#mediasnack

In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor. They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more than finance in dealmaking, how to spot real innovation in a sea of hype, and why America’s “innovation flywheel” is its biggest comparative advantage. #MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results. Find Terry Kawaja on LinkedIn: https://www.linkedin.com/in/terencekawaja/ Learn more about LUMA Partners: https:/

In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila  of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital advertising and wondering where their money goes. Finally, we respond to a viewer question about Daily Mail Group’s financial reporting which shows that they “set aside” £26m ($40m) to pay rebates to UK media agencies, this is about 7% of their ad revenue and for the first time gives an official benchmark to UK press rebates.

Is there anything in marketing more misunderstood than procurement?Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success.For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show is LIVE and we invite anyone that joins to ask questions and share perspectives. In this show, we covered how the view of procurement continues to change, why 2023 is procurement's year to shine, how we can all grow in our understanding of procurement's role in marketing, and much, much more. #MediaSnack LIVE is hosted monthly on LinkedIn Audio. We gather the best and brightest from media and advertising to talk about the latest trends and topics, with the goal of working together toward Better Media for Brands We Love. Be sure

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact.The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla.“The transparency report really just gave us some more things to think about. There were some more talking points. It was just more information and background that helped inform conversations that were already right underway,” she says.Marla, who was working at Publicis Media when the report was originally published and joined Ford in January 2020, says there were issues for Ford around standards, brand safety and metrics that all needed roadmaps for internal and partner use to ensure nothing was left to chance.“We also changed the makeup of some of we, we thought about, you know, who do we need to have internally so that we have accountability on ourselves. Do we have the right people in the right ro

On this week's #MediaSnack we start with a consideration of the impact of Donald Trump's election this week as President-elect of the USA. Our friend Brian Wieser, senior analyst from Pivotal Research Group was the first off the block with his thoughts on how the global advertising industry could be affected. Brian posted his analyst perspectives at 3am NY time as the election result was just becoming clear - which means he'd devoted his evening to shaping thoughts, well done Brian. His main observations were based on the economic, political and regulatory uncertainty, but also covered the impact of potential immigration restrictions especially for multi-national media companies such as media agency networks and ad platforms such as Google and Facebook. He also acknowledged the important role that Twitter plays in these type of global events, although they perhaps weren’t able to commercialise it fully yet.We note the learnings that will surely come from Donald Trump’s unexpected triumph, notably with far les

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding.Find out:- What is Anthony's role at Serta Simmons and what is he most proud of professionally?- What does he see are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus Anthony's best industry leadership tips and more!You can find Anthony here: linkedin.com/in/anthonypmartinez/-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketer

#MediaSnack Ep. 71: The DOOM And GLOOM Episode by ID Comms

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now…On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study.In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmatic media supply chain. As part of the study Kroll was tasked with “illuminating, clarifying, and demystifying the U.S-based programmatic media supply chain”In other words, getting to understand the dominant behaviors and practices that exist behind programmatic today.In particular, Kroll sought to gain insights into the following key areas: 1️⃣ The flow of dollars from advertiser to publisher2️⃣ The value exchanged for those dollars at each link in the chain3️⃣ Whether any nontransparent practices or behaviors exist that have the

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s #MediaSnack Tom and David look at some new research suggesting that half of US advertisers are not engaging with their media agency over the findings of the ANA’s Media Transparency report, even though it is nearly 5 months since it was published. This seems to reflect the different stages of reaction that ID Comms has experienced from a wide spectrum of advertisers; some took immediate action back, some are still considering the best course of action and some are seemingly unaware or unconcerned by the ANA's report.The typical response (largely correctly in our view) is that advertisers should have scrutinized their own circumstances by looking at their existing media agency contracts and we helped them quickly establish the level of protection or exposure they face in the areas of “non-transparent practices” detailed by the ANA report. Once we have helped the advertiser establish a point of view of their current situation, then they need to make plans to correct or improve the contract. It is

#MediaSnack 119: The FUTURE of Media Conferences by ID Comms

On this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their restructure and their ability to reverse recent fortunes and find organic growth and grow margins. In today’s episode we delve further into these questions. We pick up on news that ITV, the UK’s largest terrestrial broadcaster has started an investigation into one of the UK’s largest media buying agencies (Dentsu-Aegis Network) for failing to meet their trading commitments (ITV suggest that the agency didn’t spend enough of its clients money with them). We discuss the merits and challenges with these kinds of big agency trading deals and wonder what the real benefit might be to brands when they seem to fail like these wi

Can Programmatic spend be audited?Yes! And it must be given the size of spend. Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase. Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this channel has to offer.

The biggest media deal in a decade is here—Omnicom’s proposed $13 billion acquisition of IPG—and it’s set to reshape the industry. In this episode of #MediaSnack, Tom Denford and David Indo break down what this consolidation means for advertisers, agencies, and media buying power. With exclusive insights from a private meeting with Omnicom and IPG leadership, they unpack the risks, opportunities, and strategies advertisers should consider as the industry braces for change. Plus, in our #MediaSnack Meets segment, marketing legend Mark Ritson shares his no-BS take on why marketers are addicted to change, why it’s hurting them, and what they should do instead.01:15 - How Not to Lose    -What the Omnicom-IPG merger means for advertisers and media buying power    -Key regulatory hurdles and potential industry ripple effects    -What non-Omnicom/IPG clients should be doing right now12:50 - How to Win    -How brands can leverage industry consolidation for better deals  &n

#MediaSnack 109: TERMS OF BUSINESS: The Media Action Plan for 2018 by ID Comms

#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health.-----Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

On this week’s Episode of #MediaSnack Tom and David discuss the value of Cannes and review the most bizarre media pitch that they have ever seen.They start off by sharing some observations from their trip to the Cannes Lions, also known as the Festival of Creativity. Every year, pretty much the entire global advertising industry travels to the south of France to celebrate but actually it’s a good place to meet a lot of clients, outside of the office environment and have some really interesting conversations.David points out that it was very rare that there were any conversations about pitches or about agency structures. Most of the conversations, he says reflected each client’s internal operational requirements; “How should they look to design their own internal structures and ways of working to get the most of out media.”Tom and David argue that these conversations, in one way or another, have been provoked by last year’s ANA report, which encouraged marketers to take control of their media. And that’s exact

#MediaSnack Ep. 19: Q&A On Media, Brands & How To Design A Media Agency by ID Comms

On this week’s rather meaty #MediaSnack we review 3 big stories each likely to have a significant impact on the global media industry.First off we can't escape the Brexit UK referendum decision and its potential impact on the UK marketing scene and how it might affect marketers behaviours in the coming months. We try not to get caught up in the general negativity and whilst managing Brexit certainly has its challenges from a political perspective, if its going ahead then agile and ambitious companies will already be figuring out their best next moves to make the most of the opportunities. Those opportunities in media are likely to be significant, the rejection of the political status quo by UK citizens could set some precedent for marketers’ rejection of the status quo when it comes to the current media landscape and ways of working. There was already some appetite for change and re-invention in the media industry, which we have discussed before, but perhaps this may accelerate somewhat with the referendum de