#mediasnack

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we provide our version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose name is inspired by the torture room in the novel Nineteen Eighty-Four which reputedly contained "the worst thing in the world". George Orwell himself named it after a meeting room in Broadcasting House [the BBC's offices] where he would sit through tedious meetings. (Wikipedia)https://en.wikipedia.org/wiki/Room_101_(TV_series)On the #MediaSnack version of Room 101, both Tom and David compete to banish some of their greatest media industry annoyances into oblivion, in 4 categories:1. Behaviours of marketers2. Behaviours of agencies or vendors3. Advertising format4. TechnologyNadia, from behind the camera, will be the judge and the winner will get to pick one

An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms

In this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Head of Performance, Alex Morse.Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://plus.google.com/b/101836473001605573756/101836473001605573756/posts

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3Find out:- What is Brian's experience in the industry?- What he sees are the industry's biggest challenges and how we might address them?- What does he do to unwind and recharge?- Plus best industry leadership tips and more!You can find Brian here: linkedin.com/in/brianokelley-----#MediaSnack​ Meets is a regular interview with the curious media professionals who are reshaping the global industry. Thanks for watching, if you enjoy #MediaSnack​ Meets please give us a thumbs up (it really helps) and do share links and tell others. Subscribe to our channel to stay updated.  Marketer? For tips, guides & other amazing free resources for marketers, get started at: www.idcomms.com

On this week’s #MediaSnack we report on a little feisty exchange of words between the CEO of GroupM UK, Nick Theakstone and Mark Finney the head of media at ISBA, the UK’s leading marketer trade association. It all stems back to March 2016 when ISBA’s head of consultancy practice Debbie Morrison launched they excellent media agency contract template with some comments to the FT which angered agencies. In her FT interview, Debbie had suggested that media agencies don’t have the best interests of their clients at heart anymore. The fight back from agencies at the time was quite aggressive but months have passed, the media transparency debate has gathered momentum in different areas, not least thanks to the ANA’s Media Transparency initiative and we probably felt it was water under the bridge. Not so. Last week Nick Theakstone thought that the recent success of one of ‘his' agencies MediaCom (the UK’s largest media buyer) at a media awards event entirely defended the agency community from the transparency concer

#MediaSnack Ep. 75: The FESTIVAL Of Media by ID Comms

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace)Watch to find out what makes out #MediaSnack Top 10 for 2017The #MediaSnack Media Person of the Year 2017:Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION2017: CHANGE2016: CONTROL

On this episode of #MediaSnack WINNERS, Tom Denford speaks with Nick Wells, Senior Director of Global Media at VELUX, about what it really takes to win in modern media leadership. Nick shares why constant learning, a holistic view of media, and a deep understanding of audiences matter more than chasing trends, and explains how proving real business impact—not vanity metrics—is the industry’s biggest challenge. He also discusses navigating AI with healthy skepticism, why authenticity builds credibility faster than expertise alone, and how media teams can “punch above their weight” through smarter strategy, attention measurement, and disciplined decision-making. Nick leads VELUX’s global media organization across multiple markets, overseeing strategy, governance, and operations while partnering closely with regional teams. His career spans financial trading during the Great Recession, procurement, and marketing, giving him a uniquely commercial perspective on performance, risk, and accountability. Known for his

Join us this Friday for a special MS before we take our summer break. A look at what we’ve learned in the last 18 months, trends for advertisers & agenciesReflect on the accelerated changesWhere we are heading for the rest of 2021 and beyondWhat implications for advertisers, agencies and everyone else.

If I was CEO of Facebook, "I'd lose billions of dollars for my shareholders" says Bob Hoffman, The Ad ContrarianBut for a good reason. "I have an immodest goal to save freedom and democracy" he says. You may know Bob as his alter ego The Ad Contrarian, which is a regularly updated blog which Bob founded over a decade ago. It is devoted to presenting the counter argument to the marketing industry’s obsessive narrative with technology, automation and the new shiny things.  The increasingly popular blog has evolved into speaking engagements and a series of books, most notably Bad Men which came out in 2017.  In this episode we find out: what is Bob trying to achieve what drives him when he’s going to quit (no time soon I expect).  what Bob would do if he was the CEO of facebook instead of Mark Zuckerberg what advice he would give to his marketers if he was the billion dollar CMO he frequently criticizes and, whilst everyone reads his books, what does HE read for inspiration You can ch

In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to approach decision time.Tom also reveals that he’s taking part in a session for the International Advertising Association, alongside Credit Suisse and OMD in a session called Behind the Curtain of Pitching. Tom and David explain how they are engaged by advertisers and what their role is as a strategic consultancy.David argues that the most important role for the pitch consultant is to provide clarity. To work closely with the advertiser to understand their objectives because that will determine how the agencies are stress tested. ID, he says, demands really clear briefings so that each pitch can be designed from the bottom up.He adds that the consultants typically add the greatest value at the beginning of the p

On #MediaSnack this week Tom and David mark the 50th episode by taking a look at recent reporting by Campaign after a survey into staff morale at agencies, both Creative and Media. It highlights a worrying downward trend of morale amongst staff at different levels. About a third of the respondents work in media agencies, in the USA which is the area the study covers.The most worrying element of the data is that amongst the more senior media agency staffers (who are the cohort most likely to state they have low morale) state that the main driver of their low morale is "lack of leadership"Is this indicative of media agencies lacking vision and ambition? Or is this simply burn out? We consider whether just being worked hard leads to low morale and conclude that working hard without purpose is what leads to negative thinking. Have media agencies lost their vision and purpose? If they had more vision from their leadership would things change? This comes coincidentally alongside news that global media agency networ

On this week’s #MediaSnack we bring you rather sad news that the media transparency concerns are not going away anytime soon. Stories have been emerging this week from Japan where Dentsu, the dominant advertising services group has admitted that its digital media buying operation has overcharged some clients, they suggest there could be over 600 cases of over-charging across the last 5 years. It is believed that the victim on this occasion was long-standing Dentsu client Toyota, one of Japan’s biggest corporations and famous for the 60+ year longevity its Dentsu relationship in an era of increasingly short-lived client and agency tenures. The story has made big news around the world and unsurprisingly spilt into the finance pages beyond the marketing trade press. The Financial Times, Bloomberg and others have been reporting the details and the impact of the news has brought Dentsu stock down 5% at the time of writing.What does it mean for the industry? This is a very big deal. It calls into question a few thi

#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms

On this week's #MediaSnack we are celebrating our (lucky) 7th birthday as ID Comms, yes we launched on April Fools Day in 2009. Just like Apple Inc did in 1976.... On the show today we first consider the K2 Intelligence assessment that is ongoing in the US as part of the ANA's look into potential media rebate practice in US. Tom shares his experience of being (pleasantly) interrogated by the K2 team in New York as ID Comms supported their process of data collection and analysis. Also we reference Tom's article on the subject in this week's Campaign magazine. See link below. Next, continuing the theme of trust and transparency we review the headline results of the recent ID Comms 2016 Media Transparency survey, the report from which will be published next week. If you'd like a copy please get in touch, @idcomms Following this survey report ID Comms is hosting an exclusive invitation only panel discussion on 15th April in London to build on these insights. Tom and David reveal who will be sitting on the stellar

Are you a Procurement Professional trying to grapple with the big issues of the day or are you trying to better understand Procurements pain points? If so, then this #MediaSnack episode is a good primer. We drill down on four main themes covered at the 2022 ANA Advertising Financial Management Conference and give you some things to implement today in your organization that will help you gain a competitive advantage.  --- In this episode: ANA Resource List for Diverse Suppliers https://www.ana.net/miccontent/show/i...---#MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.-------Welcome to #MediaSnack, if you are new to the channel it's great to have you join us! #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.  

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comvergence.net/*****At this time of year, as we enter Q4 it's a good time to reflect on the global media pitch market; the major ones are concluding and marketers begin to refine their thinking for reviewing agency contracts for the year ahead. Tom and David consider the trend of pitches since 2015 which you will remember became known as 'MediaPalooza' because of the unusual volume of media pitches triggered, especially in the USA. The subsequent years have been relatively quieter, driven by marketers reflecting on powerful insights provided by 2016's ANA media transparency report and P&G's Marc Pritchard making a r

The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media?Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race. #MediaForGrowth#MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.

#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms

This week's #MediaSnack is all about data strategies, viewability, ad fraud and key client watch-outs when it comes to programmatic. David is joined by one of the most experienced people in ad:tech - Wayne Blodwell. For the last couple of years he led programmatic initiatives at Dentsu Aegis and GroupM in the UK but has now founded a consultancy offering programmatic advice to brands, agencies and media vendors.David and Wayne start with some context. Programmatic is now one of the fastest-growing disciplines in advertising. Brands are expected to spend almost $40bn on programmatic this year, with more half of all display transactions now conducted this way. Next, they look at how programmatic strategy differs from traditional marketing strategy, and Wayne identifies the key elements that make the former successful: data, segmentation, creative, activation and measurement. Wayne and David also discuss the vexed question of whether brands should take programmatic in-house. Earlier this year, ID Comms’ Global M