#mediasnack

#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms

In this episode of MediaSnack WINNERS, Tom Denford sits down with Sorin Patilinet, PepsiCo’s Global Marketing Effectiveness Lead and author of Marketing Effectiveness: Applying Marketing Science for Brand Growth. Sorin shares his mission to elevate marketing's role in the boardroom by challenging narrow definitions of effectiveness and showing how real impact extends far beyond media ROI. Drawing on his 20-year career at Mars and now PepsiCo, he explains how brands can build stronger marketing organizations through rigorous measurement, cross-functional alignment, and analytical confidence—not just creativity. They discuss the current state of marketing effectiveness, how AI is shaping analytics, and why understanding consumers matters more than obsessing over CPMs. Sorin also reflects on his legacy at Mars, the need for advertiser voices in industry discourse, and offers advice for future marketing leaders. Get Sorin’s Book: Marketing Effectiveness: Applying Marketing Science for Brand Growth https://www.ama

In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch.We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated. -----#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  Please subscribe above to get alerts of all upcoming weekly episodes.If you liked this episode please give us a thumbs up, it really helps other people like you find this channel.What do you think about this episode? Please leave your comments

The Battleground For Scope #MediaSnack Ep. 149 by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith.Listen to find more about:- Lauren's experience in the industry and what is she most proud of professionally- What she sees are the industry's biggest challenges and how we might address them- What does she do to unwind and recharge?- Plus best industry leadership tips and more!You can find Lauren here.-----#MediaSnack​ Meets is an interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

In this week’s #MediaSnack, Tom Denford and David Indo reflect on last week’s ANA Media Conference in Orlando. They talk about discussions around media pitches, the impact of P&G’s Marc Pritchard’s presentation and the wider changes that it is driving.First, Tom was part of a panel that discussed media reviews. Also featured were Kathleen Brookbanks, COO at Hearts&Science and Kelly Colbert, VP Social media at US Banks.For him the most interesting questions were around agency evaluation. These indicated that brands are moving away from purely looking at the commercial elements, but also testing agency capabilities and cultural fit.Next, Tom talks about the keynote from Marc Pritchard. It was very quick, almost impatient, as if he was briefing the attendees, rather than delivering a speech.Essentially his message was that we’re all in this together and everyone needs to take action. Don’t be put off by “head fakes" – his sporting analogy for rubbish excuses not to take action. For more details of Marc's

#MediaSnack 117: Agency Group Revolution! by ID Comms

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry.----- My guest for this #MediaSnackMeets episode is Christine Guilfoyle, President of SeeHerYou can find Christine here:   / christine-guilfoyle 

On this week’s special #MediaSnack, Tom has a new co-host, Bob Liodice, the long-standing CEO of top US marketing trade body The Association of National Advertisers.

#MediaSnack 112: The 5 States of Media Control by ID Comms

On this week's #MediaSnack we continue our countdown to the one year anniversary of the ANA's Media Transparency Report by looking at another area of significant change, this week we are looking at Media Talent. We consider whether brands have heeded the ANA's recommendations and installed senior media leadership (such as the Chief Media Officer, per Bill Duggan's article in AdAge). How have agency structures and hires changed in the last 12 months? We also report on the launch of a new LinkedIn Group called The Chief Media Officers (get in contact for an invitation to the group, meet your peers and join the discussion). The Group is dedicated to advance the definition and profile of media leadership. David reports on what he's seeing in major media agency pitches and if agency talent is shining through or being lost somewhere. Finally, Tom and David consider what kind of agency talent the big consulting firms might be eyeing up as they move more into the media buying space.

#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms

#MediaSnack 113: Media Transformation by ID Comms

On this week’s #MediaSnack we consider what a challenging year its been for the global media industry and devote our Christmas episode to sharing with you the amazing story of Population Media Center (PMC), an NGO that we work with at ID Comms. We think PMC is a truly amazing organisation, leveraging the power of media to tackle some of the world’s most acute challenges, improving education and rights for woman and girls, empowering them with family planning which reduces the impact of population growth and thereby the impact and strain on the environment. PMC creates TV and radio shows, serialized dramas, that embed positive role models into prime time entertainment to drive behavioural and societal change. By thorough pre-post testing, PMC has been able to demonstrate to governments around the world how effective their programmes are when compared with traditional public-service communications. PMC are showing the world (and marketers) what true effectiveness means for media investment and how compelling co

#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms

On this week's #MediaSnack we are back to school, after an unusually busy summer for the media industry, we review some of the biggest stories of the last 3 months. This will help catch you up if you've been on the beach. The scale of progress in the global media industry is immense and it's interesting to review what's happened in just the last quarter. First, we review news that Diageo, the global drinks giant has concluded its hasty media agency review and it's pretty much as you were. Dentsu Aegis retained their most important global client. You might recall on a previous #MediaSnack we were surprised that Diageo had called a review because we regarded them a highly loyal to their long relationship with DA agency Carat. Retaining clients of this scale is as good as a win, this year the media agency pitch market has been significantly slower than the madness of 2015's MediaPalooza so these global pitches are highly contested both in terms of the commercial offer and the agency talent working on them. It's

ID Comms is hiring!We are expanding fast and are looking for brilliant people in all positions to grow our teams in London and New York. If you are interested to join our company please click and send us your details.http://idcomms.com/contacts/#join-us-...ID Comms Summer InternshipOur annual internship programme opens for registration in April, get in early if you are at college or recently left and want to gain rich experience in marketing consulting.http://idcomms.com/contacts/#join-us-...#MediaChange Webinar Weds 22nd March 17Register Herehttp://content.idcomms.com/webinar-id...In this episode of #MediaSnack Tom and David are looking into more #MediaChange taking place, specifically within the agency landscape. They discuss recent news about Havas merging media and creative companies into a single P&L, is this a move back to full-service management? Also, Accenture Interactive are providing services for advertisers to in-house programmatic media buying.You may recall, that in January, on the first #Me

Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more. The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and tickets available here: https://www.ana.net/content/show/id/ms-afm-apr23-agenda

What exactly is Ad Fraud, how big a problem is it, how does it happen and what can advertisers do about it? Just some of the questions answered by the 'Ad Fraud Crusader' Shailin Dhar, the founder of Method Media Intelligence. Learn how Shailin accidentally got into the ad fraud business, creating sites and selling counterfeit traffic to advertisers. He then realized his calling was to switch the good side and created a company to advise advertisers on how to minimize their risks to fraud. Episode Links: Method Media Intelligence websitehttps://www.methodmi.com/about/ Method Media Intelligence twitterhttps://twitter.com/method_mi Shailin Dhar twitterhttps://twitter.com/ShailinDhar Bad Men by Bob Hoffman (Amazon) https://www.amazon.com/BadMen-Advertising-Minor-Annoyance-Menace/dp/0999230700  The Attention Merchants by Tim Wu (Amazon) https://www.amazon.com/Attention-Merchants-Struggle-Inside-Heads/dp/1782394850  Thinking Systems by Donella Meadows (Amazon) https://www.amazon.com/Think

On this week's #MediaSnack we are excited to see the digital media behemoths Google and Facebook, so dominant of global digital media investment, softening their stance on allowing external verification and measurement. Are the walls around their highly successful gardens finally coming down after a bit of recent pressure from P&G?http://blog.idcomms.com/pg-rewrites-the-rules-of-digital-marketingFacebook and Google have both confirmed that they will provide more data to the main third-party measurement partners Moat, DoubleVerify and Integral Ad Science and that these three will be audited by the Media Ratings Council (which is the independent, industry-funded medîa audience accreditation service, founded in the 60's).Facebook made their concessions in a meeting with the Association of National Advertisers (ANA) which came shortly after ANA Chair and P&G executive Marc Pritchard had delivered a powerful speech to the media industry calling for greater transparency of digital media measurement and the