Social Business Engine: The Enterprise Podcast On Social Media, Content Marketing, Social Selling And Employee Advocacy.

On episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars.   In this episode our conversation focused on the importance of an influencer marketing strategy. This is the subject of Social Business Journal Volume 2, which we produced in cooperation with Cision. Visit our show notes for this episode at: http://www.socialbusinessengine.com/podcasts/cision-influencer-marketing/   

This episode is a little different. My guest today is...me....I want to devote an episode to a topic that I am passionate about in social business - employee advocacy.  On This Episode You'll Discover: The modern marketing department has limited reach The employee population represents the best opportunity for reach Why the "Content Shock" factor is the premise for employee advocacy And more.... Visit the show notes page for more insights:  http://www.socialbusinessengine.com/podcasts/employee-advocacy-new-marketing-paradigm  

On this episode, I'm joined by Ted Coiné, Chief Marketing Officer of Meddle.it, the next generation of content marketing for organizations and individuals. Ted is a Forbes Top 100 Social Media Power Influencer, Inc. Top 100 Leadership Expert, and Inc. Top 100 Speaker. A three-time CEO, Ted Coiné is also the co-author with Mark Babbitt of "A World Gone Social: How Companies Must Adapt to Survive." This episode is sponsored by Cision. Reserve your copy of the Social Business Journal Volume 2, the How to Guide in Influencer Marketing to publish in March. Of course, it's free. You can reserve your copy today at  socialbusinessengine.com/cision.  

On this episode, Bernie Borges speaks with John Hunt. John is the Senior Manager of Digital Marketing, Communication, and Content for Smead Manufacturing, a leader in office filing products and records management systems for over 100 years. John has more than 25 years experience in both traditional and non-traditional media. John is also the host of the “Keeping You Organized” weekly video and audio podcast which is produced by Smead.  And, that's what we discussed on this episode. In our upcoming Volume 2 of the Social Business Journal, we've partnered with Cision to create a How to Guide in Influencer Marketing. You'll hear from dozens of business experts on everything from what an ideal influencer looks like, to the "secret sauce" of penetrating the sphere of an influencer.   This special edition of the Social Business Journal will be published in March, but you can reserve your FREE copy today here.

On this episode, Bernie Borges interviews Tim Hughes. Tim is Commercial Industries Business Development Director at Oracle UK. Tim led a social selling initiative that was rolled out across 600 European Sales professionals at Oracle. You’ll hear how Tim led this strategic initiative and you'll learn about some of the results. You’ll also also get a glimpse into his passion for helping others understand the power of social selling in the social enterprise. Visit the show notes page for links mentioned in the podcast: http://www.socialbusinessengine.com/podcasts/5-pillars-social-selling/

On this episode, Bernie Borges speaks with Jon Ferrara, CEO of Nimble. We discussed the evolution of sales in business as it has evolved from the industrial age of mass production and mass media promotion, back to relationship building as it was in the neighborhood village where everyone knew your name and interests. Jon's key point is that "modern business views sales as a service." Visit the show notes page at http://www.socialbusinessengine.com/podcasts/evolution-sales-modern-business

On this episode, Bernie Borges is joined by Michael Idinopulos, CMO of PeopleLinx for a repeat visit on the Social Business Engine podcast. We discussed the findings in their e-book published in late 2014 titled The Social Selling Maturity Model (SSMM). We discussed the current state of social selling and how their research confirms the journey involves a maturation process for selling organizations. Visit the show notes page to download this ebook at. http://www.socialbusinessengine.com/podcasts/social-selling-maturity-model  

On this episode of the Social Business Engine podcast, host Bernie Borges interviews Jessica Groopman, Senior Researcher at Altimeter Group to discuss key findings from a research report co-authored by Jessica and Altimeter Group's Rebecca Lieb titled: A Culture of Content. We discuss the four elements to the engine of a Culture of Content. Catch the show notes at http://www.socialbusinessengine.com/podcasts/culture-content/. Tune in. 

On this episode, host Bernie Borges interviews Ed Terpening, Senior Consultant at Altimeter Group. Ed reveals the Four Ps of Social Business Governance as explained in the Altimeter Group research report: Social Business Governance: A Framework to Execute Social Business Strategy.  Social business governance is like the rules of the road. It is necessary to empower organizations to be a social business at scale. This episode is sponsored by Social Media Strategies Summit. Use discount code SMLVBB10 to get your 10% discount for the event taking place February 10 - 12, 2015.  Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/why-how-social-business-governance/. 

On episode 41, SBE podcast host Bernie Borges interviews Michael Brenner. Michael Brenner is a popular modern marketing thought leader and Head of Strategy at NewsCred. Michael shares his insights on the social business imperative; why the case for social business is rooted in a culture focused on the customer, and why the corporate website is dead. Visit www.socialbusinessengine.com/podcasts for the show notes.   

On this episode, host Bernie Borges is joined by Amanda Sheldon. Amanda is Director of Digital Marketing and Communications at Medtronic Diabetes. She is responsible for leading the overall strategy and direction for digital marketing (web/mobile), social media and public relations.   Amanda and her team are passionately focused on creating a great customer experience to build customer loyalty. They create educational and fun content for their customers that results in customer advocacy and referrals to their friends. They work side by side with legal to engage with customers in complete compliance with industry regulations.    Tune in to hear how Amanda and her team are succeeding on their social business journey. Catch the show notes at http://www.socialbusinessengine.com/podcasts/.

On this episode, Social Business Engine podcast host Bernie Borges interviews Tanya Donnelly. Tanya is Global Social Media Director at Schneider Electric. Tanya leads the execution of the social business strategy on a global scale in 190 countries and while leading the integration of social media into the business processes for Schneider Electric and associated brands. Catch the show notes and links to all of Schneider Electric's social channels at http://www.socialbusinessengine.com/podcasts/.  

This week on the Social Business Engine podcast, I welcome Christian Karasiewicz. Christian is a popular social business influencer. He consults, podcasts and writes on social business topics. Christian and I discuss the seven digital marketing skills needed in a social business.  Discover why these 7 digital marketing skills are needed by all organizations to be a social business, and why they are NOT just marketing skills.

On this episode of the Social Business Engine podcast, Bernie Borges welcomes Cynthya Peranandam. Cynthya is a Senior Marketing Manager for IBM Social Business, setting strategy for IBM’s diverse portfolio, and is an advocate for driving people-centric engagement. She has also led marketing for IBM Cloud Computing for many years and drove adoption and commercialization of emerging technology through IBM's early-adopter program. Cynthya and Bernie discuss the five Social Ambitions That Drive Business Impact as documented in a new report from the IBM Center for Applied Insights. Tune in to discover the key take aways from this report. 

This week on the Social Business Engine podcast, I welcome Jill Konrath, author of three best selling books on sales topics. On this episode we discuss Agile Selling. Jill reveals how the modern sales model has been influenced by the paradigm shift in social, and we also discussed the skills needed to succeed in the modern selling paragigm. Visit our show notes page for a summary and links to resources we discussed.  http://www.socialbusinessengine.com/podcasts/agile-selling

On episode 35, Bernie Borges interviews Laura Mansfield, the Chief Visionary Officer at PAGATIM, a company that offers audio storytelling expertise to business owners to help create compelling content for podcasting and other social and mobile platforms. Listen in as Laura addresses the pressing need for change in the way that brands approach their content marketing. She also talks about PAGATIM's positioning to provide a concierge experience in audio content marketing. You do not want to miss this informative episode full of tips, tricks and tactics that any business can apply to position themselves for success. Get full show notes and more information here: http://www.socialbusinessengine.com/podcasts/.

On episode 34, Bernie Borges interviews Pam Didner about her insights on what she accomplished while working at Intel as a global integrative marketing strategist.  Listen in as she shares stories about the overwhelming task of orchestrating people with product marketing responsibilities across different regions, languages and culture. Don’t miss this informative episode about how to plan, create, promote, and measure your content marketing across regions and build a worldwide marketing strategy that works. Visit the show notes page at: http://www.socialbusinessengine.com/podcasts/

In episode 33 of the Social Business Engine podcast, Bernie Borges interviews Hunter Boyle, Senior Business Development Manager at Aweber. Tune in as Hunter shares how email and social are integrated, as well as lots of best practice strategies and pitfalls to avoid in your email marketing plans. Get full show notes and more information here: http://www.socialbusinessengine.com/podcasts/. 

In episode 32 of the Social Business Engine podcast, Bernie Borges interviews Lewis Bertolucci, head of social media at Humana. On this episode, you will learn how Humana is transforming their brand from a basic health insurance carrier to a vibrant, people-centric health and wellness service provider, covering a diverse demographic. Listen as Lewis talks about the pivotal role their social business journey is playing in this transformation. Catch the show notes at http://www.socialbusinessengine.com/podcasts/. 

In episode 31 of the Social Business Engine podcast, we invited Nick Robinson, Digital Straetgy Manager at SAP North America to share the social business journey at SAP, including where they've been, where they are and where they are headed. We dig into the evolution of SAP’s social business strategy, how it evolved over the past couple of years and what they are doing now in order to stay ahead of the game in the digital age of social media. Nick also talks about the necessary shift that had to be made in the employee culture of their massive corporation in order to adjust to this new era.  Catch the show notes at http://www.socialbusinessengine.com/podcasts/.