolling out an employee advocacy program, how HR can be included, and the general do’s and don’ts of employee advocacy. View the show notes page: http://www.socialbusinessengine.com/podcasts/gaggleamp-

Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media. It would be beneficial for any business utilizing social media to take a closer look at your analytics and where dark social may play a role. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget after further analysis of dark social and what you can do to reveal dark social's effect at your organization. View the show notes page: http://www.socialbusinessengine.com/podcasts/dark-social-social-marketers-blind-spot

Derek K. Hubbard, Social Business Specialist at Southwest Airlines, joined me on episode 111 to discuss Southwest's strategy with live video. This 49-year-old brand is embracing live video as a means to communicate with their customers, recruit new employees, and humanize the brand. Derek reveals how their employees go through training and a practice run before going live. He also talks about the platforms Southwest Airlines has experimented with and reveals which have provided them with the most value. The insight you gain from this podcast can help you construct your own live video strategy. View the show notes: http://www.socialbusinessengine.com/podcasts/southwest-airlines-uses-live-video-humanize-brand