Peppershock Marketing Expeditions Podcast

As Executive Director of Buy Idaho, Inc., Jennifer Mauk has been championing Idaho’s small business community since 2016. Her goal is to have all Idahoans “think local first” by supporting Idaho’s, robust and diverse, product and service industry. Through special events, marketing, and group branding, Buy Idaho has connected service providers and producers to the consumer for over 34 years. Her goal is to continue finding new ways to support the growth, viability, and sustainability of local communities while maintaining the unsurpassed quality of life Idaho has to offer. www.buyidaho.org00:00 - 01:54 Overview of Buy Idaho, Shopping Local and Today’s Podcast Topics01:54 - 03:22 peppershock.com/offers for $10 off your first THREE orders ($30 value) on Doordash Delivery03:22 - 03:38 Welcome to the Marketing Expedition Podcat03:38 - 04:11 Welcome Jennifer Mauk and Wyatt King04:11 - 08:35 What is Buy Idaho and the Roles Jennifer and Wyatt Hold08:35 - 12:50 How to Stay Updated with the Buy Idaho Facebook Group12:5

Brian Fretwell is the founder of Finding the FIRES, the world’s first Emotional Intelligence “Gym”, where people come together to practice their people skills with members from around the world. Brian has spent the last twenty years teaching, coaching, and speaking on Leadership, Culture Change, and Personal Development. He’s run Emotional Intelligence workshops in mining camps in the Outback of Australia and the Arctic Circle in Northern Canada, he’s taught leadership on Oil Drilling Pads and the Gettysburg Battlefield, and he’s delivered keynotes from Istanbul, Turkey to inside his home office, exactly 35 steps from the kitchen. He is the author of the book “Experts of Our Potential” a book focused on changing how we view our own value. His Tedx Talk “What a Fifteen Year Old Meth Addict Taught Me About Leadership” has been seen by over 2.3 million people around the world. He lives in Boise with his wife Jamie, who just happens to be a Transpersonal Counselor. They spend their time taking walks and doing beh

Kyle Kaplanis is the Head of Talent for PRJT Z Talent. They manage and represent some of the largest creators on TikTok. Kyle is also the owner, and marketing expert for BizTok, an agency focused on helping entrepreneurs, business owners, and brands to grow their business using TikTok. www.biztok.co0:00 - 00:56 Overview of Kyle Kaplanis, Project Z and Today’s Podcast Topics00:56 - 02:09 peppershock.com/offers for $5 credit or more after first purchase with iBotta App02:09 - 02:56 Marketing Essentials Moment Tip02:56 - 03:30 Welcome to the Marketing Expedition Podcast03:30 - 04:19 Welcome Kyle Kaplanis04:19 - 5:42 What is TikTok?05:42 - 07:11 Kyle’s Podcast: BizTok07:11 - 11:40 Tips on Expanding your Marketing onto TikTok11:40 - 15:38 How Kyle’s Daughter Became an Overnight TikTok Star15:38 - 18:06 Ways TikTok is Revolutionizing Advertising 18:06 - 20:52 TikTok’s Algorithm and Why it’s Great for Marketing20:52 - 24:48 Mental Health Side of Social Media24:48 - 28:37 Kyle Gives Listeners a Rundown on the ne

Born and raised in Hong Kong, Swire immigrated to Los Angeles in 1996. He is a proud Chinese American who speaks Cantonese, Mandarin, and English. He trained as a sound engineer, working at recording studios and entertainment agencies before starting his own firm, Hellman Production, Inc, 2003 in Los Angeles. Swire and his team successfully produced attractive, personalized DVD and CD cases and custom merchandise like T-shirts, earning a Score award in 2009, for small business success. His business eventually grew so popular, he decided to sell Hellman Production in 2013 to focus exclusively on the promotional product industry. https://www.garudapromo.com/  https://www.garudapromo.com/the-small-business-show/00:00 - 01:22 Introducing Swire Ho01:22 - 02:21 Door Dash new users discount code02:21 - 04:24 Marketing Essentials for 202104:24 - 04:44 Intro to The Marketing Expedition04:44 - 06:35 Swire Ho's background06:35 - 08:33 The new SWAG in COVID-1908:33 - 11:17 How Swire got into promotions 11:17 -

Dr. Julie Gunther is a dual-Board Certified Family Physician who loves being a doctor. She founded sparkMD in 2013 to take back her relationship with her patients and to empower herself to be the doctor she set out to be. www.sparkmd.com0:00 - 2:08 Overview of Dr. Julie Gunther, SparkMD and Today’s Podcast Topic 2:08 - 3:00 peppershock.com/offers for $5 off First Gift Card Purchase from the Raise App 3:00 - 4:19 Marketing Essentials Moment: Double Down on Digital 4:19 - 4:35 Welcome to the Marketing Expedition Podcast 4:35 - 7:52 Welcome Dr. Julie Gunther 7:52 - 15:46 History behind SparkMD 15:46 - 21:48 So what is Direct Primary Care and How does it Differ from Monthly Insurance Costs? 21:48 - 26:49 The Marketing Side of SparkMD 28:05 - 30:53 Business and Marketing Goals for SparkMD 30:53 - 35:48 The Steps in Growing a Small Business 35:48 - 38:46 Dr. Gunther Discusses her Passions and her Teachings 38:46 - 40:22 Benefits of SparkMD’s Business Model 40:22 - 44:13 Julie’s Message to Employers: Healthcare

Darrell Calton, a 38-year radio veteran has been at the helm of Iliad Media Group, formerly known as Impact Radio Group since August of 2008. Calton, an experienced CEO of the broadcast industry manages 13 radio stations in Twin Falls and Boise, Idaho, an interactive digital division, and a media management company that provides various services to other broadcast groups. Iliad Media Group is headquartered in Boise, Idaho. iliadmediagroup.com00:00 - 00:58 Overview of Darrell Calton, the Iliad Group, and Today’s Podcast Topic 00:58 - 1:39 peppershock.com/offers for $20 of free stock from the Stash App 1:39 - 2:02 Welcome to the Marketing Expedition Podcast 2:02 - 4:18 Darrell Calton and the Iliad Group’s Background 4:18 - 8:34 All About the new Podcast Platform App: Listen Boise Experience 8:34 - 11:14 Discussion of the Apps Unique Features 11:14 - 13:27 How Others Have Utilized the App 13:27 - 15:24 App’s Opportunity Aspect for Marketers and Advertisers 15:24 - 17:37 Benefits of Podcasting and it’s Growt

If you are thinking about starting your very own podcast or just want to learn more about podcasting, then this is the episode for you! Rhea Allen, President, and CEO of Peppershock Media and founder of The Marketing Expedition teaches you about the tools, tricks, equipment needed, and things to keep in mind to get started and get going on your very own podcast journey!00:00 - 00:13 Welcome to The Marketing Expedition Podcast00:13 - 00:19 Now here is your host Rhea Allen00:19 - 05:00 What is Podcasting and how can I start mine?05:00 - 10:58 Step by step to making your very own Podcast!10:58 - 15:13 Where to get help for starting your podcast! 15:13 - 20:00 Establishing and growing your podcast20:00 - 23:16 Where is the best place people can listen to my podcast? 23:16 - 24:20 Podcast swapping (pod-swapping or swap-cast as we like to say it)24:20 - 29:11 Leveraging your Podcast for lead generation29:11- 29:29 Thanks for listening to The Marketing Expedition Podcast 29:29 - 30:00 For the latest info and tips in

A lot is changing! If you haven’t already noticed, Facebook for Business and Facebook Groups are undergoing some really exciting transformations and changes, and you need to be ready to take advantage of all the great tools, features, and benefits. Join us as Rhea Allen (President and CEO of Peppershock Media, and the Founder of The Marketing Expedition) takes you on a guided tour of these changes, new offerings, and opportunities.00:00 - 01:11 Free access for themarketingexpedition.com for one month with promo code - MONTH1 01:11 - 02:09 peppershock.com/offers for $30 off DoorDash orders02:09 - 02:39 Welcome to The Marketing Expedition Podcast02:39 - 03:27 Intro to Facebook for Business03:27 - 05:18 About Rhea Allen and Peppershock Media05:18 - 06:56 Social Media and Its Growth Throughout Time06:56 - 09:10 All About New Facebook Features and Apps09:10 - 11:28 Facebook Groups and Their Importance 11:28 - 14:03 The Importance of Engagement14:03 - 17:48 Simple Tips to Increase Engagement17:48 - 21:32 Rhea’s 5

With everything changing so fast, it's hard to keep up with all the newest marketing trends, apps, and tools out there. Rhea Allen, President and CEO of Peppershock Media, and Peppershock’s Marketing Coordinator Jordan OKeefe will break it down, mix it up, and take you from “can't even” to “yes we can build our brand and our bottom line!”.www.peppershock.com  00:00 - 01:25 Welcome this weeks guest Jordan Okeefe 01:25 - 02:59 get.Stash.com/rhea_xc3fzb2 02:59 - 03:10 Welcome to The Marketing Expedition Podcast 03:10 - 03:16 Please welcome your host Rhea Allen03:16 - 05:00 About Jordan 05:00 - 05:47 Looking back at 2020 05:47 - 07:31 Social Media, Desktop vs. Mobile 07:31 - 10:59 The biggest missed opportunity of 2020 10:59 - 17:32 Tik Tok 17:32 - 20:00 Brand Activism 20:00 - 25:01 hours and gone forever 25:01 - 30:13 Are Esports the future? 30:13 - 36:02 Facebook for Business 36:02 - 39:56 Is Tik Tok worth the time 39:56 - 42:00 Linkedin

Videos are more popular than ever, and in a time where almost everyone has the ability to take one and upload it online, this trend is only going to continue to skyrocket! Literally, every business or organization will need some video production done at some point, either to educate, inform, entertain, or advertise to their target audience. In this week’s episode, Drew Allen and Brian Staudinger, the video team at Peppershock Media, go over everything you need to create a professional-looking video that will be sure to grab the attention of your audience. https://www.peppershock.com/00:47 - 00:57 Welcome to The Marketing Expedition Podcast 00:57 - 01:52 This week's guests, Drew Allen and Brian Staudinger 01:52 - 02:23 About Drew 02:23 - 03:09 About Brian 03:09 - 05:44 Starting a video project 05:44 - 08:03 Being on camera 08:03 - 08:47 Green Screens 08:47 - 10:57 Pre-production, Production, Post-production 10:57 - 12:33 Outdoor video shoots and Golden Hour 12:33 -

Chris Wallace is the Co-Founder and President of InnerView, a marketing consulting firm that helps companies align their brand and product stories with their customer-facing teams. At InnerView, Chris draws from his nearly 20 years of sales, marketing, and corporate leadership to help companies engage their frontline teams in new ways, producing improved customer experiences and better financial results.https://innerviewgroup.com/ 00:00 - 01:49 Welcome to The Marketing Expedition podcast! 01:49 - 02:57 Welcome this weeks guest Chris Wallace 02:57 - 04:54 Chris early life 04:54 - 08:08 Culture and Branding 08:08 - 09:48 The best advice 09:48 - 14:23 Measure what you treasure 14:23 - 15:37 Informing vs. Convincing 15:37 - 17:25 What inspired Chris 17:25 - 20:58 Marketing Campaigns 20:58 - 23:12 Resources for you! 23:12 - 25:58 Looking towards the future 25:58 - 28:54 Navigating marketing during a pandemic 28:54 - 32:57 Zoom in 2020 32:57 - 34

Peggy Niles is a Profit Strategist and Business Mentor who helps 6 to 7-figure business owners transform their companies from the daily grind to one that keeps running smoothly while the owner focuses on the things that matter most to them. With 30+ years of experience, she specializes in scaling strategies, leadership, and process creation/management. She believes small business is the best way to make a difference in the world - that’s why she helps her clients grow and scale their companies, without the overwhelm or laboring endless hours, so they can fulfill their dreams and gain the freedom, and life, they’ve always wanted with the impact they deserve.https://www.quantumscalinggroup.com/home 00:00 - 00:19 Your host Rhea Allen welcomes you to the Marketing Expedition Podcast 00:19 - 01:14 Welcome Peggy Niles 01:14 - 04:59 CPA to Entrepreneur 04:59 - 07:11 Welcoming Challenges 07:11 - 09:18 Making Numbers Exciting 09:18 - 14:21 Peggy’s' Mentor 14:21 - 19:15 Not Sacrificin

Christopher Hines is the host of Podcasting is Branding and the top podcast expert for businesses and personal brands. Since 2015 he’s been hosting, producing, and managing podcasts. Now Chris owns the Elite Podcast Marketing Agency, where podcasters go to learn more and monetize their content. As a podcast producer and manager, Chris has generated over $20k through sponsorships and over 50,000 downloads on multiple podcasts. Also known as Coach Chris, he speaks around the world to business owners and companies about hosting their own podcasts. He’s been at Podfest, Podcast Movement, and several other events.www.elitepodcastmarketing.agency 00:00 - 00:13 Rhea Allen welcomes you to The Marketing Expedition Podcast 00:19 - 02:09 Welcome Christopher Hines 02:09 - 03:03 How Chris started his very own Podcast 03:03 - 04:32 Best Advice for Starting a Podcast 04:32 - 05:12 Sponsorships + Relationships 05:12 - 06:54 Podcast Audits! 06:54 - 08:24 Best New Podcasts 08:24 - 09:17

Tobie Spears is the Executive Director of Guatemalan Humanitarian Tours, a non-profit organization that leads 11-day tours exploring the country, giving back, and having a blast while learning about life and how others live. Tobie graduated from the University of Utah with degrees in Sociology and Political Science and a Certificate in Criminology. She is lucky enough to have one awesome husband, two amazing daughters, and three crazy cats. Tobie fell in love with traveling when she was 17 and backpacked through Europe and drove from Utah to Canada with her two best friends. After college, she started traveling with her husband and daughters and in 2002 they spent 3 months backpacking through central Mexico. In 2013 they drove from Utah to Guatemala where they lived, worked, and volunteered for 3 months. Tobie stays busy working as a birth and postpartum doula and running her organization. https://behumanitarian.org/00:00 - 01:45 Introducing Tobie Spears 01:45 - 04:40 Tobie's Tours in 04:40 - 0

Diana Fryc is a marketing industry executive with 20 years advising brands from Fortune 500 to start-ups on how to address their toughest growth challenges. As a partner and CMO of a creative branding firm, Retail Voodoo, Diana uses her expertise in brand development, innovation, consumer markets, marketing, and packaging systems to help clients generate meaningful and sustainable growth. Tireless and determined, Diana is obsessed with the world of food, beverage, and wellness brands and has been building long-standing client relationships because people trust her to put the right combination of people and business assets together to move mountains. She founded and hosts The Gooder Podcast where she interviews the powerhouse women leading on every level in food, beverage, and wellness. Diana lives and works in Seattle, and in her spare time enjoys running, reading, cooking, and spending time with her family. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 01:55 Introducing Diana Fr

As founder and managing partner at SmashBrand, Kevin Smith helps brands stand out and capture more market share. After launching, growing, and successfully exiting several of his own globally distributed CPG brands, with combined revenues over $40mm, Kevin discovered his true passion for brand strategy and creative direction. Through SmashBrand, he has worked with clients such as Kraft Heinz, Duracell, 7-Eleven, and PayPal to provide innovative ideas to challenges in packaging design, brand strategy, branding, and consumer testing. Having had to compete in retail with his own money at an early age made a powerful difference in Kevin’s understanding of all that’s at stake for brand owners. He works with company owners and CMOs that understand the strategic vision of the brand—and the future that extends beyond a single project. 00:00 – 00:20 Welcome to The Marketing Expedition Podcast 00:20 – 03:00 Introducing Kevin Smith 03:00 – 04:20 Boise, ID, and Cradlepoint 04:20 – 06:15 Background to

Margy Feldhuhn is the co-owner of Interview Connections, the first and leading podcast booking agency. Margy and her business partner Jessica lead an in-house staff of 13 employees in their Rhode Island office and have successfully scaled the agency to 7 figures. Margy joined the company in 2016 as a contractor, becoming the first employee in 2017 and an equal co-owner by 2018. She has helped to quickly scale the business by designing and implementing systems to increase revenue, streamline operations, and achieve the highest quality client experience. Margy has taken on a creative role in the agency as well, co-hosting and producing podcasts and video content for the company. Margy is active in animal rescue and organizes a yearly fundraiser called Art for Animals. In 2019 she was recognized for her efforts with a "Humane Heroes" award. When she’s not busy rescuing pets in need, you can find her listening to true crime podcasts. 00:00 - 1:55 Introducing Margy Feldhuhn 01:55 - 04:08 Art of Animals&n

Natalie Lemas is the host of The Journey, the only daily LIVE mindset coaching membership on the Internet! She teaches ambitious people how to become masters at manifestation. Through her techniques, she has reached a net worth of almost $10 million in 7 years. She believes everyone deserves to live their life by design and she’s committed to showing people how to make that happen!www.natalielemas.com 00:00 - 01:00 Introducing Natalie Lemas 01:00 - 01:50 CEO Swap for Natalie and Rhea 01:50 - 08:00 Natalie’s Path to Where She is Now 08:00 - 10:00 Manifestation 10:00 - 13:20 The Ideal Scenario 13:20 - 16:52 Natalie's Ideal Scenario 16:52 - 18:09 Natalie's Non-Profit 18:09 - 21:50 Natalie's Mentors and Inspirations 21:50 - 25:13 Natalie's Experience Being a Mom and Finding Peace 25:13 - 31:33 Natalie's Marketing Tools and Tactics 31:33 - 35:00 Ideal Clients 35:00 - 37:16 The Journey Information and Promo Code 37:16 - 40:18 Vulnerability and Being R

Bill Coletti is a reputation management, crisis communications and professional development expert, a keynote speaker, a Wall Street Journal Risk & Compliance panelist, and best- selling author of Critical Moments: The New Mindset of Reputation Management. He has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Bill is the CEO and Founder of Kith, a crisis response and reputation management firm. www.kith.co 00:00 – 02:14 Introduction 02:14 – 04:58 Explaining “Kin and Kith” 04:58 – 09:59 Tools that Helped Along the Way 09:59 – 11:21 Crisis Response and Helping Communicators 11:21 – 14:14 Exploring in the Business World 14:14 – 17:01 Tools used in Business 17:01 – 20:02 Book Recommendations 20:02 – 22:10 The Four P’s of Marketing 22:10 – 22:24 Don’t Forget to Check out Bill Coletti on LinkedIn 22:24 – 22:43 Seeing 5 Ye

Maggie Dennison is a teacher and mentor for Mindset and Marketing. She combines her business experience as a Project Leader for a multinational company in Germany, with years of personal and spiritual development, coaching, and writing marketing materials. With this rounded background, she helps her clients with the nuts and bolts of marketing as well as getting them past those stuck places that stop them in their tracks. Nature feeds her spirit and in her spare time, you're most likely to find her out among the trees. Maggie grew up in Northern Ireland and since leaving there, has lived in 7 countries...so far. 00:00 – 05:15 Introduction 05:15 – 06:24 Working with Solos and Partnerships 06:24 – 08:05 What’s it’s like Working with Maggie 08:05 – 17:02 Client Example 17:02 – 20:27 Shifting Balance 20:27 – 24:20 Marketing the Business and Networking 24:20 – 26:45 Future Marketing Jobs 26:45 – 30:00 Closing Statements30:00 – 32:41 Be Sure to Check Out https://mymarketingme